What Three Warriors does

Three Warriors, legally operating as Cult Organic Products Pty Ltd, is a Tasmanian-based Australian beauty brand that develops and sells certified organic, vegan, and cruelty-free self-tanning and skincare products. Founded by Corbin Halliday after he experienced Chronic Inflammatory Response Syndrome attributed to toxin exposure, the company built its brand around clean-beauty credentials, verified through Organic Food Chain (OFC) and Toxic Free Safe Cosmetics Australia certifications, and a Tasmanian provenance story sourcing ingredients such as marine collagen, spring water, and Flinders Island olive oil. The core product line centres on DHA-based self-tanning formulations delivered across mousses, gradual tans, face tan waters, tanning drops, and serums, complemented by exfoliators, application accessories, and curated bundles including a collaboration with celebrity ambassador Sonia Kruger.

The business operates a direct-to-consumer model anchored on its Shopify storefront at threewarriors.com.au, with pricing ranging from approximately $9 for sample sizes to $85 for premium bundles, supported by Afterpay instalments and free shipping thresholds. Wholesale and retail distribution extend the company's footprint through approved stockists, David Jones in Australia, and Harrods in the United Kingdom, with a separate professional SKU (Spray Tan Solution 1L) targeting salons and beauty professionals. The team is described as small (1-10 employees) and headquartered in Hobart with a Cambridge, Tasmania warehouse and returns facility. Additional revenue-adjacent activities include a creator/affiliate community program for influencer-led acquisition and a charitable partnership with cancer-support organization Look Good, Feel Better.

The company's strategic positioning rests on certified organic formulation, regional ingredient storytelling, premium retail acceptance, and celebrity endorsement rather than technology differentiation. Growth signals in 2025 include the Harrods international launch, Austrade Export Award recognition, ongoing product and bundle expansion into lifestyle accessories, and a recent expansion of the Sonia Kruger collaboration into a dedicated complexion serum line. Reported sales velocity ("a bottle sold every 40 minutes") and consistent 4.8-5.0 star product ratings across thousands of reviews indicate active consumer demand, although no audited revenue figure is publicly disclosed.

Name

Three Warriors

Legal name

Cult Organic Products Pty Ltd

Website

https://threewarriors.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Three Warriors is a Tasmanian-based Australian beauty brand that formulates and sells certified organic, vegan self-tanning and skincare products direct-to-consumer via its e-commerce site, through approved wholesale stockists, and at premium retailers David Jones and Harrods.

Ownership category

akta.pro rank

Product category

Natural Self-Tanning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Self-Tanning (Lotions, Mousses, Drops) (CRABAHAG)

akta.pro secondary industries

Professional Tanning (Spray Tan & Salon Systems) (CRABALAI), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Organic self-tanning
• Natural skincare products
• Clean beauty cosmetics
• Vegan tanning mousse
• Tanning accessories

Headquarters

HQ city

Cambridge

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their Shopify-powered online store selling self-tanning products, bundles, and accessories directly to consumers in Australia and internationally.
2. Wholesale Distribution: B2B sales through approved wholesale stockists and retail partners including David Jones, generating revenue through bulk product orders.
3. International Retail: Revenue from premium international retail locations such as Harrods, representing expansion into global luxury beauty retail markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Three Warriors formulates, manufactures, and sells certified organic, vegan, and cruelty-free self-tanning products — including gradual tan moisturisers, self-tanning mousses, face tan drops, mists, and serums — alongside exfoliating scrubs, application accessories, professional spray tan solutions, and curated bundles. The brand sources key ingredients (Marine Collagen, Spring Water, Olive Oil) from Tasmania and distributes via its own e-commerce store, department store retail (David Jones, Harrods), wholesale stockists, and professional beauty salons.

