Polleo Sport

What Polleo Sport does

Polleo Sport is a Croatian sports nutrition and fitness retailer founded in 2008 and headquartered in Zagreb, operating under the legal entity Polleo Adria d.o.o. The company sells sports supplements (proteins, amino acids, creatine, pre-workout formulas, vitamins and minerals), sports apparel and footwear, fitness equipment, smartwatches and accessories through its e-commerce platform (polleosport.hr, available in Croatian and English) supplemented by physical retail stores. It serves professional and recreational athletes, bodybuilders, CrossFit and powerlifting practitioners, health-conscious consumers, home-gym owners, and active women, the latter targeted through the dedicated zoe Nutrition brand. The company operates across five Adria/DACH-region markets — Croatia, Slovenia, Serbia, North Macedonia and Austria — each through a local legal entity.

The business runs a hybrid direct-to-consumer and product-led model. It monetizes primarily through one-time product sales via e-commerce and physical retail, earning higher margins on an extensive portfolio of private-label brands (Polleo Sport Nutrition, Polleo Sport Caps & Tabs (formerly Leovital), Polleo Sport Snacks & RTD, Proseries, Polleo Sport Wear, and zoe Nutrition) and distribution margins/commissions on third-party brands (Nike, Under Armour, Garmin, BSN, Optimum Nutrition, and others). Pricing is unit-based, spanning roughly €0.99 for small accessories to €1,499.99 for cardio equipment, with installment payment options (2–6 months), free-shipping thresholds around €49.99–€50.00, and frequent discount-code promotions. The LeoClub app-based loyalty program drives retention and repeat purchases.

Technically, the company differentiates through proprietary product formulations and processing methods rather than software: HydroXtreme Purification™ (multi-phase ultrafiltration and protein hydrolysis) used in Premium HydroX Whey, a first-to-market clear hydrowhey formula under zoe Nutrition, and a Triple Zero formula. It supports the operation with an e-commerce platform integrating multiple payment processors (Visa, Mastercard, PayPal, Apple Pay, Google Pay, Corvus, KEKS, Aircash, Paycek) and delivery partners (Wolt Drive 90-minute delivery, BOXNOW lockers, Croatian Post, GLS, Overseas Express). Marketing spans social channels, email/newsletter, the Building-Body.com content site, and the LeoClub loyalty program. Select products carry Cologne List® anti-doping and Halal certifications.

Name

Polleo Sport

Legal name

Polleo Adria d.o.o.

Website

https://polleosport.hr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Polleo Sport is a Croatian sports nutrition and fitness retailer selling supplements, vitamins, apparel, and equipment via e-commerce and physical stores across five Adria/DACH markets, serving athletes, active women, and health-conscious consumers through private-label and third-party brands.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Fitness Retail

NAICS

Sporting Goods Retailers (45911), Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Athletic / Performance & Activewear Brands (CRAAAAAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Sports nutrition
• Dietary supplements
• Fitness equipment
• Athletic apparel
• E-commerce retail

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Online retail of sports supplements, nutrition, fitness equipment, apparel, and accessories through polleosport.hr. Customers purchase individual products with options for various sizes, flavors, and package quantities. Multiple payment methods including installments.
2. Product Sales - Physical Retail: Bricks-and-mortar store presence across Croatia, Slovenia, Serbia, and North Macedonia where customers can purchase products and pick up online orders.
3. Private Label Brands: Revenue from proprietary brands including Polleo Sport Nutrition, Polleo Sport Caps & Tabs (formerly Leovital), Polleo Sport Snacks & RTD, Proseries, and zoe Nutrition (targeted at active women). These private label products carry higher margins than third-party brands.
4. Third-Party Brand Distribution: Commissions and margins from distributing external brands including Nike, Under Armour, Garmin, BSN, Optimum Nutrition, Body Attack, Applied Nutrition, DKN-Technology, Huawei, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Polleo Sport operates a direct-to-consumer retail platform selling sports nutrition supplements (proteins, amino acids, creatine, pre-workout, vitamins, minerals), athletic apparel, fitness equipment, smartwatches, recovery accessories, and snacks/RTD beverages. The company combines its own e-commerce store (polleosport.hr) with physical retail stores across Croatia, Slovenia, Serbia, North Macedonia, and Austria, distributing both third-party brands (Nike, Garmin, BSN, Optimum Nutrition) and its own higher-margin private-label brands including Premium HydroX Whey, zoe Nutrition, Polleo Sport Caps & Tabs, Proseries, and Polleo Sport Wear.

