What Algo Consulting Group does

Algo Consulting Group (ALGO) is a privately held Morocco-headquartered technology consulting and SaaS firm founded in 2007–2008 that helps enterprises and governments deploy AI, cybersecurity, and digital transformation programs under sovereign data-residency constraints. The company serves ministries, central banks, defense agencies, universities, and regulated enterprises across five continents from delivery hubs in Rabat (HQ), Casablanca, Denver, Dubai, and Hyderabad. Its core technology proposition is a sovereign-AI architecture built on Zero Trust principles, deploying private LLMs and AI workloads on client- or government-controlled infrastructure with full data residency, auditability, and micro-segmentation via Illumio — positioning ALGO for buyers who cannot procure from commercial-cloud-first vendors.

ALGO operates a portfolio of ten proprietary SaaS and AI products: Chattrix (secure NLP conversational AI), Wraqi (national digital identity and e-government, co-developed with Microsoft), ASMAK (IoT fisheries supply chain), Automicable (RPA platform), smartiz (WhatsApp-first agentic AI for hospitality), Assist 1st (emergency response coordination), Aznay (InsurTech AI documentation), Autovenda (vehicle commerce), ImmoTrack (property management), and FleetTrack (fleet and rental management). The company pairs these platforms with senior-architect-led consulting services spanning AI integration, custom development, AWS/Azure cloud transformation, Zero Trust network security, SAP/Dynamics ERP, big data, and DevSecOps. Strategic alliances with Microsoft, SAP, Illumio, AWS, and Azure underpin delivery capability.

ALGO's business model combines professional services revenue (custom SOW-scoped engagements, multi-year contracts, consultation-led sales) with subscription recurring revenue from its proprietary SaaS portfolio. GTM is enterprise field sales targeting eight named verticals (Financial Services, Public Sector, Defense, Healthcare, Energy & Utilities, Transport & Logistics, Education, Hospitality), with no public pricing, no self-serve channel, and no marketplace distribution. Marquee customers include Microsoft, ABB, Roche, P3 Group, Critical Software, GIZ, Sanlam, the Saudi Ministry of Defense, ONCF, Bank Al-Maghrib, Royal Air Maroc, and Tanger Med Port Authority. The firm is founder-led by CEO Tarik Fadli (2022 African Entrepreneur of the Year, Endeavor High-Impact Entrepreneur since 2015) and operates as a privately held, no-external-investor entity per available disclosure.

Name

Algo Consulting Group

Legal name

ALGO Consulting Group

Website

https://algoconsulting.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Integration, API & Middleware Consulting (BPAHAEAJ), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Sovereign AI deployment
• Zero trust security
• Enterprise IT consulting
• Cloud transformation services
• Proprietary SaaS platforms

Headquarters

HQ city

Rabat

HQ country

Malta

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: End-to-end consulting services across AI integration, custom development, cloud transformation, network security, corporate software, big data & intelligence, DevSecOps, and continuous support. Revenue generated through billable consulting engagements measured by outcomes delivered.
2. Proprietary SaaS Products: Subscription-based access to proprietary platforms including Chattrix, Wraqi, Automicable, smartiz, Aznay, ASMAK, Assist 1st, Autovenda, ImmoTrack, and FleetTrack. Products are sold to enterprises and government agencies with enterprise programs delivered.
3. Implementation & Integration Services: Implementation services for sovereign AI deployment, Zero Trust architecture, cloud transformation, and OT security. Engagements scoped and delivered through statements of work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ALGO Consulting Group delivers enterprise IT consulting and proprietary AI/SaaS platforms that help global enterprises, ministries, central banks, and high-growth operators modernize operations. Its offerings span sovereign AI integration, Zero Trust cybersecurity, cloud transformation, RPA, custom development, and a portfolio of ten proprietary products (Chattrix, Wraqi, ASMAK, Automicable, smartiz, Assist 1st, Aznay, Autovenda, ImmoTrack, FleetTrack). Engagements are scoped and delivered through senior consultant-led statements of work, paired with the firm's own sovereign-deployed software platforms.

Product overview

ALGO Consulting Group offers a portfolio of proprietary SaaS and AI solutions deployed across enterprise and government sectors. The product portfolio includes Chattrix (secure NLP conversational AI), Wraqi (national digital identity), ASMAK (IoT supply chain for fisheries), Automicable (RPA platform), smartiz (WhatsApp-first hospitality AI), Assist 1st (emergency response coordination), Aznay (InsurTech AI portal), Autovenda (vehicle commerce), ImmoTrack (property management), and FleetTrack (fleet management). These products span enterprise conversational AI, identity management, IoT/OT, RPA, agentic AI, and vertical-specific business process automation. The company pairs senior architects with these proprietary platforms to deliver engagements with faster shipping, fewer integration risks, and clearer total cost of ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Chattrix: Secure NLP Portals - Enterprise conversational AI with sovereign deployment. Cuts frontline response time by 70% through secure NLP portals for customer service, internal helpdesk, and knowledge retrieval.
• Wraqi
• ASMAK
• Automicable
• smartiz
• Assist 1st
• Aznay
• Autovenda
• ImmoTrack
• FleetTrack

