Beegreen

What Beegreen does

Beegreen is a Brazilian sustainable personal care and household goods company headquartered in Curitiba, Paraná, founded in 2016–2017 as a pioneer of stainless steel straws in Brazil and now operating as a brand within Grupo Munila. The company's product portfolio spans four categories: oral care (natural toothpaste with mint and tea tree, oral antiseptic, bamboo toothbrush with activated charcoal, copper tongue scraper), personal care (roll-on and spray deodorants with natural ingredients, bamboo hairbrushes), feminine care (reusable absorbent underwear with a 4-layer anti-leak design for menstruation, light incontinence, and daily protection), and reusable lifestyle items (stainless steel straws, reusable cups via partner Meu Copo Eco, and eco-bags). Formulas are described as 96% natural origin, vegan, cruelty-free, dermatologically tested, and free from aluminum, parabens, triclosan, and ethyl alcohol; products carry B Corp (Selo B) certification, obtained in April 2019.

Beegreen operates a dual go-to-market. The direct-to-consumer channel is an owned e-commerce storefront at lojabeegreen.eco.br selling unit-priced SKUs to health- and environmentally conscious Brazilian consumers, supported by an educational content engine (blog, newsletter, Instagram, event participation). The B2B channel is a white-label/OEM model in which Beegreen manufactures sustainable product lines for major retail brands under the partner's label, with Pague Menos ECO as the flagship relationship producing a complete natural-products line distributed across the retailer's national network. A co-marketing partnership with Meu Copo Eco extends the brand into corporate event-sustainability solutions, supplying reusable PP05 deposit-system cups.

The company has no public revenue disclosure, no funding rounds on record, an unspecified headcount within an 11–50 employee band, and operates exclusively in Brazil. Since approximately 2022, Beegreen has been owned by Grupo Munila, a strategic parent whose sales force and production capacity the brand now leverages to pursue a stated agenda of "healthiness, accessibility, and democratization of natural product consumption." Pricing is unit-based on the consumer side and quote-based on the B2B side; no subscription or tiered pricing is visible.

Name

Beegreen

Legal name

Beegreen

Website

https://beegreen.eco.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Beegreen is a Brazilian natural and sustainable personal care brand (Curitiba) selling oral care, deodorants, reusable absorbent underwear, and eco-friendly lifestyle items via DTC e-commerce and white-label manufacturing for retailers such as Pague Menos ECO, operating inside Grupo Munila since 2022.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

akta.pro secondary industry

Toothbrushes (Manual) (CRABAFAB)

Keywords

• Natural personal care
• Sustainable oral care
• Reusable household products
• Feminine hygiene products
• Eco-friendly deodorants

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Retail: Beegreen generates revenue through direct-to-consumer sales via its online store at www.lojabeegreen.eco.br, offering oral care, personal care, bamboo products, and reusable items to individual consumers across Brazil.
2. White Label B2B Partnerships: The company supplies sustainable products to large retailers and brands under white-label arrangements. The partnership with Pague Menos ECO demonstrates this channel, where Beegreen produces complete product lines for major retail chains.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Beegreen develops, manufactures, and sells natural and sustainable personal care, oral care, feminine hygiene, and reusable lifestyle products in Brazil. Its portfolio includes natural toothpaste, oral antiseptic, bamboo toothbrushes, copper tongue scrapers, roll-on and spray deodorants, reusable absorbent underwear, stainless steel straws, reusable cups, and eco-bags, all formulated with at least 96% natural origin ingredients and free from aluminum, parabens, triclosan, and alcohol. The company sells directly to consumers through its online store (lojabeegreen.eco.br) and supplies complete white-label product lines to major retailers such as Pague Menos ECO.

