Axing
- Company typePrivate
- Founded2000
- HeadquartersRamsen, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Axing does
AXING AG is a Swiss-headquartered, privately held manufacturer of broadcast and broadband signal distribution equipment, operating with 51–100 employees since 1983 (per firmographics; a separate internal record shows 2000) under CEO/Gesellschafter Johannes Moser. The company's product architecture is organized around three core infrastructure platforms: CHP Compact High Performance Headends that convert DVB-S/S2/S2X, DVB-T/T2, and DVB-C broadcast signals into distribution-ready formats including DVB-C, DVB-T, and IPTV; AXING FRAME, an IPTV middleware and CAST solution targeting hospitality SMART-TVs; and AXING LumiNET GPON/XGS-PON fiber solutions for hospitality and enterprise. Supporting layers include SMARTSolutions (DOCSIS/CMTS, Ethernet over Coax, MoCA 2.5), Distributed CCAP, AXING SPECTRA (combined SAT-IF + GPON), multiswitches, optical distribution, amplifiers, and measurement devices such as the MG 1-00 DVB-TV meter. The 2015 acquisition of DEV Systemtechnik extended the company into HFC Broadband Solutions for multi-gigabit cable networks.
Revenue derives principally from one-time hardware sales — distributor pricing with a EUR 50 minimum order value, EUR 150 freight-free delivery threshold within Germany, and a 24-month warranty — augmented by professional services covering planning, installation support, and firmware updates. Distribution runs primarily through electrical wholesalers (Elektrogroßhandel) serving installers and craftsmen in the DACH region, supplemented by a dedicated German direct sales division (Vertrieb Deutschland) for enterprise accounts and international partners such as Mediasat in Italy. Customer segments span cable network operators (Deutsche Telekom, M7 Germany, Schwäbisch Gmünd), hospitality (Panasonic cooperation for hotel-TV), residential housing/property management, and municipal utilities (Stadtwerke).
The company has no disclosed funding rounds, no parent company, no IPO, and no institutional investment — owner-operated under Swiss law. Its go-to-market combines a trade-show-heavy event strategy (notably ANGA COM), a bilingual German/English website with technical planning tools, and social/digital channels (LinkedIn, YouTube, Facebook, X). Compliance includes the EU Radio Equipment Directive (2014/53/EU) and Construction Products Regulation (CPR/BauPVO 2011/305/EU) with CE markings on relevant product families. No AI/ML capabilities, patents, or industry awards are referenced in the source data.
Axing firmographics
Firmographics- Name
- Axing
- Legal name
- AXING AG
- Website
- https://axing.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Axing industry classification
Industry- Product category
- Broadcast and Broadband Signal Distribution Equipment
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (33429), Other Communication and Energy Wire Manufacturing (335929)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Computer Communications Equipment (3576), Communications Equipment, Nec (3669)
- akta.pro primary industry
- RF, Microwave & Wireless ICs (HDAHAAAF)
- akta.pro secondary industries
- Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ), Network Operations, Monitoring & Management (NOC, OSS/NMS, Performance & Fault Mgmt) (EUADAIAI)
Keywords
Where Axing is headquartered
LocationHeadquarters
- HQ city
- Ramsen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Axing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware product sales: Sale of RF distribution equipment including headends, amplifiers, multiswitches, optical components, DOCSIS/CMTS equipment, cable modems, measurement devices, and accessories. Products sold through wholesalers and directly to installers and operators.
- Technical services and support: Planning support, installation assistance, project accompaniment, after-sales technical support, calibration services, and firmware/software updates for the installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard B2B wholesale pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Axing product offering
Product offeringCore offering
AXING AG designs, manufactures, and sells professional telecommunications equipment for broadcast and broadband signal distribution. Its portfolio includes compact high-performance headends (CHP), IPTV platforms for hospitality (AXING FRAME/EDGE), GPON/XGS-PON fiber solutions (AXING LumiNET), DOCSIS/CMTS and Ethernet-over-Coax systems (SMARTSolutions), Distributed CCAP nodes, multiswitches, amplifiers, optical distribution components, and DVB-TV measurement devices. These products are sold to cable network operators, hospitality providers, residential housing developers, municipal utilities, and electrical wholesalers across the DACH region and internationally.
Product overview
AXING AG is a Swiss-based technology company specializing in broadcast and broadband signal distribution solutions. The product portfolio operates as a modular ecosystem organized around three core infrastructure platforms: (1) CHP Compact High Performance Headends for TV signal reception and conversion supporting DVB-S/S2/S2X, DVB-T/T2, and DVB-C standards with outputs to DVB-C, DVB-T, and IPTV; (2) AXING FRAME IPTV platform for hospitality with middleware, Chromecast, and streaming encoder modules; and (3) AXING LumiNET GPON/XGS-PON fiber solutions for enterprise. Supporting these platforms are SMARTSolutions (DOCSIS/CMTS and Ethernet over Coax), Distributed CCAP equipment, AXING SPECTRA (combined SAT-fiber), Multiswitches (1-4 SAT positions with single-cable options), Amplifiers (CATV, HFC, terrestrial, SAT), Optical Distribution (analog and digital), and comprehensive Accessories. The product line serves cable operators, hospitality, residential housing, and trade/integrators across CATV, satellite, and fiber infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- AXING FRAME: IPTV solution platform enabling hotel and business entertainment systems
- AXING FRAME EDGE
- AXING LumiNET
- AXING SPECTRA
- SMARTPortal
- SMARTSolutions
- CHP - Compact High Performance Kopfstellen
- DCCAP - Distributed CCAP
Products and services
- CHP – Compact High Performance Kopfstellen (Headends)
Quantifiable outcome
- Multi-gigabit broadband capability through HFC and FTTH solutions
Companies that use Axing
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Axing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Axing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and regional.
