Oktal Pharma

What Oktal Pharma does

Oktal Pharma d.o.o. is a Zagreb-based pharmaceutical wholesaler founded in 1992 that distributes medicines, medical devices, dietary supplements, cosmetics, and health-preserving products to pharmacies, hospitals, health centers, laboratories, and optical stores across six Central and Southeast European markets: Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Hungary, and North Macedonia. The company operates 22,500+ square meters of GDP-compliant warehouse space across regional distribution centers, runs a fleet of 70+ vehicles on 70+ delivery routes covering 2,800+ destinations, and processes 420,000 orders and 36 million products annually. Its supplier base exceeds 400 domestic and international manufacturers, and it holds exclusive distribution agreements for 30+ brands.

The technology platform centers on a fully digitized Warehouse Management System validated per GAMP 5, integrated with ERP, Oracle Cloud-based B2B Portal (OPh Portal), an electronic ordering system offering 24/7 pharmacy ordering with 60-minute average processing, the VisionShop B2B webshop for optical retailers, and Exactum temperature/humidity monitoring with automated alerts. The company has built a vertically integrated ecosystem spanning wholesale distribution, secondary packaging (GMP-certified), warehouse rental for partners, regulatory and pharmacovigilance services, representation services for international pharmaceutical manufacturers, and direct retail through its 47-pharmacy Vaše zdravlje chain plus consumer web pharmacy. The Zdravlje Plus loyalty program links 155+ partner pharmacies with 220,000+ end consumers, and the OktalEduka platform delivers CME-accredited education to 4,300+ pharmacists.

Revenue is generated through multiple streams: core wholesale distribution on transaction-based commercial terms with pharmacies and hospitals (the largest stream, serving ~1,400 customers with 14,000+ SKUs), professional services revenue from representation/marketing/regulatory/pharmacovigilance support for international pharma manufacturers, managed warehouse logistics services for partners, secondary packaging fees, and points-based loyalty economics within the Zdravlje Plus program. The company remains privately held with no external funding rounds disclosed; a 49% ownership stake was transferred to German wholesaler Andreae-Noris Zahn AG (Anzag) in 2004 as a strategic partnership. Ivan Klobučar has served as Chairman of the Board since January 2018, succeeding founder Branko Parag.

Name

Oktal Pharma

Legal name

Oktal Pharma d.o.o. za trgovinu lijekovima i sanitetskim materijalom

Website

https://oktal-pharma.hr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oktal Pharma is a Zagreb-based pharmaceutical wholesaler founded in 1992 that distributes medicines and medical products to approximately 1,400 pharmacies, hospitals, and healthcare facilities across six Central and Southeast European countries, operating 22,500+ m2 of GDP-compliant warehouse space and a 70-vehicle distribution fleet.

Ownership category

akta.pro rank

Product category

Pharmaceutical Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Pharmacies and Drug Retailers (456110)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Specialty Pharmacy & Biologics Distribution (CRAOAHAD)

akta.pro secondary industries

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK), Health & Pharmacy Omnichannel (CRAFAEAK), 340B Program Administration & Contract Pharmacy Services (HLAFALAL)

Keywords

• Pharmaceutical wholesale distribution
• Medicines distribution services
• Pharmacy supply chain
• Healthcare logistics
• Pharmaceutical representation

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pharmaceutical Wholesale Distribution: Core business: distribution of medicines, medical products, and health-preserving products to pharmacies, hospitals, health centers, laboratories, and opticians. Distributes over 14,000 products from 400+ suppliers to approximately 1,400 customers.
2. Representation/Marketing Services for International Pharmaceutical Companies: Providing sales and distribution, local expertise in pharmacy and hospital portfolio, strategic marketing, market access, product registration, pharmacovigilance, and promotion through own medical and sales representative teams.
3. Regulatory and Pharmacovigilance Services: Local support in regulatory affairs and pharmacovigilance for medicinal products, medical devices, food supplements, cosmetics, and food for special medical purposes.
4. Secondary Packaging Services: Manufacturing operations compliant with Good Manufacturing Practice (GMP) including outer packaging, labeling, and release testing of imported medicines.
5. Warehouse Space Rental and Logistics Services: Rental of warehouse space and related services for partners, including GDP-compliant storage, distribution support, and stock manipulation.
6. Telemarketing and Survey Services: Call center services including telemarketing campaigns and telephone surveys for market research and customer satisfaction.
7. Pharmacy Loyalty Program (Zdravlje Plus): Marketing and logistics support program for partner pharmacies with loyalty points system (500 points = 10% discount).

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

Oktal Pharma is a pharmaceutical wholesaler that distributes more than 14,000 medicines, medical devices, cosmetics, dietary supplements, and health-preserving products from 400+ suppliers to approximately 1,400 pharmacies, hospitals, health centers, laboratories, and opticians across Croatia and five neighboring countries. Beyond distribution, the company provides representation and marketing services for 30+ international pharmaceutical manufacturers, operates a 47-pharmacy retail chain (Vaše zdravlje), and runs an ecosystem of digital platforms (OPh B2B Portal, VisionShop, OktalEduka, Zdravlje Plus loyalty program, and a consumer web pharmacy).

Product overview

Oktal Pharma operates as a pharmaceutical wholesaler and regional healthcare distribution company with a multi-platform digital ecosystem. The core offering includes pharmaceutical distribution services through a physical wholesale network across 6 countries, supported by digital platforms: the OPh B2B Portal for business partner management, OktalEduka for pharmacist education, the Zdravlje Plus loyalty program connecting 155+ pharmacies, and the Vaše zdravlje pharmacy chain of 47 units with its web pharmacy. VisionShop serves the optical channel. Additional services encompass call center operations, secondary packaging (GMP), warehouse logistics, RENT-a-REP sales representation, regulatory affairs, and the Vaše zdravlje health content portal.