Product overview

Polleo Sport is a Croatian e-commerce platform offering a comprehensive sports nutrition and fitness product portfolio. The platform operates as a multi-brand e-commerce store with its own proprietary sub-brands alongside third-party brands. Core product categories include supplements (proteins, amino acids, creatine, pre-workout, vitamins, minerals), sports nutrition, sports textiles (men's and women's clothing), fitness equipment, smartwatches/gadgets, and accessories. Proprietary brands include Premium HydroX Whey (hydrolyzed whey protein), Polleo Sport Snacks & RTD (ready-to-drink and snacks), Polleo Sport Caps & Tabs (vitamins/supplements in capsule form), Polleo Sport Wear (clothing line), LeoClub loyalty app, Proseries (value line), and Leovital. The company also distributes the zoe Nutrition brand (premium women's supplements featuring clear hydrowhey and marine collagen). The P3 SUPREME EU research project is developing new pre-workout supplements in collaboration with Institut Ruđer Bošković.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium HydroX Whey
• 1st Whey
• zoe Nutrition
• Polleo Sport Snacks & RTD
• Polleo Sport Caps & Tabs
• Polleo Sport Wear
• Proseries
• Me:First
• Polleo Sport Equipment
• Polleo Sport Smartwatches and Gadgets
• LeoClub Loyalty App

Quantifiable outcome

• Products carry Cologne List® certification for certain items, providing anti-doping assurance to athletes.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, moderate and minor.

• Institut Ruđer BoškovićcoreStrategic or Co-development Partner · 1 January 2026Scientific research partnership for P3 SUPREME EU-funded project focused on developing innovative pre-workout supplements for physical and mental performance. This is the first product in the region developed through primary scientific research rather than secondary data. The project runs from January 1, 2026 to December 31, 2028 with total value of €2,096,405.74 and EU co-funding of €1,306,928.09 under the Competitiveness and Cohesion 2021-2027 Program.
• Zoe Fashion LtdcoreStrategic or Co-development PartnerRelated entity producing zoe Nutrition brand products for Polleo Sport. Zoe Fashion Ltd is listed as 'Made for' entity on zoe Nutrition product packaging (e.g., Clear Hydrowhey, Daily Lift, Marine Collagen). The brand specializes in sports supplements for active women.
• European Pharmaceutics and Nutrition ExpertsmoderateStrategic or Co-development PartnerLong-term industry leader collaborating with the most renowned European pharmacists and nutritionists to develop Polleo Sport Caps & Tabs (formerly Leovital) products with carefully selected ingredients of controlled origin.
• WoltminorChannel Partner/ Reseller/ DistributorWolt Drive partnership providing 90-minute express delivery service for customers within delivery range, priced by distance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bodybuilding.com: Large US sports nutrition and supplement retailer carrying third-party and proprietary brands; relevant comparable for category breadth, loyalty mechanics, and content-driven acquisition.
• Decathlon: Global sporting goods retailer with own-brand equipment, apparel, and increasingly nutrition; competes with Polleo on equipment and athletic apparel assortment in overlapping CEE markets.
• Vitamin Shoppe: US specialty retailer of vitamins, supplements, and sports nutrition; comparable multi-channel retailer with own-brand and third-party assortment and active loyalty economics.
• MyProtein: UK-based global sports nutrition brand (THG subsidiary) competing directly in protein, creatine, pre-workout, and activewear; a benchmark for the private-label competitive set Polleo faces across Europe.
• GNC: Global specialty retailer of vitamins, minerals, and sports nutrition supplements with broad assortment and established brand authority; useful comparison for brick-and-mortar-plus-DTC sports nutrition retailing.
• iHerb: Global supplements, vitamins, and sports nutrition e-commerce retailer shipping to 180+ countries; represents the cross-border DTC competitive threat to Polleo's regional pricing.

Others

• Optimum Nutrition: Global sports nutrition brand (Glanbia) that Polleo distributes; included as an upstream brand and ecosystem comparable rather than a direct retail peer.

Direct peers

• GymBeam: Czech sports nutrition and fitness equipment retailer with own brands, multi-market European shipping, and a comparable mix of supplements, apparel, and equipment across CEE markets.
• Bulk.com: UK-based sports nutrition brand and retailer with own-label supplements, vitamins, and activewear shipping across Europe; competes head-on with Polleo's private-label lineup.
• Prozis: Portuguese-based sports nutrition and supplements e-commerce company with proprietary brands, multi-country shipping, and a similar DTC-plus-private-label model targeting European fitness consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PolleoSport
• YouTubeyoutube.com/user/PolleoSport
• Facebookfacebook.com/PolleoSport
• LinkedInlinkedin.com/company/polleo-sport
• Instagraminstagram.com/polleosport.hr/?hl=hr
• TikToktiktok.com/@polleosport_hr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polleo Sport