Hanon McKendry
Hanon McKendry is a private, mid-sized advertising and marketing services agency based in Grand Rapids, Michigan, founded in 1990. With 51-100 employees, it serves clients in the regional U.S. market through traditional agency services.
- Company typePrivate
- Founded1990
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Hanon McKendry firmographics
Firmographics- Name
- Hanon McKendry
- Website
- https://hanon-mckendry.com
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 51–100 employees
- Short description
- Hanon McKendry is a private, mid-sized advertising and marketing services agency based in Grand Rapids, Michigan, founded in 1990. With 51-100 employees, it serves clients in the regional U.S. market through traditional agency services.
- Ownership category
- akta.pro rank
Where Hanon McKendry is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Markets served
Hanon McKendry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Hanon McKendry product offering
Product offeringCore offering
Hanon McKendry is an advertising and marketing services firm based in Grand Rapids, Michigan. The company delivers advertising and marketing services to client organizations, operating as a privately held for-profit entity founded in 1990 with 51-100 employees. In 2008, the firm acquired MINDSCAPE at Hanon McKendry, expanding its service capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising and Marketing Services Advertising and marketing services delivered to client businesses and organizations. The firm is described as providing advertising and marketing services, based in Grand Rapids, Michigan, founded in 1990, serving clients with 51-100 employees supporting the engagement.
Hanon McKendry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hanon McKendry competitors and assessment
Company assessmentOthers
Direct peers
- The Martin Agency: Richmond, VA-headquartered agency known for large brand creative work (e.g., Geico). Comparable to Hanon McKendry as an independently owned, mid-size full-service creative agency competing for major brand assignments outside the global holdco system.
- Wieden+Kennedy: Portland-based independent creative agency known for Nike and other iconic brand work. Comparable to Hanon McKendry as an independent, privately held, full-service agency built on creative reputation rather than holding-company scale.
- The Richards Group: Historically Dallas-based independent agency with strong brand-building credentials and a similar private, founder-led ownership profile. Closely comparable to Hanon McKendry in scale, independence, and full-service creative positioning.
Regional players
- Periscope: Minneapolis-based integrated marketing agency offering creative, digital, media, and PR services. Comparable to Hanon McKendry as a Midwest independent, mid-size full-service agency targeting similar client segments and competing for regional brand budgets.
- Campbell Mithun (now CR): Historically Minneapolis-headquartered ad agency known for packaged-goods and retail work. Closely comparable to Hanon McKendry in Midwest roots, full-service heritage, and mid-market client focus.
- Fallon: Minneapolis-based creative agency with a long independent heritage and brand-building pedigree. Comparable as a Midwestern independent agency of similar vintage competing for the same regional and national creative mandates.
- Carmichael Lynch: Independent advertising agency based in Minneapolis serving major brands across creative, media, and PR. Closest geographic and size analogue to Hanon McKendry — both are Midwestern independent shops serving mid-to-large regional and national clients with full-service creative capabilities.
Broad incumbents
- Ogilvy: WPP-owned global advertising and marketing services network with deep creative, PR, and digital capabilities. Comparable to Hanon McKendry in providing full-service advertising and marketing solutions, though at global scale across all major categories.
- BBDO: Global advertising agency network (Omnicom) with major creative, media, and digital capabilities. Comparable to Hanon McKendry in offering integrated marketing services, but operates at vastly larger scale as a broad incumbent competing for the same major brand budgets.
Market position
Customer concentration
Hanon McKendry social profiles
Digital presenceHanon McKendry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanon McKendry leadership team
Management profileNumber of profiles
Hanon McKendry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanon McKendry M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanon McKendry
What does Hanon McKendry do?
Hanon McKendry is an advertising and marketing services firm based in Grand Rapids, Michigan. The company delivers advertising and marketing services to client organizations, operating as a privately held for-profit entity founded in 1990 with 51-100 employees. In 2008, the firm acquired MINDSCAPE at Hanon McKendry, expanding its service capabilities.
When was Hanon McKendry founded?
Hanon McKendry was founded in 1990. It employs 51 to 100 people.
Where is Hanon McKendry based?
Hanon McKendry is headquartered in Grand Rapids, United States, in the North America region.
Who are Hanon McKendry's main competitors?
Leo Burnett is listed as an others. Direct peers are The Martin Agency, Wieden+Kennedy and The Richards Group. Regional players are Periscope, Campbell Mithun (now CR), Fallon and Carmichael Lynch. Broad incumbents are Ogilvy and BBDO.
Does Hanon McKendry have an API?
No public API is recorded for Hanon McKendry.