InFact

What InFact does

InFact AS is a Norwegian full-service analysis bureau headquartered in Lysaker, Oslo, that provides political opinion polling, market research, and survey-based intelligence to media organizations, political parties, government and municipal bodies, and private companies across the Nordic region. The firm was originally founded in 2000, was acquired by NG Dialogue AS in November 2024, and subsequently rebranded the combined entity to InFact AS in Q1 2025 to consolidate brand equity around its more recognized market-research identity. InFact employs 22 people and reports 800+ customers.

The company's core technology stack is built around two proprietary assets: an Interactive Voice Response (IVR) platform that enables fully automated telephone surveys capable of delivering large representative samples (e.g., 1,000 interviews) within hours, and the NG Survey web-based platform for self-service survey design and dashboard-based analytics. The IVR platform is differentiated by a multi-million phone-number contact database accumulated over 25 years, allowing representative sampling across Norwegian demographics. Methodological rigor is anchored by in-house PhDs in political and social science, and data weighting is performed against Statistics Norway (SSB) official population figures. Senior advisors with backgrounds at Kantar TNS, NRK, and Dynata (Vegard Jarness, Per Rusten) reinforce the methodological proposition.

InFact operates a B2B services model with three primary revenue streams: political polling sold to media outlets, parties, and government/municipal clients; market and customer research sold to private enterprises and agencies; and communication/PR campaign services. Pricing is project-based with framework agreements for anchor customers — most notably a multi-year contract with Amedia, Norway's largest local-media publisher spanning 92 newspapers, extended in March 2025. The go-to-market is anchored on media visibility (poll-based news stories), political-cycle demand spikes, and enterprise renewals. Geographic expansion began in October 2025 with the launch of InFact Sweden from a Göteborg office, targeting the 2026 Swedish Riksdag election.

Name

InFact

Legal name

InFact AS

Website

https://infact.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

InFact AS is a Norwegian full-service analysis bureau specializing in political opinion polling and market research, using proprietary IVR technology and the NG Survey platform to serve media, political parties, government, and private companies across the Nordic region.

Ownership category

akta.pro rank

Product category

Market Research and Political Polling

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Political opinion polling
• Market research services
• Automated telephone surveys
• Customer surveys
• Data analysis consultancy

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Political Polling Services: Nationwide and local political opinion polling for media clients, political parties, and PR companies. Delivers party preference measurements with rapid turnaround (results within 2 business days).
2. Market Research Services: Brand surveys, customer and member surveys, employee surveys, user experience tests, and tracker measurements for private and public sector clients.
3. Customer Communication Solutions: Email campaigns, SMS communications, automations, landing pages, subscription management, and postcard services for customer retention and loyalty programs.
4. Research Methodology Consulting: Full-service analysis consultancy covering need assessment, methodology selection, data collection, analysis, reporting and strategic advisory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

InFact is a full-service Norwegian analysis and communications bureau that conducts political opinion polls, market research surveys, and customer/employee research. The firm operates proprietary IVR (Interactive Voice Response) automated telephone survey technology and the NG Survey web-based platform, enabling nationally representative data collection with results delivered within two business days. InFact serves media companies, political parties, PR firms, government organizations, and private businesses across Norway, Sweden, and the broader Nordic region.

Product overview

InFact is a full-service analysis bureau operating as a unified platform combining proprietary technology with research expertise. The core offerings include NG Survey (web-based survey platform with dashboard analytics) and IVR (automated telephone interview system), supplemented by a comprehensive suite of survey services: political and local opinion polls, omnibus surveys, brand surveys, customer and member surveys, employee surveys, user/UX testing, and tracker measurements. Methodological services span quantitative approaches (CAWI web surveys, CATI telephone surveys) and qualitative methods (depth interviews, focus groups, mobile ethnography). Reporting is delivered through PowerPoint, Word/PDF, and online dashboard formats. Following acquisition by NG Dialogue AS in November 2024, the combined entity operates under the InFact brand as a Nordic analysis and communications bureau.

