What Pensacola Perio does

Pensacola Perio (also doing business as Pensacola Periodontics and Implant Dentistry) is a single-practitioner periodontal and dental implant specialty practice located at 4357 Spanish Trail in Pensacola, FL, owned and operated by Dr. David R. Williams, DDS, MS, a Diplomate of the American Board of Periodontology since 1995. The practice provides specialist periodontal and implant care including LANAP laser gum disease treatment using the FDA-cleared PerioLase MVP-7 laser, dental implants (single, multiple, and All-on-4 full-arch), bone grafting, sinus lifts, gum grafting, gingivectomy, guided tissue regeneration, piezosurgery, ridge augmentation/preservation, scaling and root planing, periodontal maintenance, oral cancer screening, occlusal adjustment, and sedation dentistry (nitrous oxide, oral, and IV sedation administered by a contracted CRNA).

Revenue is generated primarily through one-time surgical and procedural fees billed directly to patients, supplemented by IV sedation services and a small transaction-related relationship with Cherry Payments which provides patient installment financing. The go-to-market model is hybrid: the dominant acquisition channel is professional referrals from general dentists in the Pensacola region, reinforced by Dr. Williams' directorship of the Seattle Study Club-affiliated Greater Pensacola Study Club, with a secondary consumer-direct channel via the practice website, Google Business Profile, Facebook page, and the PatientConnect365 online registration portal. Customer segments include adults with missing teeth, patients with gum disease, patients with gum recession, and referring general dentists; all clinical services are delivered in-person at the single Pensacola office.

The business is a mature independent specialty practice with no external institutional investors, no parent company, and no franchised or multi-location footprint. The competitive positioning rests on Dr. Williams' board-certified credentials, his community standing (Escarosa Dental Society past president, 2008-2009 Dentist of the Year, third-generation Pensacolian), the differentiated LANAP/PerioLase technology platform, and the in-house CRNA sedation capability.

Name

Pensacola Perio

Legal name

Pensacola Perio

Website

https://pensacolaperio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pensacola Perio is a single-practitioner periodontal and dental implant specialty practice in Pensacola, FL, founded and led by board-certified periodontist Dr. David R. Williams. The practice serves patients with gum disease, missing teeth, and gum recession using LANAP laser treatment, dental implants, and related surgical procedures, acquiring patients primarily through local dentist referrals.

Ownership category

akta.pro rank

Product category

Periodontics and Dental Implant Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Periodontic & Implant Group Practices (HLABAKAF)

akta.pro secondary industry

Periodontal Maintenance & Supportive Care (HLABACAB)

Keywords

• Periodontal services
• Dental implant procedures
• Laser gum treatment
• Cosmetic periodontal surgery
• Gum disease treatment

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Periodontal Treatment Services: Revenue generated from periodontal procedures including LANAP laser treatment, scaling and root planing, gum grafting, gingivectomy, and other surgical and non-surgical gum disease treatments. These are primarily one-time procedures with potential for ongoing periodontal maintenance programs.
2. Dental Implant Procedures: Revenue from dental implant placement, including single implants, multiple implants, All-on-4 implant-supported dentures, and related preparatory procedures such as bone grafting, sinus lifts, ridge preservation, and ridge augmentation.
3. Cosmetic and Plastic Periodontal Procedures: Revenue from aesthetic procedures including crown lengthening (esthetic and functional), gum grafting for recession, and other periodontal plastic surgery services.
4. Sedation Dentistry: Revenue from sedation services including nitrous oxide, oral sedation, and IV sedation administered by a CRNA, provided as an adjunct to surgical procedures.
5. Cherry Financing: Third-party financing program (Cherry Payments) offered to patients to spread the cost of dental procedures over time, enabling higher-value treatment acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pensacola Perio is a single-practitioner periodontal and dental implant specialty practice in Pensacola, FL providing LANAP laser gum disease treatment, dental implants (including All-on-4 implant-supported dentures), bone and soft tissue grafting, sinus lifts, periodontal plastic surgery, and sedation dentistry. The practice is owned and operated by Dr. David R. Williams, DDS, MS, a board-certified Diplomate of the American Board of Periodontology, with IV sedation administered by a contracted CRNA. Services are delivered in-person at the Pensacola office, with patient acquisition via general dentist referrals and direct consumer outreach.

Product overview

Pensacola Perio is a periodontal and dental implant practice offering a comprehensive range of periodontal services centered around gum disease treatment and tooth replacement. The core offerings include LANAP laser treatment for gum disease, dental implants (including All-On-4 implant-supported dentures), and various surgical procedures such as bone grafting, sinus lifts, gum grafting, ridge augmentation, and gingivectomy. The practice also provides supporting services including sedation dentistry, digital x-rays, oral cancer screening, and periodontal maintenance. The practice operates as a single-location specialist practice rather than a platform with modules, with Dr. David R. Williams providing all periodontal and implant services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium dental implants that replace missing tooth roots and support prosthetic teeth, functioning like natural teeth while maintaining jawbone density; offered to adult patients with missing teeth in the Pensacola region.
• LANAP Laser Treatment Laser Assisted New Attachment Procedure using the FDA-cleared PerioLase MVP-7 laser to remove bacteria and treat moderate to severe gum disease without cutting or sutures; for patients with periodontitis seeking a minimally invasive alternative to traditional gum surgery.
• All-on-4 Implant-Supported Dentures Fixed full-arch restoration using four strategically placed dental implants to support a complete denture, designed for edentulous patients or those with low bone density who cannot wear conventional dentures.
• Bone Grafting Procedures to replace or augment missing jawbone using autogenous, allograft, or xenograft materials to prepare implant sites; for implant candidates with insufficient bone.
• Scaling and Root Planing Non-surgical deep cleaning to remove plaque and tartar below the gum line and smooth tooth roots for gum reattachment; for patients with gingivitis or early periodontitis.
• Gingivectomy Surgical removal of diseased gum tissue to reduce periodontal pocket depth and control gum disease progression; for patients with deep pockets unresponsive to non-surgical therapy.
• Guided Tissue Regeneration Procedure using membrane barriers and bone grafting to stimulate regrowth of bone and supporting periodontal tissues lost to disease.
• Gum Grafting Surgical soft tissue procedures including connective tissue grafts, free gingival grafts, and pedicle grafts to restore receded gum tissue and cover exposed roots.
• Ridge Augmentation Recreation of natural gum contours and bone structure after tooth extraction or bone loss, available as soft tissue and hard tissue augmentation; supports future implant placement.
• Ridge Preservation Bone grafting performed at the time of tooth extraction to preserve bone volume and prevent socket collapse for future implant placement.
• Sinus Lift Augmentation procedure that raises the sinus floor and adds bone in the upper jaw to enable dental implant placement in patients with insufficient maxillary bone.
• Sedation Dentistry Anxiety-management options including nitrous oxide, oral sedation, and IV sedation administered by a Board Certified Registered Nurse Anesthetist with continuous monitoring of vital signs; for anxious patients undergoing periodontal or implant procedures.
• Periodontal Plastic Surgery Cosmetic gum procedures including esthetic and functional crown lengthening to enhance smile appearance and oral health.
• Piezosurgery Ultrasonic bone surgery technique providing precise bone cutting without damaging soft tissue, used in extractions, crown lengthening, and implant site preparation.
• Periodontal Maintenance Ongoing periodontal therapy program with professional cleanings and monitoring to prevent progression of gum disease after active treatment.
• Oral Cancer Screening Diagnostic examination of oral tissues to identify precancerous and cancerous lesions, including visual screening and biopsy when indicated.
• Occlusal Adjustment Bite adjustment procedure that removes interferences preventing proper jaw alignment, addressing headaches, neck aches, and TMJ symptoms.
• Digital X-rays Computer-based dental imaging reducing radiation exposure by nearly 90% versus conventional film X-rays, with computer display for enhanced diagnosis and patient co-diagnosis.
• Gum Recession Treatment Treatment options for receding gums including soft tissue grafting, laser therapy, and other procedures to restore gum tissue and protect exposed tooth roots.

Quantifiable outcome

• LANAP laser treatment can reduce periodontal pocket depths by 2–3 millimeters on average
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• PatientConnect365coreTechnology or IntegrationPatientConnect365 provides the online patient registration portal and appointment request system for Pensacola Perio. Patients can complete new patient registration forms online, access the Patient Connect login portal, request appointments, and view patient reviews through the platform. This platform serves as the primary digital patient intake and engagement tool.
• Greater Pensacola Study Club (GPSC)coreStrategic or Co-development PartnerThe Greater Pensacola Study Club (GPSC) is a Seattle Study Club (SSC) affiliated organization directed by Dr. Williams. It represents a commitment to excellence in patient care and maintaining the highest level of knowledge in the field of dentistry. The SSC network includes over 220 Study Clubs worldwide. Each club meets monthly to update members on the latest advances in technology and treatment, share new techniques, and collaborate on difficult cases. GPSC serves as the primary professional community and referral network for the practice.
• Seattle Study Club (SSC)coreStrategic or Co-development PartnerSeattle Study Club is an international network of over 220 study clubs dedicated to excellence in patient care and continuing education in dentistry. The GPSC directed by Dr. Williams is affiliated with SSC. The network provides a platform for dentists to collaborate on difficult cases and stay updated on the latest advances in periodontal and dental treatments.
• Escarosa Dental SocietycoreStrategic or Co-development PartnerThe Escarosa Dental Society is a regional professional dental organization covering the Pensacola area. Dr. Williams served as past president of the society and received the 2008-2009 Dentist of the Year award. The society provides a professional community for local dentists including ongoing education, peer collaboration, and professional standards.
• Allen Haddock, CRNAcoreOthersAllen Haddock is a Certified Registered Nurse Anesthetist who provides IV sedation services at Pensacola Perio. He brings decades of experience in anesthesia care, including service in the U.S. Navy and practice in hospital and ambulatory surgery settings. He focuses on patient safety, comfort, and a smooth experience throughout procedures.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smile Brands: DSO supporting general and specialty dental practices across multiple states; relevant comparable as a roll-up acquirer of single-specialty practices and as an operator of specialty dental services including implants.
• Heartland Dental: Largest US dental support organization, supporting hundreds of practices including those with specialty services such as periodontics and implants; comparable as a DSO buyer or roll-up counterpart for a single-specialty practice like Pensacola Perio.
• Pacific Dental Services: National DSO supporting practices across general and specialty dentistry, including implants and periodontics; relevant as both a competitive incumbent with in-house specialists and a potential acquirer/partner for specialty practices.
• Great Expressions Dental Centers: Multi-specialty DSO offering general dentistry plus specialty services including periodontics across the southeastern US; comparable as a regional multi-specialty incumbent with potential overlap in the Pensacola/Florida market.
• Western Dental & Orthodontics: Multi-specialty DSO offering general dentistry, orthodontics, and specialty services including implants, with strong presence in markets similar to Pensacola; comparable as both a competitor and as a model for multi-specialty consolidation.
• Aspen Dental: Large DSO brand with a significant implant and tooth-replacement offering, including denture and full-arch services — directly overlapping with Pensacola Perio's implant services, though operating at substantially greater scale and with marketing reach.
• Dental Care Alliance: DSO providing non-clinical support to affiliated dental practices including those with specialty and implant services; comparable as a partner/buyer profile for an independent specialty practice seeking scale benefits.

Direct peers

• ClearChoice Dental Implant Centers: National chain focused almost exclusively on dental implants and full-arch restorations, directly competing with Pensacola Perio's implant and All-on-4 service line for the same adult-missing-teeth patient segment, though at significantly larger scale and with a marketing-funded brand.
• Affordable Dentures & Implants: Large affiliated network of practices offering dentures, extractions, and dental implants at price-disclosed price points — directly comparable to Pensacola Perio's implant and full-arch denture offerings, with overlap on the same patient population seeking tooth-replacement solutions.

Others

• MB2 Dental Solutions: Dental practice partnership company that affiliates with and supports independent single-location and small-group dental practices (including specialty practices); highly comparable as a structural partner option for an independent periodontist seeking growth capital and operational support without losing autonomy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/category/Dentist---Dental-Office/Williams-David-R-DDS-MS-1555839634667921
• LinkedInlinkedin.com/company/david-r.-williams-d.d.s.-m.s.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pensacola Perio