Mr. Tire

What Mr. Tire does

Mr. Tire is a Minneapolis-headquartered, privately-held collective of independent tire dealers operating more than 525 locations across the Midwest, Great Plains, and South Central United States, from Ohio to North Dakota and down to Texas. Founded in 1967, the company markets itself as one of the largest independent tire dealer collectives in the country and is certified as a member of the Tire Industry Association. The core offering under the Mr. Tire brand combines tire sales and installation from major manufacturers (Goodyear, Firestone, Bridgestone, Continental, Cooper, Hankook, Kumho, General, Mastercraft, and Falken) with adjacent automotive repair services — oil changes, brakes, shocks, struts, alignment, and transmission fluid flush — for passenger, light truck, SUV, diesel, and alternative-fuel vehicles. Most dealer locations also carry custom wheels and rims, and a portion of the network serves commercial fleets and agricultural customers with specialized lines (BKT, Firestone AG, Carlisle) and on-site service calls.

The underlying technology stack is conventional rather than proprietary: dealers use standard automotive service equipment, including tire machines, alignment systems, and TPMS diagnostic tools, and Mr. Tire provides no platform, mobile app, API, or digital service layer (no Play Store, App Store, or SDK presence is disclosed). The company's digital footprint is limited to a consumer-facing website (mr-tire.com) with dealer-locator functionality by zip code, an exclusive rebates portal, a spotlight dealer story program, and a Facebook brand page.

Mr. Tire's revenue mechanics operate at two layers. At the dealer level, individual franchise/collective members generate retail revenue through per-transaction tire sales, automotive service work, and wheel/rim purchases. At the network-operator level, Mr. Tire monetizes through recurring dealer program membership, in which independent tire dealers pay to join the collective and receive national brand recognition, preferred manufacturer partnerships, nationwide road hazard warranties, exclusive rebate administration, equipment and accessories discounts, parts programs, and marketing resources. The business model is therefore best characterized as a franchise/collective network operator with a hybrid direct-to-consumer and channel-partner go-to-market approach, where growth is driven primarily by dealer recruitment within the existing geographic corridor rather than by company-operated store expansion.

Name

Mr. Tire

Website

https://mr-tire.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Mr. Tire is a 525-plus-location collective of independent tire dealers across the US Midwest, Great Plains, and South Central regions, distributing major tire brands and offering tire sales, installation, automotive repair services, and wheels to consumer, commercial, and agricultural customers through a dealer-membership program.

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (42313)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire retail sales
• Auto repair services
• Independent dealer network
• Tire installation
• Vehicle maintenance services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Sale of passenger, performance, light truck, SUV, and commercial tires from major brand names including Goodyear, Firestone, Bridgestone, Continental, Cooper, Hankook, Kumho, General, Mastercraft, and Falken. Revenue generated from per-transaction tire purchases by consumers and commercial customers.
2. Automotive Services: Auto repair services including oil changes, brakes, shocks, struts, alignment, transmission fluid flush, tire installation, and routine automotive maintenance for both foreign and domestic vehicles. Services available at most Mr. Tire dealer locations.
3. Wheels and Rims: Sale of custom wheels and rims to complement tires and vehicles. Most locations offer custom wheel options for customers.
4. Dealer Program Membership: Independent tire dealers pay to join the Mr. Tire/Big 3 Tire program, gaining access to national brand recognition, preferred partner vendor programs, marketing resources, equipment discounts, and parts programs. This franchise/collective membership model generates ongoing revenue from dealer network.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mr. Tire operates a collective/franchise network of over 525 independent tire dealers across the Midwest, Great Plains, and South Central US. It provides consumers with brand-name tire sales, installation, custom wheels, and full automotive repair services, while offering member dealers national brand recognition, vendor partnerships, warranties, and marketing support.

Product overview

Mr. Tire is a collective of independent tire dealers operating over 525 locations across the Midwest, Great Plains, and South Central US. The core offering consists of tire sales and installation from major brands (Goodyear, Firestone, Bridgestone, Continental, Cooper, Hankook, Kumho, General, Mastercraft) alongside auto repair services (brakes, alignment, oil changes, shocks, struts, transmission service). Most locations also carry custom wheels and rims, and serve commercial and agricultural tire segments. The Mr. Tire program provides dealers with national brand recognition, nationwide road hazard protection, exclusive rebates, customer loyalty programs, and marketing resources. The company also spotlights individual dealers like Totten Tire as part of its dealer community program.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr. Tire Dealership Network A network of over 525 independent tire dealership locations across the Midwest, Great Plains, and South Central US offering tire sales, installation, and automotive services under the Mr. Tire brand.
• Tire Sales (Brand Portfolio) Sale of passenger, performance, light truck, SUV, and commercial tires from major brands including Goodyear, Firestone, Bridgestone, Continental, Cooper, Hankook, Kumho, General, and Mastercraft.
• Auto Repair Services Complete automotive repair services including oil changes, brakes, shocks, struts, alignment, and transmission fluid flush for foreign, domestic, diesel, and alternative fuel vehicles.
• Custom Wheels and Rims Custom wheels and rims available at most Mr. Tire locations to complement any tire or vehicle.
• Commercial Tires Tires designed for commercial vehicles available through the Mr. Tire dealership network.
• Agriculture Tires Tires for agricultural equipment and vehicles including specialty brands such as Firestone AG and BKT.
• Mr. Tire Dealer Program Membership program for independent tire dealers providing retail tire spiffs, customer loyalty programs, equipment and accessory discounts, nationwide warranties, and marketing solutions in exchange for program membership.
• Nationwide Road Hazard Protection Road hazard protection program available to customers through the Mr. Tire dealer network providing coverage across all locations.
• Exclusive Rebates Exclusive rebate programs offered to customers through Mr. Tire dealers in partnership with tire manufacturers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and flagship.

• GoodyearcoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Goodyear tires as part of their product portfolio. Goodyear is one of the major tire brands offered across the Mr. Tire dealer network of 525+ locations.
• FirestonecoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Firestone tires including Firestone AG agricultural tires as part of their product portfolio across the dealer network.
• BridgestonecoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Bridgestone tires as part of their product portfolio.
• ContinentalcoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Continental tires including commercial and agricultural applications.
• Cooper Tire & Rubber CompanycoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Cooper tires including Mastercraft brand as part of their product portfolio.
• HankookcoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Hankook tires as part of their product portfolio.
• Kumho TirecoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Kumho tires as part of their product portfolio.
• General TirecoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell General Tire brand products as part of their portfolio.
• MastercraftcoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry and sell Mastercraft tires, a Cooper brand, as part of their product portfolio.
• Falken Tire CorporationflagshipChannel Partner/ Reseller/ DistributorFalken Tire is currently featured as the spotlight tire brand on Mr. Tire website. Falken is a Sumitomo Rubber Industries brand launched in Japan in 1983, focusing on Ultra High Performance (UHP) products. Falken maintains corporate headquarters in Rancho Cucamonga, CA with additional distribution in Tennessee, New Jersey, Texas, and Florida. Falken participates in Formula Drift and American Le Mans Series racing.
• BKT (Balkrishna Industries)coreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry BKT agricultural tires as seen in the Totten Tire spotlight dealer profile, supporting service calls for local farmers.
• CarlislecoreChannel Partner/ Reseller/ DistributorMr. Tire dealers carry Carlisle tires including agricultural and outdoor power equipment tires as seen in dealer profiles.
• Tire Industry AssociationcoreStrategic or Co-development PartnerMr. Tire is certified as a member of the Tire Industry Association, demonstrating industry credibility and adherence to professional standards.
• Totten Tire - Birch Run, MIflagshipChannel Partner/ Reseller/ DistributorTotten Tire is a featured spotlight dealer of the Mr. Tire program. Located in Birch Run, MI with over 45 years of operation. Expanded 2 years ago with new showroom and service bays. Supports local community through school athletic club, church events, and customer benefits. Attributes success to earning customer trust through honest, friendly, and reliable service.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Discount Tire / America's Tire: One of the largest independent tire and wheel retailers in the US, operating company-owned stores across multiple regions and offering consumer tires, installation, and related services. Directly comparable to Mr. Tire as a multi-location tire retail network with similar product portfolio and customer base.
• Tire Rack: Online tire and wheel retailer that distributes consumer tires nationally via direct shipping and a network of affiliated installers. Comparable to Mr. Tire as a tire distribution channel reaching end consumers with similar brand portfolio, and represents the e-commerce model that Mr. Tire currently lacks.
• Big O Tires: Franchise-based tire and auto service retailer owned by TBC Corporation, operating hundreds of locations across the US. Directly comparable to Mr. Tire's collective/franchise model with similar offerings of consumer and commercial tires plus auto services, and represents a key competitor for independent dealer recruitment.
• Mavis Tire: Independent tire and auto service dealer network operating company-owned and franchised locations across the Eastern US. Closely comparable to Mr. Tire as a multi-state tire dealer collective offering consumer tires, commercial tires, and full auto repair under a unified brand.

Broad incumbents

• Pep Boys: Multi-brand auto service and tire retailer operating hundreds of company-owned locations across the US. Comparable to Mr. Tire as a national retail auto service and tire network, with broader general auto repair offerings and a more developed e-commerce platform.
• Firestone Complete Auto Care: Bridgestone-owned retail and service network offering tires, auto maintenance, and repairs across the US. Comparable to Mr. Tire dealers as a vertically integrated tire/auto service competitor with manufacturer backing and exclusive Firestone product allocation.
• NTB (National Tire & Battery): TBC Corporation-owned retail tire and auto service brand operating company-owned stores across the US. Directly comparable to Mr. Tire as a multi-location tire retail/service network serving similar consumer and commercial customers with similar brand portfolios.
• Goodyear Auto Service: Goodyear-owned retail tire and auto service network operating across the US. Directly comparable to Mr. Tire dealers as a manufacturer-backed competitor offering tires and full auto services under a recognized national brand.
• Monro Inc. Multi-brand auto service and tire retailer operating company-owned stores under several regional brands across the US. Comparable to Mr. Tire as a national retail auto service and tire network with broader auto repair capabilities and consolidated corporate ownership versus Mr. Tire's collective model.

Regional players

• Les Schwab Tire Centers: Large regional tire dealer operating company-owned stores primarily across the Western US. Comparable to Mr. Tire in business model (multi-location tire retailer with full auto service) but geographically distinct; Les Schwab occupies the Western footprint that Mr. Tire has not entered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MrTireOutlet
• Xx.com/TheMrTire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Tire