Differentiator

Problem solved

Functional benefit

Products and services

• NG Survey Platform Proprietary web-based survey platform for digital surveys and data analysis, featuring customized web surveys, innovative functionality, and an online dashboard where customers can independently analyze results and filter by target groups. Used by InFact to deliver survey projects and available as part of the firm's analytics offering.
• IVR (Interactive Voice Response) Automated Telephone Surveys Fully automated telephone interview system using pre-recorded human voices with keypad responses. Enables nationally representative surveys to be completed within one day with results delivered the next day, capable of reaching up to 1,000 interviews within hours. InFact is the only Norwegian agency specializing in this method.
• Political Opinion Polls Nationwide representative surveys measuring opinions across the Norwegian population, broken down by gender, age groups, and geography. Standard format includes 1,000 completed interviews with results delivered within two business days. Used by media, political parties, and PR firms to track party preferences and voter sentiment.
• Local Surveys Data-driven insights for specific geographic areas at regional, county, municipality, district, or postal code levels. Statistically robust with results weighted by gender, age, and political affiliation where relevant. Minimum 400 interviews for smaller municipalities and 1,000 recommended for larger areas.
• Omnibus Surveys Shared survey format where multiple clients contribute questions to a single survey of 1,000 respondents nationally, ensuring results representative of the entire Norwegian population at lower per-client cost.
• Brand Surveys Measures brand awareness, associations, and reputation to help businesses understand brand strengths and weaknesses relative to competitors and adjust brand strategies.
• Customer and Member Surveys Insight into customer and member needs, preferences, and satisfaction including NPS (Net Promoter Score) measurement, shopping experience, product quality, and service experiences.
• Employee Surveys Focus on organizational development, internal processes, and employee well-being. Identifies strengths and improvement potential in work environment to improve productivity and engagement.
• User Surveys and UX Tests Insight into how user groups experience and interact with websites, apps, and digital products. Maps usability, design, functionality, and whether products meet user expectations.
• Tracker Measurements Ongoing data collection from relevant target groups to track how opinion, reputation, or preferences develop over time, distinguishing between random fluctuations and actual shifts in attitudes and behavior.
• Customer Communication Solutions Email campaigns, SMS communications, automations, landing pages, subscription management, and postcard services for customer retention and loyalty programs. Includes email campaigns that achieve opening rates over 65% (well above the 22% industry average). Brought into the combined entity from the NG Dialogue merger.

Quantifiable outcome

• Results delivered within 2 business days
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AmediacoreStrategic or Co-development Partner · 1 March 2025Amedia is Norway's largest local media publisher, owning 92 local newspapers, Nettavisen, Nationen, 10 local websites, 4 trade journals, and 1 local radio station. Extended partnership with InFact through a new comprehensive 3-year framework agreement for political polling and current surveys.
• NG Dialogue AScoreStrategic or Co-development Partner · 1 November 2024NG Dialogue AS acquired all shares in InFact AS in November 2024. This marked a strategic expansion of NG Dialogue's product concept and further strengthened their analysis and technology expertise. As part of the merger, NG Dialogue changed its name to InFact AS in Q1 2025, combining InFact's efficiency and technological advantages with NG Dialogue's breadth, expertise, and creative solutions.
• EB-85 (Eikeli Basket)minorOthersSports sponsorship of EB-85 basketball club - one of Bærum's most active clubs with 26 teams and over 300 players. Partnership supports local community sports and youth development.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Sentio Research: Norwegian polling and survey research firm publishing regular political opinion surveys for Norwegian media. Direct competitor in the Norwegian political polling segment.
• Norstat: Nordic-headquartered market research firm with strong Norwegian and Swedish panel infrastructure for political, brand, and consumer research. Closest direct regional peer in geography, service mix, and customer segments.
• Evolve AS: Norwegian insight and analysis firm offering market research, customer and employee surveys, and communication advisory. Comparable Norwegian mid-market research peer with overlapping service lines and customer base.
• Dynata: Global first-party data and survey research platform with panels and programmatic sampling. Competitor in B2B insight and online survey infrastructure; cited as a prior employer of InFact's Swedish Business Development Manager.
• Novus Group: Nordic market research and public opinion firm headquartered in Sweden, offering political polling, brand tracking, and customer research. Direct regional peer competing for Swedish media and party accounts alongside InFact's Gothenburg operation.
• Respons Analyse: Norwegian market research and polling firm offering political polling, brand tracking, and customer surveys. Direct competitor in Norway; cited as a former employer of InFact senior advisor Vegard Jarness.
• YouGov: Online-first polling and market research firm with active Nordic panels and regular political polling coverage. Comparable business model and target customers, competing on speed and digital reach.

Broad incumbents

• Ipsos: Global market research and public opinion firm with strong Nordic presence, including political polling and brand tracking. Direct competitor to InFact in Norwegian and Swedish media polling contracts.
• Nielsen: Global measurement and data analytics company serving consumer goods and media clients with audience measurement, retail analytics, and consumer research across the Nordic region. Broad incumbent peer with overlapping customer segments.
• Kantar: Global market research leader with established Norwegian (Kantar Norge) and Swedish (Kantar Sifo) operations spanning political polling, brand tracking, and consumer research. Comparable as the dominant incumbent InFact competes against in Nordic accounts; alumni of Kantar now work at InFact.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infactanalyse
• LinkedInlinkedin.com/company/infact-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InFact