Osmo

What Osmo does

Osmo (legal entity UAB Osmo Lietuva, registration code 304715567) is the authorized Lithuanian distribution subsidiary of the German family-owned wood care manufacturer OSMO. Operating from Vilnius, the company resells a full OSMO wood-finishing catalog to DIY homeowners, outdoor property owners, and professional woodworkers/contractors inside Lithuania. Its go-to-market is multi-channel: a direct e-commerce storefront at osmo.lt with free nationwide delivery, a physical retail/showroom at Eišiškių pl. 36, a multi-city Platintojai distributor network, and a dedicated Industry (Pramonei) channel with craftsman services and equipment rental for polishing and terrace-cleaning machines.

The product portfolio is built on OSMO's proprietary combination of natural plant-derived oils and Carnauba-based hard waxes that penetrate wood rather than forming a surface film, allowing the substrate to breathe while delivering moisture, UV, stain, and wear protection with very low VOC content. Core lines include the Hardwax Oil family (ORIGINAL, RAPID, EXPRESS, ANTI-SLIP, NATURAL EFFECT, RAW EFFECT, TINTS), TOP OIL for countertops, terrace oils, protective oil-glazes with biocides, UV protection oils, decorative waxes in 10 colors, a two-component professional-grade oil, and a maintenance and cleaners range (WISCH-FIX, Liquid Wax Cleaner, Intensive Cleaner, tannin stain remover, POWER GEL restorer). Supporting SKUs include wood fillers, application tools (brushes, rollers, telescopic handles, pad holders), and bundled care kits for floors, stairs, countertops, and garden furniture. Certifications cited include DIN 53160 (safe for children's toys) and slip-resistance ratings (R9/R11).

Commercially, Osmo Lietuva runs a direct-to-consumer e-commerce model supplemented by retail and B2B/professional channels. Revenue is generated through one-time product sales (unit-priced SKUs ranging from roughly €4 for small tools up to ~€925 for bulk UV protection oils), usage-based equipment rental, and professional service fees. The entity is privately held, employs 1–10 people, and is led by CEO Maksim Avdejenkov. All product is sourced from the German parent, making the subsidiary economically a single-country, single-supplier distribution business with no disclosed financials, funding rounds, or M&A history.

Name

Osmo

Legal name

UAB Osmo Lietuva

Website

https://osmo.lt

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

1–10 employees

Short description

Osmo (UAB Osmo Lietuva) is the authorized Lithuanian distributor of German-manufactured OSMO wood-finishing products, selling natural oil and hardwax treatments, cleaners, tools, and care kits to DIY homeowners and professional woodworkers via e-commerce, retail, distributor network, and industry services.

Ownership category

akta.pro rank

Product category

Wood Care and Finishing Products

NAICS

Wood Preservation (321114)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Wood Coatings & Finishes (IMADAKAD)

akta.pro secondary industry

Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)

Keywords

• Wood finishing products
• Hardwax oil coatings
• Exterior wood protection
• Wood maintenance cleaners
• Wood care oils

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of wood oils, waxes, cleaning agents, and application tools. Products range from small containers (0.125L) to bulk sizes (10L, 25L). Sales are made directly through the e-commerce website and physical retail store.
2. Equipment Rental: Rental services for floor polishing machines and terrace cleaning machines, providing additional revenue from professional-grade equipment access.
3. Professional Services: Craftsman services (Meistrų paslaugos) offered for professional wood treatment application.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Osmo distributes and sells OSMO-branded wood finishing products in Lithuania, including hardwax oils, decorative waxes, terrace oils, UV protective oils, protective glazes, cleaners, wood fillers, maintenance oils, application tools, and care kits. Products are sold through the osmo.lt e-commerce platform, a physical retail store in Vilnius, and a network of domestic distributors, with additional craftsman application services and equipment rental for professional users.

