JustGiving
JustGiving is a UK-founded, privately held online donation and crowdfunding platform that enables nonprofits, charities, and individuals to create fundraising pages and accept contributions via a self-serve web product. It monetizes through donation-processing fees and serves a globally distributed, long-tail user base.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What JustGiving does
JustGiving is a UK-headquartered, privately held online fundraising and donation platform founded in 1999. It operates a self-serve web product (justgiving.com) that enables two primary user segments to transact: (1) charitable organizations and nonprofits seeking to receive donations and expand donor reach, and (2) individual fundraisers running personal campaigns, peer-to-peer fundraising, or event-based giving. The platform provides the infrastructure for page creation, donation processing, and social sharing, and has historically been integrated with high-profile UK charity events including the London Marathon. Operationally, JustGiving serves a global user base with explicit geographic presence in the United Kingdom and the United States.
The core product is the JustGiving Platform, a unified web interface supporting one-time and recurring donations, personal fundraising pages, and campaign sharing. Core technology is not publicly disclosed beyond standard web platform architecture, and no proprietary features, APIs, or SDKs are documented in the available sources. The company is horizontally positioned across the charitable and non-charitable crowdfunding space rather than targeting a specific vertical.
JustGiving monetizes by charging fees on donation processing, with the specific pricing structure not publicly disclosed. Distribution is entirely self-serve/PLG via the website, targeting SMBs, individuals, and consumers. The customer base is highly fragmented — reportedly spanning over 1 million nonprofits globally per third-party reporting — implying a long-tail revenue model with no significant enterprise anchor concentration. Ownership structure and parent company are not disclosed in the source material. In March 2026, the company became the subject of Alaska state lawsuits alleging unauthorized creation of fundraising pages for nonprofits using publicly available IRS data, introducing material regulatory and reputational risk to its US operations.
JustGiving firmographics
Firmographics- Name
- JustGiving
- Website
- https://justgiving.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JustGiving is a UK-founded, privately held online donation and crowdfunding platform that enables nonprofits, charities, and individuals to create fundraising pages and accept contributions via a self-serve web product. It monetizes through donation-processing fees and serves a globally distributed, long-tail user base.
- Ownership category
- akta.pro rank
JustGiving industry classification
Industry- Product category
- Online Charitable Fundraising Platform
- NAICS
- Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
- akta.pro secondary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
Keywords
Where JustGiving is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
JustGiving business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Distribution channels1 record
JustGiving product offering
Product offeringCore offering
JustGiving operates an online fundraising and donation platform that allows individual fundraisers and nonprofit organizations to create dedicated donation pages, accept one-time or recurring contributions from donors, and run peer-to-peer or institutional charitable campaigns. The company charges fees for processing donations and provides the digital infrastructure connecting fundraisers with a broad online donor base.
Product overview
JustGiving operates as a unified online fundraising and donations platform that connects donors with charitable causes. The platform allows users to create personal fundraising pages, make one-time or recurring donations, and share campaigns via social media. The core JustGiving Platform serves as the primary interface for both individual fundraisers and nonprofit organizations to facilitate charitable giving.
Differentiator
Problem solved
Functional benefit
Products and services
- JustGiving Platform Web-based platform where individuals and nonprofits create fundraising pages, share them socially, and accept one-time or recurring donations from supporters. Built for personal cause fundraisers, peer-to-peer event campaigns, and institutional nonprofit giving.
Companies that use JustGiving
Customer profileSegments2 records
Ideal customer profiles2 records
JustGiving technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JustGiving partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
JustGiving competitors and assessment
Company assessmentEmerging players
- Givebutter: Givebutter is a fast-growing modern fundraising platform for nonprofits offering donation pages, events, and donor management. It competes with JustGiving for nonprofit fundraising customers with a more modern product experience and aggressive pricing.
- Donorbox: Donorbox is an online donation platform focused on nonprofits, offering recurring donation forms, crowdfunding, and event fundraising. It is comparable to JustGiving in core functionality (donation pages for nonprofits) and serves a similar SMB nonprofit customer base.
- Funraise: Funraise is a nonprofit fundraising platform providing donation pages, peer-to-peer campaigns, and CRM tools. It competes with JustGiving for mid-market and enterprise nonprofit customers with an emphasis on modern UX and donor data.
Direct peers
- GoFundMe: GoFundMe is the largest personal-cause and charitable crowdfunding platform globally, directly competing with JustGiving in the UK and US markets. Both platforms enable individuals and nonprofits to create fundraising pages and accept online donations with similar fee models.
- Classy: Classy is a nonprofit fundraising platform offering donation pages, peer-to-peer campaigns, and event fundraising tools. It directly competes with JustGiving for nonprofit online fundraising relationships, particularly in the US market.
- Network for Good: Network for Good is a US-focused online fundraising and donation platform serving nonprofits with donation pages, peer-to-peer campaigns, and donor management tools. It is comparable to JustGiven in its core mission of enabling online charitable giving infrastructure for nonprofits.
- GlobalGiving: GlobalGiving is an online crowdfunding and donation platform for charitable causes worldwide. It is comparable to JustGiving in its global charitable crowdfunding focus, donor-discoverable campaign pages, and nonprofit onboarding model.
- JustGiving (Blackbaud subsidiary): JustGiving operates as a direct peer comparable in the online charitable fundraising category, with overlapping product (donation pages, fundraising infrastructure) and overlapping customer base (UK and US nonprofits and individual fundraisers).
Broad incumbents
- PayPal Giving Fund: PayPal Giving Fund is a large, established donation platform operated by PayPal that routes donations to nonprofits. It is comparable to JustGiving as a donation infrastructure provider but operates at much greater scale and as part of PayPal's broader payments portfolio.
Regional players
- Crowdfunder: Crowdfunder is a UK-based crowdfunding platform supporting charitable, community, and social-enterprise campaigns. It overlaps with JustGiving's UK charitable fundraising footprint and serves similar nonprofit and community cause customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
JustGiving social profiles
Digital presenceJustGiving financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustGiving leadership team
Management profileNumber of profiles
Profiles2 records
JustGiving funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustGiving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustGiving
What does JustGiving do?
JustGiving operates an online fundraising and donation platform that allows individual fundraisers and nonprofit organizations to create dedicated donation pages, accept one-time or recurring contributions from donors, and run peer-to-peer or institutional charitable campaigns. The company charges fees for processing donations and provides the digital infrastructure connecting fundraisers with a broad online donor base.
Is JustGiving a public or private company?
JustGiving is a private company. It is classified as unknown and is currently operating.
When was JustGiving founded?
JustGiving was founded in 1999. It employs 101 to 250 people.
Where is JustGiving based?
JustGiving is headquartered in London, United Kingdom, in the Europe region.
Who are JustGiving's main competitors?
Emerging players on record are Givebutter, Donorbox and Funraise. Direct peers are GoFundMe, Classy, Network for Good, GlobalGiving and JustGiving (Blackbaud subsidiary). PayPal Giving Fund is listed as a broad incumbent. Crowdfunder is listed as a regional player.
Does JustGiving have an API?
No public API is recorded for JustGiving.
What industry is JustGiving in?
JustGiving's product category is Online Charitable Fundraising Platform. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments, with a secondary code of BPAGAKAE, Public Charities & Grantmaking Intermediaries. Its NAICS code is 813219 and its SIC code is 6199.