Goldman Sachs 10,000 Small Businesses

What Goldman Sachs 10,000 Small Businesses does

The Goldman Sachs 10,000 Small Businesses program is an impact initiative of The Goldman Sachs Group, Inc. (NYSE: GS) that helps small business entrepreneurs create jobs and economic opportunity through rigorous business education, access to capital, and networking. Launched in 2009/2010, the program sits within Goldman Sachs' broader community transformation framework, alongside related impact initiatives 10,000 Women and One Million Black Women. As a non-revenue-generating CSR program, 10,000 Small Businesses does not produce independent financial returns and is funded through Goldman Sachs' broader corporate philanthropy budget, with the parent firm explicitly noting that the program does not generate independent revenue.

The program operates within Goldman Sachs, a global financial institution founded in 1869 with 46,000+ employees and offices in all major financial centers as of 2024. The parent firm holds $3.1T+ in assets under supervision and operates across investment banking, FICC and equities trading, asset and wealth management, transaction banking, and consumer digital banking via the Marcus platform. Supporting technology infrastructure includes the Marquee digital platform for institutional and corporate clients delivering market intelligence and pre-trade analytics, the Transaction Banking (TxB) platform for corporate treasurers, and engineering teams that build low-latency trading systems, cybersecurity solutions, and apply machine learning to financial engineering.

Revenue for the parent firm is generated through multiple streams: transaction-based advisory and underwriting fees in investment banking, bid-ask spreads and trading profits in FICC and equities, recurring management and performance fees on $3T+ in assets under supervision, advisory fees in wealth management for ultra-high net worth clients, and net interest income from private banking and lending. Distribution is delivered via direct senior coverage teams in investment banking, the Marquee digital platform, relationship managers in wealth management, and self-serve via Marcus by Goldman Sachs. The 10,000 Small Businesses program is a strategic community impact vehicle within this broader enterprise and does not generate independent revenue.

Name

Goldman Sachs 10,000 Small Businesses

Legal name

The Goldman Sachs Group, Inc.

Website

https://goldmansachs.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Goldman Sachs 10,000 Small Businesses is a non-revenue impact program of The Goldman Sachs Group, Inc. that delivers business education, access to capital, and networking to small business entrepreneurs as part of the firm's broader community transformation initiatives.

Ownership category

akta.pro rank

Product category

Business Education and Entrepreneurship Support Programs

NAICS

Business and Secretarial Schools (611410), All Other Schools and Instruction (61169)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Small Business & Entrepreneurship Community Education (EDAAAFAK), Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

Keywords

• Small business education
• Entrepreneurship programs
• Business accelerator programs
• Small business support
• Entrepreneur training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Banking: Advisory services for mergers & acquisitions, capital solutions, and corporate finance. Revenue generated through advisory fees, underwriting fees, and transaction-based compensation.
2. FICC and Equities: Market making, trading, and risk management services across fixed income, currencies, commodities, equities, and derivatives. Revenue from bid-ask spreads and trading profits.
3. Asset Management: With more than $3 trillion in assets under supervision, provides investment and advisory services across public and private markets. Revenue from management fees and performance fees.
4. Wealth Management: Premier wealth management franchise for ultra-high net worth individuals, family offices, foundations, executives. Revenue from advisory fees and product distribution.
5. Private Banking and Lending: Cash management and strategic borrowing solutions for wealth management clients, leveraging lending expertise across asset classes.
6. Marcus by Goldman Sachs: Digital banking platform connecting consumers with financial products including credit cards, installment financing, and high yield savings accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

10,000 Small Businesses is a Goldman Sachs-run program that helps entrepreneurs create jobs and economic opportunity through rigorous business education programs, access to capital, and networking. It is delivered tuition-free to selected small business owners across the United States via partner educational institutions. The program has served more than 10,000 small businesses since its launch in 2009/2010.

