Rebellion Beer

What Rebellion Beer does

Rebellion Beer Co. Ltd. is an independently held brewery founded in 1993 in Marlow, Buckinghamshire, United Kingdom, operating from a single headquarters at Bencombe Farm, Marlow Bottom. The company produces an award-winning portfolio of cask ales (Rebellion IPA, Smuggler, Overthrow, Roasted Nuts), craft beers (Hazy Pale, Blonde, Red, Zebedee, 24 Carat), a cold-fermented lager (now gluten-free certified under 20ppm), barrel-aged specialties (10.5% Belgian Quad and 8% Baltic Porter matured in Chardonnay and French oak), an Irish Dry Stout (Eclipse) and a 0.5% ABV low-alcohol pale ale (Mar-Low Pale). Production runs ~485 brews and ~4.2 million pints per year, with brewing water drawn from a borehole into the chalk aquifer of the Chiltern Hills at a capacity of approximately 50,000 litres per day, supported by a deaerated liquor tank and a new fermentation temperature control system that together cut transfer losses by 1.5% (equivalent to saving ~10 brews annually). A returnable 1-litre bottle deposit scheme (30p per bottle) reduces glass consumption, and spent grain is upcycled through a local start-up into insect larvae for sustainable fish food, peat-free compost, and wild bird feed.

The business operates a six-channel direct-to-consumer model anchored on-site by a brewery shop, drive-through, and Tap Yard bar that together served ~113,070 pints of fresh beer in 2024. An e-commerce storefront offers nationwide courier delivery (£7 first box, £5 each subsequent) and free local delivery within ~17 miles of the brewery subject to minimum beer spend by zone, fulfilling ~32,825 home deliveries annually. A trade channel supplies pubs, clubs, hotels, and restaurants within a 30-mile radius, with Wycombe Wanderers FC and the Old Town Hall at The Wycombe Swan cited as named accounts. The subscription Membership Club (4,600 active members, tiers from £41/year) provides 10% off beer, social nights with guided tastings, and member-only events, including sold-out 160-seat comedy nights via the Honk! Comedy partnership. Guided brewery tours run Thursday and Saturday at £30 per person. Ancillary revenue is generated from merchandise (apparel, glassware, bar accessories), Rebellion Gin (co-developed with Griffiths Brother's Distillery with Mosaic hops), curated wine and third-party spirits, cider, and gift sets.

Go-to-market is community-led: the company runs a blog, email newsletter, Facebook, Instagram, and TripAdvisor presence, and supports the SIBA "Indie Beer" advocacy campaign. The company holds 11+ industry awards across 2024–2026, including an International Brewing Awards category trophy for Eclipse in 2026 and multiple SIBA regional and national medals. Headcount is approximately 60 full-time plus 20 part-time staff (with seasonal surge), led by a 14-member management team averaging 15 years of tenure and a five-member Board averaging 25 years. No institutional investors or parent companies are disclosed in the source data; ownership is implied to be founder- and management-held.

Name

Rebellion Beer

Legal name

Rebellion Beer Co. Ltd.

Website

https://rebellionbeer.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Independent UK brewery founded in 1993 in Marlow, brewing award-winning cask ales, craft beers, lagers, and stouts using local Chiltern Hills water. Sells direct-to-consumer via on-site tap yard, online delivery, pub trade, and a 4,600-member subscription club.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Cask ale production
• Brewery tap house
• Direct-to-consumer beer
• Brewery membership club

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales (On-site): Direct beer sales through brewery shop, drive-through, and tap yard. Fresh beer poured metres from brewery. Tap yard serves traditional ales, craft beers, lagers, stouts, plus wine, cider, spirits, coffee and soft drinks.
2. Online Beer Sales: Nationwide delivery via online shop with free home delivery in selected local areas. Courier options available further afield.
3. Trade/Pubs: Supply to pubs, clubs, hotels and restaurants within a thirty-mile radius. Focus on local trade customers.
4. Membership Club: Annual membership from £41.00 with benefits including 10% off beer, social nights with free guest passes, joining gifts, and exclusive members-only events. 4,600 active members.
5. Merchandise and Apparel: Sale of Rebellion branded clothing (t-shirts, hoodies, caps, socks), gifts (glassware, bar accessories, keyrings, dog leads, mugs), and general merchandise.
6. Spirits and Wine: Sale of own Rebellion Gin (collaboration with Griffiths Brother's Distillery), plus third-party spirits, wine, cider.
7. Events and Tours: Revenue from guided brewery tours (£30 per person), social nights, comedy nights, quiz nights, and private events.
8. Mini Barrels: 22-pint mini barrels with new metal tap system for home use.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Rebellion Beer is an independent Marlow brewery founded in 1993 that produces award-winning cask ales, lagers, craft beers and barrel-aged beers, selling them via an on-site tap yard, brewery shop and drive-through, an online shop with free local home delivery and nationwide courier shipping, a 4,600-member subscription membership club, and trade supply to pubs/hotels/restaurants within a 30-mile radius. The offering also extends to branded merchandise, clothing, mini barrels, Rebellion Gin (co-developed with Griffiths Brother's Distillery), wine, cider, spirits, guided brewery tours (£30/person), and recurring social/comedy/quiz nights.

