We Are Huntsville

What We Are Huntsville does

We Are Huntsville is a community-focused digital media platform serving Huntsville, Alabama and the broader North Alabama region. Founded in 2013 and owner-operated by Katelyn Henderson, the company runs a WordPress-based website organized around an events calendar (self-described as the largest in North Alabama), an eat-and-drink guide, curated local directories (patios, coffee shops, food trucks, photographers, breweries), themed guides (moving to Huntsville, dog-friendly places, the Orion Amphitheater), a blog written by a team of WAH bloggers, and a weekly email newsletter with 14,000+ subscribers. The platform is distributed through the website, email newsletter, and active social media accounts on Facebook, Instagram, Twitter, Pinterest, and LinkedIn, with all content produced and distributed digitally.

The company's revenue model is advertising-based, monetizing its local audience through direct sales of advertising packages, sponsored content placements, and venue/guide sponsorships to local SMBs, event organizers, restaurants, and venues in the Huntsville market. Notable advertising and content partners include Hays Farm Homes (Moving to Huntsville Guide), Orion Amphitheater (Complete Orion Amphitheater Guide), Scout Pest Control (pet safety content), Kissel Entertainment, Arts Huntsville, Lowe Mill A&E, the Huntsville Music Office, and the City of Huntsville. There is no public pricing for advertising services; business inquiries are handled through a dedicated advertising page.

We Are Huntsville is a privately held, founder-owned entity with no institutional funding, no disclosed headcount beyond the 1-10 employee band, and no subsidiaries or acquisition activity. The platform has no public API, no mobile app, and operates entirely on WordPress. Operating geographies are restricted to North Alabama within the United States. The company holds a registered trademark for the "We Are Huntsville" brand and remains actively publishing content under the leadership of owner Katelyn Henderson.

Name

We Are Huntsville

Legal name

We Are Huntsville

Website

https://wearehuntsville.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Huntsville is a community-focused digital media platform covering events, dining, and local businesses in Huntsville and North Alabama, monetizing via advertising and content sponsorships to local SMBs and event organizers.

Ownership category

akta.pro rank

Product category

Local Digital Media

NAICS

Arts, Entertainment, and Recreation (71), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Local media publishing
• Event calendar services
• Digital advertising sales
• Community content platform
• Local business marketing

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Services: We Are Huntsville generates revenue primarily through advertising partnerships with local businesses, event organizers, and organizations. The company explicitly invites businesses interested in marketing goals to reach out through their advertising page, indicating a direct sales approach for advertising packages and sponsored content placements on their high-traffic local platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

We Are Huntsville is a digital media platform that publishes local events, dining guides, business directories, lifestyle guides, and editorial blog content for Huntsville and North Alabama. The company generates revenue primarily by selling advertising placements and sponsored content packages to local businesses, event organizers, and service providers seeking exposure to its 14,000+ newsletter subscribers and broader website audience.

Product overview

We Are Huntsville is a community-focused content and discovery platform serving as a comprehensive guide to Huntsville, Alabama and North Alabama. The platform operates as a unified content site rather than a modular software product, organized around six interconnected content areas: Events Calendar (largest event calendar in North Alabama), Eat & Drink Guide (dining and restaurant discovery), Local Directories (patios, coffee shops, food trucks, photographers, breweries), Huntsville Guides (moving, dog-friendly, attractions), Blog Content (local stories and event coverage), and Email Newsletter (weekly curated recommendations to 14,000+ subscribers). Additional services include advertising solutions for local businesses and a free event submission system. The platform has over 12 years of dedicated service to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Calendar

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered key sponsor, supporting and content partner.

