Hashting
Hashting is a Belgian B2B SaaS platform that connects brand marketing touchpoints to verified consumer purchases via WhatsApp/SMS messaging and AI-validated receipts, serving enterprise FMCG, beverage, consumer electronics, and pharma clients across 60+ countries.
- Company typePrivate
- Founded2017
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hashting does
Hashting is a Belgian direct-to-consumer marketing promotions platform that connects brand marketing touchpoints to verified retail purchases via WhatsApp/SMS/RCS messaging and receipt validation. Founded in 2017 by Karl de Beul, a former Unilever brand manager, the company operates five product lines: Connected Promo (touchpoint-to-purchase attribution), Dynamic Pricing (cashback with fraud prevention for higher-ticket products), Endless Engagement (persistent consumer relationship via single link), B2B Channel (trade-marketing verification across intermediaries such as pharmacies and installers), and Fragmented Retail (activation across bars, cafés, and independent shops). The underlying technology combines QR/code touchpoints, native messaging channels (95% WhatsApp open rates cited), AI-assisted receipt OCR plus three-layer fraud detection (automated anomaly detection, human operators, retrained models), and a single-funnel dashboard for real-time per-channel attribution. The platform compounds first-party consumer data across campaigns and integrates via API with brand-owned CRM and loyalty stacks (Nestlé FamilyNes, PepsiCo Joy).
Hashting firmographics
Firmographics- Name
- Hashting
- Legal name
- Hashting Solutions NV
- Website
- https://hashting.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hashting is a Belgian B2B SaaS platform that connects brand marketing touchpoints to verified consumer purchases via WhatsApp/SMS messaging and AI-validated receipts, serving enterprise FMCG, beverage, consumer electronics, and pharma clients across 60+ countries.
- Ownership category
- akta.pro rank
Hashting industry classification
Industry- Product category
- Marketing Automation / Promotional Marketing Software
- NAICS
- Advertising Material Distribution Services (54187), Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD), Pricing & Monetization Strategy (MPAAAFAD)
Keywords
Where Hashting is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Hashting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform License Fee: Base platform license fee for access to Hashting's promotional technology platform. Covers dashboard, messaging infrastructure, fraud detection, and support.
- Cost-per-Interaction: Variable cost model where customers pay per verified consumer interaction (receipt validated, message sent, reward paid out). You pay for real connections, not impressions. No long-term contracts required.
- Campaign Setup Fee: Per-program configuration fee for each new activation, tailored to objectives and segment configurations (per Sandoz B2B case study).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Platform + Variable Usage Model |
| Hybrid | Pay-as-you-go | One-Off Setup + Campaign Fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Hashting product offering
Product offeringCore offering
Hashting operates a direct-to-consumer marketing promotions platform that connects marketing touchpoints to verified consumer purchases via receipt validation, WhatsApp/SMS messaging, and real-time attribution dashboards. The platform serves enterprise FMCG, consumer electronics, beverage, and pharmaceutical brands with five solution modules covering attribution, cashback, ongoing engagement, trade marketing, and fragmented retail activation. Pricing combines a platform license fee with usage-based cost-per-verified-interaction fees and campaign setup fees.
Product overview
Hashting is a Direct-to-Consumer Marketing Promotions Platform operating as a unified platform with five interconnected solutions. The core platform connects touchpoints to verified purchases through receipt validation and real-time dashboards. Connected Promo serves as the attribution engine, linking all marketing touchpoints to verified sales. Dynamic Pricing handles premium product cashback with fraud prevention. Endless Engagement creates persistent consumer relationships via WhatsApp/SMS messaging on a single persistent link. B2B Channel manages trade marketing verification across distribution intermediaries. Fragmented Retail activates and controls promotions across fragmented retail networks. All solutions share a common technology stack: QR/code touchpoints, WhatsApp/SMS/RCS consumer messaging, AI-powered receipt validation, and real-time dashboards. The platform compounds intelligence across campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Connected Promo
Quantifiable outcome
- 5x faster market penetration for Nescafé Dolce Gusto vs projected timeline
- +9 more outcomes
Companies that use Hashting
Customer profileNamed customers34 records
Segments8 records
Ideal customer profiles4 records
Hashting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Hashting partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Hashting competitors and assessment
Company assessmentDirect peers
- Snipp Interactive: Snipp offers a receipt-processing and promotional marketing platform with validated receipt redemption, mobile coupons, and trade marketing programs. Its product overlap with Hashting's Connected Promo and B2B Channel solutions is high, and both are targeting CPG/FMCG brand budgets.
