ecura hjemmetjenester og bpa

What ecura hjemmetjenester og bpa does

Ecura Hjemmetjenester og BPA is a Norwegian private healthcare and welfare services group organized under parent Ecura AS and operating four main service lines: user-controlled personal assistance (BPA), home care services (Hjemmetjenester), residential and habilitation services (Bo og Habilitering), and healthcare staffing (Ecura Care). The company serves individuals with disabilities, complex care needs, challenging behaviors, and elderly patients across Norway, employing 4,000+ staff and supporting 800+ daily service recipients. Ecura operates within Norway's "fritt brukervalg" (free user choice) framework, under which municipalities contract approved private providers and reimburse services at regulated rates, with Ecura holding framework agreements with 200+ Norwegian municipalities and additional partnerships with NAV for functional assistance.

The group was founded in 1999 as Ecura Hjemmetjenester and expanded into BPA in 2015 following the introduction of Norway's statutory right to user-controlled personal assistance. Ecura has grown through multiple mergers consolidating local home care and BPA providers into a nationwide platform with offices in Oslo, Bergen, Trondheim, Tromsø, Bodø, Kristiansand, Hamar, and Fredrikstad among others. The technology stack consists of standard operational SaaS: Tamigo for workforce management, EQS for incident/quality management, Teamtailor for recruitment, and Gerica and ELISE for healthcare documentation. The company holds ISO 9001 (quality), 14001 (environment), 27001 (information security), and 45001 (occupational health and safety) certifications, and is reported to be the first Norwegian healthcare company certified for information security.

Ecura's revenue model is anchored in government-funded service contracts. Pricing includes regulated hourly rates for home care, monthly BPA assistance packages (approximately NOK 41,000–45,000 for a 32-hour plan), and negotiated framework agreements with municipalities for residential and habilitation placements. Recent strategic initiatives include the launch of Ablegaming in 2025 — a gaming and social facility for disabled individuals — and the establishment of EcuraAkademiet in 2017 as an in-house training academy. The company carries no disclosed AI/ML capability and is not listed on a public exchange; ownership and parent structure are private.

Name

ecura hjemmetjenester og bpa

Legal name

Ecura Hjemmetjenester og BPA AS

Website

https://ecura.no

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Ecura Hjemmetjenester og BPA is a Norwegian private healthcare and welfare services group operating BPA, home care, residential habilitation, and staffing lines for disabled and elderly users nationwide, with 4,000+ employees and 200+ municipal contracts under Norway's free user choice framework.

Ownership category

akta.pro rank

Product category

Home and Community Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399), Special Needs Transportation (485991)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

Keywords

• Home care services
• Personal assistance services
• Healthcare staffing
• Habilitation care
• Disability support services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Municipal Care Contracts: Ecura delivers healthcare and care services to Norwegian municipalities through public procurement contracts. Municipalities pay for services based on care decisions (vedtak) granted to individual users. This is the primary revenue stream covering BPA, home care, residential habilitation, and staffing services.
2. User Co-payments for Practical Assistance: For practical assistance services, users pay a co-payment (egenandel) which is standardized across all providers - both municipal and private. The co-payment varies based on household income and is charged per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ecura delivers healthcare, personal assistance, and welfare services across Norway through four main operating divisions: Ecura Hjemmetjenester (home nursing and practical assistance), Ecura BPA (user-controlled personal assistance for people with disabilities), Ecura Bo og Habilitering (residential and habilitation services), and Ecura Care (healthcare staffing and agency services). Services are delivered to individual users in their homes or residential facilities under Norway's "fritt brukervalg" (free user choice) system, with revenue sourced from public municipal contracts.

Product overview

Ecura Hjemmetjenester og BPA is a Norwegian nationwide health and welfare services group operating four main sub-brands: Ecura BPA (user-controlled personal assistance for persons with disabilities), Ecura Hjemmetjenester (home nursing, practical assistance, and stationary home nursing), Ecura Bo og Habilitering (residential and habilitation services for persons with complex needs), and Ecura Care (healthcare staffing/vikar services). Supporting these is EcuraAkademiet, an internal and external training platform, and Ablegaming, an inclusive gaming service. The group holds ISO certifications across four standards and serves over 200 Norwegian municipalities with more than 4,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• EcuraAkademiet: Internal training and development academy offering general and specialized courses to all Ecura employees and, in part, to the public.
• Ablegaming / Inkluderende gaming