Product overview

Osmo is a German manufacturer of wood oil and wax treatment products, operating in Lithuania through osmo.lt. The product portfolio centers on hardwax oils (HARDWAX line: ORIGINAL, RAPID, EXPRESS, ANTI-SLIP, NATURAL EFFECT, RAW EFFECT, TINTS) for interior wood protection including floors, stairs, furniture, and countertops. The TOP OIL variant targets countertops specifically. Exterior products include terrace oils, UV protective oils, protective oil-glazes with biocides, and eco-friendly oil paints. Supporting products include decorative waxes in 10 intensive colors, wood fillers, maintenance oils, and a range of cleaners (WISCH-FIX, Intensive Cleaner, tannin stain remover, POWER GEL restoration gel). The company also offers professional tools (rollers, brushes, applicators, telescopic handles, hand pad holders) and bundled care kits for floors, stairs, countertops, and garden furniture. Products are characterized by natural oil and wax compositions with low VOC content, safety certifications (DIN 53160), and environmental friendliness for humans, animals, and plants.

Differentiator

Problem solved

Functional benefit

Products and services

• TOP OIL (Medienos alyva TOP OIL) Hardwax oil specifically formulated for wooden countertops, suitable for interior use, providing protection against moisture and common household stains. Targeted at homeowners and professionals finishing kitchen work surfaces.
• HARDWAX ORIGINAL Standard hardwax oil for wooden surfaces including floors, stairs, furniture, and countertops, with a standard drying time of 8-10 hours. Targets interior wood finishing for DIY homeowners and professionals.
• HARDWAX RAPID Fast-drying hardwax oil variant that dries in approximately 4-5 hours, suitable for experienced users needing quicker project turnaround on interior wood surfaces.
• HARDWAX EXPRESS Fastest-drying hardwax oil in the range, drying in 2-3 hours, recommended for experienced Osmo users needing rapid project completion on interior wood surfaces.
• HARDWAX ANTI-SLIP Hardwax oil with anti-slip properties rated R9 or R11 for slip resistance, designed for interior floors and stairs where additional grip is required.
• HARDWAX NATURAL EFFECT Hardwax oil with 4% white pigment that produces a slightly cooler, lighter wood tone while subtly enhancing grain pattern without excessive whitening. Coverage up to 30 m² per liter for interior wood surfaces.
• HARDWAX RAW EFFECT Hardwax oil with 2% white pigment designed to maintain a natural, warmer wood tone and produce an initial unprocessed wood effect. Coverage up to 30 m² per liter.
• HARDWAX TINTS Tinted hardwax oil available in various colors for decorative wood finishing, combining color treatment and protective hardwax coating in a single product.
• Intensive Color Decorative Wax (Intensyvių atspalvių dekoratyvinis vaškas medienai) Decorative wax combining natural oils and waxes, available in 10 colors (red, yellow, blue, green, gray-beige, black, silk, pebble, white matte, snow white). Coverage up to 24 m² per liter. Suitable for furniture, doors, walls, moldings, beams, window frames, and children's toys.
• Terrace Oil (Aliejus terasoms) Oil for wooden terraces with a light silk gloss finish and microporous surface. Safe per DIN 53160 standard, suitable for households with children and pets. Available in over 10 different tones.
• ANTI-SLIP Terrace Oil Anti-slip terrace oil that creates a non-slip surface on terrace boards, essential for households with children, elderly, or those seeking comfort and safety.
• Protective Oil-Glaze (Apsauginis aliejus-glazūra) Decorative, silk-gloss protective glaze on natural oil base for all wood types. Water-repellent, highly weather and UV resistant. Contains biocides protecting against mold, fungus, rot, and insects. Suitable for facades, doors, windows, shutters, canopies, and pergolas.
• UV Protective Oil (UV Apsauginis aliejus) Clear UV protective oil preventing wood graying and fading on exterior wooden surfaces, available in clear and tinted versions.
• Uviwax UV-Protection (Apsauginis aliejus Uviwax) UV protection oil for interior wood (paneling, siding, ceilings, doors, window frames, furniture) preserving natural light wood tone without graying. Available in clear silk gloss (7200) and white transparent (7266). Suitable for children's toys.
• Eco-Friendly High-Coverage Oil Paints (Gerai dengiantys aliejiniai dažai) Ecological high-coverage oil-based paints for wood exterior use, providing opaque color finishes with the breathability and low-VOC properties of Osmo's natural oil base.
• Two-Component Single-Layer Oil (Dviejų komponentų vieno sluoksnio alyva) Professional-grade two-component oil applied in a single layer with coverage of 40-50 m² per liter, available in 11 colors. For professional use only.
• Craftsman Services (Meistrų paslaugos) Professional wood treatment application services offered by Osmo's craftsmen for customers who prefer expert installation of Osmo products rather than DIY application.
• Floor Polishing Machine Rental (Poliravimo aparato nuoma) Rental service for floor polishing/sanding machines, providing professional-grade equipment access to customers and contractors preparing wood floors for Osmo treatment.
• Terrace Cleaning Machine Rental (Terasų plovimo mašinos nuoma) Rental service for terrace cleaning machines, providing customers and contractors with equipment to clean wooden terraces before applying Osmo Terrace Oil or other treatments.