Product overview

Three Warriors is a Tasmanian-based natural self-tanning brand offering a comprehensive portfolio of certified organic, vegan, and cruelty-free tanning products. The product line centres on core self-tanning formulations including the Natural Gradual Tan (including 400ml jumbo size), Self Tanning Mousse, Hydrabronze Tanning Drops, Face Tan Water, and the Sonia Kruger collaboration Radiant Complexion Serum. These are complemented by a full range of application accessories (Eco-Friendly Tanning Mitt, Beauty Buff Tanning Brush, Self-Tan Back Applicator, Exfoliating Glove), professional spray tanning solutions (Spray Tan Solution 1L), and curated bundles for various needs (Summer Essentials Pack, Golden/Deep Tan Starter Kits, Natural Face Tan Glow Kit, Hydrating Face + Body Glow Routine, Summer Sun-Kissed Trio, Prep and Prime Kit, Bronzed Glow Kit, Skin Radiance Kit, The Power Couple Pack, The Glow Get 'Em Pack, Premium Organic Spa Kit, Tan Routine Minis). The portfolio also includes lifestyle accessories (Stainless Steel Water Bottle, Sunshine State Of Mind Cap). The brand’s products are positioned around skin-first beauty with Tasmanian-sourced ingredients including Tasmanian Olive Oil, Tasmanian Spring Water, Aloe Vera, Coconut Oil, and Kakadu Plum, emphasising natural glow without streaks, orange tones, or fake tan smell.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Gradual Tan A premium self-tanning moisturiser that delivers a natural golden look while nourishing the skin with certified organic ingredients. Designed for buildable, gradual colour application and rated 4.8 stars from 1,248 reviews as Australia's No.1 Gradual Tan.
• 400ml Natural Gradual Tan Larger 400ml pump bottle version of the flagship gradual tan formula, offering Australia's No.1 Gradual Tan in a jumbo size for better value, with 90% of users reporting the pump was easier to use in trials.
• Self Tanning Mousse An easy-to-apply, quick-drying mousse infused with Tasmanian Olive Oil, Aloe Vera, and Coconut Oil that delivers instant, natural-looking colour with a violet base to cancel orange tones. Rated 4.8 stars from 725 reviews and recipient of the 2020 Global Beauty Awards Editors' Choice.
• Hydrabronze Tanning Drops Face and body tan drops that mix with moisturiser to supercharge skincare with enhanced hydration and a customisable golden glow. Formulated with Hyaluronic Acid, Niacinamide, and Kakadu Plum, with 100% of trial users agreeing it didn't clog pores. Rated 4.8 stars from 1,194 reviews.
• Face Tan Water An ultra-fine mist that delivers a natural, sun-kissed tan to the face, neck and décolletage. Infused with Tasmanian Spring Water, Rose Oil, and Chamomile Extract. Rated 4.8 stars from 309 reviews.
• Radiant Complexion Serum By Sonia Kruger A collaboration product with celebrity ambassador Sonia Kruger providing a radiant, sun-kissed glow for the complexion, formulated with complexion-boosting ingredients for radiant skin appearance.
• Exfoliating Tasmanian Sand Scrub A gentle yet effective natural body scrub formulated with ethically sourced Tasmanian Sand and Walnut Shell Powder that preps and primes skin for flawless self-tan application.
• Eco-Friendly Tanning Mitt Premium velour tanning mitt made from eco-friendly materials with recycled paper packaging. Double-sided for applying product on one side and contouring on the other. Rated 4.8 stars from 121 reviews.
• Beauty Buff Tanning Brush A palm-sized kabuki brush for buffing self-tan products into tricky areas such as the face, wrists and elbows for flawless, streak-free application.
• Spray Tan Solution 1L Professional-grade organic spray tan solution for salon use that ranges from sun-kissed golden glow to deep natural tan in 1.5 hours. Olive oil-infused formula hydrates and nourishes skin. Rated 5.0 stars from 34 reviews.
• Self-Tan Back Applicator An applicator tool designed for applying self-tan to hard-to-reach areas like the back for even coverage.
• Exfoliating Glove An exfoliating glove for removing old tan and preparing skin for new tan application through gentle exfoliation.
• Sonia Kruger's Tan Routine A curated bundle featuring Sonia Kruger's complete 3-step self-tan routine including the Gradual Tan, Mousse, Face Mist, and an eco-friendly tanning mitt. Bundled at $85 (regular $113). Rated 4.8 stars from 261 reviews.
• Summer Essentials Pack An easy three-step self-tan routine bundle designed for radiant, golden glow, including Tasmanian Sand Scrub, Natural Gradual Tan, and Face Tan Water. Bundled at $61 (regular $72). Rated 4.8 stars from 377 reviews.
• Golden Tan Starter Kit A starter kit for beginners providing everything needed for a flawless golden glow, including exfoliation prep, tanning application, and maintenance products.
• Deep Tan Starter Kit A starter kit for achieving a rich, deep golden tan, including Tasmanian Sand Scrub, Self-tanning Mousse, and Eco-friendly Tanning Mitt. Bundled at $75 (regular $92). Rated 4.9 stars from 12 reviews.
• Natural Face Tan Glow Kit A face-focused bundle pairing Face Tan Mist with the Beauty Buff Brush for flawless golden glow application to the face.
• Hydrating Face + Body Glow Routine A face and body glow duo combining Hydrabronze Tan Drops with the 400ml Natural Gradual Tan for complete hydration and gradual glow.
• Summer Sun-Kissed Trio An easy three-step routine combining Face Tan Mist, Tasmanian Sand Scrub, and Self-Tanning Mousse for achieving a natural summer tan. Bundled at $65 (regular $78).
• Prep and Prime Kit A kit focused on preparing and priming skin for self-tanning application with daily cleansing and tan prep products.
• Premium Organic Spa Kit An at-home spa kit featuring Organic Face Pads, Organic Cotton Headband, and Organic Scrunchie, packaged in a reusable organic cotton drawstring bag.
• Tan Routine Minis Travel-sized or mini versions of the Tan Routine products for trying the routine or for travel use.
• 100ml Spray Tan Solution Sample A smaller 100ml sample size of the professional spray tan solution for trying the product before purchasing the full 1L professional size.

