What The Live Love Laugh Foundation does

The Live Love Laugh Foundation is an India-based non-profit founded in 2015 by actor Deepika Padukone with a mission to address mental health awareness, accessibility, and affordability. Its flagship operating program is the Community Mental Health Program (CMHP), launched in 2016, which delivers clinical, socio-economic, and community-ownership interventions in rural geographies across six Indian states (Karnataka, Odisha, Tamil Nadu, Kerala, Madhya Pradesh, and Andhra Pradesh). Complementary direct-to-consumer offerings include a Corporate Mental Well-being Program for organizations, a public online directory of approximately 384 verified mental health professionals, a curated helpline aggregation page referencing partners such as Vandrevala Foundation, Tele MANAS (Government of India), and MPower Minds, and free video-based self-help techniques.

The foundation's technology layer is a lightweight website-based ecosystem rather than a proprietary clinical platform: there is no mobile application, no public or partner API, no disclosed AI/ML components, and no integration marketplace. Programmatic value is delivered instead through field operations executed via community health workers and district health system partners, with content and outreach distributed through blog, newsletter, and major social media channels (Instagram, Twitter/X, Facebook, LinkedIn, YouTube, Pinterest). The foundation also conducts primary research, including two waves of the national "How India Perceives Mental Health" survey (2018 and 2021), which feeds program design and advocacy.

The business model is donor- and CSR-funded rather than commercial. All beneficiary-facing services are free of charge; pricing is not publicly disclosed for the corporate program. Revenue streams identified are individual donations via the foundation's website and Corporate Social Responsibility grants, of which the only quantified partnership is a three-year agreement with Bisleri International (announced April 2026) to scale the Chhindwara rural program. The foundation is a private, independent non-profit with no parent company, no institutional investors, and no external ownership structure identified; headcount is reported at 11-50 employees and operations are anchored in Bengaluru.

Name

The Live Love Laugh Foundation

Legal name

The Live Love Laugh Foundation

Website

https://thelivelovelaughfoundation.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

India-based non-profit founded in 2015 by Deepika Padukone delivering free mental health awareness, rural community programs across six Indian states, corporate wellness services, a verified therapist directory, and helpline referrals, funded by donations and CSR grants.

Ownership category

akta.pro rank

Product category

Mental Health Nonprofit Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• Mental health services
• Rural mental healthcare
• Corporate wellness programs
• Mental health awareness
• Therapist directory platform

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CSR Funding: Corporate Social Responsibility funding from companies like Bisleri International. Three-year CSR partnership supports rural mental health program expansion and scaling.
2. Donations: Public donations through the foundation's website donation portal. Individual donors contribute to support mental health awareness and accessibility initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Live Love Laugh Foundation is a nonprofit charitable foundation that delivers mental health awareness, accessibility, and affordability programs across India. Its core deliverables are the Community Mental Health Program (CMHP) for rural geographies, a Corporate Mental Well-being Program for organizations, an online Find-a-Therapist directory, a curated mental health helpline referral service, video-based self-help techniques, and supporting research and lecture-series content. All beneficiary-facing services are free to users, funded through public donations and CSR partnerships.

Product overview

The Live Love Laugh Foundation is a mental health NGO founded by actor Deepika Padukone in 2015. The foundation operates multiple programs including the Community Mental Health Program (CMHP) for rural communities, the Corporate Mental Well-being Program for organizations, and past initiatives like the YANA School Program and Doctors Program. Additionally, the foundation provides direct services including a therapist directory with 384+ professionals, a helplines referral service, and self-help video techniques. Research, lecture series, and awareness campaigns complement the service portfolio. The offerings function as an integrated mental health ecosystem combining community outreach, corporate wellness, direct service referrals, and public education.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Mental Health Program (CMHP) Holistic rural community mental health program driving clinical improvement, socio-economic progress, and community ownership to ensure mental health care for persons with mental illness and their caregivers. Currently operational in Karnataka (Mysore, Belgavi, Gulbarga, Bidar), Odisha (Koraput, Cuttack, Rayagada, Ganjam, Puri, Malkangiri), Tamil Nadu (Madurai, Theni), Kerala (Idukki), Madhya Pradesh (Chhindwara), and Andhra Pradesh (NTR, Visakhapatnam).
• Corporate Mental Well-being Program An organizational mental health program offering data-driven insights to assess employee mental health and well-being at the workplace, expert recommendations for interventions, and a customized roadmap to implement initiatives and drive long-term cultural change. Pricing is not publicly disclosed.
• Find a Therapist Directory Free online directory connecting users with verified mental health professionals across India, searchable by state, city, specialization, and mode of delivery. The directory references approximately 384 therapists.
• Helplines Referral Service Free curated listing of mental health helplines across India including Vandrevala Foundation, Tele MANAS (Government of India), MPower Minds, AASRA, Jeevan Aastha, Fortis, and 1Life, providing crisis support and counseling details.
• Self-Help Techniques Library Free video-based self-help techniques including the 54321 Grounding Technique, SOAR Reframing Technique, and 4-7-8 Breathing Technique, delivered via YouTube for anxiety management.
• Mental Health Perception Research Nationwide mental health perception research studies conducted to inform foundation programs and benchmark stigma outcomes, including the How India Perceives Mental Health survey waves of 2018 and 2021.

