Humana omsorg og assistanse

What Humana omsorg og assistanse does

Humana omsorg og assistanse is the Norwegian operating subsidiary of Sweden-based Humana AB (the Humana Group), delivering publicly funded social and healthcare services across Norway. The company is organized around six core service lines: Brukerstyrt personlig assistanse (BPA, or user-controlled personal assistance) available nationwide; Barnevern (child welfare) operated through five regional divisions covering Øst, Vest, Sør, Midt, and Nord; Helse- og omsorgstjenester (residential health and care) for individuals with intellectual disabilities, autism, substance abuse, or mental health conditions; Fosterhjem (specialized foster care); Hjelpetiltak (support measures including the Gamingkontakten program); and Praktisk bistand (practical household assistance) currently delivered in Bærum, Arendal, and Ullensaker. The company maintains multiple wholly-owned Norwegian legal entities (Human Care Holding AS, Human Care AS, Human Care BO AS, Human Care Ung AS, AssisterMeg AS, and the Solhaugen entities) and operates healthcare housing in approximately a dozen municipalities.

The business model is anchored in public procurement. Norwegian municipalities act as gatekeepers and payers, purchasing services through tenders on behalf of eligible citizens in accordance with the barnevern (child welfare) and health legislation frameworks. A small private-pay stream exists for practical assistance services. Humana positions itself on coordinated multi-service delivery, evidence-based methods (including B12, Circle of Security, and specialized treatment for harmful sexual behavior), and an 82% NKI customer satisfaction rating. The technology layer is service-delivery oriented: the proprietary "BPA-test" eligibility self-assessment tool, the Sosiale effektmål outcomes measurement framework, and the Humana Innsikt knowledge platform (webinars, podcasts, seminars). No AI/ML capabilities, proprietary software platform, or technology patents are disclosed; the only technology partner referenced is Protencon for transparency-law (Åpenhetsloven) supplier-risk compliance.

The Humana Group employs over 23,000 people across Sweden, Norway, Finland, and Denmark and serves approximately 10,000 customers annually across the Nordics. Humana omsorg og assistanse is Norway-specific, sits in the 101-250 employee band, and has been actively expanding through M&A, most recently completing the acquisition of Familiehjelpgruppen AS in February 2026. The entity is led by Managing Director Mona Lien and is headquartered in Oslo with regional offices across the country.

Name

Humana omsorg og assistanse

Legal name

Humana omsorg og assistanse

Website

https://humananorge.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Humana omsorg og assistanse is the Norwegian subsidiary of Sweden's Humana AB, delivering publicly funded BPA, child welfare, foster care, and health/care services to Norwegian municipalities and citizens across nationwide offices and care housing.

Ownership category

akta.pro rank

Product category

Social and Healthcare Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

akta.pro secondary industries

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ), Eating & Feeding Assistance (HSABABAE), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Personal care services
• Child welfare services
• Social care services
• User-controlled assistance
• Healthcare services Norway

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Publicly funded care services: Humana omsorg og assistanse generates revenue primarily through government-funded contracts with Norwegian municipalities. Services including BPA (user-controlled personal assistance), child welfare services, healthcare and care services, and practical assistance are funded through the Norwegian public welfare system. Municipalities purchase services on behalf of citizens who meet eligibility criteria.
2. Private pay services: Some services, such as practical assistance (praktisk bistand), can be purchased privately by individuals who do not qualify for public funding or choose to pay out-of-pocket.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Humana omsorg og assistanse delivers publicly funded personal assistance, child welfare, healthcare, and practical household services across Norway. Its core offerings are organized into six service areas: Brukerstyrt personlig assistanse (BPA) for user-controlled personal assistance, Barnevern (child welfare) including institutional and foster care, Helse- og omsorgstjenester (residential and respite care), Fosterhjem (specialized foster homes), Hjelpetiltak (support measures for families and youth), and Praktisk bistand (practical household assistance). Services are delivered through a nationwide office network spanning five regional divisions.