- Vecima NetworkscoreAXING AG entered a Value Added Reseller partnership with Vecima Networks to market their Entra DAA (Distributed Access Architecture) solutions to cable operators in Germany. This partnership strengthens AXING's portfolio for distributed CCAP and remote OLT solutions.
- Mediasat (Italy)regionalMediasat, the specialist for reception and antenna technology in Italy, expanded its product range with AXING brand products. This represents a strong partnership for Italian market distribution.
- PanasoniccoreAXING cooperates with Panasonic in the hotel-TV sector, providing integrated solutions for hospitality establishments requiring professional television distribution and IPTV systems.
- DEV SystemtechnikcoreAXING acquired DEV Systemtechnik and formed a combined HFC Broadband Solutions offering. The new DEV Systemtechnik GmbH continues operations at the Friedberg location, providing multi-gigabit broadband network solutions from signal feed to premises.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Axing competitors and assessment
Company assessmentDirect peers
- Vecima Networks: Vecima is a Canadian vendor of Distributed Access Architecture, DOCSIS, and video networking solutions — both a direct competitor in cable access and AXING's 2023 VAR partner for the German market, sharing overlapping product overlap and customer set.
- Casa Systems: Casa Systems provides cable access (CCAP, DAA, DOCSIS) and wireless RAN equipment to operators globally — a direct peer in DOCSIS/DAA infrastructure that competes for the same European operator upgrade budgets.
- Teleste Corporation: Teleste is a Finnish provider of HFC, DOCSIS, and in-building broadband products serving cable operators across Europe — comparable in cable-access technology and operator-customer focus, though at larger scale.
- WISI Communications: WISI is a German-headquartered manufacturer of headend, RF distribution, and broadband network equipment serving cable operators, hospitality, and residential markets — directly overlapping AXING's product portfolio, customer verticals, and DACH go-to-market.
- Polytron: Polytron is a German headend and optical transmission equipment maker with a comparable DACH customer base and overlapping product range in compact DVB headends and HFC/optical distribution — directly competing with AXING in the German cable and hospitality channels.
- Triax A/S: Triax is a European manufacturer of antenna, multiswitch, headend, and signal distribution equipment for satellite, terrestrial, and broadband networks, directly comparable to AXING's amplifier, multiswitch, and headend lines.
- Blonder Tongue Laboratories: Blonder Tongue is a US-based manufacturer of headend, encoding, and signal distribution products for cable TV and hospitality — directly overlapping AXING's CHP headends and hospitality IPTV product lines, though with a North American customer focus.
- Pico Digital: Pico Digital manufactures headend, IPTV, and signal distribution equipment for cable, hospitality, and broadcast markets — directly comparable to AXING's compact headend and IPTV solutions for hospitality and small operators.
Broad incumbents
- Harmonic: Harmonic is an established global vendor of video infrastructure, DOCSIS/CCAP, and virtualized cable access solutions — a broad incumbent overlapping AXING's cable-operator video and DOCSIS play, but competing across a much wider portfolio.
- CommScope: CommScope is a global incumbent providing HFC, DOCSIS, optical, and in-building connectivity products to cable operators worldwide — operating broadly across the same space as AXING but with much larger scale and a broader portfolio beyond AXING's niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Axing social profiles
Digital presenceAxing compliance and trust
Trust signalCompliance2 records
Axing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axing leadership team
Management profileNumber of profiles
Profiles2 records
Axing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Axing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axing
What does Axing do?
AXING AG designs, manufactures, and sells professional telecommunications equipment for broadcast and broadband signal distribution. Its portfolio includes compact high-performance headends (CHP), IPTV platforms for hospitality (AXING FRAME/EDGE), GPON/XGS-PON fiber solutions (AXING LumiNET), DOCSIS/CMTS and Ethernet-over-Coax systems (SMARTSolutions), Distributed CCAP nodes, multiswitches, amplifiers, optical distribution components, and DVB-TV measurement devices. These products are sold to cable network operators, hospitality providers, residential housing developers, municipal utilities, and electrical wholesalers across the DACH region and internationally.
Is Axing a public or private company?
Axing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axing founded?
Axing was founded in 2000. It employs 51 to 100 people.
Where is Axing based?
Axing is headquartered in Ramsen, Switzerland, in the Europe region.
How does Axing make money?
Two revenue lines are on record. Hardware product sales are the primary driver. The others are technical services and support.
Who are Axing's main competitors?
Direct peers on record are Vecima Networks, Casa Systems, Teleste Corporation, WISI Communications, Polytron, Triax A/S, Blonder Tongue Laboratories and Pico Digital. Broad incumbents are Harmonic and CommScope.
Does Axing have an API?
No public API is recorded for Axing.
What industry is Axing in?
Axing's product category is Broadcast and Broadband Signal Distribution Equipment. Its primary akta.pro industry code is HDAHAAAF, RF, Microwave & Wireless ICs, with a secondary code of HDAFAEAJ, Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems). Its NAICS code is 334220 and its SIC code is 3663.