Product overview

Rebellion Beer Company Ltd. is an independent brewery founded in Marlow in 1993, operating a platform-plus-modules business model centered on its core beer portfolio. The core offering consists of full-time beers (Rebellion IPA, Smuggler, Overthrow, Roasted Nuts, Lager, Hazy Pale, Eclipse stout, and Mar-Low Pale low-alcohol ale) plus seasonal monthly releases inspired by themes like British Folklore and Greek Mythology. Packaged products include bottled beers (330ml/500ml), mixed cases, and gift sets. The platform extends through multiple modules: the Tap Yard on-site bar, Brewery Shop with Drive-Through, Online Shop with home delivery, Brewery Membership Club (with tiered social night options), Mini Barrels for home dispense, Guided Brewery Tours, and Social Nights events. Sub-brands include Rebellion Gin (collaboration with Griffiths Brothers Distillery), wine, spirits, cider, clothing (tees, hoodies, caps), and merchandise (glassware, accessories). The company employs approximately 60 full-time and 20 part-time staff, producing 4.2 million pints annually across 485 brews.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebellion Beers (Full-Time Range) Core on-sale beer portfolio including Rebellion IPA, Smuggler, Overthrow, Roasted Nuts, Rebellion Lager (gluten-free certified), Hazy Pale, Eclipse Irish Dry Stout, and Mar-Low Pale (0.5% low-alcohol, gluten-free, vegan). Brewed on-site at Marlow from local Chiltern Hills borehole water for sale through the Tap Yard, brewery shop, online shop, home delivery, and pub trade.
• Bottled Beers Packaged beers in 330ml and 500ml bottles including Rebellion IPA, Blonde, Red, Zebedee, 24 Carat, Roasted Nuts Extra, Lager (gluten-free), Black stout, Belgian Quad (10.5% barrel-aged) and Baltic Porter (8% barrel-aged), sold online and in the brewery shop.
• Mixed Beer Cases Pre-configured bottled-beer case selections such as The Great 8 Case, Golden & Copper Quartet, Dark & Amber Case, and The Essentials Mixed Case, sold via the online shop with member pricing.
• Gift Sets Curated beer-and-glass gift combinations including 3 Ales Gift Set, 3 Lager Gift Set, Classic/Dark/Golden Ales & Glass Gift Sets, and Barrel Aged Gift Pack (Belgian Quad and Baltic Porter).
• Brewery Membership Club Annual subscription membership from £41 with 10% discount on beer (online, Tap Yard, Shop, Drive-Through), joining gifts, social nights with free guest passes, and members-only events. Tiered Simple/3/6/9-night options. 4,600 active members.
• Free Local Home Delivery Free delivery service within approximately 17 miles of the brewery, with minimum spend by zone (£10 within 10 miles, £30 within 10-20 miles) and same-day dispatch by brewery drivers; courier used for full slots or further afield.
• Tap Yard (On-Site Bar) On-site bar at the Marlow brewery pouring fresh beer metres from production, plus wine, cider, spirits, coffee, soft drinks, rotating street food vendors (Thursday-Saturday), and weekly comedy nights (via Honk! Comedy) and quiz nights.
• Brewery Shop and Drive-Through Physical retail location at Bencombe Farm, Marlow Bottom selling the full beer range plus merchandise, wine, spirits and artisan produce, with an adjacent Drive-Through for quick collections without leaving the vehicle.
• Rebellion Gin 40% ABV craft gin (70cl), produced in collaboration with Griffiths Brother's Distillery. Features Mosaic hops as botanical alongside classic gin botanicals, served with grapefruit, lemon, lime and Mediterranean/premium tonic.
• Spirits Range Assorted spirits stocked at the brewery including Rebellion Gin, Marlow No.16 Gin (48% ABV), Griffiths Brothers GB/Raspberry Vodka, Berkshire Botanical gins, Bombo rums, Beeble spirits, Griffiths Brothers Nine Tails Spiced Rum, and Rythmik Cocktails.
• Wine Curated wine offering including Harrow & Hope Brut Reserve, available at the Tap Yard and for purchase via the shop.
• Cider Selection including Saxby's Zero Alcohol Cider 500ml, covering both standard and low/no-alcohol cider options.
• Mini Barrels 22-pint returnable metal mini casks with new metal tap system for home dispense, available for free local delivery or brewery collection only.
• Clothing & Apparel Branded clothing range including Classic Tee, Hazy Pale Tee, Leafborn Tee (2026 British Folklore merchandise), Zip Sweatshirt, Rugby Shirt, Classic Hoody, Baseball Cap, Corduroy Cap, Bobble Hats and cycling shirts in men's and women's sizes S to 3XL.
• Merchandise & Gifts Branded merchandise including E Gift Cards, Coloured Pint Glass, Half Pint Glass, Bar Blade, Waiter's Friend, Keyring, Dog Lead, China Mug, Bar Runner, Rebellion Cool Bag, Dimpled Stein, Jute Bag, Metal Pint, Pin Badge, Chilly Bottles, Marlow Playing Cards, and Bar Openers.
• Guided Brewery Tours Private guided walking tours of the Marlow brewery running every Thursday and Saturday, exploring production, providing behind-the-scenes access, beer sampling and brewing education at £30 per person.
• Social Nights Monthly on-site social events at the Tap Yard including public and members-only evenings with guided tastings, expanded outdoor seating and a kitchen menu (burgers, sausages, 6oz steak rolls). Hosts monthly comedy nights (with Honk! Comedy, 160 seats) and charity quiz nights.