Quantifiable outcome

• Coverage up to 30-50 m² per liter for first coat application depending on wood type and product
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Osmo (Germany Manufacturing)coreOthersOsmo Lietuva operates as the Lithuanian distributor of Osmo products manufactured in Germany. The German manufacturer produces high-quality wood oils and waxes using natural ingredients, meeting the highest quality standards in the industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WOCA Denmark: Danish manufacturer of wood care products including oils, soaps, and maintenance cleaners for interior and exterior wood. Comparable to Osmo in offering complete wood-finishing systems with strong emphasis on natural ingredients and a Europe-wide distributor network including Baltic markets.
• Blanchon: French leader in wood finishes, varnishes, and oils for floors and furniture with strong European DIY retail presence. Comparable to Osmo in selling premium wood-finish systems through retail and distributor channels across Europe.
• Borma Wachs: Italian manufacturer of natural waxes, oils, and wood-care products with deep DIY and professional catalog. Comparable to Osmo in product breadth, European distributor model, and emphasis on traditional natural formulations.
• Berger-Seidle: German manufacturer specializing in high-quality wood finishes, oils, and parquet lacquers. Direct competitor in the German-engineered wood-finish space targeting both DIY consumers and professional floor installers — closely overlapping Osmo's hardwax-oil product line.
• Rubio Monocoat: Belgian manufacturer of single-coat natural plant-based wood finishes with strong DIY and professional positioning. Closest direct competitor to Osmo in the premium natural wood-oil category, sold in Lithuania through local distributors and competing for the same customer segment.
• SAICOS Colour GmbH: German manufacturer of wood finishes, oils, waxes, and coatings based on natural raw materials. Competes directly with Osmo Germany for the same European retail and distributor channels and overlaps heavily in hardwax-oil and exterior wood-protection categories.
• PNZ Produkte GmbH: German wood-oil and wood-protection specialist offering natural oil-based finishes for interior and exterior applications. Direct competitor in the premium German wood-finish category with similar product architecture and DIY/professional customer focus.

Broad incumbents

• Sadolin (Crown Paints): Established European wood-care brand specializing in wood stains, paints, and protective finishes for exterior and interior use. Comparable to Osmo at the customer-application level but operates as a broader incumbent paint brand rather than a natural-finish specialist.
• Tikkurila: Nordic (Finnish) major paint and wood-finish brand with broad portfolio including interior/exterior wood products and a strong Baltic retail footprint. Larger incumbent competing for the same Lithuanian DIY shelves with mass-market pricing alongside premium lines.
• Osmo (Germany): The German parent manufacturer that produces the full Osmo product line (hardwax oils, waxes, cleaners, tools) and distributes globally. Directly comparable as the source of every SKU sold by Osmo Lietuva and as the brand authority behind the Lithuanian distributor's identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/osmolithuania
• LinkedInlinkedin.com/company/osmo-lietuva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osmo