Schizophrenia Awareness Association

What Schizophrenia Awareness Association does

Schizophrenia Awareness Association (SAA) is a community-based nonprofit organization founded in 1997 and headquartered in Pune, Maharashtra, India. Its mission is to support persons with mental illness (PMIs) and their families through a combination of rehabilitation services, awareness initiatives, and caregiver programs. The organization operates a Day Rehabilitation Centre at Kamalini Kruti Bhavan, Pune, offering structured therapeutic activities, therapies and guidance, and community participation programs. SAA also runs monthly Peer Support Group Meetings via Zoom in Hindi, Marathi, and English, and operates Mission: Care, a moderated WhatsApp caregiver support community.

SAA's business model rests on four revenue streams: tax-deductible donations (enabled by 80G and 12G certification and FCRA compliance for foreign contributions), handmade product sales through the SAA Store e-commerce platform (tote bags, file folders, tiffin boxes, dry/wet bags, Warli paintings priced INR 120–300), SAA Publications sales (8 titles covering mental health education and caregiving), and volunteer/intern support. The PMI Creations product line serves dual purposes — vocational rehabilitation for beneficiaries and modest revenue generation. SAA holds partnerships including with AMAHA (Association for Mental Healthcare) and conducts recurring awareness events such as World Schizophrenia Day, Saathi Diwas, and Family Caregivers' Day. Operating geographies are confined to Maharashtra, India, with 11–50 employees and 27 years of continuous operation.

Name

Schizophrenia Awareness Association

Legal name

Schizophrenia Awareness Association

Website

https://schizophrenia.org.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SAA is a Pune-based nonprofit founded in 1997 that supports persons with mental illness and their families through a Day Rehabilitation Centre, caregiver programs, multilingual peer support meetings, and PMI-made product sales.

Ownership category

akta.pro rank

Product category

Mental Health Rehabilitation Services

NAICS

Social Assistance (624), Services for the Elderly and Persons with Disabilities (62412), Civic and Social Organizations (813410)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Serious Mental Illness (SMI) Telepsychiatry & Care Coordination Platforms (HLALAEAH)

akta.pro secondary industry

Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Mental health rehabilitation
• Schizophrenia support services
• Caregiver community programs
• Psychosocial day care
• Mental health awareness

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: SAA receives support through donations from individuals and organizations. The organization is FCRA compliant and has 80G and 12G tax exemptions, making it attractive for donors.
2. Product Sales (PMI Creations): Handmade products created by persons with mental illness (PMIs) are sold through the SAA Store. Products include tote bags, file folders, tiffin boxes, dry & wet bags, and Warli paintings. Revenue supports PMI self-reliance and livelihood.
3. SAA Publications: Awareness literature and publications on mental health and caregiving are sold to support education and awareness building.
4. Volunteering and Internships: SAA accepts volunteers and interns to support operations and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schizophrenia Awareness Association (SAA) is a nonprofit charitable organization that delivers community-based mental health support through a Day Rehabilitation Centre offering structured therapeutic activities, therapies, and guidance for persons with mental illness (PMIs). It also provides caregiver support programs, monthly multilingual peer support meetings, a moderated WhatsApp caregiver community (Mission: Care), awareness events, and an SAA Store e-commerce platform selling handmade products crafted by PMIs alongside awareness publications.

Product overview

Schizophrenia Awareness Association (SAA) operates a community-based support ecosystem for persons with mental illness (PMIs) and their families. The core offering includes a Day Rehabilitation Centre with structured therapeutic activities and support services. The SAA Store serves as an e-commerce platform for handmade products created by PMIs (PMI Creations) and SAA Publications (awareness literature). Additional programs include monthly Peer Support Group Meetings (आईना मन का) via Zoom and the Mission: Care WhatsApp community for caregiver support. The organization also conducts awareness events including Saathi Diwas and Family Caregivers' Day.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Rehabilitation Centre Day rehabilitation services providing structured activities, therapies, and support in a safe environment at SAA's Pune facility for persons with mental illness (PMIs) pursuing recovery-oriented care.
• Handmade By PMI (PMI Creations)

Quantifiable outcome

• 71 Google reviews with EXCELLENT rating demonstrates high satisfaction among beneficiaries and families
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• AMAHAcoreStrategic or Co-development PartnerAMAHA (Association for Mental Healthcare) is a partner organization. Dr. Amit Malik, Psychiatrist, Founder & CEO of AMAHA and Co-founder Member of IMHA, serves as a featured guest at SAA events and contributes to mental health awareness initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Banyan: Chennai-based mental health nonprofit offering community-based rehabilitation, supported housing, and livelihood programs for persons with mental illness. Closely mirrors SAA's rehabilitation-plus-livelihood model.
• Vandrevala Foundation: India-based mental health nonprofit running a national helpline, caregiver support, and awareness programs. Comparable to SAA's caregiver support and digital outreach components.
• Sangath: Goa-headquartered mental health research and community intervention organization. Comparable in mission (community-based mental health support) and target population, though with stronger research orientation.
• Live Love Laugh Foundation: India-based mental health awareness and destigmatization nonprofit. Comparable awareness-driven mission, though operates at significantly larger scale and visibility.
• The MINDS Foundation: India-based mental health nonprofit delivering community mental health programs, awareness campaigns, and counselor training across rural and urban India. Overlaps with SAA's community-led GTM and awareness focus.
• Parivarthan: Hyderabad-based mental health support and counseling services nonprofit. Comparable in peer support, counseling, and family caregiver services to SAA's program mix.
• SCARF (Schizophrenia Research Foundation): India-based nonprofit specifically focused on schizophrenia research, rehabilitation, and family support. Most directly comparable to SAA given shared condition focus, rehabilitation services, and caregiver programs.

Broad incumbents

• NAMI (National Alliance on Mental Illness): Large US mental health nonprofit offering awareness, support groups, and caregiver programs. Provides a scaled benchmark for the awareness-plus-support-group model SAA runs locally.
• Mind (UK): Major UK mental health charity offering information, support, advocacy, and local services. Comparable in scope of awareness + support programs, but operates at much larger scale.

Emerging players

• Mariwala Health Initiative: India-based mental health grantmaking and ecosystem-building nonprofit. Compares to SAA as a funder in the mental health nonprofit space, though MHI funds others rather than running direct services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@schizophreniaawarenessasso5617
• Facebookfacebook.com/SAA.Help
• Instagraminstagram.com/saa.pune/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Schizophrenia Awareness Association