What MOO.COM does

MOO.COM (MOO Inc.) is a privately held online custom print and design company founded in 2004, headquartered in London with its US registered office in East Providence, Rhode Island, and operating localized e-commerce storefronts across the US, UK, Australia, Canada, France, Germany, Italy, Netherlands, and Spain. The company's core offering is a direct-to-consumer and B2B printing platform built around its proprietary Printfinity capability, which allows customers to print a different design on every card, postcard, or flyer within a single order at no incremental cost — a feature particularly differentiated for designers, photographers, and brand marketers. Product breadth spans premium business cards (Original, Super, Luxe, Cotton, Letterpress), postcards, stickers and labels, brochures, flyers, greeting cards, stationery (notebooks, pens, planners), and an expanded 2026 drinkware category featuring Stanley, Owala, Fellow, and Ember merchandise, with paper sourced under FSC certification (FSC-C214359, obtained 2024).

Revenue is generated through four streams: per-unit transactional product sales on the self-serve e-commerce platform; tiered Business Services subscriptions (Business Boost, Advanced, Enterprise, Reseller) offering volume discounts, dedicated support, and design services for repeat business buyers; promotional products sold as customizable branded merchandise; and corporate gifting bundles for employee and client gifting. Go-to-market is hybrid: a product-led growth motion targets individuals and SMBs through free sample packs, self-serve design tools, and volume unit pricing (e.g., small postcards from $0.96/unit at 25 cards to $0.10/unit at 10,000 cards), while an enterprise field-sales motion serves mid-market and corporate accounts, supplemented by a reseller channel and direct-to-corporate gifting sales. Named enterprise customers displayed on the website include Uber, Coca-Cola, Glossier, Etsy, Audi, and Facebook.

Name

MOO.COM

Legal name

MOO Inc.

Website

https://moo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

MOO.COM is a privately held online custom print and design platform offering premium business cards, postcards, marketing materials, and branded merchandise through self-serve e-commerce and a tiered Business Services division serving SMBs, creatives, and mid-market/enterprise buyers across nine countries.

Ownership category

akta.pro rank

Product category

Commercial Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Stationery Product Manufacturing (32223), Printing and Related Support Activities (3231), Advertising Material Distribution Services (541870)

SIC

Commercial Printing (2750), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)

Keywords

• Custom printing services
• Business cards
• Promotional products
• Branded merchandise
• Print on demand

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Individual Items: One-time purchase model for business cards, postcards, stickers, flyers, stationery, and other print products. Customers pay per unit with volume discounts. Products available in various paper stocks, sizes, and finishes with tiered pricing based on quantity ordered.
2. Business Services Subscriptions: Tiered business service plans (Business Boost, Advanced, Enterprise, Reseller) offering volume discounts, dedicated support, advanced design services, and exclusive products for regular business print buyers.
3. Promotional Products: Branded merchandise including drinkware (Stanley, Owala, Fellow), notebooks, pens, planners sold as customizable promotional products for corporate gifting and brand marketing.
4. Corporate Gifting: Customized gift packages and bundles for businesses including starter kits and volume corporate orders for employee and client gifting.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

MOO.COM is an online custom printing platform that designs, produces, and ships premium short-run printed products and branded merchandise directly to consumers and businesses. Its core product lines are business cards, postcards, stickers and labels, brochures, flyers, greeting cards, notebooks, pens, and promotional drinkware, sold through a self-serve e-commerce storefront and a Business Services division with subscription tiers.

Product overview

MOO.COM is an online custom printing platform offering a comprehensive portfolio of print products and branded merchandise. The core offering centers on premium business cards (Original, Super, Luxe, Cotton, Letterpress) available in multiple formats (standard, square, mini) with special finishes (Gold/Silver Foil, Spot Gloss). Complementary products include postcards, stickers, brochures, flyers, greeting cards, stationery (notebooks, pens, planners), and promotional drinkware. MOO differentiates through Printfinity technology enabling different designs per card at no extra cost, and offers tiered business service plans (Business Boost, Advanced, Enterprise, Reseller) providing discounts, dedicated support, and design services. Products utilize FSC-certified papers and are sold primarily through direct-to-consumer online ordering with B2B corporate gifting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe by MOO: Ultra-premium print products featuring exceptionally thick paper with colored seam edges
• Printfinity
• MOO Eco
• The Drop

