On The Tools
- Company typePrivate
- Founded2014
- HeadquartersFazeley, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
On The Tools firmographics
Firmographics- Name
- On The Tools
- Legal name
- On the Tools Ltd
- Website
- https://onthetools.tv
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where On The Tools is headquartered
LocationHeadquarters
- HQ city
- Fazeley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
On The Tools business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising & Sponsorships: On The Tools generates revenue through advertising partnerships with brands targeting the construction industry, including sponsorships for content, podcasts, and events.
- Newsletter & Email Marketing: Email newsletter subscriptions using Mailchimp platform, with options for monthly roundup, solus emails, and all emails, likely with premium or business tier options.
- Competitions & Giveaways: Prize draws and competitions with brand partners like Dewalt and Jewson, potentially generating revenue through partnerships.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
On The Tools product offering
Product offeringCore offering
On The Tools is the UK's largest online construction community, operating a digital media platform that aggregates news, entertainment, competitions, health & safety content, money advice, and mental health resources for UK tradespeople. Its offerings include the onthetools.tv website, the Talking Trade live show, the annual On The Tools Awards, the Mental Health Under Construction podcast (with Toolstation), a Mailchimp-powered newsletter, and a user-generated content submission portal. Revenue is generated primarily through brand advertising, sponsorships, and content partnerships with construction-related brands.
Product overview
On The Tools operates as a unified content platform serving the UK's largest online construction community. The core offering consists of the On The Tools Website, which aggregates news, entertainment, health & safety content, and money advice. Supporting products include Talking Trade (a social live show/podcast), the annual On The Tools Awards competition, the Mental Health Under Construction Podcast (produced in partnership with Toolstation), a Newsletter service powered by Mailchimp, and a Content Submission Platform for user-generated content. The platform aims to entertain, inform, and empower tradespeople across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- On The Tools Website The flagship online content platform and self-described UK's largest online construction community, providing news, entertainment, competitions, health & safety content, money advice, and industry discussions targeted at UK tradespeople.
- Talking Trade
Quantifiable outcome
- 21.6 billion views on construction-tagged TikTok content demonstrates massive reach of trade-related content
- +1 more outcomes
Companies that use On The Tools
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
On The Tools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
On The Tools partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Dad ShiftcoreJoint campaign partnership between On The Tools and The Dad Shift to advocate for statutory paternity leave for self-employed fathers in the UK. The campaign involves protests and advocacy activities at Westminster, with On The Tools mobilizing construction workers to support the cause.
- Jewson (Stark Building Materials UK Limited)minorJoint prize draw partnership for survey giveaways. Jewson, part of Stark Building Materials UK Limited, co-promotes prize draws with On The Tools, providing prizes such as DeWalt drill drivers while On The Tools conducts surveys among its community.
- ToolstationcorePartnership for the 'Mental Health Under Construction' podcast series. Toolstation co-brands and sponsors the podcast which addresses mental health issues specific to the construction industry, featuring interviews with celebrities, experts, and tradespeople.
- HowdensminorPartnership supporting Howdens' Business Builder program, helping tradespeople build their businesses through content and promotional activities on the On The Tools platform.
- Band of BuilderscoreUK construction charity partnership. On The Tools supports Band of Builders through content promotion and community engagement for their mental health initiatives including the Big Brew counselling service.
- Building EqualityminorOrganization comprised of construction consultants, contractors, developers, engineers, and institutions working to drive LGBTQIA+ awareness and inclusion. On The Tools covers their initiatives in editorial content.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
On The Tools competitors and assessment
Company assessmentEmerging players
- MyBuilder: UK online marketplace connecting homeowners with tradespeople. Comparable in audience (UK tradespeople) and advertising/lead-gen monetisation, but operates a transactional marketplace model rather than a community/media model.
- Rated People: UK platform connecting consumers with tradespeople via job posting and reviews. Comparable audience overlap with UK trades, but monetises via lead generation rather than advertising and community engagement.
Others
- CITB (Construction Industry Training Board): Industry training board for the UK construction sector. Comparable in serving UK construction trades with skills, apprenticeship, and workforce content, but operates as a statutory training body rather than a commercial media community.
Broad incumbents
- Checkatrade: UK directory and review platform for vetted tradespeople. Comparable in reaching and monetising UK trades audiences, but primarily a lead-gen and membership business rather than a content/community platform.
- Building Magazine: Established UK building industry magazine (part of EMAP/Ascential stable historically) covering the wider construction sector. Comparable as a vertical media brand targeting construction decision-makers, but operates at broader industry scope rather than tradesperson-only focus.
Direct peers
- Construction News: UK construction industry news and analysis publication serving the same trades and construction business audience that On The Tools targets. Comparable as a B2B media outlet monetising construction audiences through advertising, subscriptions, and events.
- Professional Builder: UK trade publication targeting builders and trades professionals with product, business, and skills content. Comparable as a vertical trade media title addressing the same tradesperson audience with advertising-supported editorial.
- The Construction Index: Long-running UK construction news and information portal with news, project leads, and directory services. Comparable as a destination site for UK construction professionals monetised via advertising and listing fees.
- PBC Today: UK digital publication covering construction industry news, projects, and opinion. Closely comparable in content format, audience overlap with construction professionals, and digital-first advertising-led monetisation model.
- Construction Enquirer: UK construction industry news website focused on breaking stories and jobs. Comparable digital trade media property targeting the same construction audience with an advertising-supported model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On The Tools social profiles
Digital presenceOn The Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Tools leadership team
Management profileNumber of profiles
Profiles1 record
On The Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Tools
What does On The Tools do?
On The Tools is the UK's largest online construction community, operating a digital media platform that aggregates news, entertainment, competitions, health & safety content, money advice, and mental health resources for UK tradespeople. Its offerings include the onthetools.tv website, the Talking Trade live show, the annual On The Tools Awards, the Mental Health Under Construction podcast (with Toolstation), a Mailchimp-powered newsletter, and a user-generated content submission portal. Revenue is generated primarily through brand advertising, sponsorships, and content partnerships with construction-related brands.
Is On The Tools a public or private company?
On The Tools is a private company. It is classified as unknown and is currently operating.
When was On The Tools founded?
On The Tools was founded in 2014. It employs 11 to 50 people.
Where is On The Tools based?
On The Tools is headquartered in Fazeley, United Kingdom, in the Europe region.
How does On The Tools make money?
Three revenue lines are on record. Advertising & Sponsorships are the primary driver. The others are newsletter & Email Marketing and competitions & Giveaways.
Who are On The Tools's main competitors?
Emerging players on record are MyBuilder and Rated People. CITB (Construction Industry Training Board) is listed as an others. Broad incumbents are Checkatrade and Building Magazine. Direct peers are Construction News, Professional Builder, The Construction Index, PBC Today and Construction Enquirer.
Does On The Tools have an API?
No public API is recorded for On The Tools.