Activeskin
Activeskin is an Australian online beauty retailer founded in 1999, distributing 150+ professional beauty brands including Dermalogica, Medik8, and SkinCeuticals to individual Australian consumers through direct-to-consumer e-commerce with nationwide delivery, an associated salon, and an educational content platform.
- Company typePrivate
- Founded1999
- HeadquartersBalgowlah, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Activeskin does
Activeskin is an Australian online beauty retailer founded in 1999, operating a direct-to-consumer e-commerce platform at activeskin.com.au that distributes more than 150 professional and sought-after beauty brands to consumers across Australia. The product catalogue spans multiple categories including skincare (serums, treatments, cleansers, moisturisers, sunscreens, masks, devices), makeup, hair care, wellness supplements, bath and body, clean beauty, and home fragrance, with named brand authorisations including Dermalogica, Medik8, SkinCeuticals, La Roche-Posay, Jane Iredale, Mukti Organics, Three Warriors, Aspect, Alpha-H, ASAP, Skinstitut, and BondiBoost. The company is independently owned and founder/team-operated, with no disclosed external institutional investment, and is headquartered in Balgowlah, Australia.
The platform is built on a standard e-commerce storefront with integrations to Afterpay and Klarna for buy-now-pay-later payment options, free delivery on orders over $50 AUD, and same-day dispatch for orders placed before 3pm. Revenue is generated entirely through one-time retail product sales at varied price points across the brand portfolio, supplemented by seasonal promotional events such as the 'Glow Up Sale' offering up to 50% off, gift cards, and gift sets. There is no subscription model and no disclosed B2B or wholesale channel. The company also operates an associated Activeskin Salon providing in-person skin and beauty treatments as a secondary touchpoint.
Go-to-market is direct-to-consumer with a horizontal segmentation approach (skincare, makeup, hair, wellness) and persona-based targeting of individual beauty consumers, including skin-specific and clean beauty sub-segments. Customer acquisition is driven by a multi-channel marketing motion comprising the 'The Active Edit' SEO-focused educational blog covering ingredient and concern-based content, organic social presence on Instagram, Facebook, YouTube, and TikTok, and email newsletter marketing. No headcount, revenue, GMV, or funding figures are disclosed.
Activeskin firmographics
Firmographics- Name
- Activeskin
- Legal name
- Activeskin
- Website
- https://activeskin.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Activeskin is an Australian online beauty retailer founded in 1999, distributing 150+ professional beauty brands including Dermalogica, Medik8, and SkinCeuticals to individual Australian consumers through direct-to-consumer e-commerce with nationwide delivery, an associated salon, and an educational content platform.
- Ownership category
- akta.pro rank
Activeskin industry classification
Industry- Product category
- Online Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industries
- Beauty & Personal Care Marketplaces (CRAFABAB), Beauty & Personal Care Omnichannel (CRAFAEAB)
Keywords
Where Activeskin is headquartered
LocationHeadquarters
- HQ city
- Balgowlah
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Activeskin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: Direct retail sales of beauty and skincare products to consumers through the Activeskin e-commerce website. Products are sold as one-time purchases with no subscription model mentioned. Revenue generated from individual transactions at various price points across 150+ beauty brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Activeskin product offering
Product offeringCore offering
Activeskin operates an Australian direct-to-consumer online beauty store that curates and retails 150+ professional beauty brands across skincare, makeup, clean beauty, hair, wellness, bath & body, and home fragrance categories. Customers purchase individual products through the e-commerce site with free delivery on orders over $50, same-day dispatch, and Afterpay/Klarna payment options, complemented by an associated beauty salon service.
Product overview
Activeskin is an Australian online beauty destination offering a comprehensive multi-category e-commerce platform across skincare, makeup, clean beauty, hair, wellness, bath & body, and home fragrance. The platform distributes over 150 professional beauty brands including Dermalogica, Medik8, SkinCeuticals, Jane Iredale, Mukti Organics, and Three Warriors. Core offerings include serums and treatments, cleansers, moisturisers, sunscreens, masks, devices, hair care, makeup, and wellness supplements. The business operates as a marketplace connecting consumers with salon-professional and retail beauty products, complemented by an educational blog (The Active Edit), a physical salon service, and promotional sales events. Delivery is free for orders over $50 within Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Skincare Comprehensive skincare category offering serums, treatments, cleansers, moisturisers, devices and tools, masks, eye creams, toners, facial oils, scrubs, peels, lip care, sunscreen, skincare kits, and targeted solutions for concerns such as anti-ageing, pigmentation, acne, dehydration, redness, and sensitivity, plus health supplements and baby care. Sourced from 150+ professional brands across the Australian and international market.