• Hays Farm Homeskey sponsorStrategic or Co-development PartnerHays Farm Homes is a sponsor of the Moving to Huntsville Guide on We Are Huntsville. This partnership helps new residents discover housing options while supporting We Are Huntsville's content creation for newcomers to the Huntsville area.
• Orion Amphitheaterkey sponsorStrategic or Co-development PartnerThe Orion Amphitheater is a sponsor of the Complete Orion Amphitheater Guide on We Are Huntsville. The sponsorship includes comprehensive venue information, parking details, dining options, and event listings for the MidCity District venue.
• Scout Pest ControlsupportingGTM or Marketing PartnerScout Pest Control sponsors pet safety content on We Are Huntsville, specifically the Pets and Safe Pest Control article. They offer promotional discounts to We Are Huntsville readers with code 'WAH'.
• Kissel Entertainmentcontent partnerGTM or Marketing PartnerKissel Entertainment partners with We Are Huntsville for promotion of the Big Ol' Ballpark Fair at Toyota Field. We Are Huntsville covers the event and drives community awareness through editorial coverage.
• Arts Huntsvillecontent partnerGTM or Marketing PartnerArts Huntsville is the host of the Panoply Arts Festival, which We Are Huntsville covers extensively. We Are Huntsville provides promotional coverage and event details for Panoply to its audience.
• Lowe Mill A&Econtent partnerGTM or Marketing PartnerLowe Mill ARTS & Entertainment partners with We Are Huntsville for promotion of events including Concerts on the Dock and Cigar Box Guitar Festival activities at their venue.
• Huntsville Music Officecontent partnerGTM or Marketing PartnerThe Huntsville Music Office partners with We Are Huntsville for promotion of music events including the Summer Sunset Concert Series at Ditto Landing and the 805 After Five concert series.
• City of Huntsvillecontent partnerGTM or Marketing PartnerThe City of Huntsville partners with We Are Huntsville to promote Historic Preservation Month events and community initiatives to local residents.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• 6AM City: 6AM City runs a network of daily local email newsletters covering events, dining, and local lifestyle in mid-sized U.S. cities. It is directly comparable to We Are Huntsville in geography focus (mid-sized metros), newsletter-led GTM, and local advertising revenue model.
• Hoodline: Hoodline is a data-driven local news and content network producing hyperlocal stories about neighborhoods, businesses, and events in U.S. cities. Comparable to WAH in operating model (local digital media, content + advertising) and audience (residents seeking local information).
• City-Data: City-Data is a long-running local information portal with city guides, forums, and business directories for U.S. cities. Comparable in its narrow geographic focus and free, ad-supported local content model.
• Patch.com: Patch operates hyperlocal news and community information sites for thousands of U.S. towns and neighborhoods, monetizing via local advertising. It is directly comparable as a community-focused digital media platform serving local audiences with editorial content and event coverage.

Broad incumbents

• Yelp: Yelp is a leading local business directory and review platform monetized primarily through local advertising. It competes for the same local SMB advertising dollars that WAH sells and overlaps in restaurants, events, and things-to-do content.
• Eater: Eater is a Vox Media-owned digital publication covering local dining and restaurant scenes in major U.S. cities. Its local dining guide product maps directly to WAH's "Eat & Drink Guide" offering, though Eater is part of a larger media network.
• Eventbrite: Eventbrite is the dominant U.S. event listing and ticketing marketplace. While WAH does not sell tickets, its core product (the "largest event calendar in North Alabama") competes for the same local event-discovery attention and advertising dollars.
• Thrillist: Thrillist is a national digital media brand covering food, travel, and local experiences, monetized via advertising and brand partnerships. Comparable in content categories (events, dining, things to do) but operates nationally rather than at the hyperlocal level.
• Axios Local: Axios operates a network of local newsletters and news sites in select U.S. metros, monetizing through B2B advertising and events. It overlaps with WAH as a local digital media outlet but operates at greater scale and as part of a national news brand.

Regional players

• Visit Huntsville (Destination Marketing Org): The official Huntsville tourism and convention bureau publishes events, dining, and attractions content targeting visitors to the same North Alabama market. It is a regional peer that addresses overlapping content categories (events, dining, attractions) for overlapping audiences (visitors and locals).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wearehuntsville
• Facebookfacebook.com/wearehuntsville.com
• LinkedInlinkedin.com/company/we-are-huntsville
• Instagraminstagram.com/wearehuntsville
• Pinterestpinterest.com/WeAreHuntsville/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Huntsville