Differentiator

Problem solved

Functional benefit

Brands

• Zdravlje Plus: Pharmacy loyalty and support program launched in 2014, providing marketing and logistical support to partner pharmacies with 155+ member pharmacies and 220,000+ loyalty program users.
• Ljekarne Vaše zdravlje
• VisionShop
• OktalEduka
• Web ljekarna Vaše zdravlje

Products and services

• Pharmaceutical Wholesale Distribution Core wholesale distribution of medicines, medical devices, dietary supplements, cosmetics, and health-preserving products from 400+ suppliers to 1,400+ customers (pharmacies, hospitals, health centers, laboratories, opticians) across Croatia and five regional countries. 14,000+ products in portfolio with 36 million products supplied and 420,000 orders processed annually.
• Representation and Marketing Services for International Pharmaceutical Companies Sales, distribution, strategic marketing, market access, product registration, and promotion services for 30+ international pharmaceutical manufacturers (EU, USA, South Korea) seeking access to Croatia and the broader region. Includes use of own medical and sales representative teams.
• Vaše zdravlje Pharmacy Chain (Ljekarne Vaše zdravlje) Retail pharmacy chain with 47 locations across Croatia operated as a health institution. Provides prescription drugs, OTC medications, dermocosmetics, dietary supplements, orthopedic aids, health screenings, and additional pharmacy services staffed by 290+ healthcare professionals.
• Web ljekarna Vaše zdravlje (Consumer Online Pharmacy) E-commerce platform allowing consumers to purchase pharmaceutical products, dietary supplements, cosmetics, and medical devices with home delivery or in-pharmacy pickup options. Holds Safe.Shop certification for e-commerce compliance.
• VisionShop B2B Webshop Online B2B ordering platform for optical stores to purchase Johnson&Johnson Vision products including Acuvue contact lenses, blink eye drops, and Complete RevitaLens lens care solutions. Built on exclusive distribution rights for the regional markets.
• OPh Portal (B2B Customer Portal) Digital B2B portal enabling business customers to place orders, view active promotions, manage returns, access service ordering, and review business activity. Built on Oracle Cloud infrastructure.
• Zdravlje Plus Loyalty Program Pharmacy partner program providing marketing tools, professional training, category management, and sales support for 155+ member pharmacies. Includes a points-based consumer loyalty system (500 points = 10% discount) with 220,000+ registered members.
• OktalEduka Continuing Education Platform CME-accredited digital educational platform offering professional training, workshops, and continuing education credits for pharmacists (HLJK) and physicians (HLK) in partnership with HLJK and HLK chambers.
• Secondary Packaging Services (GMP) GMP-compliant secondary packaging services including outer packaging, labeling, and quality release testing for imported medicines, medical devices, and clinical samples.
• Warehouse Rental and Logistics Services

Quantifiable outcome

• 60-minute average order processing time
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• HLJK (Hrvatska ljekarnička komora)coreStrategic or Co-development Partner · 1 January 2025Partnership for OktalEduka educational platform providing HLJK credit points for pharmacists (up to 8 points). 4,300+ participants in 2025.
• HLK (Hrvatska liječnička komora)coreStrategic or Co-development Partner · 1 January 2022Partnership for OktalEduka MED platform providing HLK credit points (8 points for 2022).
• HALMED (Agencija za lijekove i medicinske proizvode)minorStrategic or Co-development Partner · 1 January 2021Regulatory cooperation for product registration and intervent import services.
• A&B d.o.o.minorStrategic or Co-development Partner · 1 January 2021A&B d.o.o. became part of Oktal Pharma Group, expanding group capabilities.
• Galex d.o.o. and Vilindar d.o.o.minorStrategic or Co-development Partner · 27 November 2020Joint venture for specialized web store netArnica.si in Slovenia. Combines OPH Oktal Pharma Slovenia distribution with Galex and Vilindar expertise for natural health products.
• Johnson & Johnson VisioncoreChannel Partner/ Reseller/ DistributorExclusive representation of Johnson&Johnson Vision for Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Hungary. Products include Acuvue contact lenses, blink eye drops, Complete RevitaLens solutions. VisionShop B2B platform for optical stores. Multiple live surgery broadcasts with Clinic Svjetlost.
• AMSTAminorChannel Partner/ Reseller/ DistributorExclusive distribution partner for AMSTA products in Croatian market.
• Cantabria LabsminorChannel Partner/ Reseller/ DistributorExclusive distribution partner for Cantabria Labs products in Croatian market.
• OrthomolminorChannel Partner/ Reseller/ DistributorExclusive distribution partner for Orthomol products in Croatian market.
• Polleo SportminorChannel Partner/ Reseller/ DistributorExclusive distribution partner for Polleo Sport products in Croatian market.
• A-DERMA (Pierre Fabre)minorChannel Partner/ Reseller/ DistributorExclusive distribution partner for A-DERMA dermatological products from Pierre Fabre group.
• Protexin (Bio-Kult)minorChannel Partner/ Reseller/ Distributor10 years representing Protexin/Bio-Kult probiotic products in Croatia (celebrated October 2021).
• Klinika Svjetlost (Clinic Svjetlost)coreStrategic or Co-development PartnerLeading ophthalmology clinic partnership for Johnson&Johnson Vision products. Multiple live surgery broadcasts reaching 800+ participants from 40 countries. Clinic recognized as world education center for ophthalmology.
• eCommerce HrvatskaminorStrategic or Co-development PartnerIndustry association for e-commerce certification. Oktal Pharma member supporting Safe.Shop certification for web pharmacy.

Scale indicators21 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zdravljeplusljekarne
• Instagraminstagram.com/zdravljeplusljekarne

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oktal Pharma