Products and services

• Business Cards (Original, Super, Luxe, Cotton, Letterpress) Premium custom business cards in Original (matte/gloss), Super (Soft Touch/High Gloss with foil and Spot UV options), Luxe (four-layer Mohawk Superfine with colored seam edge), Cotton (100% post-consumer cotton), and Letterpress (debossed) variants, with optional QR codes, available to individuals, SMBs, and enterprise buyers for networking and brand identity.
• Postcards (Standard, Square, Small, Medium, Large, Rack Cards, Half Page, Foil, Eco) Double-sided full-color postcards in multiple sizes from 4x6 to 6x9 inches with Original, Super, Luxe, and Eco paper options, plus Gold/Silver Foil finishes, used for direct mail, property promotions, invitations, and marketing campaigns.
• Stickers & Labels (Die Cut, Rectangle, Circle, Square, Clear, Vinyl, Metallic, Matte Paper, Coated Paper, StickerBooks) Custom stickers in various shapes, materials, and finishes for packaging, branding, return address labels, name tags, and promotional use, available to individuals, SMBs, and enterprises.
• Brochures (Tri-Fold, Bi-Fold, Gloss, Matte) Custom full-color brochures in tri-fold and bi-fold configurations with gloss or matte finishes for promotional distribution by SMBs and enterprises.
• Flyers (US Letter, Half Page, Long, Square, Small, Premium, Pearlescent, Eco) Double-sided full-color marketing flyers in multiple sizes with premium paper stocks including Pearlescent metallic finish at 160 gsm, for event marketing, trade shows, and promotional distribution.
• Greeting Cards and Custom Cards (Thank You, Invitations, Save the Date, Holiday, Gift Certificates, Change the Date, Change of Address) Personalized greeting cards and custom cards for Thank You notes, invitations, Save the Date, Holiday Cards, Gift Certificates, Change the Date, and Change of Address communications, used by individuals and businesses.
• Stationery (Luxe Notecards, Letterhead, Envelopes) Premium custom stationery including extra-thick Luxe notecards, professional letterhead for business correspondence, and custom envelopes in multiple sizes and designs for individuals and corporate stationery needs.
• Notebooks and Journals (Spiral, Book Bound, Softcover, Hardcover; MOO, LEUCHTTURM1917, Rocketbook, Karst) Custom branded notebooks and journals in spiral, book bound, softcover, and hardcover configurations, offered across MOO proprietary and partner brands (LEUCHTTURM1917, Rocketbook, Karst Stone Paper) for corporate gifting and branded merchandise.
• Pens (MOO Paper Pen, MOO Slim Pen, MOO Twist Pen, Recycled Aluminum, Wellable, Sheaffer) Custom-branded pens in starter, mid-range, and premium tiers including eco, slim, and award-winning twist designs, customizable with logos via laser engraving or print, for trade shows, employee onboarding, client gifts, and contract signings.
• Promotional Drinkware (Stanley, Owala, Fellow, Ember bottles, tumblers, cups, mugs) Customizable branded drinkware from partner brands Stanley, Owala, Fellow, and Ember, including bottles, tumblers, cups, and mugs that can be customized with company logos for corporate gifting and brand marketing, reported to generate over 3,000 impressions per item over its lifetime.
• MOO Notepads Custom branded notepads designed for office and business use, ordered by businesses for staff and customer-facing distribution.
• Planners (Perpetual, Softcover) Custom planners and calendars in perpetual and softcover formats for business organization, scheduling, and corporate gifting.
• Business Services Plans (Business Boost, Advanced, Enterprise, Reseller) Annual subscription service plans for business and reseller buyers: Business Boost (entry-level discounts and support), Advanced (corporate print solutions with enhanced discounts and support), Enterprise (largest discounts and hands-on support for complex orders), and Reseller (program enabling partners to resell MOO print products under their own brand).
• Design Services Professional design assistance service for custom print projects and branded merchandise, available to Business Services subscribers needing support beyond the self-serve design tools and template library.
• Corporate Gifting Bulk corporate gifting service offering customized gift packages and bundles with dedicated support for employee gifting, client appreciation, and event marketing at volume.
• Sample Packs Free or discounted sample packs allowing prospective customers to physically test paper stocks (Original, Super, Luxe, Cotton, Pearlescent) and special finishes before committing to a paid order.

