Nutricell

What Nutricell does

Nutricell is a private, Jakarta-headquartered Indonesian company founded in 2015 that supplies animal nutrition and health products to the livestock and aquaculture sectors. The company markets at least two named proprietary product lines — Nutri-Cell 2100 and Nutri-Cell De-Oxi-Flo — which, based on naming conventions in the animal feed additive industry, are consistent with functional feed ingredients or health-supporting supplements (such as mycotoxin binders, antioxidants, or performance enhancers) rather than commodity feed. The company employs between 251 and 500 people, indicating mid-sized operational scale within the Indonesian agritech/feed-adjacent market.

The business model is a traditional B2B product-sale model in the animal nutrition value chain, where revenue is generated through unit sales of formulated products to feed millers, integrators, and/or farmer/producer customers. No pricing model, customer segment breakdown, distribution channel structure, partnership network, or revenue mechanics were verifiable from the available sources because the company's primary web presence (nutricell.co.id) failed to load during data collection, displaying only a bot-verification interstitial.

From an investment perspective, the verifiable surface area is thin. There is no disclosed ownership, parent company, subsidiaries, funding history, management team, geographic footprint beyond Indonesia, M&A activity, regulatory actions, or product certification list. Strategic, financial, and operational diligence would require primary-source access to the company's full website, management interviews, and audited financials before any capital deployment decision.

Name

Nutricell

Website

https://nutricell.co.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Nutricell is a private Indonesian animal nutrition and health products company headquartered in Jakarta, founded in 2015, that supplies branded feed additives and supplements including Nutri-Cell 2100 and Nutri-Cell De-Oxi-Flo to livestock and aquaculture producers.

Ownership category

akta.pro rank

Product category

Animal Feed Additives

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industry

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH)

Keywords

• Animal nutrition products
• Feed additives
• Animal health supplements
• Livestock nutrition
• Feed antioxidants

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Nutricell manufactures and sells animal nutrition and health products, including Nutri-Cell 2100 and Nutri-Cell De-Oxi-Flo, to customers in the livestock and feed sector. Detailed product specifications, ingredient composition, and target species are not disclosed in the available source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutri-Cell 2100 Nutri-Cell 2100 is one of Nutricell's animal nutrition and health products, offered to commercial buyers in the feed and livestock sector. Specific composition, target species, and use protocols are not disclosed in the available source data.
• Nutri-Cell De-Oxi-Flo Nutri-Cell De-Oxi-Flo is one of Nutricell's animal nutrition and health products, offered to commercial buyers in the feed and livestock sector. Specific composition, target species, and use protocols are not disclosed in the available source data.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Novus International: Specialty feed additive company with focus on amino acids, enzymes, and gut health. Operates in the same functional-nutrition layer as Nutricell and serves similar integrators.
• Kemin Industries: Global manufacturer of specialty feed additives including antioxidants, acidifiers, and gut-health ingredients. Comparable as a specialty additive supplier targeting the same feed-mill customer base.
• Lallemand Animal Nutrition: Major producer of live yeast, probiotics, and functional ingredients for livestock and poultry feed. Highly comparable to Nutricell's stated product positioning around yeast-based and functional feed additives.
• Alltech: Global leader in yeast-based animal nutrition, probiotics, and mycotoxin management. Directly comparable to Nutricell in product categories (yeast derivatives, mycotoxin binders) and target customers (feed mills and integrators).
• BIOMIN (part of dsm-firmenich): Specialist in mycotoxin deactivation, gut performance, and feed additives for livestock — overlapping directly with the De-Oxi-Flo-style mycotoxin-binding product line.

Broad incumbents

• ADM Animal Nutrition: Diversified global animal nutrition player with premix and additive offerings. Sets the benchmark for technical service and formulation support that Indonesian feed mills expect.
• Cargill Animal Nutrition: Global animal nutrition business selling premixes, additives, and complete feeds. Operates across Indonesia and Southeast Asia, providing a broader portfolio against which Nutricell's specialty positioning must compete.
• Phibro Animal Health: Animal health and nutrition company offering nutritional specialty products and feed additives. Competes with Nutricell in the nutritional-additives category while operating across multiple species.
• PT Charoen Pokphand Indonesia: Indonesia's largest integrated poultry and feed producer. While primarily a feed miller and integrator rather than a specialty additive maker, it is the dominant local buyer of feed additives and sets the competitive landscape Nutricell must sell into.
• PT Japfa Comfeed Indonesia: Major Indonesian poultry and feed manufacturer with large captive demand for feed additives. Comparable as a regional incumbent that consumes, and partially supplies, animal nutrition products.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/SolusiUntukTernakAnda
• LinkedInlinkedin.com/company/nutricell-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutricell