Capital Kids Cricket

What Capital Kids Cricket does

Capital Kids Cricket is a UK-registered youth development charity (Charity Number: 1056817) and company limited by guarantee, founded in 1989 by Haydn Turner and Bill Greaves to address the lack of cricket provision in London schools. Operating as a private nonprofit across 20 London boroughs and 113 delivery locations, the charity uses cricket coaching, life skills workshops, and mentoring to serve approximately 9,000 disadvantaged children, young people, and families annually, including more than 8,000 children and over 2,500 women and girls per year. Programs span state primary and secondary schools, pupil referral units, hospital schools (including Great Ormond Street Hospital School), community hubs, holiday camps, residential trips, and refugee cricket initiatives in the UK and Lebanon.

The organization's service portfolio includes Coaching in Schools, Holiday Camps, Festivals and Competitions (William Greaves Trophy, The Hundred Blaze, London Sixes), Community Cricket Clubs (West Ham & Stratford CC, Leyton Wicketz CC), Hospital Programmes, Refugee Cricket, Residential Trips, the Teams Not Gangs social intervention program, and the Bowl Out Racism campaign. Revenue is generated through a combination of institutional grants and donations (Sport England, National Lottery Community Fund, Jack Petchey Foundation, East End Community Foundation, Coutts Bank, Canary Wharf Group), recurring club memberships (£25–£40 annually), holiday camp and program fees (£5–£65), corporate fundraising events (IRESS Corporate Day, Wormsley Cricket Festival), and merchandise. Distribution is community-led and direct-delivered through schools, hospitals, community centers, and cricket grounds, with marketing conducted primarily through organic social media, a Mailchimp newsletter, and event-based engagement.

Capital Kids Cricket has no proprietary technology platform; digital infrastructure is limited to Google Forms-based registration, a Mailchimp-powered newsletter, and standard social media channels. An entry titled "CKC AI Learning Hub" appears in the product catalog but resolves to a Google Forms registration link and does not represent substantive AI capability. The organization is led by CEO Shahidul Alam Ratan and COO Joe Fisher, governed by a board chaired by Kalyan Kumar, with President Nasser Hussain OBE, Chief Patron Lady Victoria Getty, and a bench of trustees and ambassadors drawn from English and international cricket.

Name

Capital Kids Cricket

Legal name

Capital Kids Cricket

Website

https://ckc.london

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Capital Kids Cricket is a London-based youth development charity that uses cricket coaching, life skills workshops, and mentoring to support approximately 9,000 disadvantaged children, young people, and families annually across 20 boroughs and 113 delivery locations.

Ownership category

akta.pro rank

Product category

Youth Community Cricket & Sports Development

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Boarding Schools & Residential Academies (MPAKAJAL)

Keywords

• Youth cricket coaching
• Community sports charity
• Youth development programs
• School cricket programs
• Grassroots cricket services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Funding: Capital Kids Cricket relies heavily on donations from individuals, corporations, and charitable foundations. The organization receives support from major funders including Sport England, National Lottery Community Fund, and various corporate sponsors. Donation pages and fundraising campaigns are prominent on their website.
2. Club Memberships: The organization sells annual memberships for affiliated cricket clubs including West Ham Cricket (annual membership) and Leyton Wicketz. These provide recurring revenue from families and individuals participating in club activities.
3. Holiday Camp and Program Fees: Fees charged for summer camps and holiday programs. Examples include West Ham Summer Camp (Whole Camp: £65, Weekly: £18, Daily: £5) and various sports camp registrations.
4. Corporate Partnerships and Sponsorship: Corporate sponsors provide financial and in-kind support. The organization hosts corporate fundraising events like the IRESS Corporate Fundraising Cricket Day and maintains relationships with sponsors including Coutts Bank, Middlesex Cricket Foundation, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Capital Kids Cricket is a UK registered charity that delivers cricket coaching, life-skills workshops, mentoring, competitions, and holiday camps to disadvantaged children, young people, and families across London. Programs are delivered in state schools, pupil referral units, hospital schools, community hubs, and refugee settings through affiliated clubs and partner organizations.

Product overview

Capital Kids Cricket is a youth development charity offering a diverse portfolio of cricket programs and community services across London. The organization operates through its core programs including coaching in schools, community cricket clubs, holiday camps, festivals and competitions (notably the William Greaves Trophy and The Hundred Blaze), hospital programmes, refugee cricket projects, and residential trips. The CKC Community Hub serves as a central facility in Tower Hamlets offering sporting activities and life skills workshops. Additional initiatives include the Bowl Out Racism campaign, Teams Not Gangs social intervention program, Clubs In Need support programme, and the Health and Wellbeing Project. The organization also runs an AI Learning Hub for educational activities. Programs are designed to promote physical, social, and emotional development among disadvantaged children and families across London.