Quantifiable outcome

• Branded drinkware generates over 3,000 impressions per item over its lifetime, making it one of the highest ROI promotional investments
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StanleycoreOthersStanley is a drinkware brand available through MOO for customization with company logos. Stanley has been making products since 1913 and gained cult status through social media. MOO offers Stanley bottles, tumblers, and mugs that can be branded with customer logos for corporate gifting and promotional merchandise.
• OwalacoreOthersOwala is a drinkware brand whose FreeSip water bottle was named one of TIME's Best Inventions of 2023. Available at MOO for customization with logos, Owala products serve the premium drinkware gifting market with innovative engineering featuring sip-through-straw and wide-mouth drinking options.
• FellowcoreOthersFellow is a premium coffee gear brand known for products like the Carter Move Mug and Duo Coffee Steeper. Fellow products won Best Coffee Design at SCA Awards and multiple Red Dot Design Awards. Available at MOO for customization with customer branding for premium corporate gifting.
• MOO with LEUCHTTURM1917minorOthersLEUCHTTURM1917 notebooks (Classic Softcover and Composition Notebooks) available through MOO for customization with logos and branding, adding premium notebook options to MOO's stationery offerings.
• MOO with RocketbookminorOthersRocketbook Fusion notebooks available through MOO for customization, offering cloud-connected smart notebook options to MOO's product lineup.
• MOO with KarstminorOthersKarst Stone Paper notebooks (Softcover and Pro Softcover) available through MOO for customization, offering eco-friendly stone paper alternatives to traditional paper notebooks.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canva: Canva is a leading online design platform that has aggressively expanded into print fulfillment, offering business cards, flyers, posters, and merchandise printed through its own and partner networks. It competes with MOO on the design-and-print workflow for SMBs and creatives, with a much larger user base.
• Vistaprint (Cimpress): Vistaprint is the largest online custom print and marketing services platform, offering business cards, postcards, flyers, signage, and promotional products globally. It is the most direct competitor to MOO in SMB and mid-market custom print, competing on similar SKUs but generally at lower price points and higher volume.
• Minted: Minted is a design marketplace and print company selling premium stationery, business cards, holiday cards, and art prints. It overlaps with MOO on premium paper, design-led positioning, and a similar customer base of design-conscious consumers and small businesses.
• GotPrint: GotPrint is an online commercial printer offering business cards, postcards, flyers, brochures, and marketing materials at low prices. It is a direct competitive alternative to MOO for SMBs that prioritize price over premium finishes.
• Shutterfly: Shutterfly is a large online custom printing and personalized products platform offering stationery, photo cards, invitations, and marketing materials. It competes with MOO on personalized print, photo-based cards, and small-batch stationery orders.
• 4over: 4over is a wholesale commercial printing platform offering business cards, postcards, brochures, flyers, and large-format print at trade prices. It is a comparable competitor for MOO's Business Services/Reseller tier, especially for print buyers prioritizing price.

Broad incumbents

• Staples Print & Marketing Services: Staples is a broad office retail and business services incumbent with a sizable print and marketing services arm (business cards, flyers, signage, promotional products). It competes with MOO's Business Services enterprise offering through scale, offline convenience, and bundled office procurement.
• Adobe (Adobe Express): Adobe is a broad incumbent in creative software (Photoshop, Illustrator, InDesign) and now offers Adobe Express for SMBs including print export. It is comparable to MOO as the upstream design tool ecosystem where print buyers originate and increasingly as an integrated competitor via Adobe Express print services.

Emerging players

• Printful: Printful is a print-on-demand and drop-shipping platform for apparel, accessories, and some paper goods, primarily serving ecommerce sellers and creators. It competes with MOO in the creator/entrepreneur segment, particularly on merchandise and personalized goods.
• Zazzle: Zazzle is a customizable products marketplace allowing individuals and businesses to create and sell personalized print products and gifts. It competes with MOO on custom cards, stationery, and personalized business products for SMBs and consumers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moo
• Xx.com/moo
• Facebookfacebook.com/moo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOO.COM