Yes! Cosmetics
Yes! Cosmetics is a Brazilian DTC fragrance brand selling "contratipo" (inspired-by) perfumes at 40–70% below luxury retail prices through a Shopify storefront, serving individual consumers in Brazil with a 31+ SKU catalog spanning fragrances and kits.
- Company typePrivate
- Founded2000
- HeadquartersPernambuco, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yes! Cosmetics does
Yes! Cosmetics (Yes Cosméticos LTDA, CNPJ 24.166.797/0001-60) is a Brazilian direct-to-consumer fragrance brand founded in 2000 and headquartered in Pernambuco, Brazil. The company specializes in "contratipo" perfumes — fragrances inspired by luxury originals — produced from imported raw materials and sold at 40–70% below the reference luxury retail price. Its catalog comprises 31+ SKUs, including 19 women's fragrances, 1 men's fragrance, and 10 curated kits bundling three fragrances each, under the Linha Memórias product line.
The company operates exclusively online through a Shopify-powered storefront at yescosmetics.com.br, with no referenced marketplace or physical retail presence. Pricing is positioned in the accessible-premium band: individual fragrances retail at R$99.90–R$129.90, while 3-piece kits are priced R$158–R$237. Commercial levers include "Buy 3 Pay 2" bundling, 6x interest-free installments, and free shipping thresholds aimed at lifting average order value and conversion. The brand carries a 9.2/10 Reclame Aqui score with 98% reputation and 600+ verified reviews, and holds an INPI-registered trademark in Brazil.
The business model is a single-channel, Brazil-only DTC operation led by founder and CEO Cândido Espinheira. The company is bootstrapped (no disclosed funding rounds) and is currently extending beyond fragrance into Makeup, Skin Care, and a moisturizer (Hidratante) under development. With 251–500 employees, the firm is operationally mid-sized but commercially narrow, relying entirely on its Shopify storefront and a focused product catalog rather than diversified channels or geographies.
Yes! Cosmetics firmographics
Firmographics- Name
- Yes! Cosmetics
- Legal name
- Yes Cosméticos LTDA
- Website
- https://yescosmetics.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yes! Cosmetics is a Brazilian DTC fragrance brand selling "contratipo" (inspired-by) perfumes at 40–70% below luxury retail prices through a Shopify storefront, serving individual consumers in Brazil with a 31+ SKU catalog spanning fragrances and kits.
- Ownership category
- akta.pro rank
Yes! Cosmetics industry classification
Industry- Product category
- Fragrances and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industry
- Fragrance Gift Sets & Discovery Kits (CRABADAI)
Keywords
Where Yes! Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Pernambuco
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Yes! Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for individual perfumes (100ml) and curated kits (3 perfumes per kit). Products sold at 23-33% discount from regular prices. No subscription model currently visible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual perfumes - Linha Memórias 100ml |
| Unit Pricing | Pay-as-you-go | Kits (3 perfumes per kit) - Leve 3 Pague 2 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Yes! Cosmetics product offering
Product offeringCore offering
Yes! Cosmetics manufactures and retails contratipo (inspired-by) fragrances under the Linha Memórias line, offering 21 individual 100ml perfumes (20 women's and 1 men's) that replicate the scent profiles of international luxury brands such as Dior, Chanel, Lancôme, and Carolina Herrera, using imported raw materials. The company also sells 10 curated gift kits containing three perfumes each, sold exclusively through its own Shopify e-commerce store at prices 40-70% below the originals.
Product overview
Yes! Cosmetics is a Brazilian fragrance brand offering high-performance inspired-by perfumes at accessible prices. The core product line is the Linha Memórias, featuring 21 individual fragrances (19 women's and 1 men's) in 100ml bottles, plus 10 curated gift kits each containing 3 fragrances. The fragrances are inspired by international luxury perfumes from brands like Dior, Chanel, Lancôme, Carolina Herrera, and others, developed with imported raw materials. The brand also offers makeup and skin care categories (currently under development). Products are sold exclusively through the Shopify-powered e-commerce platform with national delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- AUDACIOSA 100ml – Linha Memórias
Quantifiable outcome
- 9.2/10 Reclame Aqui rating classified as 'Ótimo'
- +3 more outcomes
Companies that use Yes! Cosmetics
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Yes! Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yes! Cosmetics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering the yescosmetics.com.br online store. Provides storefront infrastructure, payment processing, and order management capabilities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Yes! Cosmetics competitors and assessment
Company assessmentDirect peers
- Dossier: US-based direct-to-consumer fragrance brand selling 'inspired-by' luxury perfumes at accessible prices through e-commerce. Highly comparable business model: contracts fragrance houses to replicate luxury profiles, sells direct at 70%+ discounts, and targets the same 'accessible luxury' consumer pain point.
