Multigrafica

What Multigrafica does

Multigrafica, operating legally as MultiGrafica Adv SRL, is an Italian web-to-print company headquartered in Lucera (Foggia) that sells customized digital print products direct-to-consumer through its e-commerce platform at multigrafica.net. The catalog spans large-format advertising (posters, PVC and mesh banners, roll-up displays, flags, totems, advertising arches), small-format commercial print (business cards, flyers, brochures, catalogs, calendars), rigid panel printing (Forex/PVC, Dibond aluminum, Plexiglass, Polionda), fabric printing via sublimation technology (canvas, polyester, custom microfiber towels), packaging (custom boxes, kraft bags), DTF transfer-printed apparel, and a broad assortment of promotional gadgets and corporate gifts.

The technical stack combines standard digital printing equipment for paper and rigid substrates with sublimation printing for textiles, including vibrant color work on polyester and microfiber. The proprietary web-to-print portal supports online product configuration, file upload, real-time pricing calculation, order tracking, and account management; Google reCAPTCHA secures transactions and PayPal and credit card payments are accepted. Production is supported by FSC-certified papers, ecological non-toxic inks, and 100% renewable energy.

The business runs a pure product-led growth / self-serve model with no sales-rep intervention. Customers configure orders online and pay per transaction at unit prices that vary by product, dimensions, material, and finishing (Roll-Ups from €29.52, Forex prints from €17.44, business card and poster bundles starting around €12). Free shipping kicks in over €200, and a promoSprint sub-brand offers pre-configured promotional bundles at 10–40% discounts with 24-hour shipping. The company is bootstrapped, privately held, and serves the Italian SMB market, event organizers, hospitality operators, corporate customers, and election campaigns without disclosed enterprise contracts.

Name

Multigrafica

Legal name

MultiGrafica Adv SRL

Website

https://multigrafica.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Multigrafica is an Italian web-to-print e-commerce company selling customized digital print products, signage, packaging, and promotional items direct to SMBs, event organizers, and corporate customers across Italy via a self-serve online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Lucera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom print product sales: One-time purchase of customized print products through e-commerce platform. Customers pay per order based on product type, quantity, size, and finishing options. No subscription required; each transaction is a standalone purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Multigrafica is a web-to-print e-commerce platform operating from Italy that produces and ships customized digitally printed products on demand. Its core offerings include large-format posters and PVC banners, roll-up and retractable display systems, fabric prints and customized towels, business cards and flyers, rigid panel signage, custom packaging, branded clothing, and promotional gadgets, all configurable online with real-time pricing. Customers order directly through multigrafica.net, upload print files, and receive shipments via express courier across Italy.

