Assuragency

What Assuragency does

AssurAgency is a French online comparison platform (comparateur) for insurance and financial products, operating as a SAS registered in La Seyne-sur-Mer under RCS Toulon 445 009 632, with ORIAS intermediary registration 14001578. The company is a subsidiary of Groupe Empruntis. Its core product is a consumer-facing website where users complete a single form describing their insurance or credit requirement and receive multiple competing quotes from partner providers at no cost and without engagement. The platform covers ten or more insurance categories (health, senior health, TNS/self-employed health, life, pet, funeral, auto, home, borrower) and five or more financial categories (consumer credit, mortgage, credit consolidation, online banking, tax optimization/defiscalization).

The underlying technology is a conventional web comparison platform with SSL-encrypted form capture and real-time lead transmission infrastructure supporting emulation, webservice, email, and export delivery modes into partner CRM systems. The platform collects demographic and financial profile data (age, sex, homeowner/tenant status, income, existing credits) through structured questionnaires, validates submissions, and routes qualified leads to categorized partner providers. A B2B partner portal (Espace Partenaire) provides account management and lead status visibility for insurance brokers and credit professionals, and the company operates an affiliate publisher network for consumer traffic acquisition.

The business model is a free-to-consumer, B2B lead-generation model. AssurAgency earns revenue by charging partner insurance companies, credit organizations, banks, and brokers per validated lead transmitted, with performance-based and bundled volume pricing at monthly billing cadence. Consumer-side revenue is zero; monetization is entirely on the partner side. The GTM motion combines owned media (SEO, content marketing via Guide du Comparateur), email marketing, affiliate/publisher channels, and a B2B partner acquisition model targeting TPE, PME, and large enterprises in insurance, credit, and banking. Partners include AXA, BNP Paribas Personal Finance (Cetelem), Cofidis, Société Générale, La Banque Postale, and 30+ others.

Name

Assuragency

Legal name

SAS ASSURAGENCY

Website

https://assuragency.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

AssurAgency is a French online comparison platform connecting consumers with insurance and financial product providers (AXA, Société Générale, Cetelem, Cofidis, etc.) across 10+ insurance and 5+ finance categories, monetizing via B2B lead referral fees as a subsidiary of Groupe Empruntis.

Ownership category

akta.pro rank

Product category

Insurance and Credit Comparison Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Activities Related to Credit Intermediation (5223)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Insurance comparison
• Credit comparison
• Lead generation services
• Insurance brokerage
• Financial product comparison

Headquarters

HQ city

La Seyne-sur-mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Lead generation and referral fees: AssurAgency generates revenue by collecting consumer information through comparison forms and transmitting qualified leads (prospects) to partner insurance companies, credit organizations, and banks. Partners pay for validated leads received. The company charges clients (partner businesses) for lead bundles based on monthly volumes.
2. Performance-based lead fees: For credit consumption, online banking, auto insurance, and home insurance products, the site is compensated by partners when a user selects a partner offer and wishes to be contacted, or when a contract is concluded between the user and the partner. Classification or display of offers is independent of site remuneration.
3. Database and campaign services: The company offers database location (location de base de données) with targeting capabilities (age, sex, homeowner/tenant status) and operates a network of affiliate publishers generating leads across insurance, finance, auto, and home improvement verticals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AssurAgency operates a French online comparison platform (comparateur) where consumers fill out a single form to receive multiple personalized quotes from partner providers across 10+ insurance categories (health, auto, home, life, pet, funeral, borrower) and 5+ financial product categories (credit consolidation, consumer credit, mortgage, online banking, tax optimization). The service is free for consumers and generates revenue by transmitting qualified, pre-validated leads in real time to a network of 35+ partner insurance companies, credit brokers, banks, and financial service providers via dedicated B2B partner portal and CRM integration.

Product overview

AssurAgency operates as a comparison platform for insurance and financial products in the French market. The core offering consists of a consumer-facing comparison service where users fill out a single form to receive multiple personalized quotes from partner providers. The platform covers insurance products (health, life, pet, funeral, auto, home, loan insurance) and financial products (consumer credit, mortgages, loan consolidation, online banking, tax optimization). A B2B partner portal (Espace Partenaire) enables insurance brokers and credit professionals to receive and manage qualified leads. An educational guide section provides explanatory content about financial and insurance topics. The service is free for consumers and generates revenue through partnerships with financial institutions and insurers.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Santé (Health Insurance Comparison) Health insurance/mutuelle comparison service allowing users to compare and receive quotes from multiple health insurance providers through a single form submission.
• Assurance Santé Séniors (Senior Health Insurance Comparison) Specialized health insurance comparison service tailored for senior citizens, offering coverage options suited to their specific healthcare needs.
• Assurance Santé TNS (Self-Employed Health Insurance Comparison) Health insurance comparison service designed for self-employed professionals (Travailleurs Non Salariés) with coverage options specific to their status.
• Assurance Vie (Life Insurance Comparison) Life insurance comparison service covering death benefits, survival contracts, and savings/investment products from multiple providers.
• Assurance Animaux (Pet Insurance Comparison) Pet insurance comparison service for dogs, cats, and other domestic animals (NAC).
• Assurance Obsèques (Funeral Insurance Comparison) Funeral expense insurance comparison service that covers costs associated with end-of-life arrangements.
• Assurance Auto (Auto Insurance Comparison) Auto insurance comparison service enabling users to compare quotes from multiple vehicle insurance providers.
• Assurance Habitation (Home Insurance Comparison) Home insurance (multirisques habitation) comparison service for both renters and property owners.
• Assurance de Prêt (Borrower Insurance Comparison) Loan insurance (assurance emprunteur) comparison service covering death, disability, and job loss protections for borrowers.
• Crédit Consommation (Consumer Credit Comparison) Consumer credit comparison service for personal loans, car loans, home improvement loans, and revolving credit.
• Crédit Immobilier (Mortgage Comparison) Mortgage and real estate credit comparison service helping users find the best rates for property financing.
• Rachat de Crédits (Loan Consolidation Comparison) Loan consolidation comparison service that combines multiple credits into a single monthly payment with potentially reduced interest rates.
• Banque en Ligne (Online Banking Comparison) Online banking comparison service allowing users to compare digital banking offerings and switch to better-suited accounts.
• Défiscalisation (Tax Optimization) Tax optimization/defiscalization service covering investment strategies including real estate (Loi Pinel, Malraux, Girardin), life insurance, and other tax-reduction vehicles.
• Espace Partenaire (B2B Partner Portal) Dedicated B2B partner-facing portal for insurance brokers and credit professionals to access and manage qualified leads generated through the consumer-facing comparison service, with CRM integration for real-time lead delivery.

Quantifiable outcome

• Over 1.4 million qualified contacts transmitted to partner clients in 2015, demonstrating significant lead generation scale.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core.

