London Pregnancy Clinic

What London Pregnancy Clinic does

London Pregnancy Clinic (legal entity: Ultrasound Link Ltd, company number 12147431) is a founder-owned, CQC-registered private obstetric and women's-health clinic operating from two London sites — LPC City at 36 Spital Square (Spitalfields, E1) and LPC West at 10 Redcliffe Street (Chelsea, SW10), the latter hosted within Westminster Women's Clinic. Founded in 2020 and rebranded from City Ultrasound, the clinic is led by Dr Fred Ushakov, an internationally recognized fetal ultrasound specialist who also founded the London School of Ultrasound and the Early Fetal Scan Conference.

The clinic's core product is early-stage fetal anomaly detection — viability scans from 6-9 weeks, a proprietary 10-week combined early-fetal-anomaly scan with NIPT, a 12-16 week early fetal scan screening 100+ structures, and early fetal echocardiography at 12 weeks using colour Doppler on GE Voluson ultrasound systems (E10, Expert 22, Signature 20, Signature 22). The service catalogue extends into NIPT through a multi-lab network (PrenatalSAFE, Panorama, UNITY, KNOVA, SMART Test), obstetric care packages with delivery coordination via UCLH Fitzrovia Wing and The Portland Hospital, gynaecology packages (endometriosis, fibroids, PCOS), fertility services, midwifery (online and in-person via Pouch Health), HPV vaccination, and women's-health GP consultations. Cloud-based image delivery runs on Tricefy and Pouch Health, scheduling on SimplyBook, payments on Square/Stripe/Revolut, and pathology through The Doctors Laboratory.

Revenue is almost entirely transactional, pay-as-you-go per scan, consultation or package at premium price points (viability scan £140 to SMART Test Knova Plus £1,490; obstetric consultations from £300; gynaecology packages £500-£900; midwife sessions £50-£90). Patient acquisition is direct-to-consumer via the clinic's website, organic search, and reputation on Doctify, Trustpilot and Google; the clinic does not use locum staff, creating continuity-of-care positioning versus NHS experience. The business is bootstrapped with no disclosed external funding or ownership changes, operates as a private limited company under UK law, and reports two regulated locations under CQC oversight.

Name

London Pregnancy Clinic

Legal name

Ultrasound Link Ltd

Website

https://londonpregnancy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

London Pregnancy Clinic is a founder-owned, CQC-registered private obstetric and women's-health clinic operating two London sites, delivering early fetal anomaly scans, NIPT screening, obstetric care, gynaecology and midwifery services to self-paying expectant parents and women in London.

Ownership category

akta.pro rank

Product category

Private Prenatal Healthcare Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• Private pregnancy care
• Prenatal ultrasound scans
• Non-invasive prenatal testing
• Fetal medicine services
• Women's health services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ultrasound Pregnancy Scans: One-time fee for various pregnancy scans including viability scans (6-9 weeks), early fetal scans (12-16 weeks), anomaly scans (20-22 weeks), and third trimester scans (26-29 weeks, 30-35 weeks). Prices range from £140-£360 depending on scan type.
2. NIPT (Non-Invasive Prenatal Testing): Blood-based genetic screening tests for chromosomal anomalies. Offered through multiple lab partners including PrenatalSAFE (£540), Panorama NIPT (£590), Unity NIPT (£490), and SMART Test (£990-1490). Includes ultrasound scan and genetic testing.
3. Obstetric Consultations: Consultant obstetrician appointments for pregnancy management, maternal medicine consultations, and fetal medicine specialist consultations. Starting from £300 for initial consultation with scans and consultations bundled in pregnancy packages.
4. Gynaecology Services: Gynaecological consultations, pelvic scans, fertility assessments, and specialist services for conditions including endometriosis, fibroids, PCOS. Pricing from £300-£900 depending on package.
5. Midwifery Services: Private midwife appointments for antenatal care, available in-person or online. 30-minute sessions from £50, 60-minute sessions from £90.
6. Private Pregnancy Care Packages: Comprehensive pregnancy packages covering multiple consultations and scans throughout pregnancy, with optional private delivery coordination at partner hospitals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

London Pregnancy Clinic is a private prenatal healthcare provider operating two London clinics (City of London and Chelsea). It sells advanced ultrasound pregnancy scans (viability, early fetal, anomaly, fetal echocardiography, wellbeing), non-invasive prenatal testing (NIPT) from multiple laboratory partners, obstetric care packages, gynaecology and fertility services, private midwifery, and specialist women's health packages (endometriosis, fibroids, PCOS, HPV vaccination). Services are delivered by consultant obstetricians, fetal medicine specialists, sonographers, midwives, and women's health GPs using GE Voluson ultrasound equipment.

