Name

Norrlandsoperan

Legal name

Norrlandsoperan AB

Website

https://norrlandsoperan.se

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Opera & Operetta (MPAGABAF), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Opera performances
• Performing arts venue
• Symphony orchestra concerts
• Contemporary dance programs
• Venue rental services

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Biljettförsäljning: Primary revenue stream from ticket sales for opera, orchestra, dance, music, and other performing arts performances. Tickets sold through e-commerce platform and physical box office.
2. Abonnemang och säsongsbiljetter: Subscription packages such as 'Prova på-abonnemang' offering multiple performances across the season, providing recurring revenue and customer lock-in.
3. Mat & Dryck - Novas krog: Restaurant and bistro services including à la carte dining, intermission refreshments, and pre-ordered pause refreshments during performances.
4. Scenuthyrning: Revenue from renting out performance venues (Stora scenen, Konsertsalen, Black Box, Studioscenen) to external organizers for concerts, theater, conferences and other events.
5. Offentligt stöd: Government funding from Region Västerbotten (60% ownership), Municipality of Umeå (40% ownership), and grants from Swedish Arts Council (Kulturrådet).
6. EU-projektfinansiering: Funding from European Union programs including Kreativa Europa for projects like Attitudes, People Power Partnership, and Arctic Music Circles (Interreg Aurora).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Norrlandsoperan is a regional opera house and performing arts venue in Umeå, Sweden, that produces and presents opera productions, symphony orchestra concerts, contemporary dance performances, and contemporary art exhibitions. The venue operates multiple performance spaces, an integrated 47-musician symphony orchestra, and provides venue rental, restaurant services, and educational programs including a children's choir and Operastudio Norrlandsoperan (ONO). It reaches approximately 30,000 people annually through on-site performances and touring productions across the four northernmost counties of Sweden.

Product overview

Norrlandsoperan is a performing arts venue in Umeå, Sweden, offering a multi-disciplinary portfolio of opera, symphony orchestra concerts, contemporary dance, music, and art exhibitions. The venue operates as an opera house with an integrated 47-musician symphony orchestra, operates the Vita kuben contemporary art space, and provides educational programs through its children's choir and Operastudio Norrlandsoperan (ONO) in collaboration with Luleå University of Technology. Supporting offerings include venue rentals (Stora Scenen, Konsertsalen, Black Box, Studioscenen), the Novas krog restaurant, and regional initiatives like Dans i Västerbotten and Up North for street culture. The organization tours productions across Västerbotten and the four northernmost counties, reaching approximately 30,000 people annually. Ticket sales and customer accounts are managed through the biljett.norrlandsoperan.se e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Vita kuben: Exhibition space for contemporary art with particular emphasis on sound art, operated as a joint initiative with Umeå kommun since 2002.
• Dans i Västerbotten
• Operastudio Norrlandsoperan (ONO)
• Novas krog
• Up North