- Rakuten Advertising (cashback): Rakuten's cashback and affiliate network has long offered consumer-cashback mechanics tied to verified purchase receipts. Hashting's cashback and Endless Engagement products pursue a similar receipt-verified cashback model but at enterprise brand scale and with native WhatsApp messaging versus Rakuten's consumer-side affiliate model.
- Catalina Marketing: Catalina is the legacy leader in receipt-based targeting and digital couponing for CPG brands, operating BuyerView-style audiences tied to verified in-store purchases. Hashting's Connected Promo and Dynamic Pricing products attack the same problem (touchpoint-to-verified-purchase attribution) using a modern messaging-first stack rather than Catalina's shopper-print heritage, making them the closest comparable in target use case and buyer.
- Quotient Technology (now Neptune Retail Solutions): Quotient (formerly Coupons.com) pioneered retailer-powered digital coupons and promotions for consumer packaged goods brands. Hashting overlaps in the digital couponing and cashback category, but differentiates through brand-side first-party messaging versus Quotient's retailer-mediated retail-media network model.
Broad incumbents
- Yotpo: Yotpo provides e-commerce loyalty, reviews, and SMS marketing (with SMSBump acquisition), and addresses the same brand-side need (consumer engagement and conversion attribution). While Yotpo is e-commerce-native, the persistent consumer link and ratings/reviews strategy Hashting describes is structurally adjacent in capability.
- Punchh (ParTech): Punchh is a restaurant and retail loyalty platform using verified transaction data and messaging-led campaigns. Its loyalty + messaging architecture is conceptually similar to Hashting's Endless Engagement, though Punchh is much stronger in restaurant/QSR verticals.
- Valassis / Vericast: Vericast (parent of Valassis) operates an integrated portfolio of consumer promotions, direct mail, and trigger-based cross-channel marketing for CPG brands. Hashting's trade-spend attribution focus competes head-on with Vericast's promotion performance products in CPG verticals.
- Aimia (Loyalty & Air Miles): Aimia, the operator of Air Miles (Canada, Middle East) and a B2B loyalty tech provider, is one of the established loyalty infrastructure players serving enterprise brands across retail and CPG. It is broader in white-label loyalty scope but adjacent in persistent consumer ID + reward mechanics.
- Blackhawk Network: Blackhawk operates branded payments, gift cards, and consumer rewards/rewards platforms adjacent to cashback and promotional incentive delivery. Hashting competes tangentially in branded reward mechanics through Endless Engagement and Connected Promo.
- Inmar (post-purchase promotions): Inmar operates a large portfolio in shopper marketing, digital coupons, rebates, and post-purchase incentives via its IRI-Circana heritage. It overlaps with Hashting on receipt-based promotions and trade marketing but on a much wider offering footprint and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hashting social profiles
Digital presenceHashting compliance and trust
Trust signalCompliance1 record
Hashting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hashting leadership team
Management profileNumber of profiles
Profiles5 records
Hashting subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hashting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hashting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hashting
What does Hashting do?
Hashting operates a direct-to-consumer marketing promotions platform that connects marketing touchpoints to verified consumer purchases via receipt validation, WhatsApp/SMS messaging, and real-time attribution dashboards. The platform serves enterprise FMCG, consumer electronics, beverage, and pharmaceutical brands with five solution modules covering attribution, cashback, ongoing engagement, trade marketing, and fragmented retail activation. Pricing combines a platform license fee with usage-based cost-per-verified-interaction fees and campaign setup fees.
Is Hashting a public or private company?
Hashting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hashting founded?
Hashting was founded in 2017. It employs 11 to 50 people.
Where is Hashting based?
Hashting is headquartered in Antwerp, Belgium, in the Europe region.
How does Hashting make money?
Three revenue lines are on record. Platform License Fee is the primary driver. The others are cost-per-Interaction and campaign Setup Fee.
Who are Hashting's main competitors?
Direct peers on record are Snipp Interactive, Rakuten Advertising (cashback), Catalina Marketing and Quotient Technology (now Neptune Retail Solutions). Broad incumbents are Yotpo, Punchh (ParTech), Valassis / Vericast, Aimia (Loyalty & Air Miles), Blackhawk Network and Inmar (post-purchase promotions).
Does Hashting have an API?
No public API is recorded for Hashting.
What industry is Hashting in?
Hashting's product category is Marketing Automation / Promotional Marketing Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAFAJAD, Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT). Its NAICS code is 54187 and its SIC code is 7331.