Products and services

• Ecura BPA (Brukerstyrt personlig assistanse) User-controlled personal assistance service that enables persons with disabilities to live independently. Ecura BPA serves as employer for personal assistants, provides dedicated personal advisors, and supports work-leader arrangements for persons with approved BPA municipal decisions.
• Ecura Hjemmetjenester Home services covering practical assistance (praktisk bistand), home nursing (hjemmesykepleie), and stationary home nursing, including help with daily tasks, personal hygiene, medication management, wound care, and palliative support, enabling people to remain in their own homes.
• Ecura Bo og Habilitering Residential and habilitation services providing 24-hour care in homes or shared housing, short-term placements, and respite services for children, youth, and adults with complex support needs, including developmental disabilities, autism, mental health conditions, and behavioral challenges.
• Ecura Care (Helsebemanning)
• Veiledning og Habilitering
• Ablegaming (Inkluderende Gaming) Inclusive gaming service offered by Ecura BPA that provides functional analysis, selection of adaptive gaming equipment (PC, PlayStation, Xbox, Nintendo Switch), installation support, gaming events, and educational courses on accessible gaming for persons with disabilities. Includes a dedicated testing gaming room in Oslo.

Quantifiable outcome

• Over 800 service users assisted daily
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FactlinesminorOthersFactlines provides third-party verification of Ecura's credentials and business information. Ecura is verified on the Factlines platform for transparency and compliance reporting.
• BibliogamesminorStrategic or Co-development PartnerEcura BPA collaborates with Bibliogames to provide training and courses to library staff on accessible gaming equipment. Libraries purchase adaptive gaming equipment and receive training from Ecura staff on how to use the equipment.
• Handikappede barns foreldreforening (HBF)minorStrategic or Co-development PartnerEcura BPA co-published the accessibility guide 'Tilgjengelighet i spillmiljøer' with HBF, Kred Norge, and E-sportalliansen. HBF also hosts gaming events organized by Ecura.
• NAV (Norwegian Labour and Welfare Administration)coreOthersNAV administers the functional assistance scheme (funksjonsassistanse) that Ecura BPA integrates into user BPA arrangements. NAV provides funding for workplace assistance for employees with disabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Norlandia Health & Care: Norlandia operates care and health services in Norway including care homes and home-based services, overlapping with Ecura's residential habilitation and home care lines for the same Norwegian municipal customers.
• Olivia Solskjerming (Private Care Operators): Multiple regional Norwegian home care providers (e.g., local private hjemmetjeneste operators) compete with Ecura's Hjemmetjenester division for municipal contracts and free-choice users in specific counties.

Direct peers

• Stendi: Stendi is one of Norway's largest private health and care service providers, offering personal assistance (BPA), home care, residential habilitation, and staffing - directly overlapping Ecura's four service lines and serving the same municipal procurement channels.
• Team Olivia: Team Olivia is a Nordic care provider focused on personal assistance, home care, and support services for persons with disabilities - directly competing in the BPA segment and overlapping Ecura's habilitation offerings in Norway.
• Humana Omsorg: Humana is a major Nordic personal-assistance and care provider with a significant Norwegian presence in BPA and home care. Highly comparable to Ecura's BPA and home services divisions in both service model and target population.

Broad incumbents

• Aleris: Aleris is a Nordic healthcare and care services provider operating across multiple specialties including home care and personal assistance in Norway, with broader healthcare portfolio than Ecura.
• Falck Healthcare: Falck operates healthcare staffing, home care, and patient transport services across the Nordics - overlapping with Ecura's Ecura Care staffing arm and adjacent to home services operations.
• Attendo: Attendo is a large Nordic care services group operating elderly care, home care, and personal assistance across multiple Nordic countries including Norway. A broader incumbent with overlapping service portfolio and similar public-sector customer base.

Others

• SOS International: SOS International provides healthcare assistance and staffing services in the Nordics. While broader in scope (including travel assistance and insurance), it touches on the staffing and care coordination space adjacent to Ecura's operations.

Emerging players

• Talent Norge: Talent Norge provides personal assistance and home care services in Norway, with a smaller scale and more focused footprint than Ecura but directly competing in the BPA market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecura-as

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecura hjemmetjenester og bpa