Product overview

Beegreen is a consolidated brand in the natural and sustainable products market, offering a diversified portfolio focused on oral care, personal care, feminine hygiene, and reusable lifestyle products. The core oral care line includes natural toothpaste, oral antiseptic, bamboo toothbrush with activated charcoal, and copper tongue scraper. The personal care portfolio features roll-on and spray deodorants with natural ingredients. The feminine care line centers on reusable absorbent panties (Calcinha Absorvente Reutilizável) with multiple sizes and a 3-in-1 variant for menstruation, light urinary incontinence, and daily protection. The reusable lifestyle category includes stainless steel straws (the company's original product), reusable cups, and eco-bags. All products emphasize natural formulas, sustainability, and reduced environmental impact, with 96% natural ingredients as a key differentiator. Since 2025, Beegreen operates under Grupo Munila, strengthening its production capacity and market reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Antisséptico Bucal Beegreen Oral antiseptic mouthwash for daily oral hygiene care, part of the natural oral care line.
• Creme Dental Natural Menta e Melaleuca Beegreen Natural toothpaste with mint and tea tree (melaleuca) formula, part of the oral care line.
• Escova de Dente de Bambu Carvão Ativado Beegreen Bamboo toothbrush with activated charcoal bristles and 100% biodegradable bamboo handle, a sustainable alternative to plastic toothbrushes.
• Raspador de Língua de Cobre Beegreen Copper tongue scraper with natural antibacterial properties and durability for removing bacteria and toxins from the tongue.
• Desodorante Roll-on Verbena Beegreen Roll-on deodorant with coconut oil, magnesium, aloe vera, and chamomile extract for deep hydration and gentle protection, suitable for all skin types including sensitive skin.
• Desodorante Spray Fruit Beegreen Spray deodorant with tea tree, aloe vera, and peppermint and grapefruit essential oils for antiseptic, refreshing, and hydrating action with light texture and quick absorption.
• Escova de Cabelo de Bambu Beegreen Bamboo hairbrush available in sizes P (small), M (medium), and G (large).
• Calcinha Absorvente Reutilizável Beegreen Reusable absorbent panty for menstruation, light urinary incontinence, and daily protection. Features 4 layers of protection, anti-leak barrier technology, 100% cotton lining, and antibacterial properties. Available in sizes P, M, and G.
• Calcinha Absorvente 3 em 1 Beegreen 3-in-1 absorbent panty for light urinary incontinence, menstruation, and daily protection. Made with potassium alum, tea tree essential oil, and aloe vera. Dermatologically tested and hypoallergenic. 96% natural origin and vegan. Free from aluminum, triclosan, parabens, and ethyl alcohol.
• Copos Reutilizáveis Beegreen Reusable cups designed to replace disposable plastic cups, reducing environmental impact by up to 80% at events and 25 times less environmental impact.
• Canudos de Inox Beegreen Stainless steel straws, pioneered in Brazil as a sustainable alternative to disposable plastic straws.
• Ecobags / Sacolas Ecológicas Beegreen Reusable eco-bags and net bags to replace plastic bags at supermarkets and markets.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Grupo MunilacoreStrategic or Co-development Partner · 1 January 2025Since January 2025, Beegreen has been part of Grupo Munila, a partnership that strengthened the company's structure, expanded its portfolio, and extended its reach. The union combines innovation, purpose, and production capacity while maintaining Beegreen's essence. This strategic integration provides access to sales force and manufacturing capabilities, enabling a new phase focused on healthiness, accessibility, and democratization of natural product consumption.
• Pague Menos ECOflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2020Beegreen developed a complete line of natural and sustainable products for Pague Menos ECO retail chain. This white-label partnership demonstrates Beegreen's ability to supply major retailers with sustainable alternatives, resulting in a full product catalog distributed through Pague Menos stores across Brazil.
• Meu Copo EcocoreGTM or Marketing PartnerMeu Copo Eco is Beegreen's partner for sustainable event solutions. The partnership provides reusable cups made from PP05 material (BPA-free) with a deposit system for events. One reusable cup avoids at least four disposable cups per person. The system allows event organizers to reduce waste by up to 80% and achieve 25 times less environmental impact, while generating revenue through cup sales.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Phytoervas: Brazilian plant-based cosmetics and personal care company with a portfolio of natural shampoos, conditioners, body care, and oral care products. Directly comparable to Beegreen in plant-based formulation philosophy and Brazilian CPG market.
• Dr. Bronner's: Family-owned natural personal care company with a strong ethical and sustainability identity, selling soaps, body care, and oral care. Comparable to Beegreen in natural formulation focus, B Corp-style ethical positioning, and multi-category natural product strategy.
• Yes Cosmetics: Brazilian natural cosmetics and personal care brand selling skincare, body care, and hair care with a natural ingredients focus. Comparable to Beegreen in Brazilian natural CPG positioning, OTC-style product portfolio, and DTC plus retail distribution.
• Lush: Global natural cosmetics brand known for handmade, ethically sourced personal care and bath products with strong anti-plastic and sustainable packaging positioning. Closely comparable to Beegreen in natural ingredient ethos, sustainability branding, and direct-to-consumer retail model.
• Tom's of Maine: Natural oral care company offering toothpaste, mouthwash, and toothbrushes with a sustainability focus. Directly comparable to Beegreen's oral care line, particularly the bamboo toothbrush and natural toothpaste offering, and shares the natural formulation philosophy.
• Simple Organic: Brazilian natural and organic cosmetics brand selling skincare, body care, and hair care through DTC and retail channels. Directly comparable to Beegreen in natural ingredient positioning, Brazilian market focus, and product portfolio overlap in personal care.
• Klean Kanteen: Reusable stainless steel water bottles, cups, and straws producer with a strong sustainability and anti-plastic mission. Directly comparable to Beegreen's stainless steel straw and reusable cup product line, and shares the foundational reusable-products positioning.

Broad incumbents

• Natura &Co: Major Brazilian natural beauty and cosmetics conglomerate with a broad portfolio across personal care, fragrances, and home care. Comparable to Beegreen in the natural personal care positioning and Brazilian market focus, but operating at much larger scale with established global brands including Avon and The Body Shop.
• O Boticário: One of Brazil's largest cosmetics and personal care companies with extensive distribution through franchise stores. Overlaps with Beegreen in personal care and fragrance-adjacent categories, and competes in the same natural/eco positioning within Brazil.
• The Body Shop: Global retailer and brand of natural, ethically sourced beauty, skin care, and body care products. Comparable to Beegreen in natural ingredients, cruelty-free positioning, and a strong sustainability narrative across personal care categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beegreenbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beegreen