Product overview

Goldman Sachs 10,000 Small Businesses is a program offering business education, access to capital, and networking opportunities to entrepreneurs. The broader Goldman Sachs enterprise offers multiple financial services including investment banking, asset management, wealth management, transaction banking, and consumer banking platforms such as Marcus.

Differentiator

Problem solved

Functional benefit

Brands

• 10,000 Small Businesses: A program helping entrepreneurs create jobs and economic opportunity through rigorous business education programs, access to capital, and networking.
• 10,000 Women
• One Million Black Women
• Goldman Sachs Gives
• Marquee
• Marcus
• Ayco

Products and services

• 10,000 Small Businesses A tuition-free, cohort-based business education and support program for U.S. small business owners, combining rigorous business education, facilitated access to capital, and networking opportunities through partner educational institutions. Designed for established small business entrepreneurs seeking to grow their businesses and create jobs.

Quantifiable outcome

• 95%+ of clients give firm top ratings of 'Best People' and 'Expertise' (2023 Biennial Client Survey)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Enterprise Partnerships ClientscoreStrategic or Co-development Partner · 13 January 2025Enterprise Partnerships embeds financial products including credit cards, installment financing, and high yield savings accounts into major brand ecosystems to help them serve millions of customers. This platform solution creates mutual value by extending Goldman Sachs financial expertise through partner distribution channels.
• Global Financial InstitutionscoreChannel Partner/ Reseller/ DistributorGoldman Sachs serves as financial advisor, underwriter, and bookrunner for financial institutions globally across capital markets transactions, M&A advisory, and strategic initiatives.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morgan Stanley: Morgan Stanley is a top-tier investment bank with a particularly comparable wealth management franchise, competing head-to-head with Goldman Sachs in M&A advisory, capital markets, and ultra-high net worth wealth management. The two firms frequently co-lead and compete for the same deals.
• Lazard: Lazard is a pure-play financial advisory and asset management firm, frequently competing with Goldman Sachs on M&A advisory league tables. Both firms emphasize senior advisor-led, conflict-free M&A engagements for large corporates and sponsors.
• Deutsche Bank: Deutsche Bank is a leading European investment bank and Goldman Sachs' main continental competitor, with a strong Frankfurt presence (where GS Bank Europe SE is also headquartered). The two firms compete for European M&A and capital markets mandates.
• UBS: UBS is a global investment bank and the world's largest wealth manager following its Credit Suisse acquisition, directly comparable to GS in wealth management, M&A advisory, and capital markets. Both firms emphasize the integration of advisory and wealth franchises.
• JPMorgan Chase: JPMorgan Chase is the largest US bank and the most direct competitor to Goldman Sachs in investment banking, M&A advisory, capital markets, and asset management. Both firms compete for the same blue-chip corporate clients and bulge bracket league table rankings.
• Citigroup: Citigroup is a global bulge bracket investment bank with strong international reach, competing directly with Goldman Sachs in M&A, capital markets, and transaction banking. Both firms serve multinational corporates and financial sponsors across regions.
• Jefferies Financial Group: Jefferies is a mid-market bulge bracket competitor focused on investment banking, equities, and fixed income, competing with Goldman Sachs for middle-market M&A advisory and equity capital markets mandates, especially with sponsor-backed clients.
• Barclays: Barclays is a major UK-based investment bank that competes directly with Goldman Sachs in M&A advisory, equity underwriting, and FICC. The two firms frequently co-lead transatlantic deals and compete for European and US league table positions.
• Evercore: Evercore is a leading independent M&A advisory boutique that competes directly with Goldman Sachs for high-end strategic advisory mandates and restructuring engagements, often appearing on the same league tables for the largest deals.
• Bank of America: Bank of America is a bulge bracket competitor in investment banking and capital markets, with deep corporate banking relationships. BofA competes directly with GS for advisory mandates and equity/debt underwriting on Wall Street league tables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profile
• Xx.com/GS10KSmallBiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldman Sachs 10,000 Small Businesses