PlaceIn

What PlaceIn does

PlaceIn is a Spanish software-as-a-service company headquartered in Madrid that provides an integrated customer experience platform for the hospitality sector. Founded in 2022, the company targets restaurants, wineries, hotels, and multi-location hospitality groups, primarily in Spain and the broader Spanish-speaking market, and reports a customer base of more than 2,500 hospitality businesses. The company operates a sales-led go-to-market motion anchored on a 'Solicitar demo' entry point and direct WhatsApp/phone outreach, and has received certification and support from ENISA (Spain's national innovation agency) through the Plan de Recuperación.

The product architecture is organized as a core 'Business Page' integrated with seven modules: PlaceIn Tables (omnichannel reservation engine spanning web, Google Maps, Instagram, WhatsApp, and phone), an AI-powered phone assistant, an AI WhatsApp chatbot, PlaceIn Order + Pay (in-house delivery and takeaway platform without aggregator commissions), PlaceIn Experience (events, gift cards, and experience vouchers), PlaceIn Community (loyalty and CRM with automated segmentation), and PlaceIn Scan (unified data intelligence dashboard). All modules share a real-time, unified customer data layer, which the company positions as its principal technical differentiator relative to fragmented point-solution stacks. The implementation cycle is stated at 48 hours, covering configuration, channel integration, data migration, and training.

Monetization is structured as recurring SaaS subscriptions, with specific pricing tiers not publicly disclosed. Distribution is direct (sales-led demos, website, phone, and WhatsApp) supplemented by a recently introduced distributor channel. The company claims quantified customer outcomes including +30% reservations, +40% customer return rate, +25% spend per visit, and 30% delivery commission savings versus third-party aggregators such as Glovo and Just Eat.

Name

PlaceIn

Legal name

PlaceIn

Website

https://placein.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

PlaceIn is a Spanish SaaS provider of an integrated hospitality customer experience platform spanning reservations, AI phone and WhatsApp assistants, ordering, loyalty, and analytics, serving 2,500+ restaurants, wineries, and hotels primarily in Spain.

Ownership category

akta.pro rank

Product category

Hospitality Management Software

NAICS

Other Travel Arrangement and Reservation Services (56159), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Dining Reservations & Restaurant Booking (HSACALAF), Hotel & Accommodation Booking Platforms (THALAFAB), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Hospitality management software
• Restaurant reservation platform
• Omnichannel booking system
• AI phone assistant
• Hospitality CRM software

Headquarters

HQ city

Santiago De Compostela

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Annual/monthly subscription access to the integrated 7-module hospitality platform. Pricing tiers likely vary by venue count and module access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PlaceIn develops and sells a cloud-based SaaS platform for the hospitality sector, composed of a unified Business Page and 7 integrated modules (PlaceIn Tables reservations, AI phone and WhatsApp assistants, PlaceIn Order + Pay, PlaceIn Experience, PlaceIn Community/CRM, and PlaceIn Scan analytics). The platform replaces 5-7 fragmented single-purpose tools with one connected system, enabling restaurants, wineries, hotels, and hospitality groups to manage the entire guest journey — from omnichannel discovery and reservation through experiences, orders, loyalty and repurchase — with shared real-time customer data and AI-driven automation.

Product overview

PlaceIn is a unified platform architecture consisting of a core Business Page and 7 integrated modules. The platform covers the complete customer experience lifecycle in hospitality: discovery, omnichannel reservations (PlaceIn Tables), AI-powered phone and WhatsApp assistants (autonomous agents for 24/7 customer interaction), order and payment management (PlaceIn Order + Pay), experience and gift card sales (PlaceIn Experience), loyalty and CRM (PlaceIn Community), and data intelligence (PlaceIn Scan). All modules share unified customer data and operate natively integrated rather than as standalone disconnected tools.

