Caring Together

Name

Caring Together

Legal name

Caring Together Charity

Website

https://caringtogether.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Nonprofit Carer Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Home Health Care Services (6216)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ)

Keywords

• Carer support services
• Unpaid caregiver assistance
• Community homecare services
• Young carers programs
• Nonprofit social care

Headquarters

HQ city

Saint Ives

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government and Public Sector Commissioning: Caring Together is commissioned by local authorities and clinical commissioning groups to deliver services. Government funding covers only a part of their costs.
2. Individual Donations: One-off and regular donations from individuals supporting carers in their local communities. Donation amounts mentioned include £10 for refreshments at support groups, £35 for phone support, £50 for hub attendance, £100 for counselling sessions, and £500 for young carers trips.
3. Fundraising Activities: Various fundraising activities including events, challenges, raffles (with prizes up to £250), lottery, and community fundraising. Corporate matching funds and Give as you Live online shopping donations provide additional revenue.
4. Private Homecare Services: Some homecare services are provided to families on a private basis, in addition to local authority-funded care.
5. Trust and Foundation Grants: Funding from trusts and foundations including BBC Children in Need (for young carers services in Cambridgeshire and Peterborough).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Caring Together is a registered charity providing practical and emotional support services to unpaid carers across Cambridgeshire, Peterborough and Norfolk. Its core offerings include professional homecare, a Carers' Advice Line, counselling, Carers' Hubs and peer support groups, an emergency planning tool (What If? Plan), grants through the Family Carers' Prescription, and the Carer Friendly Tick Award accreditation. The charity is commissioned by local authorities and clinical commissioning groups and supplements funding through donations, fundraising, and grants.

Product overview

Caring Together is a regional charity providing a comprehensive suite of interconnected services supporting unpaid carers of all ages across Cambridgeshire, Peterborough, and Norfolk. The organization's offerings include direct care services (Homecare, Befriending, Counselling), peer support networks (Carers' Hubs, Carer Council, Young Carers Forum), advocacy platforms (Carers Speak Out, Young Carers Alliance), practical tools (Emergency Planning/What If? Plan, Carers' Directory, Family Carers' Prescription), an accreditation program (Carer Friendly Tick Award), publications (Caring Magazine), and digital services including an AI-enabled support tool (Bridgit Care) and a Young Carers Support App. The charity operates a Carers' Advice Line as the primary information gateway, with services commissioned by local authorities and clinical commissioning groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Homecare Services Professional local homecare providing practical support to people with care needs, enabling unpaid carers to take breaks. Includes care commissioned by local authorities and private arrangements for self-funding families across Cambridgeshire, Peterborough and Norfolk.
• Carers' Advice Line Helpline service (0345 241 0954) providing information and advice to unpaid carers across the region, handling over 14,000 calls annually. Reachable by phone and email.
• Carers' Hubs Local support groups where adult carers can meet others, share experiences, receive training, and access peer support in person across the region.
• Norfolk Befriending Service Volunteer-based service connecting isolated carers with befrienders in Norfolk to reduce isolation and provide regular social connection.
• Counselling for Carers Specialist counselling service providing emotional support to unpaid carers, including online counselling sessions.
• Family Carers' Prescription Short-term intervention providing grants and practical support to help carers in crisis, including bursaries and equipment funding.
• Carer Friendly Tick Award Award programme recognising organisations (education, healthcare, community, employers) that demonstrate commitment to identifying and supporting carers. Includes Education, Health, Community, and Employer categories rolled out across Norfolk, Peterborough and Cambridgeshire.
• Bridgit Care AI-enabled support tool designed to help connect unpaid carers with resources, information, and assistance in partnership with Caring Together.
• Young Carers Support App Mobile application enabling young and young adult carers in the UK to find information, advice, and support resources.
• Young Carers Support Support services for children and young people under 18 who care for a family member with illness or disability, including groups, fun days out, school support groups, and holiday trips.
• Young Adult Carers Support Support services for carers aged 16-25 who balance caring responsibilities with education, work, and social life, including transitions support.
• Parent Carers Support Specialised support for parents caring for children with disabilities or additional needs, including parent carer support groups and Family Carers Prescription grants.
• Emergency Planning (What If? Plan) Planning tool helping carers prepare for emergencies and unexpected situations, ensuring continuity of care for their loved ones.