Product overview

Multigrafica.net is a web-to-print portal for online digital printing offering a comprehensive catalog of custom print products and promotional materials. The core offering includes large format printing (posters, banners, roll-ups, advertising displays, totems, flags), small format printing (business cards, flyers, brochures, catalogs, calendars), rigid panel printing (Forex/PVC, Dibond aluminum, Polionda, Plexiglass), fabric printing (canvas, flags, custom towels), packaging solutions (custom boxes, kraft bags), custom clothing (t-shirts, polo shirts, jackets), and promotional gadgets. The promoSprint sub-brand offers pre-configured promotional bundles. Products are customizable with digital printing, using ecological inks certified non-toxic and odorless, with FSC-certified paper options and 100% renewable energy production. The company operates as MultiGrafica Adv SRL based in Lucera, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Posters and Large-Format Public Posting Prints (Manifesti per Affissione) Custom large-format posters printed on multiple paper types for outdoor advertising and public posting campaigns; sold to businesses, political campaigns, and event organizers in Italy.
• PVC Banners and Mesh Banners (Striscioni, Banner e Microforato) Custom PVC and mesh banners in multiple formats with various reinforcements and fire-resistant options for indoor and outdoor advertising.
• Roll-Up Retractable Displays (Roll Up Avvolgibili) Portable retractable banner stands in multiple sizes and models designed for trade shows, exhibitions, fairs, and point-of-sale.
• Advertising Displays, Totems and Flags (Espositori Pubblicitari, Totem, Bandiere) Comprehensive line of custom advertising displays, promotional totems, and flag systems for outdoor and indoor brand activations.
• Small-Format Printing (Business Cards, Flyers, Brochures, Leaflets) Digital small-format print products including business cards, flyers, brochures, leaflets, invitations, postcards, letterheads, and notepads for SMB marketing and stationery needs.
• Catalogs, Magazines and Books (Cataloghi, Riviste e Libri) Bespoke catalogs, magazines, and books with multiple binding options (brosciura, spiral, perfect bound) and special color capabilities for self-publishers and businesses.
• Calendars and Agendas (Calendari e Agende) Custom-printed wall calendars, desk calendars, pocket calendars, and branded agendas including Moleskine lines for corporate gifting.
• Rigid Panel Printing (Forex PVC, Dibond Aluminum, Polionda, Plexiglass) Prints on rigid substrates including Forex PVC, Dibond aluminum, Polionda, Plexiglass, and cardboard for durable indoor and outdoor signage.
• Fabric Printing and Custom Towels (Stampa su Tessuto, Asciugamani Personalizzati) Sublimation-printed fabric items including canvas, polyester, backlit fabric, flag fabric, and customized microfibra/cotton towels for gyms, hospitality, and promotional products.
• Labels, Stickers and Adhesive Graphics (Etichette e Adesivi) Custom labels, adhesive stickers, window graphics, floor and wall graphics, magnetic PVC, and vehicle wrap decals.
• Interior Decoration Prints (Decorazione d'Interni) Custom-printed interior decoration items including wallpaper, canvas prints, photo frames, vinyl runners, doormats, and coasters for residential and commercial interiors.
• Custom Packaging and Kraft Bags (Packaging, Sacchetti in Carta Kraft) Custom-printed boxes (gift, wine, bottle, cosmetics, food, shipping) and FSC kraft paper bags for retail, gifting, and brand packaging.
• Custom Clothing (Abbigliamento Personalizzato) including DTF Transfer Printing Custom-branded clothing and sportswear including t-shirts, polo shirts, sweatshirts, jackets, caps, and accessories for corporate, team, and event uniforms via DTF printing.
• Promotional Gadgets and Custom Bags/Backpacks (Gadget Personalizzati, Zaini e Borse) Custom-branded promotional gadgets (pens, bottles, USB drives, tech accessories, lanyards) and custom bags/backpacks for corporate merchandise and promotional campaigns.
• Electoral Campaign Materials (Materiale Elettorale) Printed materials specifically produced for Italian electoral campaigns, including 70x100 posters, maxi posting posters, leaflets, and roll-up displays.
• Portable Event Stands and Promotional Desks (Stand Portatili per Fiere, Desk Promozionali) Modular portable stands and collapsible promotional desks for trade shows, fairs, and events.
• Restaurant Menus and Table Mats (Menu, Tovagliette) Custom-printed menus (paper, stapled, spiral-bound) and polypropylene table mats for restaurants, cafés, and catering businesses.
• promoSprint Pre-Configured Promotional Bundles Pre-configured promotional print bundles with 10-40% discounts and priority 24-hour shipping, positioned as sub-brand of multigrafica.net.

Quantifiable outcome

• 97%+ customer satisfaction and repeat purchase intention
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Solopress: UK-headquartered web-to-print platform offering flyers, business cards, banners, signage and packaging via self-serve online ordering. Comparable product configuration model and SMB go-to-market, though serving the UK market rather than Italy.
• EasyFlyer: French web-to-print platform offering flyers, brochures, business cards, large-format printing and packaging via online configurator. Comparable product offering and SMB go-to-market in a different European geography.

Direct peers

• Moo.com: Online print platform specializing in premium business cards, brochures, postcards and branded merchandise with self-serve ordering. Comparable business model focused on SMB and prosumer buyers seeking design-forward print products.
• PrintingForLess: US-based commercial digital printer serving SMB and mid-market customers with flyers, brochures, postcards, catalogs and packaging via an online ordering system. Comparable self-serve web-to-print model serving similar use cases.
• Flyeralarm: European web-to-print platform offering flyers, brochures, banners, business cards, packaging and large-format printing via an online configurator. Comparable as a multi-country European PLG printer with a similarly broad product catalog and SMB targeting.
• Pixartprinting (Pixartprinting S.p.A.): Italian-headquartered web-to-print platform offering business cards, flyers, banners, packaging and promotional products with a similar self-serve configurator model. Directly comparable as a domestic competitor serving the same Italian SMB base with overlapping catalog categories.

Emerging players

• Printful: Print-on-demand platform specializing in custom apparel, accessories and promotional merchandise with sublimation, DTF and DTG printing technologies. Comparable as an adjacent vertical with overlapping textile-printing capabilities relevant to Multigrafica's fabric and apparel lines.

Broad incumbents

• Vistaprint: Global mass-market web-to-print platform owned by Cimpress, offering business cards, marketing materials, signage and promotional products with significantly greater scale and brand recognition. Operates in the same SMB self-serve printing category and competes for Italian small business orders.
• Canva: Global design platform with integrated print-on-demand services (Canva Print), offering business cards, flyers, posters, banners and apparel. Increasingly competes for SMB print budgets by bundling design and print in one workflow, expanding down-market into Multigrafica's territory.

Others

• Chili Publish: Provider of web-to-print and online design SaaS used by commercial printers to power their customer-facing configurators. Adjacent enabling technology comparable to the PLG platform that Multigrafica has built in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUaDPX7VT5lE68NW-45ACPQ
• Facebookfacebook.com/multigrafica.net
• LinkedInlinkedin.com/company/multigrafica-net
• Instagraminstagram.com/multigrafica_net
• Xx.com/MultigraficaNet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multigrafica