Differentiator

Problem solved

Functional benefit

Brands

• PlaceIn Tables: Motor de Reservas (Reservation Engine) - flagship product for omnichannel reservation management including web, Google, Instagram, phone (with AI) and WhatsApp booking.
• PlaceIn Order + Pay
• PlaceIn Experience
• PlaceIn Community
• PlaceIn Scan

Products and services

• PlaceIn Business Page Central integrated platform that connects the 7 PlaceIn modules and orchestrates the full hospitality guest lifecycle across discovery, omnichannel reservation, experience purchase, visit, online orders, loyalty and repurchase. Sold to hospitality businesses as the unified entry point to the PlaceIn ecosystem.
• PlaceIn Tables (Motor de Reservas) Omnichannel reservation engine that accepts bookings from web, Google Maps, Instagram, WhatsApp and AI-powered phone calls, synchronizing availability in real time. Includes an interactive table map with shift scheduling, occupancy visualization, OTP booking verification and integrated payment gateway for anti no-show protection. Sold to restaurants, hotels and hospitality groups.
• AI Phone Assistant (Asistente Telefónico con IA) AI-powered IVR (inteligente) that answers and processes calls 24/7/365, manages reservations, handles customer inquiries and escalates to human staff when needed. Supports multilingual interactions. Sold as a module to hospitality venues that want to eliminate missed phone bookings.
• AI WhatsApp Assistant (Asistente WhatsApp con IA) AI conversational chatbot integrated with the reservation engine that autonomously manages bookings, queries, modifications, confirmations and reminders through WhatsApp. Sold as a module to hospitality venues, particularly aligned with the Spanish market where 78% of consumers prefer WhatsApp for business interactions.
• PlaceIn Order + Pay Order and payment management module for delivery, takeaway and in-table ordering, with zero intermediary commissions. Includes a dynamic brand-customizable digital menu, mobile ordering without app download, and integrated payment processing. Sold to restaurants and bars looking to bypass Glovo/Just Eat commissions.
• PlaceIn Experience Online sales module for experience packages, gift cards with customizable balances and dated event ticketing with capacity and date/time control. Sold to wineries, restaurants and hotels that want to monetize tasting menus, tours, private events and gift cards directly online.
• PlaceIn Community (Fidelización y CRM) Hospitality CRM and loyalty module with enriched customer profiles tracking visits, spending, preferences and intolerances. Provides automated email and SMS campaigns, satisfaction surveys, advanced segmentation (VIP, occasional, at-risk) and AI-based personalized offer recommendations. Sold to venues seeking higher return rates and spend per visit.
• PlaceIn Scan (Inteligencia de Datos) Unified data intelligence dashboard that aggregates metrics from every PlaceIn module, surfacing real-time KPIs on occupancy, revenue, average ticket, no-shows and satisfaction, with AI-powered alerts and comparative reports. Sold to operators who need a single decision-making view across the customer journey.

Quantifiable outcome

• +30% increase in reservations
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SevenRooms: SevenRooms provides a CRM, reservations, and guest experience platform for hospitality operators worldwide, directly overlapping with PlaceIn's loyalty, reservation, and data intelligence modules.
• Tock: Tock (owned by Squarespace) is a reservations and experiences platform with built-in support for ticketed events and prepaid experiences — directly comparable to PlaceIn Experience and Table management modules.
• OpenTable: OpenTable (owned by American Express) is the global category leader in restaurant reservations and guest management, with comparable omnichannel booking, CRM, and analytics offerings targeting similar mid-market and fine-dining venues.
• Yelp Guest Manager: Yelp Guest Manager (formerly SeatMe) provides reservation, waitlist, and guest management software for restaurants, overlapping with PlaceIn Tables on core reservation functionality for mid-market venues.
• Resy: Resy (owned by American Express) is a reservation and guest management platform serving restaurants in the US and select international markets, with comparable booking, CRM, and marketing tools to PlaceIn.
• CoverManager: CoverManager is a Spanish restaurant management software company offering reservations, CRM, and online ordering for the same Iberian market as PlaceIn, making it the closest local direct competitor.
• TheFork: TheFork (owned by Tripadvisor) is the leading restaurant booking platform in Europe, directly competing with PlaceIn Tables in Spain and offering reservations, loyalty, and PMS integrations for the same hospitality customer base.

Emerging players

• Tablein: Tablein is a smaller reservation system focused on European restaurants with online booking and table management, partially overlapping with PlaceIn Tables on booking engine capabilities for SMB venues.

Broad incumbents

• Lightspeed Restaurant: Lightspeed Restaurant is a broader POS and hospitality management suite serving restaurants and retailers globally with reservations, ordering, and payments — overlapping with PlaceIn's full-stack platform offering.
• Toast: Toast is a leading US-based restaurant technology platform offering POS, payments, online ordering, and marketing — a broader incumbent competing for the same end customers as PlaceIn with deeper capital resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlaceIn