The Coliseum / Nvsoccer.com

What The Coliseum / Nvsoccer.com does

The Coliseum Sports, operating under the consumer-facing brands The Coliseum, Nvsoccer.com, and Coliseumsports.com, is a privately held, founder-owned specialty sports retailer founded in 2001 and headquartered in Napa Valley, California. The company's core business is the retail of soccer footwear, apparel, equipment, and licensed team merchandise, anchored by a multi-brand assortment of Nike, Adidas, Puma, New Balance, Diadora, Joma, and Reusch products and a licensed catalog spanning major European clubs (Barcelona, Real Madrid, Bayern Munich, PSG, Premier League), Liga MX teams, and national teams across North and South America, Europe, and Africa. Beyond its soccer specialty, Coliseum has expanded its catalog to include full MLB, NFL, and NBA licensed fan merchandise as well as New Era headwear, broadening its addressable market beyond soccer enthusiasts.

The company operates an omnichannel distribution model combining a Shopify-based e-commerce site with three physical retail showrooms in California — the Napa headquarters at 1375 W Imola Ave, a Vacaville Premium Outlets location at 232 Nut Tree Rd, and a Northgate Mall location in San Rafael at 5800 Northgate Mall. Fulfillment is supported by free in-store pickup for online orders and free shipping on orders over $99. Customer segments are horizontal: individual soccer consumers, youth soccer teams requiring uniforms and bulk gear, and general sports fans purchasing fan merchandise. The business model is straightforward retail resale of branded and licensed sports merchandise with no disclosed subscription, marketplace, or B2B contract revenue; there is no evidence of external funding, parent company, or institutional ownership, with Victor Pedroza identified as Founder and Owner.

Name

The Coliseum / Nvsoccer.com

Legal name

The Coliseum Sports

Website

https://nvsoccer.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Coliseum Sports is a California-based, founder-owned specialty soccer and multi-sport retailer operating three retail showrooms (Napa, Vacaville, San Rafael) and an e-commerce site, selling branded soccer footwear, apparel, equipment, and licensed MLB/NFL/NBA fan merchandise to individual consumers and youth teams.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro industry

PRIMARYCRAMABAO

Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Soccer retail
• Soccer footwear
• Team merchandise
• Sports apparel
• Fan gear

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

The Coliseum (Coliseum Sports / Nvsoccer.com) is a specialty soccer and multi-sport retailer that sells branded soccer footwear, apparel, goalkeeper equipment, general soccer equipment (balls, shin guards, bags), team uniforms, and licensed fan merchandise for clubs and national teams worldwide. It also carries MLB, NFL, and NBA fan gear plus New Era headwear. Distribution is omnichannel, through three California retail stores (Napa, Vacaville, San Rafael) and a nationwide e-commerce site offering in-store pickup and free shipping on orders over $99.

Product overview

Coliseum Sports (Coliseumsports.com / Nvsoccer.com) is an online sports retailer and brick-and-mortar store operation headquartered in Napa Valley, California. The company operates as a single unified e-commerce platform selling sports apparel, footwear, and equipment across multiple sports categories. The core product portfolio includes soccer/football gear (their specialty, marketed as 'Nvsoccer.com'), MLB baseball merchandise, NFL football merchandise, NBA basketball merchandise, and headwear/headwear accessories. Within soccer, the company offers a complete vertical from cleats and footwear through apparel, goalkeeper equipment, team uniforms, and fan merchandise. The platform operates both as an e-commerce website with in-store pickup capabilities and through three physical retail locations in Napa, Vacaville, and San Rafael, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Footwear Specialized soccer footwear category covering firm ground cleats, indoor/futsal shoes, turf shoes, and lifestyle casual soccer shoes, featuring top brands Nike (Mercurial, Phantom, Tiempo), Adidas (F50, Predator, Copa), Puma, New Balance, Diadora, and Joma. Sold to individual players and youth soccer players.
• Soccer Apparel Soccer-specific clothing and accessories including jerseys, t-shirts, shorts, compression gear, sweatshirts, hoodies, jackets, referee gear, and socks for players and fans.
• Fan Shop / Licensed Team Merchandise Licensed fan merchandise for international and club soccer teams including Barcelona, Real Madrid, PSG, Juventus, Manchester United, Arsenal, Liverpool, Chelsea, Bayern Munich, Borussia Dortmund, AC Milan, AS Roma, Inter Milan, Mexican Liga MX clubs (Atlas, Tigres, Club America, Chivas, Cruz Azul, Pumas, and others), and national teams for USA, Mexico, Brazil, Argentina, Germany, France, Spain, England, Italy, and Colombia.
• Goalkeeper Equipment Specialized goalkeeper gear including gloves, jerseys, shorts, pants, and protective equipment from brands such as Nike, Adidas, Puma, and Reusch.
• Youth Soccer Gear Soccer equipment and apparel sized for young players including youth footwear, youth apparel, youth goalkeeper gear, youth shin guards, youth soccer balls, and youth fan merchandise.
• Soccer Equipment General soccer equipment and accessories including soccer balls, backpacks, gymsacks, medical supplies, tape and wrap, field player gloves, captain bands, coach and field equipment, and shin guards.
• Team Wear / Team Uniforms Team uniforms and apparel for organized soccer teams including team shorts, jerseys, socks, warm-ups, bags, and backpacks from Nike, Adidas, and Puma. Targeted at youth and amateur team buyers needing bulk matching kit.
• Headwear / Hats Sports caps and headwear featuring NFL, NBA, MLB, and soccer team logos, including fitted hats, snapbacks, adjustable/dad hats, stretch fit/flex hats, and licensed New Era branded headwear.
• MLB Merchandise Major League Baseball team merchandise covering all 30 MLB teams including jerseys, apparel, and fan gear for teams such as Los Angeles Dodgers, San Francisco Giants, Oakland Athletics, New York Yankees, Boston Red Sox, and Chicago Cubs.
• NFL Merchandise National Football League team merchandise featuring all 32 NFL teams including jerseys, apparel, and fan gear for teams such as San Francisco 49ers, Las Vegas Raiders, Dallas Cowboys, and Kansas City Chiefs.
• NBA Merchandise National Basketball Association team merchandise including jerseys, apparel, and fan gear for teams such as Los Angeles Lakers, Golden State Warriors, Boston Celtics, Brooklyn Nets, Chicago Bulls, Houston Rockets, Miami Heat, and Philadelphia 76ers.
• FIFA World Cup 26 Merchandise Official FIFA World Cup 26 merchandise including Adidas national-team jerseys for participating nations such as Mexico and the official Adidas FIFA World Cup 26 Trionda League match ball.
• Gift Cards Coliseum Sports branded gift cards available for purchase online, allowing customers to give the gift of sports apparel and equipment redeemable across the retailer's product catalog.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lids: Lids is the dominant US licensed headwear and sports apparel retailer with mall-based stores and an online storefront carrying NFL, NBA, MLB, and soccer club merchandise. Directly comparable to Coliseum's headwear and licensed-fan verticals.
• Modell's Sporting Goods: Modell's was a historic US sporting-goods chain with deep soccer, MLB, NFL, and NBA assortments and East Coast mall presence. While its physical footprint has shrunk, its former positioning is comparable to Coliseum's multi-sport licensed-merchandise offering.
• Fanatics: Fanatics operates the dominant licensed sports merchandise platform with exclusive league and club partnerships across MLB, NFL, NBA, and soccer. It directly competes with Coliseum's fan-shop and licensed-merchandise categories at much greater scale.
• Hibbett Sports: Hibbett Sports is a multi-brand sporting-goods retailer focused on mid-sized US markets, carrying footwear, apparel, and licensed fan gear from the same brands Coliseum stocks. It is a regional big-box peer rather than a direct competitor.
• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting-goods big-box retailer with an expanding soccer assortment, team-uniform services, and a national store footprint. It is the broadest incumbent competitor for both cleats/apparel and licensed fan merchandise.

Direct peers

• Epic Sports: Epic Sports is a US team sports and soccer equipment retailer specializing in uniforms, practice gear, and team outfitting. Comparable to Coliseum on the B2B/teamwear side of the business and bulk youth-soccer ordering.
• Soccer.com / World Soccer Shop: Soccer.com (formerly WorldSoccerShop) is a US-based specialty soccer retailer selling cleats, apparel, equipment, and fan gear from the same major brands. It is the closest direct e-commerce peer to Coliseum's Nvsoccer.com positioning.
• Pro:Direct Soccer: Pro:Direct Soccer is a leading global online soccer specialist offering cleats, apparel, and equipment from Nike, Adidas, Puma, and other brands. Comparable to Coliseum on product depth and brand mix, with a stronger international shipping footprint.

Regional players

• Kitbag: Kitbag is a UK-based licensed sports and soccer merchandise retailer operating under the Fanatics network, offering club kits and fan gear. Comparable product mix to Coliseum's fan shop, but primarily serving UK/European customers rather than the US.
• Big 5 Sporting Goods: Big 5 Sporting Goods is a Western US sporting-goods chain selling footwear, apparel, and team sports equipment. Its Western US footprint overlaps with Coliseum's Northern California retail base and serves similar general sporting-goods demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-Coliseum-Soccer-NVsoccercom-1001288636570559

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coliseum / Nvsoccer.com