NG Dialogue

What NG Dialogue does

InFact AS is a Norwegian full-service market research and political polling agency headquartered in Lysaker, Oslo, operating for approximately 25 years with a 13-person team under private limited company structure (org. 997 906 314). The firm serves media outlets (Nettavisen, Fjordenes Tidende, Altaposten), public-sector and academic clients (NTNU), healthcare associations (Apotekforeningen), telecom (NextGenTel), B2B services firms (BLS Norge AS), political parties, and PR agencies.

The company's distinguishing technical asset is a proprietary Interactive Voice Response (IVR) platform that conducts fully automated telephone surveys — described as the only such specialized service in Norway. This platform supports a 2-business-day standard delivery window and nationally/locally representative sampling of 1,000 respondents nationally and a minimum of 400 locally. Beyond IVR polling, the firm offers web surveys, focus groups, in-depth interviews, and mobile ethnography, and has expanded into marketing communications services (email, SMS, automation, landing pages) and strategic consulting (customer journey, marketing, and communication strategy). The corporate website is deployed in Norwegian, English, and Swedish, indicating Nordic-adjacent geographic intent.

Revenue is generated through project-based professional services engagements with a direct sales motion into named corporate, media, political, and public-sector buyers. No public pricing tiers, contract sizes, or revenue figures are disclosed. The business model is services-led rather than product/SaaS-led, with the IVR platform functioning as an internal capability rather than a separately monetized product. Implied revenue per employee is consistent with a small Norwegian research consultancy, placing the firm in the low single-digit-million USD annual revenue range though no confirmed figure is available.

Name

NG Dialogue

Legal name

InFact AS

Website

https://ngdialogue.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

InFact AS is a Norway-based full-service market research and political polling firm operating a proprietary IVR-automated telephone survey platform — the only such service in Norway — serving media, political, PR, public-sector, and private-sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Lysaker – Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Survey Research Services: InFact provides customized surveys and insight analyses at a high professional level. They deliver surveys across a wide range of qualitative and quantitative data collection methods including telephone surveys, web surveys, focus groups, in-depth interviews, and mobile ethnography. The company serves various client types including media, political groups, PR firms, and public/private organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NG Dialogue is a full-service Norwegian analysis and communication agency that designs and delivers customized survey research and insight analyses across quantitative and qualitative methodologies, including telephone, web, focus group, in-depth interview, and mobile ethnography approaches. Its flagship capability is a fully automated Interactive Voice Response (IVR) telephone survey platform — unique in Norway — which produces nationally (1,000 interviews) or locally (minimum 400 interviews) representative samples delivered within two business days. Offerings span political polling, brand, customer/member, employee, user/UX, academic, omnibus, tracker, and local surveys, supplemented by email/SMS marketing, marketing automations, landing pages, subscription management, postcards, and strategic consulting on customer journey, marketing, and communication.

