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Willow Tree Homecare

Full company profile

uuid0028rzf

Namestring
Willow Tree Homecare
Websiteurl
wthomecare.co.uk
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Willow Tree Homecare is a privately held, for-profit United Kingdom homecare services provider headquartered in New Milton, with a stated founding year of 2005. According to the available firmographic data, the company operates with a small workforce in the 11–50 employee range and runs under the domain wthomecare.co.uk. The short description characterizes the business simply as providing "homecare services," which in the UK context typically encompasses personal care, daily-living support, and companionship delivered to clients in their own homes — frequently commissioned by local authorities, the NHS, or private-pay families.

Beyond these high-level firmographics, the available source material is sparse: the company's website was not crawlable (it returned a loader/verification placeholder during data collection), and as a result there is no disclosed information on service mix, pricing, geographic coverage beyond the New Milton base, customer composition, partnerships, certifications, leadership, financial performance, or technology stack. No products, integrations, mobile apps, APIs, AI capabilities, awards, patents, funding events, M&A activity, or regulatory actions are recorded in the source data.

Because the underlying inputs do not surface operational, commercial, or financial detail, this description is limited to the verifiable firmographic facts. A reader seeking to evaluate revenue, growth, unit economics, ownership, or strategic positioning should treat this profile as a minimum-viable baseline and request first-party management accounts, care commissioning contracts, and CQC inspection reports before drawing investment conclusions.

Short descriptiontext

Willow Tree Homecare is a privately held UK homecare services provider headquartered in New Milton, founded in 2005, operating with 11–50 employees to deliver in-home personal care and support to clients.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew Milton, United Kingdom
HQ citystring
New Milton
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
homecare services, domiciliary care, personal care, elderly care, companionship services
Industry2 codes
1Personal Care / Non-Medical Home Care (Private Duty)
CodeHLAFAEABPrimaryYes
2Homemaking & Light Housekeeping Services
CodeHLADAGACPrimaryNo
NAICS code2 codes
  • Home Health Care Services6216
  • Services for the Elderly and Persons with Disabilities624120
SIC code1 code
  • Services-Home Health Care Services8082
Product category
Homecare Services
Social media profiles1 record
Cost components2 values
Personnel, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Willow Tree Homecare provides homecare services delivered to clients in their own homes. The company is based in New Milton, United Kingdom, and operates with a small staff (11–50 employees), supporting individuals who require personal care, daily living assistance, and companionship in a domestic setting.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Homecare Services
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Alina Homecare
TypeDirect peer
Description

Multi-branch UK homecare provider delivering personal care, companionship and live-in support. Comparable in service mix and target customer; larger scale and multi-region coverage differentiate it from Willow Tree Homecare.

2Bluebird Care
TypeDirect peer
Description

UK franchised network providing domiciliary and personal homecare services to older people and adults with disabilities. Direct peer — same customer segment, same non-medical homecare delivery model, just at national franchise scale.

3Caremark
TypeDirect peer
Description

Franchised UK homecare provider delivering personal care, respite and live-in services to elderly and disabled clients in their homes. Directly comparable to Willow Tree Homecare on service model, customer segment and franchise-based growth.

4Helping Hands
TypeDirect peer
Description

One of the UK's longest-established homecare providers, offering visiting and live-in personal care. Comparable to Willow Tree Homecare as a private UK personal-care homecare operator, though significantly larger in headcount and geography.

5New Forest District Council in-house care / local authority providers
TypeRegional player
Description

Local-authority and council-commissioned homecare services operating in the same New Forest/Hampshire geography as Willow Tree Homecare. Regionally comparable competitor for publicly funded domiciliary care hours in the company's core catchment.

6Prestige Nursing + Care
TypeDirect peer
Description

UK provider of homecare and complex clinical care, with both visiting and live-in services. Direct peer to Willow Tree Homecare on homecare delivery and elderly client focus, but with a national branch network and broader clinical capability.

7Audley Care
TypeBroad incumbent
Description

Homecare arm of the broader Audley Group retirement villages business, providing premium personal care to older clients. Comparable on elderly homecare customer and premium positioning, but operates as part of a wider retirement-living portfolio.

8Home Instead (UK)
TypeDirect peer
Description

Large UK network of franchised homecare providers delivering personal care, companionship, and dementia support to elderly clients in their own homes. Directly comparable in service model and target customer to Willow Tree Homecare, but operating at national scale via franchisees.

9Right at Home (UK)
TypeDirect peer
Description

UK franchised homecare provider delivering personal care, dementia support and companionship in clients' homes. Direct peer in terms of service mix, customer type and private-pay model.

10Bupa Home Healthcare
TypeBroad incumbent
Description

Homecare and clinical-home-health arm of Bupa, one of the UK's largest private healthcare groups. Broad incumbent offering overlapping personal-care and skilled home health services, but as part of a much larger insurance and care portfolio.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Willow Tree Homecare

Homecare Serviceswthomecare.co.uk

Willow Tree Homecare is a privately held UK homecare services provider headquartered in New Milton, founded in 2005, operating with 11–50 employees to deliver in-home personal care and support to clients.

What Willow Tree Homecare does

Willow Tree Homecare is a privately held, for-profit United Kingdom homecare services provider headquartered in New Milton, with a stated founding year of 2005. According to the available firmographic data, the company operates with a small workforce in the 11–50 employee range and runs under the domain wthomecare.co.uk. The short description characterizes the business simply as providing "homecare services," which in the UK context typically encompasses personal care, daily-living support, and companionship delivered to clients in their own homes — frequently commissioned by local authorities, the NHS, or private-pay families.