- Makeup Full makeup collection for face, eyes, eyebrows, eyelashes, lips, and nails, including primers, foundations, concealers, blush, bronzers, luminizers, contours, correctors, eyeshadows, eyeliners, mascaras, lipsticks, gloss, liners, nail polish, and makeup brushes and tools, available from professional makeup brands stocked by Activeskin.
- Clean Beauty Curated clean beauty range featuring certified organic, vegan, cruelty-free, natural, and toxin-free skincare, makeup, supplements, and self-care products, sourced from brands with third-party certifications (e.g., ACO, COSMOS). Targets consumers seeking verified clean beauty options.
- Hair Hair care category offering shampoos, conditioners, styling products, treatments, colouring, and styling tools covering diverse hair needs such as volume, repair, scalp care, and colour maintenance, sourced from professional hair care brands.
- Wellness Wellness and inner-beauty supplements including collagen, superfoods, hydration support, sleep support, immune support, teas, coffees, and natural remedies intended for personal wellness routines.
- Bath & Body Body care category offering bath oils, shower gels, body moisturisers, soaps, self-tanning products, hand care, foot care, body scrubs, and hair-removal products from multiple professional body care brands.
- Home & Fragrance Fragrance category including perfumes, home candles, diffusers, and body mists for personal and home use.
- Gifts Gift offerings including gift cards, gift sets, curated gifts, and skincare and makeup gift sets for various occasions and recipients, assembled from the multi-brand catalogue.
- Activeskin Salon Professional skin and beauty treatment services delivered in-person at the associated Activeskin Salon, offered as a service touchpoint complementing the online retail business.
Companies that use Activeskin
Customer profileSegments3 records
Ideal customer profiles1 record
Activeskin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Activeskin partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Mukti OrganicscoreActiveskin is an official stockist of Mukti Organics, an Australian made and owned certified organic skincare brand from northern NSW. Mukti Organics is known for their commitment to sustainability, transparency, and ethical practices, offering products that are 100% cruelty-free, palm oil free, and certified by ACO and COSMOS internationally.
- Three WarriorscoreActiveskin is an official stockist of Three Warriors, a certified vegan and organic self-tanning brand developed by Corbin Halliday. Three Warriors has won the Organic Beauty Award and Global Green Beauty Award for their superior cruelty-free and toxin-free formulations.
- Three WarriorscoreActiveskin is an official stockist of Dermalogica, a professional skincare brand known for skin health and expert formulations. Dermalogica offers products free of artificial colours, fragrances, and parabens.
- Medik8coreActiveskin is an official stockist of Medik8, a UK-based advanced skincare brand known for their science-backed formulations including vitamin C, retinal, and copper peptide products.
- Jane IredalecoreActiveskin is an official stockist of Jane Iredale, a mineral makeup brand known for clean, skin-nourishing formulations with beneficial ingredients.
- La Roche-PosaycoreActiveskin is an official stockist of La Roche-Posay, a dermatologist-recommended skincare brand specializing in products for sensitive skin, including the multi award-winning Effaclar, Hyalu B5, and Anthelios ranges.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Activeskin competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Activeskin social profiles
Digital presenceActiveskin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activeskin leadership team
Management profileNumber of profiles
Activeskin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activeskin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activeskin
What does Activeskin do?
Activeskin operates an Australian direct-to-consumer online beauty store that curates and retails 150+ professional beauty brands across skincare, makeup, clean beauty, hair, wellness, bath & body, and home fragrance categories. Customers purchase individual products through the e-commerce site with free delivery on orders over $50, same-day dispatch, and Afterpay/Klarna payment options, complemented by an associated beauty salon service.
Is Activeskin a public or private company?
Activeskin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activeskin founded?
Activeskin was founded in 1999. It employs 11 to 50 people.
Where is Activeskin based?
Activeskin is headquartered in Balgowlah, Australia, in the Oceania region.
How does Activeskin make money?
One revenue line is on record: product Sales.
Does Activeskin have an API?
No public API is recorded for Activeskin.
What industry is Activeskin in?
Activeskin's product category is Online Beauty Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFABAB, Beauty & Personal Care Marketplaces. Its NAICS code is 456120.