• AXAcoreChannel Partner/ Reseller/ DistributorAXA is a major international insurance and banking group. AssurAgency's platform includes AXA among its partner providers for insurance products. AXA distributes its insurance offers through the comparison platform.
• BNP Paribas Personal Finance (Cetelem)coreChannel Partner/ Reseller/ DistributorBNP Paribas Personal Finance operates Cetelem, a leading consumer credit brand in Europe. Present in approximately 20 countries, Cetelem is ranked number one in consumer credit in Europe and provides credit offers through AssurAgency's platform.
• CofidiscoreChannel Partner/ Reseller/ DistributorCofidis, part of Cofidis Participations, is a major consumer credit group founded in 1982 in Northern France. It launched its first website in 1997 as a pioneer online credit provider and specializes in consumer credit, revolving credit, payment solutions, and credit consolidation. It is one of the main consumer credit groups in France.
• Société GénéralecoreChannel Partner/ Reseller/ DistributorOne of the principal French banks and one of the oldest (founded 1864). Société Générale places its expertise at the service of its clients, aiming to become the reference relationship bank. It is part of the three pillars of the French financial industry.
• La Banque PostalecoreChannel Partner/ Reseller/ DistributorLa Banque Postale, created January 1, 2006, is a French public bank and the sole subsidiary of La Poste group. It is citizen-focused and at the heart of the real economy. Its mission includes ensuring access to banking services for the entire population.
• SofincocoreChannel Partner/ Reseller/ DistributorSofinco has existed since 1951 with an original objective to equip the French population after World War II. Today it offers various solutions to finance projects simply, including personal loans at attractive rates with instant online applications.
• Younited CreditcoreChannel Partner/ Reseller/ DistributorYounited Credit is the only internet credit platform for individuals in Europe with its own credit institution and Investment Services Provider license. It modernizes the banking system to make consumer credit faster, simpler, and more competitive, and savings more useful and rewarding.
• My Money BankcoreChannel Partner/ Reseller/ DistributorHeadquartered at Paris La Défense with an operational excellence center in Nantes, My Money Bank specializes in credit consolidation for individual property owners (with or without mortgage guarantee). The bank has been committed for several years to responsible lending practices.
• Franfinance (Société Générale subsidiary)coreChannel Partner/ Reseller/ DistributorFranfinance is a 100% subsidiary of Société Générale, providing credit for individuals and professionals, specializing in consumer credit and e-commerce payment solutions. It offers competitive-rate loans with a commitment to absolute security of personal data.
• Partners Finances (Groupe Empruntis)coreChannel Partner/ Reseller/ DistributorPartners Finances, a subsidiary of the Empruntis Group (insurance, real estate, finance), was created in 1996. Its experience and expertise are recognized by market players. It offers credit consolidation, credit restructuring, and integrated project financing solutions.
• Crédistor (Groupe Empruntis)coreChannel Partner/ Reseller/ DistributorFounded in 2010, Crédistor is a subsidiary of the Empruntis Group, specialized in insurance, financing, and real estate. It acts as an intermediary for credit consolidation solutions, serving both property owners and tenants, with partnerships including BNP Paribas Personal Finance, CFCAL, My Money Bank, CGI, Créatis, and Crédit Agricole.
• In&Fi CréditscoreChannel Partner/ Reseller/ DistributorFounded in 2002 and franchised in 2004, In&Fi is recognized as the first network of credit brokers in France. With over 100 national agencies and more than 200 credit specialists, this network serves clients across France with proximity-based credit advisory services.
• Carrefour BanquecoreChannel Partner/ Reseller/ DistributorA subsidiary of the Carrefour group, Carrefour Banque offers a wide range of accessible and performing products including PASS MasterCard, revolving credit, personal loans, credit consolidation, savings, auto and home insurance, and complementary health insurance, with competitive rates for credit and savings.
• Banque Française Mutualiste (BFM)coreChannel Partner/ Reseller/ DistributorFounded in 1986 from the merger of 12 public sector mutual insurance funds, BFM has specialized for 36 years in supporting public sector employees. It offers multiple solutions for personal projects and daily financial management.
• VousfinancercoreChannel Partner/ Reseller/ DistributorVousfinancer is the 3rd largest credit brokerage network in France, present across the country through its quality agency network. It accompanies clients through all stages of their project until funds are released, with the primary objective of providing the best financing solution on the market.
• J'aime mon courtiercoreChannel Partner/ Reseller/ DistributorFounded in 2016 by Sophie Ho Thong with 8 independent regional brokers, J'aime mon courtier is one of the national leaders in real estate credit brokerage with over 1 billion euros in credits distributed and 22 points of sale nationwide. It provides a 'label confiance' (trust label) to its members based on mandatory audit control.
• Ymanci (Groupe Premista)coreChannel Partner/ Reseller/ DistributorA major player in credit consolidation for over 20 years, the Premista Group launched the Ymanci brand in 2019 to unite its three areas of expertise: credit consolidation, real estate credit, and insurance. Ymanci offers a clear and transparent financing model connected to client expectations.