Products and services

• Opera Productions Locally produced opera performances with international-quality singers, symphony orchestra accompaniment, and full stage production including costume, props, wig/makeup studios, and workshops. Norrlandsoperan has produced opera since 1974.
• Norrlandsoperans Symfoniorkester (Symphony Orchestra) Professional symphony orchestra with 47 world-class musicians performing classical and contemporary symphonic music. Features guest conductors and soloists from around the world and accompanies all opera performances.
• Dance Performances Contemporary dance program featuring national and international collaborations. No permanent ensemble; focuses on bringing diverse dance productions to audiences of all ages.
• Vita kuben (Art Exhibitions) Contemporary art space dedicated to sound art and video installations, operated jointly with Umeå kommun since 2002. Focuses on themes of environment, humanity, and future visions with free admission.
• Norrlandsoperans barn- och ungdomskörer (Children's Choir) Children's choir for ages 8-18 led by a professional choir master, offering free musical training in singing and stage performance with participation in concerts and opera productions.
• Operastudio Norrlandsoperan (ONO) Collaboration between Norrlandsoperan and Piteå Musikhögskola at Luleå University of Technology for aspiring opera singers. Provides practical training, career coaching, workshops, and roles in productions during the one-year magister or two-year master's program in classical music.
• Venue Rental (Stora scenen, Konsertsalen, Black Box, Studioscenen) Four flexible venues available for rental: Stora Scenen (440+ seats), Konsertsalen (435+62 seats), Black Box (222-450 seats depending on configuration), and Studioscenen (48-72 seats). Includes technical support, sound system, and event page creation.
• Novas krog (Restaurant) Restaurant located at Norrlandsoperan offering pre-ordered intermission refreshments and meals. Provides catering services during performances including wine, beer, coffee, pastries, shrimp sandwiches, and other Scandinavian fare.
• Up North (Street Culture Platform) Initiative by Norrlandsoperan promoting street culture in Västerbotten. Includes Up North Battle, the largest dance battle in northern Sweden held annually in May, featuring hip-hop and street dance competitions.
• Dans i Västerbotten (Dance in Västerbotten) Regional dance consultant operation funded by Västerbotten Region, working to strengthen dance art in the county with focus on children and youth. Offers project support, organizer support, residencies, and touring dance performances.
• Tour Productions Mobile opera, music, and dance productions touring across Västerbotten and all four northernmost counties. Targets schools and general public with subsidized performances.
• Skapa dans (Choreography Competition) Choreography competition for young dancers and choreographers aged 14-22 in Västerbotten. Part of a national competition with winners advancing to the national final in Stockholm.
• Arctic Music Circles Three-year Interreg Aurora project strengthening music collaboration across northern Sweden, Finland, and Norway. Features world music productions with Sámi and minority artists touring festivals, concert halls, and schools.
• Family Performances Family-friendly performances including concerts, dance, and opera suitable for children and youth. Features discounted tickets (80-100 SEK) for visitors up to age 18 and free admission for infants 0-2 years.
• Workshops Educational workshops for all ages and skill levels, from children to adults, exploring creativity and artistic skills in professional and inspiring environments. Often linked to dance performances and international collaborations.
• Musicals Musical productions of international quality featuring prominent singers and actors, strong musical scores, and strong emotions, often with humor. Includes productions like 'Sommarnattens leende' (Smile of a Summer Night) based on Ingmar Bergman's film.
• Prova på-abonnemang (Subscription Package) Subscription package for the season offering multiple performances at reduced rates, providing recurring revenue and customer lock-in.
• EU Dance Projects (Attitudes, People Power Partnership, Rail2Dance) International dance collaboration projects co-funded by Creative Europe, including Attitudes (hip-hop production development), People Power Partnership (workshops, residencies, dance camps), and Rail2Dance (public space choreography).

Quantifiable outcome

• 30,000 people experience opera, dance, music, and concerts annually across four northern counties
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

18 partnerships are on record, tiered local, regional, national and international.