Product overview

InFact is a full-service analysis and communication agency offering a comprehensive portfolio of survey and research services. The core offerings include political polling, nationally and locally representative surveys, brand surveys, customer and employee surveys, user research/UX testing, and tracker measurements. The company operates its proprietary IVR (Interactive Voice Response) technology platform for automated telephone surveys — the only such specialized service in Norway. Additional services include email and SMS marketing, automations, landing pages, and strategic consulting for customer journey, marketing, and communication. The platform is built on internally developed, state-of-the-art technology tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Polling Surveys (Politiske meningsmålinger) Political polling surveys that collect precise data on population attitudes toward political parties, candidates, current affairs, and societal issues, including tracking of party support over time and segmentation by gender, age, geography, and political affiliation. Delivered at national, regional, county, or municipal levels for media, political organizations, and public-sector buyers in Norway.
• Nationally Representative Surveys (Landsrepresentative undersøkelser) Surveys measuring opinions across the entire Norwegian population, broken down by gender, age groups, and geographic regions, with results delivered within two business days based on a standard 1,000 completed interviews.
• Local Surveys (Lokale spørreundersøkelser) Data-driven surveys for specific geographic areas including regions, counties, municipalities, districts, or postal codes, with results weighted by gender, age, and (where relevant) political affiliation; recommended 1,000 interviews for larger areas and a minimum of 400 interviews for smaller municipalities, delivered within two business days.
• Omnibus Surveys (Omnibus-undersøkelser) Shared questionnaire surveys where multiple clients submit questions to be asked to the same 1,000 nationally representative respondents, providing cost-effective access to representative population data for clients with smaller or one-off research needs.
• Brand Surveys (Merkevareundersøkelser) Brand perception surveys measuring brand awareness, associations, and evaluations, helping commercial clients adjust brand strategies to increase visibility, credibility, and customer loyalty.
• Customer and Member Surveys (Kunde- og medlemsundersøkelser) Surveys providing insight into customer preferences, satisfaction, and likelihood to recommend (NPS), covering shopping experience, product quality, pricing, loyalty programs, and service experiences.
• Employee Surveys (Medarbeiderundersøkelser / Bedrifts- og medarbeiderundersøkelser) Surveys focusing on organizational development, internal processes, and employee well-being, designed to identify strengths and improvement potential in workplace culture.
• User Surveys and UX Tests (Brukerundersøkelser/UX-tester) User experience research and testing services that map usability, design, functionality, and whether products meet user expectations, identifying bottlenecks and improvement potential.
• Tracker Measurements (Trackermålinger) Continuous tracking surveys that measure how opinion, reputation, or preferences develop over time, distinguishing between random fluctuations and actual shifts in attitudes and behavior.
• Academic Surveys (Akademiske undersøkelser) Research-oriented surveys for academic institutions and research projects requiring rigorous methodological approaches.
• IVR Telephone Surveys (IVR-telefonundersøkelser) Fully automated Interactive Voice Response (IVR) telephone surveys — the only such specialized service in Norway — enabling cost-effective and rapid representative surveys through internally developed technology.
• Email Marketing (E-post) Email marketing services provided as part of retention and loyalty campaigns for commercial clients.
• SMS Marketing SMS-based marketing and communication services for customer retention.
• Automations (Automatiseringer) Marketing automation services for campaign management and customer communication workflows.
• Customer Journey Strategy (Strategi for kundereisen) Strategic consulting services for mapping and optimizing customer journeys.
• Marketing Strategy (Markedsføringsstrategi) Strategic marketing consulting services.
• Communication Strategy (Kommunikasjonsstrategi) Strategic communication consulting services.

Quantifiable outcome

• Survey results delivered within 2 business days
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• YouGov: YouGov is a global public opinion and data company known for political polling and consumer research, with Norwegian panel coverage. Directly comparable to InFact on political polling methodology and serves similar media and political client segments.
• Kantar: Kantar is a global research and insights firm with an established Norwegian practice offering brand tracking, consumer research, and media measurement. Operates broadly across the same end markets as InFact but at global scale with deeper analyst infrastructure; competes for the largest enterprise research engagements.
• Ipsos: Ipsos is a global market research firm with Norwegian operations delivering public opinion polling, brand research, and customer experience studies. Direct overlap with InFact's core offerings but with significantly broader geographic reach and syndicated product portfolios.
• Nielsen (NielsenIQ): Nielsen/NielsenIQ is a global measurement and data analytics firm providing consumer insights, media measurement, and retail research. Overlaps with InFact on brand research and customer/member surveys but operates at a much larger scale with emphasis on continuous tracking rather than ad-hoc polling.

Direct peers

• SurveyMonkey: SurveyMonkey is a global self-service survey platform used by enterprises, marketers, and researchers to design and distribute surveys. Comparable to InFact as a survey delivery mechanism but operates as a software product rather than a full-service research agency with polling methodology expertise.
• Norstat: Norstat is the largest Norwegian-owned market research firm operating across the Nordics, offering opinion polling, brand research, and panel-based consumer insights. It is the closest direct competitor to InFact in Norwegian political polling and survey research, with overlapping client bases in media and public sector.
• Sentio Research Norge: Sentio is a Norwegian polling firm that regularly publishes political opinion polls for Norwegian media outlets and political parties. Direct overlap with InFact in the political polling vertical and competition for the same media client wallet.

Emerging players

• SurveyXact (Rambøll): SurveyXact is a Danish/Nordic online survey platform used by universities, public sector, and enterprises for feedback collection. Comparable to InFact in the Norwegian/Nordic survey market, particularly for academic and public sector use cases such as those served by NTNU.
• Questback: Questback is a Norwegian-founded experience management and survey platform serving enterprise customers across the Nordics with employee, customer, and market research tooling. Overlaps with InFact on customer/employee survey delivery but via a self-service SaaS model rather than full-service research.
• Cint: Cint is a Swedish-founded research technology company operating a global panel exchange used by market researchers to source survey respondents. Comparable to InFact in serving the survey research workflow but as a technology infrastructure provider rather than a research agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infactanalyse
• LinkedInlinkedin.com/company/ngdialogue

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NG Dialogue