Flex-Ability Concepts
Flex-Ability Concepts (Flex-C, Inc.) is a privately held Oklahoma City manufacturer of patented, hand-curvable light gauge steel framing products used by commercial drywall and framing contractors to build curved walls, ceilings, columns, and architectural features, sold through US product reps and international master distributors.
- Company typePrivate
- Founded1998
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Flex-Ability Concepts does
Flex-Ability Concepts, operating as Flex-C, Inc., is a privately held manufacturer founded in 1998 and headquartered in Oklahoma City, Oklahoma. The company produces light gauge steel framing products, most notably its patented Flex-C Trac, a galvanized steel track that can be hand-curved on the jobsite to virtually any radius without specialized equipment to construct curved walls, barrel ceilings, wavy ceilings, S-curves, columns, archways, curved soffits, light coves, and acoustical clouds. The product portfolio includes the core curved track family (Flex-C Trac, Slotted Flex-C Trac, Flex-C Angle, Flex-C Arch, Flex Lite) plus adjacent offerings such as the Snap Lock bridging bar, Three Legged Dog deflection clips, Flex-C Header, and Quick Qurve Plate. Proprietary technology centers on patented Hammer-Lock tabs that secure curved shapes by being hammered into the web, with international patent coverage in the US, Canada, Australia, New Zealand, Europe, and China.
The company operates a fully channel-based go-to-market: US sales flow through a network of territory-specific product representatives and product distributors (L&W Supply among them), while international markets are served through master distributors in Australia (Pro Plaster Products) and New Zealand (Potter Interior Systems), with agents in Mexico and Canada. GTM is reinforced by trade show participation at AWCI Build and AIA Conference on Architecture & Design, plus a branded mobile app for distributor lookup and technical tools. Pricing is not publicly disclosed; customers are directed to product reps and distributors for quotes.
Flex-Ability Concepts serves primarily commercial drywall and framing contractors, with residential contractors and architects/designers as secondary segments. Quantified customer outcomes include 50-75% labor savings and 700-800 ft/day single-framer productivity on Snap Lock versus traditional CRC-and-clip methods. The company is founder/owner-operated (owner Frank Wheeler), with no evidence of external institutional investment or public listing, and operates a wholly-owned fabrication subsidiary, Progressive Stamping & Fabrication.
Flex-Ability Concepts firmographics
Firmographics- Name
- Flex-Ability Concepts
- Legal name
- Flex-C, Inc.
- Website
- https://flexabilityconcepts.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flex-Ability Concepts (Flex-C, Inc.) is a privately held Oklahoma City manufacturer of patented, hand-curvable light gauge steel framing products used by commercial drywall and framing contractors to build curved walls, ceilings, columns, and architectural features, sold through US product reps and international master distributors.
- Ownership category
- akta.pro rank
Flex-Ability Concepts industry classification
Industry- Product category
- Light Gauge Steel Framing Products
- NAICS
- Sheet Metal Work Manufacturing (332322)
- SIC
- Sheet Metal Work (3444)
- akta.pro primary industry
- Cold-Formed Steel Framing & Studs (IMADACAF)
- akta.pro secondary industry
- Frames, Sashes, Mullions & Subframes (IMADAIAH)
Keywords
Where Flex-Ability Concepts is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flex-Ability Concepts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Steel Framing Products Sales: Sale of light gauge steel framing products including Flex-C Trac, Slotted Flex-C Trac, Flex-C Angle, Flex-C Arch, Flex Lite, Snap Lock, Flex-C Header, Quick Qurve Plate, and Three Legged Dog deflection clips. Products are sold through distributors and product representatives.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Flex-Ability Concepts product offering
Product offeringCore offering
Flex-Ability Concepts manufactures and sells flexible light-gauge steel framing products—primarily Flex-C Trac and related lines—that can be curved by hand on the jobsite to create curved walls, barrel ceilings, soffits, arches, columns, light coves, and acoustical clouds. Products are sold through US product representatives and distributors, with master distributors in Australia and New Zealand and agents in Mexico and Canada. The portfolio is protected by multiple US and international patents and includes Hammer-Lock tabs, Slotted Flex-C Trac, Snap Lock, Flex-C Angle, Flex-C Arch, Flex Lite, Three Legged Dog, Flex-C Header, and Quick Qurve Plate.
Product overview
Flex-Ability Concepts offers a comprehensive portfolio of flexible metal framing products designed for curved construction applications. The core product line includes Flex-C Trac (the main flexible track available in multiple gauges), Slotted Flex-C Trac (newer version with deflection capability), Flex-C Angle (single-leg variant), and Flex-C Arch (for arches and soffits). Supporting products include Flex Lite (light-duty alternative), Snap Lock (bridging bar for stud stabilization), Three Legged Dog (deflection clips), Flex-C Header, and Quick Qurve Plate. All track products feature Hammer-Lock tabs that allow on-site hand-curving to virtually any radius without specialized equipment. Products serve both commercial and residential construction markets for creating curved walls, barrel ceilings, wavy ceilings, S-curves, columns, archways, curved soffits, light coves, and acoustical clouds. The company holds numerous patents including Flex-C Trac (US, Canada, Australia, Europe, China), Hammer-Lock, and Slotted Flex-C Trac.