Differentiator

Problem solved

Functional benefit

Products and services

• CKC Community Hub Year-round community facility in Tower Hamlets providing sporting opportunities, life-skills workshops, and indoor activities for youth and adults of all genders.
• Coaching in Schools Cricket coaching sessions delivered directly in state primary and secondary schools across London, giving children the opportunity to learn and play the sport.
• Holiday Camps Summer and holiday camps (e.g., West Ham Summer Camp) offering cricket activities, free meals, and life-skills workshops for children; daily £5, weekly £18, full camp £65.
• Festivals and Competitions Annual cricket festivals and competitions including the William Greaves Trophy (UK's largest indoor primary-school competition), the London Sixes, and the Wormsley Cricket Festival.
• Community Cricket Clubs Affiliated community cricket clubs including West Ham & Stratford CC and Leyton Wicketz CC, providing membership-based access to training, matches, and competitions (e.g., £30/year West Ham annual membership; £25/year Leyton Wicketz membership).
• Hospital Programmes Cricket coaching sessions delivered in hospital schools across London, including Great Ormond Street Hospital School, helping young patients engage in physical activity during treatment.
• Refugee Cricket Cricket programs for refugee children in London and 12 refugee camps in Lebanon, delivered in partnership with the Alsama Project since 2017, supporting community integration through sport.
• Residential Trips Annual residential cricket trips to Arundel Castle Cricket Foundation, providing high-quality coaching and countryside experience for children from disadvantaged areas of London.
• Women's and Girls Cricket

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• Chance to ShinecoreStrategic or Co-development PartnerCharity working to give children a positive relationship with cricket through school coaching programs. Logo displayed as partner supporting CKC's mission.
• Middlesex Cricket FoundationcoreStrategic or Co-development PartnerCounty cricket board's community arm providing support for grassroots cricket development across Middlesex region including Tower Hamlets.
• Surrey Cricket FoundationcoreStrategic or Co-development PartnerCounty cricket board's community division partnering on cricket programs including university women's cricket initiatives.
• Essex Cricket in the CommunitycoreStrategic or Co-development PartnerEssex County Cricket Board's community program supporting youth cricket development and Hundred Blaze tournament.
• Coutts BankmajorGTM or Marketing PartnerPrivate bank supporting CKC through Cricket for a Cause campaign including charity matches at Wormsley and ongoing fundraising.
• London TigerscoreStrategic or Co-development PartnerCommunity cricket organization partnering on Hundred Blaze tournament, London Sixes competition, and youth cricket development programs.
• Arundel Castle Cricket FoundationcoreStrategic or Co-development PartnerHosts CKC's annual residential trips providing high-quality cricket coaching at historic Arundel Castle venue for children from disadvantaged areas.
• Alsama ProjectcoreStrategic or Co-development PartnerPartnership supporting cricket development in Lebanese refugee camps. CKC has worked with Alsama since 2017 to provide cricket opportunities for displaced boys and girls.
• Tower Hamlets CouncilcoreStrategic or Co-development PartnerLocal government authority partnering on Victoria Park cricket pitch development and community sports initiatives in Tower Hamlets.
• Middlesex County Cricket ClubmajorStrategic or Co-development PartnerProfessional county cricket club supporting grassroots cricket through partnership with Middlesex Cricket in the Community.
• Marylebone Cricket Club (MCC)coreStrategic or Co-development PartnerGuardian of cricket rules and home of cricket. MCC supports CKC competitions including William Greaves Trophy finals at Lord's MCC Academy.
• Wormsley Cricket GroundcoreStrategic or Co-development PartnerPrivate cricket ground owned by Lady Victoria Getty (CKC Chief Patron) hosting annual charity cricket day for CKC since 2019.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MCC Foundation: Charitable arm of the Marylebone Cricket Club focused on cricket outreach and youth development. Shares venue access patterns (Lord's) and youth cricket mission; CKC's William Greaves Trophy is held at Lord's MCC Academy.
• Lord's Taverners: Cricket charity supporting disabled and disadvantaged young people across the UK. Overlapping beneficiary focus (disadvantaged youth), cricket-based delivery, and charitable funding model; CKC's hospital and SEND programs mirror Taverners' inclusive sports mission.
• Middlesex Cricket Foundation: Middlesex County Cricket Board's community arm delivering grassroots cricket development including Tower Hamlets. Direct geographic overlap with CKC in London boroughs; both deliver school coaching, club development, and community festivals.
• London Tigers: Community cricket organization partnering with CKC on the Hundred Blaze tournament and London Sixes competition. Comparable in grassroots South Asian community engagement, youth cricket delivery, and London-based operations.
• Surrey Cricket Foundation: Community division of Surrey County Cricket Board partnering with CKC on university women's cricket. Delivers parallel school and community cricket programs across South London with comparable inclusive cricket initiatives.
• Chance to Shine: UK charity focused on giving children a positive relationship with cricket through school coaching programs. Already a CKC strategic partner; directly comparable in mission, target beneficiaries (school-age children), and cricket-based youth development model.

Others

• Sport England: Government arms-length body distributing National Lottery and government funding to grassroots sport. Functions as a major funder of CKC rather than a peer, but represents the institutional ecosystem in which CKC operates.
• Arundel Castle Cricket Foundation: Hosts CKC's annual residential trips providing high-quality coaching at historic venue. Functions as a venue and partner rather than direct competitor, but operates complementary youth cricket development activities.

Broad incumbents

• Youth Sport Trust: National charity focused on PE and sport for young people across all sports. Operates at much larger scale than CKC but addresses overlapping school-based sports delivery, youth development, and life skills through physical activity.

Emerging players

• Street Chance: Cricket charity using the sport to engage disadvantaged young people, particularly in London. Comparable mission of using cricket as a youth engagement and diversion tool, with similar target demographics to CKC's Teams Not Gangs initiative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/capitalkidscric
• YouTubeyoutube.com/c/CapitalKidsCricket
• Facebookfacebook.com/ckidsc
• LinkedInlinkedin.com/company/capital-kids-cricket
• Instagraminstagram.com/capitalkidscricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Kids Cricket