Quantifiable outcome

• A bottle sold every 40 minutes
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Look Good, Feel BettercoreStrategic or Co-development Partner · 1 January 2025Three Warriors partners with Look Good, Feel Better, a national cancer-support program. The company donates $1 from every transaction on their website and includes their products in free confidence kits provided to cancer patients. This partnership supports cancer patients through beauty workshops and confidence-building initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bondi Sands: Australian-founded self-tanning brand offering mousses, drops, and gradual tans; the most direct Australian competitor to Three Warriors with overlapping product formats and target customers, though differentiated by mass-market positioning rather than certified-organic focus.
• Bali Body: Australian-origin self-tan and suncare brand with strong DTC and influencer-led social marketing. Overlaps with Three Warriors in self-tanning mousses, drops, and Instagram-driven acquisition.
• Tan-Luxe: Premium global self-tan brand best known for The Glow Drops, marketed as a skincare-tanning hybrid. Comparable premium positioning, drop-format hero product, and international prestige retail presence.
• MineTan: Australian professional and consumer self-tan brand with mousse, gradual tan, and professional spray tan solutions for salons. Comparable product range and B2B salon channel alongside DTC.
• Eco Tan: Australian-certified organic self-tan brand with a similar clean beauty positioning, product format overlap (mousses, drops, gradual tans), and shared Australian retail and salon channels. The closest 'organic-first' direct peer.
• Loving Tan: Australian self-tan brand with mousse, gradual tan, and face tan ranges sold globally via DTC and retail. Comparable channel mix, customer base, and product set, competing directly for the same tanning-conscious consumer.
• Coco & Eve: Tropical-positioned self-tan and body care brand with viral marketing and broad global DTC distribution. Comparable bundle strategy, sunless tan hero products, and Gen Z/Millennial target audience.
• Isle of Paradise: Self-tan drops, mousse, and sunless tanning brand targeting clean beauty and skincare-cosmetic hybrid positioning. Direct overlap in the tan drops category and similar premium DTC channel strategy.

Broad incumbents

• St. Tropez: Globally recognized self-tan brand owned by PZ Cussons with mousse, lotion, drops, and professional spray tan systems. Offers overlapping product categories at scale through mass and prestige retail, representing the dominant incumbent.

Emerging players

• Dr. Roebuck's: Australian clean beauty brand with toxin-free, Australian-made positioning across skincare and tanning-adjacent categories. Comparable 'Australian certified clean beauty' provenance narrative with overlap in self-tanning products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/threewarriors
• LinkedInlinkedin.com/company/three-warriors

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Warriors