- Eudora: Brazilian cosmetics brand (part of Grupo Boticário) selling affordable beauty products through direct-selling and e-commerce. Closest Brazilian comparable in affordable-luxury positioning, mass-market distribution model, and Brazil-centric focus.
- ALT. Fragrances: US DTC brand offering 'smell-alike' versions of designer fragrances at a fraction of the price, sold through Shopify. Mirrors Yes! Cosmetics' value proposition, assortment strategy (catalog of designer dupes), and channel approach.
- Quem Disse, Berenice?: Brazilian cosmetics brand (Grupo Boticário) targeting young women with affordable, playful beauty products via own retail and e-commerce. Directly competes for the same price-sensitive Brazilian female consumer with overlapping category ambition.
Emerging players
- Snif: Emerging US DTC fragrance brand in the accessible-luxury tier with discovery sets and direct-to-consumer gifting. Overlaps on gifting-kit mechanics and digital-first positioning but does not use the explicit 'inspired-by' reference model.
- Demeter Fragrance Library: Niche US fragrance brand offering unconventional, everyday, and conceptual scents at accessible prices via DTC. Comparable on accessibility-priced fragrance positioning though differentiated by 'novel scent' (vs. 'inspired-by') positioning.
Broad incumbents
- Natura &Co: Brazil's largest cosmetics company (Natura, Avon, The Body Shop, Aesop portfolio). Competes in the same fragrance and beauty category across multiple price tiers, with much broader scale and physical retail presence.
- O Boticário: Brazilian incumbent fragrance and cosmetics giant with extensive own-store retail network and broad price-tier coverage. Competes in the same accessible-fragrance category with much deeper distribution and brand recognition.
- Zara Fragrances: Zara's in-house fragrance line (developed with Jo Malone/Coty) sells designer-inspired scents at accessible prices through global retail. Relevant comparable on the 'mass-market access to designer scent profiles' thesis with vastly broader geographic reach.
Regional players
- Mavala: Swiss-Brazilian beauty brand with established presence in Brazil selling nail care and beauty products through specialty retail and DTC. Comparable as a multi-category beauty operator in Brazil with similar DTC evolution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yes! Cosmetics social profiles
Digital presenceYes! Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes! Cosmetics leadership team
Management profileNumber of profiles
Profiles1 record
Yes! Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes! Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes! Cosmetics
What does Yes! Cosmetics do?
Yes! Cosmetics manufactures and retails contratipo (inspired-by) fragrances under the Linha Memórias line, offering 21 individual 100ml perfumes (20 women's and 1 men's) that replicate the scent profiles of international luxury brands such as Dior, Chanel, Lancôme, and Carolina Herrera, using imported raw materials. The company also sells 10 curated gift kits containing three perfumes each, sold exclusively through its own Shopify e-commerce store at prices 40-70% below the originals.
Is Yes! Cosmetics a public or private company?
Yes! Cosmetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yes! Cosmetics founded?
Yes! Cosmetics was founded in 2000. It employs 251 to 500 people.
Where is Yes! Cosmetics based?
Yes! Cosmetics is headquartered in Pernambuco, Brazil, in the Latin America region.
How does Yes! Cosmetics make money?
One revenue line is on record: direct Product Sales.
Who are Yes! Cosmetics's main competitors?
Direct peers on record are Dossier, Eudora, ALT. Fragrances and Quem Disse, Berenice?. Emerging players are Snif and Demeter Fragrance Library. Broad incumbents are Natura &Co, O Boticário and Zara Fragrances. Mavala is listed as a regional player.
Does Yes! Cosmetics have an API?
No public API is recorded for Yes! Cosmetics.
What industry is Yes! Cosmetics in?
Yes! Cosmetics's product category is Fragrances and Personal Care. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 456120 and its SIC code is 2844.