The Old Town Hall
The Old Town Hall is a council-run performing arts venue in Hemel Hempstead operating two spaces — a main Theatre and the Cellar Club — that delivers comedy, music, theatre, film and family programming to local audiences and offers venue hire, ticketing, and membership services under Dacorum Borough Council.
- Company typePrivate
- Founded-
- HeadquartersHemel Hempstead, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Old Town Hall does
The Old Town Hall is a performing arts venue in Hemel Hempstead, Hertfordshire, operated as a public cultural service by Dacorum Borough Council. It houses two physical performance spaces — a Victorian main Theatre and a basement-level Cellar Club — and runs a continuous programme of comedy, music, theatre, film, talks, cabaret, and family events. The venue is fully wheelchair accessible, equipped with hearing loops, and offers relaxed, captioned, and accessible performances, with a dedicated access booking service through the box office.
Revenue is generated through three streams: transactional ticket sales via an online, telephone and in-person box office (powered by Spektrix); venue hire of meeting rooms, entertainment spaces, and formal event rooms for corporate and private clients; and membership schemes that provide recurring engagement, priority booking, and marketing communications (administered through DotDigital). Programming is sourced through a combination of direct curation, a resident theatre company relationship with Dyad Productions, co-productions (notably with Little Angel Theatre), and recurring promoter partnerships including Off The Kerb, Midnight Mango, Juicebox Live, and Crime Viral.
The underlying technology stack is conventional and non-proprietary: Spektrix for ticketing, YesPlan for venue scheduling, DotDigital for email marketing, and AccessAble for accessibility information. The venue operates with approximately 17 staff under council governance, with no disclosed financials, no funding history, and no AI/ML capabilities. Audience development is supported by The Audience Agency's data and research services. Customer touchpoints span a primary website, an active presence across Instagram, Facebook, TikTok, YouTube and Twitter, and an email newsletter.
The Old Town Hall firmographics
Firmographics- Name
- The Old Town Hall
- Legal name
- The Old Town Hall (Part of Dacorum Borough Council)
- Website
- https://oldtownhall.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Old Town Hall is a council-run performing arts venue in Hemel Hempstead operating two spaces — a main Theatre and the Cellar Club — that delivers comedy, music, theatre, film and family programming to local audiences and offers venue hire, ticketing, and membership services under Dacorum Borough Council.
- Ownership category
- akta.pro rank
The Old Town Hall industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Theater, Musicals & Performing Arts (THAJAFAB), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Old Town Hall is headquartered
LocationHeadquarters
- HQ city
- Hemel Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Old Town Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from selling tickets to events including comedy, music, theatre, film, talks, and family performances. Tickets are sold through the box office and online via Spektrix ticketing system.
- Venue Hire: The venue offers spaces for hire including meeting rooms, entertainment venues, and formal event spaces. Available through a hire form on the website.
- Membership Schemes: The venue offers membership schemes where personal information (name, contact details, booking and transaction history) is used to provide benefits and marketing communications to members.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Old Town Hall product offering
Product offeringCore offering
The Old Town Hall operates a performing arts venue in Hemel Hempstead, Hertfordshire, presenting live entertainment including comedy, music, theatre, film screenings, talks, and family programming across two performance spaces — The Theatre and The Cellar Club. It also offers venue hire, a membership scheme, and gallery exhibitions to local audiences and visiting producers.
Product overview
The Old Town Hall is a performing arts venue operated by Dacorum Borough Council in Hemel Hempstead, offering a portfolio of venue hire services and live entertainment experiences. The venue comprises two performance spaces: the main Theatre and the Cellar Club basement venue, hosting events across comedy, theatre, music, film, cabaret, talks, and family programming. The venue also maintains gallery exhibition spaces for visual arts, provides membership schemes for loyal patrons, and operates a comprehensive box office and ticketing service with accessibility accommodations. The product portfolio functions as an integrated venue management offering where the physical spaces, ticketing, accessibility services, and membership programmes work together to deliver live arts experiences to audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- The Theatre
Companies that use The Old Town Hall
Customer profileSegments3 records
Ideal customer profiles3 records
The Old Town Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Old Town Hall partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Dacorum Borough CouncilcoreThe Old Town Hall is part of Dacorum Borough Council. The council provides governance and institutional support for the venue, which operates as a cultural and arts venue under the council's administration.
- Dyad ProductionscoreDyad Productions has become the resident theatre company at The Old Town Hall. The venue hosts world premieres of their productions including 'Austen's Women: LADY SUSAN' and 'A Christmas Carol'. They have collaborated on multiple co-productions with the venue.
- Little Angel TheatreminorThe Old Town Hall announced a new co-production partnership with Little Angel Theatre, a renowned puppetry theatre company.