Product overview

London Pregnancy Clinic offers a comprehensive private pregnancy care platform providing advanced ultrasound scans and genetic testing services across two London locations. The core offering consists of pregnancy scans (viability, dating, anomaly, 3D/4D, Doppler) and NIPT screening (PrenatalSAFE, Panorama, UNITY, KNOVA, SMART Test). Additional services include obstetric care packages, midwifery support, gynaecology consultations, fertility scans, and specialist packages for endometriosis, uterine fibroids, PCOS, and HPV vaccination. The clinic is led by fetal medicine specialist Dr Fred Ushakov and operates using GE Voluson ultrasound scanners.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Scans Comprehensive ultrasound scanning service from 6 weeks until end of pregnancy, including viability, early fetal, anomaly, fetal echocardiography, third trimester, wellbeing, and 3D/4D scans for expectant parents seeking private prenatal assessment.
• Viability Scan First pregnancy scan performed between 6-9 weeks to confirm viability, heartbeat, and dating for patients in early pregnancy.
• Early Fetal Scan Advanced 12-16 week ultrasound screening fetal anatomy (brain, face, heart, spine, limbs, hands, feet, etc.) for over 100 structural anomalies using GE Voluson scanners and Colour Doppler.
• 10-Week Scan with NIPT Proprietary combined early anomaly scan plus NIPT at 10 weeks, screening for 10 major structural anomalies and chromosomal conditions (trisomy 21, 18, 13).
• Early Fetal Echocardiography Specialised fetal heart scan from 12 weeks using Colour Doppler ultrasound for detailed assessment of congenital heart defects, with the ability to detect approximately 80% of severe heart defects prenatally.
• Anomaly Scan Detailed ultrasound examination of fetal anatomy typically performed at 20-22 weeks, covering brain, heart, spine, limbs, and other structures.
• Third Trimester Anomaly Scan Ultrasound scan at 26-29 weeks tracking fetal growth and development, focusing on the developing brain and excluding late-manifesting anomalies.
• Wellbeing Scan Third trimester scan at 30-35 weeks assessing fetal wellbeing, growth, placental position, and amniotic fluid levels.
• Fetal Medicine Scan and Consultation Specialist fetal medicine scan and consultation with senior consultants for complex or high-risk pregnancy cases, including second opinion services.
• NIPT (Non-Invasive Prenatal Testing) Blood-based screening for chromosomal anomalies including Down's syndrome (trisomy 21), Edwards' syndrome (trisomy 18), and Patau's syndrome (trisomy 13), available from 9-10 weeks of pregnancy through multiple laboratory partners.
• PrenatalSAFE NIPT Non-invasive prenatal test for chromosomal anomaly screening, processed by Eurofins Biomnis laboratory.
• Panorama NIPT Advanced NIPT screening test for chromosomal anomalies including trisomy 21, 18, and 13, processed by Natera laboratory.
• UNITY NIPT NIPT option providing chromosomal anomaly screening from 9-10 weeks of pregnancy.
• KNOVA NIPT Advanced NIPT option processed by Fulgent laboratory, screening for chromosomal and structural anomalies.
• SMART Test Most comprehensive first-trimester screening combining ultrasound with advanced NIPT for over 200 chromosomal and structural anomalies.
• PrenatalSafe Complete+ NIPT Extended NIPT panel offering comprehensive chromosomal and structural anomaly screening.
• Obstetric Care Packages Comprehensive private pregnancy care packages including multiple consultant obstetrician consultations, scans, NIPT, and 24/7 access to an obstetrician, with optional private delivery coordination at UCLH Fitzrovia Wing or The Portland Hospital.
• Midwifery Services Private midwife appointments available in-person at LPC City or online, offering antenatal support, holistic care, and pregnancy advice from specialist midwives.
• Gynaecology Services Private gynaecology consultations, pelvic scans, fertility assessments, and specialist procedures (HyCoSy, hysteroscopy, colposcopy) delivered by consultant gynaecologists.
• Fertility Services Private fertility ultrasound services including HyCoSy, follicle tracking, endometrial lining assessment, pelvic scans, and fertility health check-up packages.
• Endometriosis Package Package for the diagnosis and management of endometriosis, including consultation, clinical assessment, pelvic ultrasound, and follow-up appointment.
• Uterine Fibroids Testing and Monitoring Package Package for women with fibroid symptoms including consultant gynaecologist consultation, gynaecology pelvic ultrasound, examination, and comprehensive report.
• PCOS Package Diagnosis and management package for polycystic ovarian syndrome including consultation, ultrasound, and comprehensive blood test screening.
• HPV Vaccination Package

