Name

Think Concepts

Legal name

Think Concepts Ltd.

Website

https://thinking.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Newton

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services: Ongoing 24/7 support services by certified IT experts with proactive monitoring, maintenance, and management of client IT systems for a recurring subscription fee.
2. IT Consulting Services: Strategic IT consulting including IT strategy simplification, cost savings, solution design, and project-based engagements for business IT needs.
3. Cloud Services: Innovative cloud solutions reducing hardware reliance with real-time data access from anywhere.
4. Cybersecurity Services: Security services including ThinkProtect antivirus, DarkWebID monitoring, Passportal password management, SOC services, and phishing protection.
5. Telecommunications: Cloud-based phone solutions (VoIP) providing cost savings and flexibility for hybrid and remote workplaces.
6. Procurement Services: IT equipment and hardware procurement helping businesses get the right technology with proper specifications for their industry requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Think Concepts provides managed IT services to small and medium-sized businesses across New Zealand, with 24/7 helpdesk support, proactive monitoring, cloud, cybersecurity, telecommunications, and IT procurement under one contract. The firm also operates a dedicated pharmacy IT practice supporting POS systems such as RxOne and Toniq and Ministry of Health audit compliance. Headquartered in Auckland with offices in Wellington and Tauranga, it delivers these services primarily to SMB clients in pharmacy, accounting, healthcare, and nonprofit verticals.

Product overview

Think Concepts is an IT services company offering a comprehensive portfolio of managed IT services for small to medium-sized businesses across New Zealand. The company operates as a unified managed service provider combining multiple service lines: Managed IT Services (24/7 support and infrastructure management), IT Consulting (strategic technology advisory), Cloud Services (innovative cloud solutions with Microsoft 365 and Azure expertise), Cybersecurity Services (SOC monitoring, ThinkProtect antivirus, DarkWebID, Passportal, Think DNS Filtering, and Phriendly Phishing training), IT Support/Helpdesk (on-demand technical assistance), Telecommunications (cloud-based VoIP phone solutions), Procurement Services (IT equipment acquisition), and specialized Pharmacy IT Services (with dedicated pharmacy helpdesk for RxOne and Toniq systems). The core offering is built around proactive managed services supplemented by named security and productivity products including ThinkAhead remote monitoring, ThinkSupply procurement platform, and Think Concepts Managed Hosting. Services integrate with major platforms including Microsoft 365/Teams, Cisco Meraki, ESET, and various pharmacy-specific systems. Founded in 2002, the company serves clients from Auckland, Wellington, and Tauranga locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Ongoing 24/7 IT support and infrastructure management delivered by certified IT experts for small to medium-sized businesses, covering performance, stability, security, and longevity of client systems.
• IT Consulting Services Strategic IT advisory engagements simplifying technology strategy, identifying cost savings, designing solutions, and running project-based technology implementations for businesses.
• Cloud Services Cloud solutions reducing hardware reliance and providing real-time data access from anywhere, including Microsoft 365, Azure, migration, and management services.
• Cybersecurity Services End-to-end cybersecurity offerings including SOC monitoring with AI-driven threat detection, antivirus, dark web monitoring, password management, DNS filtering, and phishing awareness training for businesses.
• IT Support / Helpdesk On-demand 24/7 IT helpdesk support for businesses requiring ad-hoc technical assistance, including remote support tools and a customer self-service portal.
• Telecommunications Cloud-based phone and VoIP solutions providing business telephony, cost savings, and flexibility for hybrid and remote workplaces.
• Procurement Services Procurement of IT equipment and technology products with specifications matched to client industry requirements, supplied via the ThinkSupply sub-brand.
• Pharmacy IT Services Specialized IT services for pharmacies including a dedicated pharmacy helpdesk, support for RxOne and Toniq POS systems, Ministry of Health audit compliance, and pharmacy-specific hardware.
• Think Concepts Managed Hosting Cloud-based website hosting service built on cloud infrastructure with full management including migration, monitoring, security, backups, and technical support.
• ThinkSupply IT procurement e-commerce platform operating as a Think Concepts sub-brand, supplying technology products and equipment to business customers.

Quantifiable outcome

• Reduced IT costs through managed services versus time-and-materials billing
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• SparkcoreChannel Partner/ Reseller/ DistributorSpark is an accredited VPN (Virtual Private Network) provider for the NZ Ministry of Health Network. Think Concepts partners with Spark to assist in nationwide rollout of Cloud Managed Network for Health services to help pharmacies and health providers get online, access Ministry of Health systems, and conduct online claiming. Think Concepts advises on requirements, sets up the service, arranges installation, and provides ongoing management.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Instillery: NZ-based cloud and managed services company with similar SMB/mid-market focus and emphasis on Microsoft cloud, security, and modern workplace. Comparable service portfolio and customer profile.
• Advantage (Advantage NZ): NZ IT services and managed services provider serving SMB and mid-market clients with cloud, security, and connectivity offerings. Comparable size and SMB focus to Think Concepts.
• Fusion5: NZ-headquartered managed IT and business applications provider serving mid-market and enterprise clients across Australasia. Closely comparable business model: managed services, cloud, cybersecurity, with vertical specialization (similar in scale and go-to-market to Think Concepts).
• Insite (formerly Insite MSP): NZ-based managed IT services provider focused on SMBs with proactive monitoring, cloud, and cybersecurity offerings. Closest head-to-head competitor for Think Concepts in the NZ SMB managed services space.
• First Focus: Australian/NZ managed services and IT support provider targeting SMB and mid-market clients with comparable managed IT, cloud, and security offerings. Operates across the Tasman and competes for many of the same type of customers as Think Concepts.

Regional players

• Revera (now part of CCL): NZ-origin managed cloud and IT services provider, now part of CCL. Comparable managed services and cloud portfolio serving NZ businesses, though historically stronger with mid-market and public sector than SMB.

Others

• Phriendly (Phriendly Phishing parent): Cybersecurity awareness/phishing training vendor whose product Think Concepts resells as 'Phriendly Phishing'. Ecosystem/partner relationship, illustrating how Think Concepts wraps third-party security products into its managed bundle.
• Spark New Zealand (Business Division): Both a strategic channel partner and potential competitor. Spark offers managed IT, cybersecurity, and cloud services to NZ SMBs and is the Ministry of Health VPN partner through which Think Concepts delivers Cloud Managed Network for Health.

Broad incumbents

• Kyndryl: Global managed infrastructure services provider spun out of IBM. Competes with Think Concepts for managed services contracts at the larger end of the NZ mid-market but does not focus on SMB/vertical niches like pharmacy.
• Datacom: One of the largest Australasian IT services providers, offering managed services, cloud, and cybersecurity across NZ and Australia. Direct competitor to Think Concepts in the NZ SMB/mid-market segment but operates at substantially larger scale with enterprise and government clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/Think_Concepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Concepts