• FiinzcoreChannel Partner/ Reseller/ DistributorFounded in 2020, Fiinz is the first specialist company in the distribution of financial products. It provides direct connection with the most performing actors in banking and insurance, with the mission of bringing the best offers and rates on the market through its experienced network.
• GreenizcoreChannel Partner/ Reseller/ DistributorFounded in 2019, Greeniz offers financial services within an eco-responsible approach. The company aims to reduce its environmental impact while offering the best for client projects, combining financial solutions with positive environmental outcomes.
• Impact FinancescoreChannel Partner/ Reseller/ DistributorMandated by banking and financial institutions and specialized in credit consolidation, Impact Finances leverages its knowledge and expertise, providing experienced advisors to optimize clients' chances with credit institutions.
• CrédigocoreChannel Partner/ Reseller/ DistributorCreated in 1998, Crédigo has over 20 years of experience in credit consolidation. As an independent intermediary (IOBSP) not affiliated with a large financial group, it is exclusively specialized in credit consolidation, searching for the best solutions for clients based on their needs.
• Solution CréditcoreChannel Partner/ Reseller/ DistributorFounded in 2003, Solution Crédit is mandated by all banking institutions specialized in credit consolidation. As a market leader, it provides clients with an experienced advisor for help throughout the consolidation process, ensuring personalized support with the best offers.
• Alptis AssurancescoreChannel Partner/ Reseller/ DistributorAlptis Assurances is a major French insurance intermediary offering health, provident, and retirement insurance solutions for individuals and professionals. Its brand appears in partner insurance listings on AssurAgency.
• SantianecoreChannel Partner/ Reseller/ DistributorSantiane is a French health insurance broker specializing in mutual/complementary health insurance comparisons for individuals and seniors. It offers tailored health coverage solutions through the AssurAgency platform.
• EmpruntiscoreChannel Partner/ Reseller/ DistributorEmpruntis is the parent group of AssurAgency and a leading online credit broker in France. It specializes in credit consolidation, mortgage, and consumer credit. The company states that Empruntis Group offers are not highlighted on different criteria than the adequacy of the profile and the possibility of a quote.
• Groupe AfercoreChannel Partner/ Reseller/ DistributorAfer is one of the largest French savings and insurance associations, with millions of members. It provides life insurance, retirement savings, and insurance products. Afer has been a partner and testimonial contributor for AssurAgency for nearly 5 years.
• GMF AssurancescoreChannel Partner/ Reseller/ DistributorGMF is a major French mutual insurance group (assureur mutualiste) offering auto, home, health, and professional insurance products. It appears in AssurAgency's partner logo listing.
• GroupamacoreChannel Partner/ Reseller/ DistributorGroupama is a major French mutual insurance group offering comprehensive insurance products across auto, home, health, agriculture, and business segments. It appears in AssurAgency's partner logo listing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LeLynx.fr: Major French insurance and credit comparator (subsidiary of Crédit Mutuel / Roaming Mammals). Competes head-to-head with AssurAgency on multi-product comparison and lead monetization to insurers.
• HyperAssur: French insurance comparator covering auto, home, health, and life products. Operates the same consumer-form-to-multi-quote comparison model as AssurAgency with similar B2B lead monetization.
• Assurland: Established French insurance comparison platform covering auto, home, health, and life insurance. Competes directly with AssurAgency on consumer-facing insurance comparison and partner lead generation.
• Meilleurtaux: Leading French mortgage and credit comparison broker. Directly comparable to AssurAgency on credit comparison, mortgage broker intermediation, and lead-sell revenue model, though stronger in credit than insurance.
• Vousfinancer: Third-largest French mortgage broker network, listed as a partner of AssurAgency. Operates in the same credit intermediation category and competes for the same consumer comparison traffic.
• LesFurets: One of the leading French insurance comparison platforms covering auto, home, health, and other insurance lines. Directly competes with AssurAgency in the B2C comparison funnel and the B2B lead-generation value proposition.
• Magnolia.fr: French insurance and credit comparison site owned by Société Générale group. Comparable on insurance comparison and lead routing, with the additional structural feature of bank-affiliated distribution.

Emerging players

• Selectra: French comparison platform spanning energy, telecom, insurance, and banking. Comparable on the multi-vertical comparison and lead-generation model, though its primary anchor verticals differ from AssurAgency's.
• Pretto: Digital French mortgage broker with a comparison-driven funnel. Partially overlaps with AssurAgency on mortgage comparison but focuses deeper on the broker-execution layer rather than pure lead resale.

Others

• Empruntis: Parent group of AssurAgency and one of France's leading online credit brokers. Closely tied through shared ownership and partner program; competes in the same French credit comparison category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AssurAgency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assuragency