Quantifiable outcome

• Early fetal scan screens for over 100 different structural abnormalities including severe heart defects, early brain anomalies, spina bifida, lethal skeletal dysplasias
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Doctors Laboratory Limited (TDL)coreTechnology or IntegrationNominated NIPT test provider for processing blood samples. Results are processed by TDL in London with typical turnaround of 2-10 working days for 95% of cases.
• Trice (Tricefy)coreTechnology or IntegrationAutomated medical images management provider and specialized cloud service for storing and sharing ultrasound images and reports. Enables patients to view, download, and share scans from any device.
• SquarecoreTechnology or IntegrationPayment service provider for processing card payments. No card details recorded by London Pregnancy Clinic. Handles both regular payments and refunds.
• Pouch HealthcoreTechnology or IntegrationSecure cloud-based system used alongside Tricefy for storing and sharing baby ultrasound images and reports, enabling easy sharing with family and healthcare providers.
• UCLH Fitzrovia WingcoreStrategic or Co-development PartnerPartner hospital for private maternity delivery services. Ms Diane Nzelu is based at UCLH as Obstetric Lead for the North Central London Maternal medicine network.
• The Portland HospitalcoreStrategic or Co-development PartnerPartner hospital for private maternity delivery services as part of comprehensive obstetric packages.
• Westminster Women's CliniccoreStrategic or Co-development PartnerHost location for LPC West clinic at 10 Redcliffe Street, Chelsea. Provides facility access for pregnancy scans and NIPT services.
• Spital CliniccoreImplementation/ SI/ Consulting PartnerProvides consultant gynaecologists for gynaecology services at LPC City. Gynaecology appointments provided through Spital Clinic.
• Jeen HealthcoreStrategic or Co-development PartnerProvider of genetics appointments and clinical geneticist services (Dr Harry Leitch). Genetics consultations provided through Jeen Health partnership.
• Natera (Panorama NIPT)coreTechnology or IntegrationNIPT laboratory partner providing Panorama non-invasive prenatal test for chromosomal anomaly screening including trisomy 21 (Down's), 18, and 13.
• Eurofins BiomniscoreTechnology or IntegrationNIPT laboratory partner for processing prenatal test samples.
• Fulgent (KNOVA NIPT)coreTechnology or IntegrationAdvanced NIPT laboratory partner providing KNOVA screening test for chromosomal and structural anomalies.
• BillionToOnecoreTechnology or IntegrationNIPT laboratory partner for prenatal genetic testing services.
• GE Healthcare (Voluson Ultrasound)coreTechnology or IntegrationEquipment provider for advanced ultrasound scanners including GE Voluson E10, Voluson Expert 22, Voluson Signature 20, and Voluson Signature 22.
• ISCAS (Independent Complaints adjudication)minorOthersIndependent adjudication service for handling patient complaints at Stage 3 of the complaints procedure if previous stages are not satisfactory.
• SimplyBookcoreTechnology or IntegrationOnline booking system provider for managing appointment scheduling, availability, and patient bookings across clinic locations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Kensington Wing (Chelsea and Westminster Hospital): Private maternity unit at Chelsea and Westminster Hospital in West London. Comparable as a premium private maternity provider in the same West London catchment as LPC's Chelsea clinic.
• The Portland Hospital: London's leading private maternity hospital and an existing delivery partner of London Pregnancy Clinic. Directly comparable as a premium private obstetric and women's health provider serving an overlapping self-pay London patient base.
• Ultrasound Direct: National UK private ultrasound provider with multiple London locations offering pregnancy scans, NIPT and gynaecology services. Directly comparable on direct-to-consumer private pregnancy scanning with overlapping NIPT brand partnerships.
• Window to the Womb: UK private pregnancy ultrasound scanning chain offering 2D/3D/4D scans and gender reveal services. Comparable on direct-to-consumer private pregnancy scanning model, although positioned more for keepsake imaging than diagnostic fetal medicine.
• The Birth Company: Private pregnancy and gynaecology scanning clinic in London offering anomaly scans, NIPT and women's health packages. Closely comparable on the premium diagnostic ultrasound + women's health service mix targeting self-pay London patients.
• Private Midwives: UK-wide private midwifery service offering antenatal, birth and postnatal care packages. Overlaps with LPC's midwifery and obstetric care packages and competes for the same self-pay expectant parent segment.
• The Lindo Wing (St Mary's Hospital): Private maternity wing at St Mary's Hospital, Paddington offering consultant-led private obstetric care in London. Directly comparable premium private maternity positioning, and a potential competitor to LPC's obstetric package referral flow.

Broad incumbents

• Spire Healthcare: UK-listed private hospital group with multiple London sites offering private gynaecology, fertility and women's health services. Comparable as a broad incumbent in the same self-pay women's health market.
• HCA Healthcare UK: Largest private hospital group in the UK, operating The Portland, The Wellington, The Lister and other private maternity and diagnostic facilities. Comparable as a broad incumbent offering overlapping obstetric, gynaecology and diagnostic imaging services across London.

Emerging players

• The Medical Chambers Kensington: Private GP and specialist clinic in West London offering consultant-led women's health, gynaecology and private diagnostic services. Comparable premium London outpatient clinic model targeting similar self-pay patient demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@londonpregnancyclinic/videos
• Xx.com/LondonPregnancy
• Facebookfacebook.com/LondonPregnancy
• LinkedInlinkedin.com/company/london-pregnancy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Pregnancy Clinic