Differentiator
Problem solved
Functional benefit
Products and services
- Flex-C Trac Main flexible framing track made of galvanized steel, available in 20, 18, and 16 gauges with various widths. Can be curved by hand on the jobsite using Hammer-Lock tabs to virtually any radius without special equipment. Used for curved walls, columns, arches, S curves, domes, and barrel vaults in commercial and residential construction.
- Slotted Flex-C Trac Head-of-wall deflection track that adds slotted legs for deflection to the original Flex-C Trac. Used for framing exterior curtainwalls and non-load bearing interior walls. Can be curved by hand and allows vertical live load movement without transferring axial loads to studs. Available in 3 5/8" and 6" widths, 16- and 20-gauge galvanized steel with 3-inch leg, 10 feet long, allowing up to ±1 inch (2 inches total) of vertical deflection.
- Flex-C Angle Single-leg version of Flex-C Trac that allows metal framing to lay flat over the product. Ideal for furr downs or installs where the second leg of standard track would interfere with perpendicular framing components. Available in 16 and 20 gauges.
- Flex-C Arch 20-gauge galvanized steel product designed for creating arches in doorways or windows, curved soffits, and architectural clouds. Commercial widths are 2½", 3 5/8", 4", 6", and 8". Length is 8 feet with 9-inch minimum radius. Locks into shape with Hammer-Lock tabs or screws.
- Flex Lite Light-duty alternative to Flex-C Trac, manufactured in an economical fashion for curved framing applications where lateral loads are not a concern. Available in 25-gauge steel.
- Snap Lock Bridging bar that snaps together within the knockout of the stud to provide exceptional torsional stud restraint, preventing twisting and buckling under axial loads. Features starter clip for first stud of a run. Only two screws needed (beginning and end) regardless of run length. Available in 20- or 16-gauge steel, 16- or 24-inch lengths. Pre-punched holes allow conduit to pass through.
- Three Legged Dog Complete line of deflection clips for various curved framing applications, used to handle head-of-wall and similar deflection requirements.
- Flex-C Header Header product for curved framing applications, used where curved openings require a reinforced header member.
- Quick Qurve Plate Plate product used to assist with curved framing applications.
Quantifiable outcome
- 50-75% labor savings reported by contractors using Snap Lock compared to CRC and clips
- +2 more outcomes
Companies that use Flex-Ability Concepts
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Flex-Ability Concepts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flex-Ability Concepts partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pro Plaster ProductscoreMaster distributor for Flex-Ability Concepts products in Australia. Located at PO Box 1560, 31 Neumann Road, Capalaba QLD 4157, Australia. Provides products and support for Australian market through Brisbane South head office.
- Potter Interior Systems LimitedcoreMaster distributor for Flex-Ability Concepts products in New Zealand. Located at PO Box 13451, Onehunga, Auckland, New Zealand. Contact is Chris at [email protected].
- Robert WidmercoreAgent for Flex-Ability Concepts in Mexico. Located at 3840 N. Tulsa Ave. Tel: 405-996-5343. Email: [email protected].
- L&W SupplycoreMajor distributor of Flex-Ability Concepts products. L&W Supply in Broken Arrow, OK served the Salina Health Center project. Anthony Eby, inside sales representative, connects product representatives to contractors in the area.
- Design Drywall West Inc.minorDrywall and framing installer in Tempe, Arizona that used Flex-Ability Concepts products for the Gila River Indian Community District 3 Multipurpose facility project.
- Baker TrianglecoreDrywall and plaster specialty contractor based in Texas with 1,600+ employees across seven offices. Used Snap Lock bridging bar on multiple major projects including Subaru and HEB in Austin. Works with Amanda Pulley, Flex-Ability Concepts manufacturer's representative.
- US Product Representatives NetworkcoreNetwork of product representatives covering US states including Alabama, California, Florida, Texas, Oklahoma, and other states. Includes Manny Meyer (Radius Concepts Inc.), Brad Moulton (Southern California), Dave Albanese (Delaware), Steve Mork (Idaho), Tom Hardy (Illinois/Kentucky), Brian Fee (Arizona), Chet Wood (Northern California/Nevada), Jeff Grummert (Florida), Amanda Pulley (Texas), Tim Heinrich (Arkansas/Oklahoma/Louisiana), Neil Bartel (Washington D.C./Wyoming), and others.
- Fox Valley Technical CollegeminorTechnical college in Appleton, Wisconsin with Construction Management Technology program. Received donation of Flex-C and Flex-C Arch products for student training. Rich Cass, LEED AP, is Department Chair for CMT program.