Beyond these high-level firmographics, the available source material is sparse: the company's website was not crawlable (it returned a loader/verification placeholder during data collection), and as a result there is no disclosed information on service mix, pricing, geographic coverage beyond the New Milton base, customer composition, partnerships, certifications, leadership, financial performance, or technology stack. No products, integrations, mobile apps, APIs, AI capabilities, awards, patents, funding events, M&A activity, or regulatory actions are recorded in the source data.

Because the underlying inputs do not surface operational, commercial, or financial detail, this description is limited to the verifiable firmographic facts. A reader seeking to evaluate revenue, growth, unit economics, ownership, or strategic positioning should treat this profile as a minimum-viable baseline and request first-party management accounts, care commissioning contracts, and CQC inspection reports before drawing investment conclusions.

Willow Tree Homecare firmographics

Firmographics
Name
Willow Tree Homecare
Website
https://wthomecare.co.uk
Company type
Private
Founded year
2005
Headcount range
11–50 employees
Short description
Willow Tree Homecare is a privately held UK homecare services provider headquartered in New Milton, founded in 2005, operating with 11–50 employees to deliver in-home personal care and support to clients.
Ownership category
akta.pro rank

Willow Tree Homecare industry classification

Industry
Product category
Homecare Services
NAICS
Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
SIC
Services-Home Health Care Services (8082)
akta.pro primary industry
Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
akta.pro secondary industry
Homemaking & Light Housekeeping Services (HLADAGAC)

Keywords

  • Homecare services
  • Domiciliary care
  • Personal care
  • Elderly care
  • Companionship services

Where Willow Tree Homecare is headquartered

Location

Headquarters

HQ city
New Milton
HQ country
United Kingdom
HQ region
Europe

Markets served

Willow Tree Homecare business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations

Willow Tree Homecare product offering

Product offering

Core offering

Willow Tree Homecare provides homecare services delivered to clients in their own homes. The company is based in New Milton, United Kingdom, and operates with a small staff (11–50 employees), supporting individuals who require personal care, daily living assistance, and companionship in a domestic setting.

Differentiator

Problem solved

Functional benefit

Products and services

  • Homecare Services

Companies that use Willow Tree Homecare

Customer profile

Ideal customer profiles1 record

Willow Tree Homecare technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Willow Tree Homecare partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights2 records

Willow Tree Homecare competitors and assessment

Company assessment

Direct peers

  • Alina Homecare: Multi-branch UK homecare provider delivering personal care, companionship and live-in support. Comparable in service mix and target customer; larger scale and multi-region coverage differentiate it from Willow Tree Homecare.
  • Bluebird Care: UK franchised network providing domiciliary and personal homecare services to older people and adults with disabilities. Direct peer — same customer segment, same non-medical homecare delivery model, just at national franchise scale.
  • Caremark: Franchised UK homecare provider delivering personal care, respite and live-in services to elderly and disabled clients in their homes. Directly comparable to Willow Tree Homecare on service model, customer segment and franchise-based growth.
  • Helping Hands: One of the UK's longest-established homecare providers, offering visiting and live-in personal care. Comparable to Willow Tree Homecare as a private UK personal-care homecare operator, though significantly larger in headcount and geography.
  • Prestige Nursing + Care: UK provider of homecare and complex clinical care, with both visiting and live-in services. Direct peer to Willow Tree Homecare on homecare delivery and elderly client focus, but with a national branch network and broader clinical capability.
  • Home Instead (UK): Large UK network of franchised homecare providers delivering personal care, companionship, and dementia support to elderly clients in their own homes. Directly comparable in service model and target customer to Willow Tree Homecare, but operating at national scale via franchisees.
  • Right at Home (UK): UK franchised homecare provider delivering personal care, dementia support and companionship in clients' homes. Direct peer in terms of service mix, customer type and private-pay model.

Regional players

Broad incumbents

  • Audley Care: Homecare arm of the broader Audley Group retirement villages business, providing premium personal care to older clients. Comparable on elderly homecare customer and premium positioning, but operates as part of a wider retirement-living portfolio.
  • Bupa Home Healthcare: Homecare and clinical-home-health arm of Bupa, one of the UK's largest private healthcare groups. Broad incumbent offering overlapping personal-care and skilled home health services, but as part of a much larger insurance and care portfolio.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Willow Tree Homecare social profiles

Digital presence

Willow Tree Homecare financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Willow Tree Homecare leadership team

Management profile

Number of profiles

Willow Tree Homecare funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Willow Tree Homecare M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Tree Homecare

What does Willow Tree Homecare do?

Willow Tree Homecare provides homecare services delivered to clients in their own homes. The company is based in New Milton, United Kingdom, and operates with a small staff (11–50 employees), supporting individuals who require personal care, daily living assistance, and companionship in a domestic setting.

When was Willow Tree Homecare founded?

Willow Tree Homecare was founded in 2005. It employs 11 to 50 people.

Where is Willow Tree Homecare based?

Willow Tree Homecare is headquartered in New Milton, United Kingdom, in the Europe region.

Who are Willow Tree Homecare's main competitors?

Direct peers on record are Alina Homecare, Bluebird Care, Caremark, Helping Hands, Prestige Nursing + Care, Home Instead (UK) and Right at Home (UK). New Forest District Council in-house care / local authority providers is listed as a regional player. Broad incumbents are Audley Care and Bupa Home Healthcare.

Does Willow Tree Homecare have an API?

No public API is recorded for Willow Tree Homecare.

What industry is Willow Tree Homecare in?

Willow Tree Homecare's product category is Homecare Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLADAGAC, Homemaking & Light Housekeeping Services. Its NAICS code is 6216 and its SIC code is 8082.

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