Products and services

• Chattrix Secure NLP portal platform providing enterprise conversational AI with sovereign deployment for customer service, internal helpdesk, and knowledge retrieval.
• Wraqi (Digital ID Hub) National-scale digital identity management platform for high-security credential storage and official validation, used in e-government deployments.
• ASMAK IoT system for fisheries tracking inventory through maritime sensor data and smart warehouse management tools.
• Automicable RPA management framework that simplifies operational workflows across IT tiers using legacy-aware automation.
• smartiz WhatsApp-first agentic AI for hotels and short-term rentals that detects guest sentiment and autonomously manages guest communications and tasks.
• Assist 1st Emergency response coordination platform using live worker tracking and integrated positioning software.
• Aznay InsurTech portal with AI scanning for corporate insurance that automates documentation for global companies.
• Autovenda Digital sales engine for vehicle commerce with built-in financing options and certification workflows.
• ImmoTrack Property management platform that centralizes multi-building portfolios, automates lease generation, rent collection, and maintenance tracking with BI-grade analytics.
• FleetTrack Car fleet and rental management system unifying reservations, digital contracts, real-time GPS tracking, automated payments, and KPI dashboards.
• AI Integration Consulting Consulting service integrating intelligent AI agents into enterprise business operations and internal processes.
• Cloud Transformation Services Hybrid cloud setup and transformation services for AWS and Azure focused on data privacy and control for regulated enterprises.
• Network Security / Zero Trust Services Zero Trust implementation and micro-segmentation services that isolate threats and protect critical internal network layers.
• Big Data & Intelligence Services Big data and predictive analytics services that convert enterprise datasets into insights using advanced data warehouses.
• COVID-19 Epidemic Monitoring Solution Real-time epidemic monitoring solution built with SAP for tracking COVID-19 cases and managing medical inventory, deployed for Morocco during the pandemic.

Quantifiable outcome

• 70% reduction in frontline response time
• +7 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability12 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• SAPcoreStrategic or Co-development Partner · 1 August 2020ALGO and SAP joined forces to help Morocco track COVID-19 cases and manage medical inventory in real time during the pandemic. ALGO was recognized among SAP Innovation Award winners for their epidemic monitoring solution. ALGO also supports SAP and Dynamics management for corporate software deployments.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft is ALGO's key technology partner with multiple collaborations. ALGO received Microsoft Best Cloud Partner award in 2013. Microsoft 4Afrika backed the development of Wraqi, ALGO's Moroccan eGovernment solution. ALGO and Microsoft jointly launched wraqi.ma for dematerialization of public services. SAP and ALGO also partnered during COVID-19 to deploy real-time epidemic monitoring solution for Morocco.
• IllumiocoreTechnology or IntegrationALGO works with Illumio to implement Zero Trust models and micro-segmentation. Illumio-based micro-segmentation is used to contain lateral movement across multi-cloud estates and 1,200+ workloads, preventing internal threats with full clarity.
• AWScoreTechnology or IntegrationAWS is a key cloud platform partner for ALGO's cloud transformation services. ALGO implements hybrid cloud setups for AWS and Azure, focusing on absolute data privacy and control for regulated enterprise workloads.
• AzurecoreTechnology or IntegrationAzure is a key cloud platform partner for ALGO's cloud transformation services. ALGO implements hybrid cloud setups for AWS and Azure, supporting multi-cloud estates and Zero Trust implementations across Azure environments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wavestone: Mid-size European consulting firm with technology, cybersecurity, and AI transformation practices. Closely comparable in scale, vertical depth, and partnership-led go-to-market.
• Talan: French-headquartered technology and management consulting firm with a strong MENA presence and AI/data practice. Comparable to ALGO in scale, multi-country delivery, and regulated-industry focus.
• Palantir Technologies: US-based data analytics and AI software firm with deep government and defense footprint and emphasis on data sovereignty. Comparable to ALGO's sovereign AI positioning for regulated and defense customers, though much larger and more software-centric.
• Baringa Partners: Independent consulting firm with strong energy, financial services, and technology practices. Comparable to ALGO in mid-size partnership-led consulting with vertical depth in regulated sectors.
• Sopra Steria: European consulting and digital services firm with substantial public-sector and defense footprint. Comparable to ALGO's government and defense orientation and its sovereign-data emphasis.
• Devoteam: European technology consulting firm focused on cloud, cybersecurity, and AI with strong partnerships with AWS, Microsoft, and Google. Closely comparable to ALGO in mid-size tech consulting with hyperscaler alliances.
• CGI Group: Canada-based IT and business consulting firm with deep government and regulated-industry focus. Comparable to ALGO in mid-to-large scale enterprise systems integration and government digital transformation.

Broad incumbents

• Atos: Large European IT services firm with major government, defense, and cybersecurity practices. Overlaps ALGO in sovereign cloud and Zero Trust delivery, though Atos operates at much larger scale and across broader geographies.
• Deloitte: Global professional services firm with large technology, AI, and government consulting practices. Overlaps ALGO in AI consulting, cloud transformation, and regulated industry delivery, but at significantly larger scale.
• Capgemini: Global technology consulting leader with deep SAP, cloud, and AI capabilities serving financial services and government. Overlaps ALGO in enterprise transformation and sovereign-grade regulated work, but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/algo-consulting-group
• Facebookfacebook.com/algoconsultinggroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Algo Consulting Group