Urgent Orthopedics Specialists

What Urgent Orthopedics Specialists does

Urgent Orthopedic Specialists, doing business as Ortho Midland, is a private single-specialty orthopedic medical practice founded in 1982 by Dr. Don Floyd and headquartered in Midland, Texas. The practice delivers comprehensive orthopedic care to patients across West Texas and the broader Permian Basin, including general orthopedics, surgical procedures, sports medicine, diagnostic imaging, occupational medicine and workers' compensation cases, and pediatric orthopedics. Core customers are individual patients seeking musculoskeletal care, supplemented by institutional relationships with Midland College, the Midland Rockhounds minor league baseball team, and local high schools for athletic coverage.

The practice operates with four physicians and five or more physician assistants and nurse practitioners, including fellowship-trained surgeons with credentials from Steadman Hawkins and Andrews Sports Medicine Institute. Clinical technology includes the Mako robotic-assisted surgery system for hip and knee replacement, a 1.5 Tesla high-resolution MRI equipped with AI-enhanced imaging software, digital X-ray, fluoroscopic imaging, and bedside ultrasound. Patient access and back-office workflows are supported by the Athena Health Patient Portal, while CareCredit integration provides patient financing for higher-cost procedures.

Revenue is generated through professional fees for consultation and examination, surgical procedure charges, in-house diagnostic imaging services, and occupational medicine contracts. The practice extends access to the Hispanic population in West Texas through a Spanish-speaking physician assistant and operates a fracture liaison and bone health service line that broadens the chronic-condition care offering. The combination of advanced surgical technology, in-house imaging, and multi-decade community presence positions the practice as the dominant comprehensive orthopedic provider in the Midland market.

Name

Urgent Orthopedics Specialists

Legal name

Urgent Orthopedic Specialists

Website

https://orthomidland.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Urgent Orthopedic Specialists (DBA Ortho Midland) is a private orthopedic practice in Midland, Texas providing surgical, sports medicine, imaging, and occupational medicine services to West Texas patients since 1982.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic Trauma (HLAKALAD), Pediatric Orthopedics (HLAKALAJ), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Orthopedic surgery
• Sports medicine
• Fracture care
• Joint replacement
• Diagnostic imaging

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Consultation and Treatment Services: Direct patient care revenue through consultation fees, examination fees, and treatment services for orthopedic conditions including fractures, sports injuries, and joint pain.
2. Surgical Procedures: Revenue from orthopedic surgical procedures including minimally invasive surgery, arthroscopic procedures, and joint replacement surgeries performed at Texas Surgical Center or Midland Memorial Hospital.
3. Diagnostic Imaging Services: Revenue from in-office imaging services including X-ray and MRI, providing diagnostic capability without referral to external imaging centers.
4. CareCredit Payment Processing: Practice accepts CareCredit for patient financing, allowing patients to pay for medical expenses over time (up to 120 days or through financing plans).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Urgent Orthopedic Specialists is a single-clinic orthopedic medical practice providing comprehensive musculoskeletal care including surgical procedures (robotic-assisted hip and knee replacement, arthroscopic shoulder and knee surgery, fracture repair), non-surgical treatments (injections, PRP, viscosupplementation), in-house diagnostic imaging (1.5 Tesla MRI with AI-enhanced software, digital X-ray, bedside ultrasound), sports medicine, pediatric orthopedic care, occupational medicine, and bracing/casting services. All clinical care is delivered from its Midland, Texas clinic with surgeries performed at affiliated Texas Surgical Center and Midland Memorial Hospital.

Product overview

Urgent Orthopedic Specialists is a single-clinic orthopedic practice offering a comprehensive range of musculoskeletal care services unified under one roof. The core portfolio includes orthopedic surgery (shoulder, hip, knee, elbow), non-surgical musculoskeletal treatments (injections, PRP, viscosupplementation), in-office advanced diagnostic imaging (AI-enhanced MRI, digital X-ray), occupational medicine, fracture care, sports medicine, pediatric injuries, and bracing/casting services. The practice differentiates through specialized robotic-assisted joint replacement surgery (hip and knee) utilizing CT-scan-based 3D planning and AI-enhanced MRI imaging for precision diagnostics. All services are delivered at their Midland, Texas clinic location with surgical procedures performed at affiliated Texas Surgical Center and Midland Memorial Hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Surgery Comprehensive surgical solutions including minimally invasive knee surgery, arthroscopic shoulder surgery, fracture repair, shoulder/hip/knee replacements, and sports medicine procedures for adult and pediatric patients with musculoskeletal conditions.
• Injections and Regenerative Medicine Non-surgical treatments including steroid injections, Platelet Rich Plasma (PRP), viscosupplementation (HA), and fluoroscopic and ultrasound-guided injections for joint inflammation and pain relief.
• Advanced Diagnostic Imaging

Quantifiable outcome

• Minimized bone removal during robotic joint replacement surgery through precise CT-scan based implant positioning
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Tenet Healthcare: Major hospital operator with USPI, the largest ambulatory surgery network in the U.S. Directly competitive in the ASC and outpatient orthopedic surgery space, and a potential competitor or partner for specialty practices like Urgent Orthopedic Specialists.
• OrthoCarolina: One of the largest independent orthopedic specialty practices in the U.S., offering fellowship-trained care across all orthopedic subspecialties plus in-house imaging and surgery centers. Provides a benchmark for what a scaled version of Urgent Orthopedic Specialists' specialty-group model could become.
• Resurgens Orthopaedics: Large multi-location orthopedic specialty group in the Southeast with comprehensive musculoskeletal service lines, in-house imaging, and surgery centers. Comparable physician-led, specialty-focused model at meaningfully larger scale.
• The Centers for Advanced Orthopaedics: Large Mid-Atlantic orthopedic specialty group formed via consolidation of independent practices, offering comprehensive orthopedic services including joint replacement and sports medicine. Comparable physician-led model and a relevant example of how independent ortho groups can scale.
• Rothman Orthopaedic Institute: National orthopedic specialty group with fellowship-trained surgeons across all subspecialties, in-house imaging, and a network of ASCs. Validates the scaled specialty-practice model and represents a potential acquirer or benchmarking peer for a regional group like Urgent Orthopedic Specialists.
• HCA Healthcare: Largest U.S. hospital operator with extensive orthopedic service lines and growing ASC footprint. Operates Midland Memorial–adjacent facilities in Texas and represents a competitive threat as a capital-rich incumbent that could employ orthopedic specialists in the Midland market.

Direct peers

• Texas Orthopedics: Multi-physician orthopedic specialty practice in Texas offering comprehensive orthopedic and sports medicine services including joint replacement and in-house imaging. Closely comparable scale and service mix to Urgent Orthopedic Specialists as a regional Texas orthopedic group.
• Sierra Pacific Orthopedics: Multi-physician orthopedic specialty group in Fresno, CA offering comprehensive orthopedic and sports medicine services including joint replacement with in-house imaging. Comparable mid-sized independent specialty practice at slightly larger scale.
• Fondren Orthopedic Group: Texas-based orthopedic specialty practice (Houston) offering joint replacement, sports medicine, and comprehensive musculoskeletal care. Comparable specialty services and Texas regional footprint, though larger scale and affiliated with a hospital system.
• Carrell Clinic: Long-standing Dallas-based orthopedic specialty practice with fellowship-trained surgeons covering sports medicine, joint replacement, and fracture care. Comparable multi-subspecialty orthopedic model in the Texas market and a similar independent-practice positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orthomidland

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urgent Orthopedics Specialists