Quantifiable outcome

• More than 17,000 carers and families supported annually
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Young Carers AlliancecoreStrategic or Co-development Partner · 14 December 2021A coalition of organisations and individuals committed to improving support for young carers, young adult carers and their families. The alliance brings together representatives from research, policy and practice to collaborate, share best practice and provide a collective voice for young carers.
• NHS England and NHS ImprovementminorStrategic or Co-development PartnerPartnership on campaigns to raise awareness of young carers and young adult carers among medical professionals. Working to ensure healthcare providers understand the needs of young carers.
• Carers Matter NorfolkcoreStrategic or Co-development PartnerCaring Together is part of the Carers Matter Norfolk partnership providing advice and support to adult carers in Norfolk. Contact: 0800 083 1148
• Cambridge Central MosqueminorStrategic or Co-development PartnerCommunity partnership to raise awareness of carers and encourage people from faith communities to seek support. Imam Sejad Mekic has spoken about the importance and value of carers.
• Cambridge University Hospital NHS TrustcoreStrategic or Co-development PartnerPartnership delivering the Carer Friendly Tick Award - Health to Cambridge University Hospitals. The Cancer Support Service received the award for identifying and supporting unpaid carers.
• Local Authorities (Cambridgeshire, Peterborough, Norfolk)coreStrategic or Co-development PartnerCaring Together is commissioned by local authorities and clinical commissioning groups to deliver services. They work within the health and social care sector and engage with integrated care systems.
• Give as you LiveminorGTM or Marketing PartnerOnline shopping donation partner allowing supporters to raise free funds for Caring Together when shopping at over 4,000 retailers including Amazon, Expedia and John Lewis.
• JustGivingminorGTM or Marketing PartnerOnline fundraising platform partner for processing donations and fundraising page setup.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Scope: National disability charity that supports disabled people and their families, including parent carers. Comparable to Caring Together's Parent Carers segment (parents of children with disabilities), offering advice, grants and peer community, though at national rather than regional scale.
• Macmillan Cancer Support: National cancer charity whose support line, financial grants, and information services are accessed by many family carers of cancer patients. Comparable to Caring Together's Carers' Advice Line (14,000+ calls annually) and Family Carers' Prescription grant programme, with overlap at Cambridge University Hospitals.
• Age UK: Large national charity for older people that includes carer-facing services such as advice, befriending and local home support. Overlaps with Caring Together's adult-carer segment and regional service hubs, but operates at much broader scope including benefits, housing and health.
• Alzheimer's Society: National dementia charity that directly supports family carers of people with dementia through advice lines, local services and peer groups. Highly comparable to Caring Together's dementia carer resources, Norfolk Befriending Service and Carers' Hubs, but specialised to dementia rather than all carer types.
• British Red Cross: Large humanitarian charity providing UK home support, befriending and discharge services. Overlaps with Caring Together's homecare, Norfolk Befriending Service and hospital discharge support, but operates far more broadly and is funded very differently.
• Home Instead: National commercial homecare provider offering companionship, personal care and respite services to older adults in their homes. Directly comparable to Caring Together's Professional Homecare service and respite offering, but as a commercial franchise network rather than a charity.
• Marie Curie: UK charity providing care and support for people with terminal illness and their families, including a helper service and information line. Comparable to Caring Together's 'support at the end of your caring role' pathway and serious-illness carer support, though focused on terminal rather than all conditions.

Others

• RNIB (Royal National Institute of Blind People): National sight-loss charity supporting blind and partially sighted people and their carers. Relevant adjacency through Caring Together's CEO Miriam Martin, who led the RNIB/Action for Blind People merger, and through shared carer-support themes, but does not directly compete in Caring Together's core regional carer market.

Direct peers

• Carers UK: National membership charity providing advice, information and advocacy for unpaid carers. Comparable to Caring Together on target beneficiary (unpaid family carers), helpline/advice-line delivery, and policy advocacy through platforms analogous to Carers Speak Out.
• Carers Trust: UK-wide network of carers' centres and charitable partners. Highly comparable because Caring Together was formerly affiliated as 'Carers Trust Cambridgeshire', and both organisations deliver regional carer support, advice, training and carer-friendly employer/education accreditation programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CaringTogether
• Facebookfacebook.com/CaringTogetherCharity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring Together