Quantifiable outcome

• Eclipse won Gold in Dark Beer category at International Brewing Awards 2026, then won overall category trophy
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wycombe Wanderers FCcoreGTM or Marketing Partner · 1 January 2024Became official drinks supplier of Wycombe Wanderers FC (top of League 1 as of writing). Partnership includes serving Rebellion beers at the football club, with excellent feedback from the catering team.
• Old Town Hall at The Wycombe SwanminorGTM or Marketing Partner · 1 January 2024Collaborated to introduce 'Live with Rebellion' music nights - showcasing musical talent in a great local venue with Rebellion beer. Events planned for New Year period.
• Griffiths Brother's DistillerycoreStrategic or Co-development PartnerCollaboration to produce Rebellion Gin. Created classic, drinkable gin of exceptional quality with element linking brewing and distilling worlds - the addition of hops to classic gin botanicals. After numerous trials with several varieties, Mosaic hop added perfect note.
• Warminster MaltingscoreTechnology or IntegrationBritain's oldest working maltings (founded 1855), one of last stand-alone floor-maltings in world. Processed 29 tonnes of barley grown next to brewery using traditional floor malting techniques. Used in Winter Royal and other beers.
• Honk! ComedycoreGTM or Marketing PartnerLocal comedy promoter for monthly stand-up events at Tap Yard. Comedy nights have been hugely popular from outset, regularly selling out all 160 seats each month.
• Local Spent Grain Start-upminorStrategic or Co-development PartnerPartnered with local start-up that turns spent grains into insect larvae. These are used to produce sustainable fish food, peat free compost and wild bird feed. Circular economy project reducing waste.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Fuller, Smith & Turner: London heritage brewer of London Pride and operator of a premium pub estate. Comparable on independent premium-cask credentials, on-site retail, and pub trade; larger and more pub-led than Rebellion.
• Greene King: Major UK regional brewer and pub operator (owned by Lion) producing cask ales and lagers across multiple brands. Comparable cask/lager portfolio and pub trade supply, but at significantly larger scale and broader geographic reach.
• Marston's PLC: Large UK pub operator and brewer (Marston's, Banks's, Jennings, etc.) with national on-trade presence. Comparable product overlap (cask ales, lager, branded beer portfolio) but at much larger scale and with a primarily pub-estate-led model.

Direct peers

• Theakston Brewery: Independent Yorkshire brewery with traditional cask ale heritage, on-site shop, and trade distribution across Northern England. Comparable to Rebellion on craft credentials, award pedigree, and family/independently-owned heritage.
• Shepherd Neame: Britain's oldest brewer producing cask ales and lager, with significant owned pub estate, brewery shop and visitor tours in Kent. Comparable to Rebellion on traditional British brewing, on-site retail/tourism, and pub trade supply.
• BrewDog: UK craft brewery operating multi-site production, own on-site bars, DTC e-commerce, and a subscription/Equity for Punks membership model. Highly comparable on craft positioning, DTC + taproom economics, and direct-to-consumer membership flywheel, though at significantly larger scale.
• Wadworth Brewery: Independent Wiltshire family brewer producing traditional cask ales with brewery shop, visitor centre, and pub estate. Closely mirrors Rebellion's independent family-owned, multi-channel brewery-shop-plus-trade model in a UK regional market.
• St Austell Brewery: Southwest England independent family brewer producing cask ales and lagers with a network of managed pubs, brewery shop and visitor centre. Comparable to Rebellion on independent regional brewer profile, multi-channel retail, and pub trade.
• Adnams Brewery: Long-established independent UK regional brewer and pub operator with brewery shop, tours, and a portfolio spanning cask ales, lager, gin and spirits. Highly comparable business model to Rebellion across brewing, on-site retail, and branded spirits (gin) extension.
• Camden Town Brewery: London-based craft brewer with brewery taproom, branded merchandise, and national on-trade/off-trade distribution. Closely matches Rebellion's combination of core range, lager-led portfolio, on-site bar, and packaged retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RebellionBeerCo
• Instagraminstagram.com/rebellionbeer
• Xx.com/RebellionBeer
• LinkedInlinkedin.com/company/rebellion-beer-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebellion Beer