- University of Oklahoma - Christopher C. Gibbs College of ArchitecturecoreLong-term scholarship partnership spanning 24 years. Flex-Ability Concepts offers annual scholarships to architecture students. Recipients include Dawson Danner (2025 graduate), Tathiana Volpe-Ruiz (master's student), and Allison Winn (interior design student). Frank Wheeler is an owner of Flex-Ability Concepts involved with the program.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Flex-Ability Concepts competitors and assessment
Company assessmentDirect peers
- Telling Industries: Manufacturer of cold-formed steel framing products including structural studs, tracks, and accessories. Direct competitor in the light gauge steel framing market with comparable customer base of drywall contractors and steel framing installers.
- CEMCO: Steel framing and metal lath manufacturer producing cold-formed steel studs, tracks, and proprietary systems for commercial construction. Direct peer competing for the same drywall and framing contractor accounts served by Flex-Ability Concepts.
- MarinoWARE: Manufacturer of steel framing studs, tracks, joists, and accessories serving commercial and residential construction. Comparable as a direct competitor in the light gauge steel framing market with overlapping distributor networks and product categories, though without Flex-Ability's curved framing specialization.
- The Steel Network (TSN): Manufacturer of steel framing connectors, clips, and bridging products for cold-formed steel construction. Closely comparable as a specialty steel framing components manufacturer serving the same drywall/framing contractor ecosystem with related deflection and bridging solutions.
- ClarkDietrich: Leading North American manufacturer of cold-formed steel framing products including studs, tracks, and accessories. Directly competes with Flex-Ability Concepts in steel framing channels and shares overlapping contractor and distributor customers, though ClarkDietrich's product line is far broader and not specialized in curved applications.
- MBA Metal Supplies: Manufacturer of steel studs, tracks, and framing accessories for commercial and residential construction. Direct peer in light gauge steel framing with overlapping product categories and distribution channels.
Broad incumbents
- Simpson Strong-Tie: Major manufacturer of structural connectors, fasteners, and lateral systems for construction. While broader and far larger than Flex-Ability, Simpson Strong-Tie serves overlapping customers (framing contractors, distributors) with complementary deflection and bridging products adjacent to Flex-Ability's Snap Lock and Three Legged Dog lines.
Emerging players
- Radius Drywall & Framing: Specialty drywall and framing contractor known for curved wall installations. Comparable as an emerging player in the curved construction niche, though operating primarily as an installer rather than product manufacturer — represents both a potential channel partner and adjacent competitor.
- Hadrian: Manufacturer of architectural metal building products including custom metal enclosures and specialty framing components. Comparable as a specialty architectural metal manufacturer serving commercial construction with custom and curved metal solutions.
- Quail Run Building Materials: Specialty building materials manufacturer serving curved and architectural framing applications. Comparable as a smaller niche player addressing similar curved construction needs, though with a less established patent portfolio than Flex-Ability Concepts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flex-Ability Concepts social profiles
Digital presenceFlex-Ability Concepts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flex-Ability Concepts leadership team
Management profileNumber of profiles
Profiles2 records
Flex-Ability Concepts subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flex-Ability Concepts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flex-Ability Concepts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flex-Ability Concepts
What does Flex-Ability Concepts do?
Flex-Ability Concepts manufactures and sells flexible light-gauge steel framing products—primarily Flex-C Trac and related lines—that can be curved by hand on the jobsite to create curved walls, barrel ceilings, soffits, arches, columns, light coves, and acoustical clouds. Products are sold through US product representatives and distributors, with master distributors in Australia and New Zealand and agents in Mexico and Canada. The portfolio is protected by multiple US and international patents and includes Hammer-Lock tabs, Slotted Flex-C Trac, Snap Lock, Flex-C Angle, Flex-C Arch, Flex Lite, Three Legged Dog, Flex-C Header, and Quick Qurve Plate.
Is Flex-Ability Concepts a public or private company?
Flex-Ability Concepts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flex-Ability Concepts founded?
Flex-Ability Concepts was founded in 1998. It employs 11 to 50 people.
Where is Flex-Ability Concepts based?
Flex-Ability Concepts is headquartered in Oklahoma City, United States, in the North America region.
How does Flex-Ability Concepts make money?
One revenue line is on record: steel Framing Products Sales.
Who are Flex-Ability Concepts's main competitors?
Direct peers on record are Telling Industries, CEMCO, MarinoWARE, The Steel Network (TSN), ClarkDietrich and MBA Metal Supplies. Simpson Strong-Tie is listed as a broad incumbent. Emerging players are Radius Drywall & Framing, Hadrian and Quail Run Building Materials.
Does Flex-Ability Concepts have an API?
No public API is recorded for Flex-Ability Concepts.
What industry is Flex-Ability Concepts in?
Flex-Ability Concepts's product category is Light Gauge Steel Framing Products. Its primary akta.pro industry code is IMADACAF, Cold-Formed Steel Framing & Studs, with a secondary code of IMADAIAH, Frames, Sashes, Mullions & Subframes. Its NAICS code is 332322 and its SIC code is 3444.