What Westby Associates does

Westby Associates, Inc. is a privately held, founder-owned nonprofit consulting firm founded in 2004 by Mike Westby and headquartered in Vancouver, Washington. The firm provides custom strategic consulting services to nonprofit and public-service agencies in the Pacific Northwest, with a service portfolio spanning capital campaign design and direction, feasibility studies and market research, mission and vision casting, strategic planning workshops, board development and staff training, talent recruitment and executive search, grant writing, and public-private partnership facilitation. Delivery is practitioner-led: the Westby team works directly with client boards and executives, typically starting with a mission-vision workshop or feasibility study before designing fundraising or strategic initiatives. The firm's go-to-market is sales-led and predominantly referral-driven within the PNW nonprofit community, supplemented by the 501 Commons approved-specialist directory and a content/blog presence. Pricing is project-based or hourly, on multi-year engagements tailored to each client.

The underlying "technology" is a five-step proprietary methodology for capital campaigns (Identification, Information, Invitation, Involvement, Investment) combined with deep practitioner experience from principals Mike Westby (30+ years in development; raised $350M+ across hospitals, universities, museums, and social-service agencies) and Patti Westby (CPA-trained, ex-Deloitte Touche, 20+ years in private and public accounting in CA, WA, and OR). Over its operating history the firm has completed 100+ projects and generated more than $350 million for client organizations, with healthcare (hospitals, rural clinics, mental health and hospice facilities) representing the largest single vertical, followed by social services, education, and public safety.

Headcount has always been small (1-10 employees), and following Associate Beth Ernst's departure in June 2025 the active team consists of Mike and Patti Westby. The firm has already closed its Officers Row offices at the Fort Vancouver National Historic Site after 20+ years and is operating remotely through the end of 2025, when the principals have announced plans to retire the practice. There is no disclosed technology platform, AI/ML capability, software product, API, or integration portfolio; revenue is fully derived from professional-services fees.

Name

Westby Associates

Legal name

Westby Associates, Inc.

Website

https://westbyassociates.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Westby Associates is a Pacific Northwest nonprofit consulting firm that designs and directs capital campaigns, feasibility studies, strategic planning, board development, and executive search for nonprofit, healthcare, social-service, and public-agency clients, having generated over $350M across 100+ engagements since 2004.

Ownership category

akta.pro rank

Product category

Nonprofit Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Research Administration & Grants Management Support (Pre/Post-Award, Compliance) (EDAEALAO)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Nonprofit consulting
• Strategic planning
• Capital campaigns
• Board development
• Fundraising advisory

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Consulting fees for services including capital campaign design and direction, feasibility studies, strategic planning, board development, talent recruitment, grant writing, and public-private partnership facilitation. Fees charged by project, hourly, or retainer depending on scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Westby Associates is a Pacific Northwest nonprofit consulting firm that advises and facilitates board development, staff training, strategic planning, mission and vision work, feasibility studies, capital campaign design and direction, public-private partnerships, and executive talent recruitment for nonprofit organizations. The firm has executed more than 100 projects and generated over $350 million for its nonprofit clients since its founding in 2004.

Product overview

Westby Associates is a full-service nonprofit consulting firm offering a unified portfolio of strategic consulting services. The company provides Board Development & Staff Training, Strategic Planning & Workshop Facilitation, Mission & Vision Casting, Feasibility Studies & Market Research, Capital Campaign Design & Direction, Public-Private Partnerships, and Talent Recruitment & Acquisition. These services are delivered through a custom, relationship-focused approach where the team works closely with nonprofit and public service agencies throughout the Pacific Northwest to help them think and act strategically. The firm has generated over $350 million for client organizations through its consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Board Development & Staff Training Consulting and training services that strengthen nonprofit boards and staff capabilities in governance, leadership, and organizational effectiveness.
• Strategic Planning & Workshop Facilitation Facilitation of strategic planning processes and working sessions for nonprofit leadership teams to define priorities, goals, and execution roadmaps.
• Mission & Vision Casting Advisory and facilitation services to help nonprofit organizations articulate, refresh, or communicate their core mission and vision.
• Feasibility Studies & Market Research Research and feasibility analysis to assess nonprofit initiatives, capital projects, or campaigns before major commitments are made.
• Capital Campaign Design & Direction End-to-end design and direction of nonprofit capital campaigns, including planning, case development, and campaign execution support.
• Public-Private Partnerships Advisory services for nonprofits pursuing public-private partnerships, including structuring, stakeholder alignment, and partnership strategy.
• Talent Recruitment & Acquisition Executive search and talent acquisition support for nonprofits hiring senior leadership and key staff positions.

Quantifiable outcome

• Generated over $350 million for nonprofit organizations throughout the Northwest
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 501 CommonsminorChannel Partner/ Reseller/ DistributorListed as an approved nonprofit specialist through 501 Commons directory, which connects nonprofits with vetted consultants and resources in the Pacific Northwest.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Curtis Group: Mid-sized nonprofit consulting firm providing fundraising, strategic planning, and executive search for nonprofits. Closely mirrors Westby's full-service nonprofit consulting portfolio and customer profile.
• CCS Fundraising: International fundraising consulting firm serving nonprofits, healthcare, and higher education with feasibility studies and campaign management. Directly comparable in delivering capital campaign consulting where Westby Associates focuses.
• Marts & Lundy: Long-established fundraising and capital campaign consulting firm for healthcare, higher education, and arts/cultural nonprofits. Overlaps with Westby's feasibility study and capital campaign direction offerings.
• Dini Partners: Capital campaign consulting firm specializing in nonprofit fundraising strategy and feasibility studies. Provides comparable fundraising consulting services with similar customer profiles to Westby's nonprofit base.
• Bentz Whaley Flessner (BWF): One of the largest U.S. fundraising and capital campaign consulting firms serving nonprofits, healthcare systems, and higher education institutions. Directly comparable to Westby Associates' capital campaign design and feasibility study offerings, though operating at a much larger national scale.
• Ruffalo Noel Levitz (RNL): Comprehensive fundraising, enrollment management, and nonprofit consulting firm. Comparable to Westby's capital campaign and strategic planning work, with additional scale in advancement services and digital fundraising.
• Alexander Haas: Fundraising and campaign consulting firm focused on nonprofits, education, and healthcare capital campaigns. Overlaps with Westby's mission-vision development, feasibility studies, and campaign direction practices.
• Gonser Gerber (now Harvey): National capital campaign and development consulting firm for nonprofits, particularly higher education and healthcare. Closely aligned with Westby's capital campaign direction, feasibility studies, and strategic planning engagements.

Others

• 501 Commons: Pacific Northwest nonprofit resource and consulting directory that credentials and connects nonprofits with vetted specialist consultants including Westby Associates. Functions as an ecosystem partner/channel rather than a competitor, but is materially comparable as a nonprofit services organization in the same PNW geography.

Broad incumbents

• Huron Consulting Group: Large diversified professional services firm with dedicated higher education and healthcare advisory practices that touch nonprofit strategy, fundraising, and executive search. Functions as a broad incumbent that touches Westby's space as part of a much wider portfolio.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WestbyAssoc
• Facebookfacebook.com/WestbyAssociates
• LinkedInlinkedin.com/company/westby-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westby Associates