- SpektrixcoreSpektrix provides the ticketing platform for The Old Town Hall, handling online ticket sales and booking management.
- YesPlancoreYesPlan is used for venue management and scheduling at The Old Town Hall.
- Various Event Promoters (Off The Kerb, Midnight Mango, Juicebox Live, Crime Viral, and others)coreMultiple comedy, music, and entertainment promoters bring events to The Old Town Hall, including Off The Kerb Productions, Midnight Mango, and Juicebox Live. These promoters organise and market events at the venue, bringing audiences and performers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Old Town Hall competitors and assessment
Company assessmentDirect peers
- CAST Theatre: CAST is a regional arts and entertainment venue in Doncaster, South Yorkshire, programming comedy, music, theatre, and family shows with community engagement. Its council-supported status and broad regional programming make it a strong operating comparable.
- The Albany Theatre: The Albany is a regional arts venue in Coventry, West Midlands, hosting comedy, music, theatre, and community events. Its single-building, mixed-genre programme and community-service orientation are directly comparable to The Old Town Hall's model.
- The Lights: The Lights is a community-owned arts and entertainment venue in Andover, Hampshire, hosting comedy, music, theatre, cinema, and family events. Its mixed entertainment/community model and comparable headcount profile align closely with The Old Town Hall.
- Lincoln Drill Hall: Lincoln Drill Hall is a regional arts and entertainment venue in Lincoln, Lincolnshire, programming comedy, music, theatre, and community events. It is directly comparable as a single-building regional venue with a broad, non-specialist programme.
- Watford Palace Theatre: Watford Palace Theatre is a regional producing theatre in Watford, Hertfordshire, hosting drama, comedy, music, and family programming with comparable seat counts. It is the closest geographic and operating peer to The Old Town Hall within Hertfordshire.
- South Hill Park Arts Centre: South Hill Park is a multi-space arts centre in Bracknell, Berkshire, operating a main theatre, studio, and gallery with a comedy/music/theatre/film programme and venue hire. Its scale, multi-space footprint, and local-authority history closely parallel The Old Town Hall.
- Grove Theatre: The Grove Theatre is a council-run regional venue in Dunstable, Bedfordshire, hosting comedy, music, theatre, and film. It serves a similar commuter-belt catchment to The Old Town Hall with comparable infrastructure and programming mix.
- Norden Farm Centre for the Arts: Norden Farm is a council-supported arts centre in Maidenhead, Berkshire, operating a main theatre, studio space, and gallery with a comparable multi-genre programme. Its local-authority ownership and mixed comedy/theatre/music/family focus closely mirror The Old Town Hall's operating model.
- The Spotlight: The Spotlight is a community arts venue in Broxbourne, Hertfordshire, presenting comedy, music, theatre, and film for a similar commuter-belt catchment. Its location in the same county and similar programming make it a tight operational comparable.
- Riverhouse Barn Arts Centre: Riverhouse Barn is a community arts centre in Walton-on-Thames, Surrey, hosting comedy, music, theatre, and exhibitions in a converted barn venue. Its local-authority support, single-site operations, and mixed entertainment/exhibition programme mirror The Old Town Hall's structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Old Town Hall social profiles
Digital presenceThe Old Town Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Old Town Hall leadership team
Management profileNumber of profiles
Profiles1 record
The Old Town Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Old Town Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Old Town Hall
What does The Old Town Hall do?
The Old Town Hall operates a performing arts venue in Hemel Hempstead, Hertfordshire, presenting live entertainment including comedy, music, theatre, film screenings, talks, and family programming across two performance spaces — The Theatre and The Cellar Club. It also offers venue hire, a membership scheme, and gallery exhibitions to local audiences and visiting producers.
Is The Old Town Hall a public or private company?
The Old Town Hall is a private company. It is classified as state government owned and is currently operating.
When was The Old Town Hall founded?
The Old Town Hall was founded in -1. It employs 11 to 50 people.
Where is The Old Town Hall based?
The Old Town Hall is headquartered in Hemel Hempstead, United Kingdom, in the Europe region.
How does The Old Town Hall make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are venue Hire and membership Schemes.
Who are The Old Town Hall's main competitors?
Direct peers on record are CAST Theatre, The Albany Theatre, The Lights, Lincoln Drill Hall, Watford Palace Theatre, South Hill Park Arts Centre, Grove Theatre, Norden Farm Centre for the Arts, The Spotlight and Riverhouse Barn Arts Centre.
Does The Old Town Hall have an API?
No public API is recorded for The Old Town Hall.
What industry is The Old Town Hall in?
The Old Town Hall's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 711110 and its SIC code is 7990.