• Umeå TeaterföreninglocalStrategic or Co-development PartnerLocal theater association partner collaborating with Norrlandsoperan on performing arts programming and audience development in Umeå.
• BalettakademinlocalStrategic or Co-development PartnerBallet academy collaborating with Norrlandsoperan on dance education and performances.
• Norrlands nätverk för musikteater och dans (NMD)regionalStrategic or Co-development PartnerRegional network of four organizations for music theater and dance enabling Norrlandsoperan to tour opera productions throughout Norrland.
• Musik och teater i Lapplands inlandregionalStrategic or Co-development PartnerRegional partner for music and theater in Lapland's inland areas, extending performing arts reach.
• Svensk ScenkonstnationalStrategic or Co-development PartnerNational Swedish performing arts organization supporting and representing performing arts institutions.
• Dansnät SverigenationalChannel Partner/ Reseller/ DistributorNational tour network for dance, enabling distribution of dance performances across Sweden.
• AerowavesinternationalStrategic or Co-development PartnerInternational dance network providing access to European contemporary dance exchange and presentation opportunities, strengthening Norrlandsoperan's role as a key actor in international dance.
• Alva kulturregionalStrategic or Co-development PartnerCultural center at university hospital in Umeå providing opera, music, and dance performances at hospitals in Umeå, Skellefteå, and Lycksele.
• Die Theater ChemnitzinternationalStrategic or Co-development PartnerGerman theater partner in EU-funded Rail2Dance project exploring human behavior codes in public spaces through choreography.
• PTL – Plesni Teater Ljubljana / Dansteater LjubljanainternationalStrategic or Co-development PartnerSlovenian dance theater partner in EU-funded Rail2Dance project.
• Tanssiteatteri MDinternationalStrategic or Co-development PartnerFinnish dance theater partner in EU-funded Rail2Dance project.
• Piteå Musikhögskola vid Luleå tekniska universitetregionalStrategic or Co-development PartnerPartnership for Operastudio Norrlandsoperan (ONO), providing practical opera training for singing students in the one-year magister or two-year master program in classical music.
• NorrbottensmusikenregionalStrategic or Co-development PartnerRegional music organization in Norrbotten partnering in Arctic Music Circles project.
• Scene Nord i TromsøinternationalStrategic or Co-development PartnerNorwegian performing arts venue partnering in Arctic Music Circles project for Nordic music collaboration.
• Musik i NordlandinternationalStrategic or Co-development PartnerNorwegian music organization partnering in Arctic Music Circles project.
• Nordnorsk JazzcenterinternationalStrategic or Co-development PartnerNorthern Norwegian Jazz center partnering in Arctic Music Circles project.
• Riksteatern VästerbottenregionalStrategic or Co-development PartnerCollaboration on 'Ett steg dans' development project 2021-2024 bringing dance performances to Riksteater associations in Västerbotten.
• Biblioteksutveckling VästerbottenregionalStrategic or Co-development PartnerLibrary development organization partnering in Dansbygd project combining dance/choreography with literature and library spaces for children 6-9 years.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kungliga Operan (Royal Swedish Opera): Sweden's national opera house in Stockholm, producing opera, ballet, and orchestral performances. Directly comparable as a Swedish opera institution producing full opera seasons with resident symphony orchestra, though operating at substantially larger scale and budget.
• Malmö Opera: One of Sweden's leading opera houses located in Malmö, producing opera, musicals, concerts, and dance. Comparable multi-disciplinary public-funded opera institution with symphony orchestra and in-house production capabilities, serving the Öresund region.
• GöteborgsOperan (Gothenburg Opera): Sweden's second national opera house based in Gothenburg, producing opera, musical, ballet, and contemporary dance. Closely comparable regional opera structure to Norrlandsoperan with similar public funding model and multi-disciplinary programming, but serves a larger urban market.
• Folkoperan: Stockholm-based independent opera company producing contemporary and classical opera productions with a focus on Swedish-language opera. Comparable as a Swedish opera producer though smaller and without a resident symphony orchestra or major physical venue of Norrlandsoperan's scale.
• Det Norske Operaet (Norwegian National Opera & Ballet): Norway's national opera and ballet company based in Oslo, producing opera, ballet, and concerts. Comparable Nordic public-funded multi-disciplinary opera institution with integrated production facilities and international touring partnerships, though at significantly larger scale.
• Värmlandsoperan: Regional Swedish opera house in Karlstad producing opera, musical, dance, and concerts. Highly comparable in scale, public funding structure, and multi-disciplinary programming to Norrlandsoperan, both being mid-sized Swedish regional opera institutions serving areas outside major metropolitan centers.
• Finnish National Opera: Finnish national opera and ballet company in Helsinki producing opera, ballet, and orchestral music. Comparable Nordic public-funded opera institution with symphony orchestra and in-house production infrastructure, serving as a peer in the Nordic performing arts ecosystem.

Regional players

• Norrbottensteatern: Regional theater in Luleå serving northern Sweden with drama, dance, and music productions. Highly comparable geographic and audience scope to Norrlandsoperan, though focused on spoken theater rather than opera, and represents a regional peer in Norrland's performing arts ecosystem.
• Dalhalla: Open-air concert and opera venue in a former limestone quarry in Dalarna, Sweden. Comparable as a Swedish performing arts venue hosting opera, classical, and contemporary music, with similar venue rental-based revenue model and regional cultural significance.

Broad incumbents

• Stockholms Konserthus (Stockholm Concert Hall): Home of the Royal Stockholm Philharmonic Orchestra and a major concert venue in Stockholm. Comparable as a Swedish symphony orchestra and concert venue, though operating as part of a broader national cultural institution with significantly larger resources and audience.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/norrlandsoperan
• Xx.com/norrlandsoperan
• Facebookfacebook.com/norrlandsoperan
• LinkedInlinkedin.com/company/norrlandsoperan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norrlandsoperan