Quantifiable outcome

• 92% of respondents willing to seek treatment and support others seeking treatment for mental illness (up from 54% in 2018)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Vandrevala FoundationcoreGTM or Marketing PartnerNon-profit providing a 24x7 national mental health helpline with counselling available through chat, email, and WhatsApp. Listed as a referral partner on The Live Love Laugh Foundation's helpline page. Supports the foundation's mission of making mental health resources accessible.
• Tele MANAS (Government of India)coreGTM or Marketing PartnerGovernment of India initiative providing 24/7 free mental health support service available in English and 20 regional languages. Listed as a referral partner connecting callers with trained counselors for guidance and support on mental health concerns.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sangath: Indian mental health research and intervention NGO with deep rural and community mental health programs. Direct peer — runs community-led mental health interventions, capacity building, and research across India, overlapping significantly with TLLLF's CMHP model.
• The MINDS Foundation: Indian mental health nonprofit running rural community mental health programs, training programs, and awareness campaigns. Direct peer — comparable mission, rural community-led methodology, and nonprofit funding model.
• Mann Talks Foundation: Indian mental health awareness nonprofit focused on workplace mental health and community outreach. Direct peer — overlapping mission in awareness, destigmatization, and corporate/stakeholder engagement.
• iCall (TISS): Tata Institute of Social Sciences–backed mental health helpline offering telephone and email counseling across India. Direct peer — comparable helpline-based counseling service with awareness and outreach pillars; competes for the same 'find help' user intent.
• Vandrevala Foundation: India-based nonprofit operating a 24/7 multilingual mental health helpline across India. Direct peer — both organizations run awareness, helpline referral, and stigma-reduction initiatives targeting Indian mental health, and Vandrevala is explicitly a referral partner of TLLLF.
• MPower (MPower Minds): Indian mental health nonprofit offering free 24/7 helpline support, awareness campaigns, and campus programs. Direct peer — TLLLF lists MPower as a referral partner; comparable helpline-plus-awareness model serving Indian mental health consumers.

Emerging players

• YourDOST: Indian digital mental health platform offering online counseling, therapy, and corporate wellness programs. Emerging player — overlaps with TLLLF's corporate wellness line and therapist finder, but operates as a for-profit, tech-enabled digital product.
• Wysa: AI-driven mental health chatbot and self-help platform with strong employer and payor channels globally and in India. Emerging player — competes in the same digital self-help and corporate wellness categories TLLLF operates in, but with a fundamentally different technology and monetization model.

Broad incumbents

• NIMHANS: India's premier government mental health and neuroscience institute. Broad incumbent — sets national clinical standards, runs large-scale training and outreach, and is the implicit benchmark for nonprofit mental health organizations in India.
• Tele MANAS (Government of India): Government of India initiative providing 24/7 free mental health support in English and 20+ regional languages. Broad incumbent — same awareness-and-accessibility mission delivered at national scale with public funding; TLLLF lists Tele MANAS as a referral partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TLLLFoundation
• YouTubeyoutube.com/channel/UCZ1Kc8PKtSbkoycrBLBRX_g
• Facebookfacebook.com/TLLLFoundation
• LinkedInlinkedin.com/company/the-live-love-laugh-foundation
• Instagraminstagram.com/tlllfoundation
• Pinterestin.pinterest.com/tlllfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Live Love Laugh Foundation