Product overview

Humana omsorg og assistanse is a comprehensive Nordic care and assistance services provider offering a portfolio of interconnected services organized into six core areas: Brukerstyrt personlig assistanse (BPA) for user-controlled personal assistance; Barnevern for child welfare including institutional placements, support measures, and specialized foster homes; Helse- og omsorgstjenester for residential and respite care; Fosterhjem for specialized foster care; Hjelpetiltak for family support including the Gamingkontakten program; and Praktisk bistand for practical household assistance. The company also operates Humana Innsikt as a knowledge-sharing platform. Recent expansion includes the acquisition of Familiehjelpgruppen AS. Services are delivered through five regional divisions (Øst, Vest, Sør, Midt, Nord) and various specialized programs such as BoHab for housing support and Sosiale effektmål for quality measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Gamingkontakten: A service that works with follow-up of young people who isolate themselves completely or partially through gaming. They team up young people with a gaming contact who helps counteract social isolation by creating safe arenas for development and improved mental health.
• BoHab
• Humana innsikt

Products and services

• Brukerstyrt personlig assistanse (BPA) User-controlled personal assistance (Brukerstyrt personlig assistanse / BPA) providing support for individuals with disabilities who need help with daily activities, mobility, and community participation. Available nationwide across Norway with local BPA offices.
• Barnevern (Child Welfare Services) Child welfare services including institutional placements, support measures, specialized foster homes, and emergency foster care for children and young people needing out-of-home care. Organized across five regions in Norway.
• Helse- og omsorgstjenester (Health and Care Services) Residential and respite care services serving people with intellectual disabilities, autism, substance abuse issues, or mental health conditions, with high quality standards focusing on care, coping and development. Available nationwide.
• Fosterhjem (Foster Homes) Specialized foster home services providing stable and safe upbringing environments to help each child achieve their goals and dreams. Includes dedicated foster home guidance and supervision support.
• Hjelpetiltak (Support Measures) Support measures for families, children and youth including home guidance, foster home guidance, supervision assignments, aftercare, contact persons, and the Gamingkontakten program.
• Praktisk bistand (Practical Assistance)
• BoHab A specialized housing and support service model within health and care services, providing health and care services focused on housing and support for various target groups.
• Gamingkontakten A program that works with follow-up of young people who isolate themselves completely or partially through gaming. Uses gaming contacts to help counteract social isolation by creating safe arenas for development and improved mental health. Also teaches child welfare students at OsloMet.

Quantifiable outcome

• 82% overall customer satisfaction rate
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• HELT MED (Stiftelsen HELT MED)minorStrategic or Co-development PartnerHELT MED is a foundation working to include people with developmental disorders and learning difficulties in ordinary working life. Humana has partnered with HELT MED to employ individuals with developmental disabilities in office support roles at their Oslo location. Two HELT MED employees work as 'Office Hosts' with dedicated mentors.
• ProtenconminorOthersProtencon is an international technology company focused on global supplier risk identification. Humana uses Protencon's technology to support their transparency law (Åpenhetsloven) due diligence processes, helping reduce external risk exposure and document risk-reducing measures.
• Humana Group (parent company)coreOthersHumana omsorg og assistanse is part of the Humana Group, a leading Nordic provider of care and assistance services operating in Sweden, Norway, Finland, and Denmark with over 23,000 employees.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ambea: Swedish-listed operator of care services (Vardaga, Nytida) including residential care, social care for adults with disabilities, and child welfare in the Nordics. Highly comparable to Humana's Norwegian barnevern, BPA and health/care lines.
• Attendo: Nordic personal care, elderly care and social services provider competing directly with Humana across Sweden, Norway and Finland through publicly funded municipal contracts. Closest like-for-like scale competitor in user-controlled personal assistance and residential care.
• Stendi (formerly Aleris omsorg): Norwegian private provider of personal assistance (BPA), child welfare and care services. Direct competitor to Humana omsorg og assistanse in the same Norwegian municipal procurement market.
• Team Olivia: Nordic provider of care, education and staffing services operating across Sweden and Norway, with overlapping barnevern, assisted living and personal assistance offerings competing for the same municipal customers.
• Ecura: Norwegian health and care services operator offering home care, practical assistance and personal support services under public contracts. Competes with Humana's BPA and practical assistance lines.

Regional players

• Norrøna Helse og Omsorg: Norwegian private healthcare and care provider active in the same publicly funded health and personal care space. Direct regional overlap with Humana's Norwegian operations.
• Curato Røros: Norwegian private welfare and care company with services in assisted living and social care, comparable in scale and procurement model to parts of Humana's Norwegian care portfolio.

Emerging players

• Norlandia Care & Health: Nordic care provider including elderly care, assisted living and personal support services. Smaller scale than Humana but operates under similar Nordic public-procurement models, making it a comparable emerging Nordic private-care peer.

Broad incumbents

• Praktikertjänst: Swedish-Nordic healthcare and care provider with broad portfolio including elderly care, social services and personal assistance. Comparable to Humana in funding model (publicly reimbursed care) though broader in clinical scope.
• Aleris (Norway/Sweden): Broader Nordic healthcare and care operator with specialty clinics, home health and care services. Overlaps with Humana's health and care services line but spans into more medical/clinical offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/humana-norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humana omsorg og assistanse