Olympic Holidays
Olympic Holidays is an independent UK tour operator (trading as Travelworld Vacations Ltd) selling ATOL- and ABTA-protected flight-inclusive package holidays to Greece, Cyprus, and Mediterranean destinations across 22 UK departure airports and 40+ Greek islands. It serves UK leisure travelers — families, couples, and groups — through a direct booking website, phone sales, and a B2B travel agent portal.
- Company typePrivate
- Founded1964
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Olympic Holidays does
Olympic Holidays (trading name of Travelworld Vacations Ltd) is an independent UK tour operator founded in 1964, headquartered in North Finchley, London, with 101–250 employees. The company sells flight-inclusive package holidays to Greece, Cyprus, and other Mediterranean destinations, supported by ATOL 4108 and ABTA financial protection. It operates across 22 UK departure airports, 11 destination countries, and more than 40 Greek islands, drawing on a supply base of over 1,000 international accommodation providers. Andreas Anastassiades is identified as a Director, and there is no parent company, institutional investor, or public listing.
The core product is the Package Holiday, which combines flights, accommodation, and transfers under a price-guarantee structure (no fuel surcharges post-booking, deposits from £89 per person, balance due 12 weeks before departure). Differentiated offerings include multi-destination island-hopping itineraries, wedding and honeymoon packages (three consecutive British Travel Awards for Best Wedding & Honeymoon Company), and a price range from roughly £194 per person (Portugal) to luxury 5-star packages above £1,700 per person. The technology platform comprises an integrated booking website (booking.olympicholidays.com), a My Booking customer self-service portal, an island-hopping itinerary builder, and a B2B travel agent portal — no native mobile app, public API, or disclosed AI/ML capability is in evidence.
Distribution is multi-channel: direct-to-consumer via website and phone (9AM–7PM), B2B via registered UK travel agents, and carrier integration with Ryanair. Marketing spans email, blog content, TikTok (@olympicholidays), and reputation signals including a 4.8/5 Trustpilot rating and Which? Recommended Provider status. Ancillary revenue streams include car hire, travel insurance, and accommodation upgrades, while commission income is earned from hotel partners. The customer base is fragmented B2C — UK families, couples, and groups across budget, mid-market, and luxury tiers — yielding low customer concentration but typical discretionary travel cyclicality.
Olympic Holidays firmographics
Firmographics- Name
- Olympic Holidays
- Legal name
- Travelworld Vacations Ltd
- Website
- https://olympicholidays.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Olympic Holidays is an independent UK tour operator (trading as Travelworld Vacations Ltd) selling ATOL- and ABTA-protected flight-inclusive package holidays to Greece, Cyprus, and Mediterranean destinations across 22 UK departure airports and 40+ Greek islands. It serves UK leisure travelers — families, couples, and groups — through a direct booking website, phone sales, and a B2B travel agent portal.
- Ownership category
- akta.pro rank
Olympic Holidays industry classification
Industry- Product category
- Tour Operator - Package Holiday Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industries
- Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Honeymoon & Romance Travel Agencies (THAKAFAC), Resort + Cruise Packages (All-Inclusive) (THAEAHAD)
Keywords
Where Olympic Holidays is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Olympic Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Package Holiday Sales: Flight-inclusive package holidays combining flights, accommodation, and transfers. Revenue earned as margin on the total package price. Customers pay deposits starting at £89 per person with balance due 12 weeks before departure.
- Ancillary Services: Additional revenue from car hire, travel insurance, holiday extras, and optional upgrades such as room upgrades, board upgrades, and airport transfers.
- Commission from Hotel Partners: Commission earned from accommodation providers and hotels featured on the platform. Over 1,000 international suppliers globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Authentic Greece & Cyprus Holidays |
| Unit Pricing | Pay-as-you-go | Standard Package Holidays |
| Unit Pricing | Pay-as-you-go | Luxury Holidays |
| Unit Pricing | Pay-as-you-go | Island Hopping Packages |
| Unit Pricing | Pay-as-you-go | Budget Accommodations |
| Unit Pricing | Pay-as-you-go | Last Minute Deals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Olympic Holidays product offering
Product offeringCore offering
Olympic Holidays (trading name of Travelworld Vacations Ltd) is a UK-based tour operator that sells flight-inclusive package holidays to Greece, Cyprus, and other Mediterranean destinations. Packages combine flights, accommodation, and transfers with ATOL and ABTA financial protection. The company specialises in Greek island holidays, including bespoke island-hopping itineraries, and also offers weddings, honeymoons, cruises, tours, villas, and ancillary travel extras such as car hire and insurance.
Product overview
Olympic Holidays (trading name of Travelworld Vacations Ltd) is a UK-based tour operator offering flight-inclusive package holidays primarily to Greece, Cyprus, and other Mediterranean destinations. The core product is the Package Holiday, which combines flights, accommodation, and transfers with ABTA and ATOL protection. The company specializes in Island Hopping Holidays, enabling customers to visit multiple Greek islands within a single trip. Additional products include Wedding & Honeymoon Packages, All Inclusive Holidays, Self-Catering Holidays (studios and apartments), Luxury Holidays (5-star properties), Family Holidays, Villa Holidays, Group Holidays, Cruises, Tours, and Last Minute Holidays. Holiday Extras such as car hire and travel insurance are available as add-on services. The company operates from 20+ UK departure points to 11 countries and 40+ Greek islands.
Differentiator
Problem solved
Functional benefit
Products and services
- Package Holidays Flight-inclusive package holidays to Greece, Cyprus, and other Mediterranean destinations, combining flights, accommodation, and transfers with ABTA and ATOL protection. Targeted at UK consumers.
- Island Hopping Holidays Multi-destination holiday itineraries visiting multiple Greek islands or Mediterranean destinations within a single trip, including ferry transfers between islands. For UK travellers seeking varied island experiences.
- Wedding & Honeymoon Packages Wedding planning and honeymoon arrangement services in Greece, Cyprus, and Malta, including venue selection, ceremony coordination, and romantic getaway packages. For couples planning destination weddings.
- Luxury Holidays Premium 5-star accommodation and high-end resort packages featuring upscale amenities and concierge services. For travellers seeking luxury experiences.
- Self-Catering Holidays Accommodation-only or package holidays featuring studios, apartments, and villas with kitchen facilities for independent meal preparation. For budget-conscious and independent travellers.
- All Inclusive Holidays Package holidays with pre-paid meals, drinks, and selected activities included in the accommodation price. For travellers seeking predictable total holiday costs.
- Family Holidays Package holidays featuring family-friendly resorts, kids' facilities, family rooms, and child-friendly activities and entertainment, with child-stays-free offers available. For UK families.
- Villa Holidays Standalone villa rentals with private pools and amenities for families or groups seeking independent accommodation. For groups seeking private, self-contained stays.
- Group Holidays Package holidays tailored for group travel with coordinated accommodation, transfers, and activities for large parties. For extended families and organised groups.
- Cruises Cruise holiday packages including Greek island cruises with port visits and onboard experiences. For travellers seeking sea-based multi-destination holidays.
- Tours
Quantifiable outcome
- No fuel surcharges - price locked at booking
- +3 more outcomes
Companies that use Olympic Holidays
Customer profileSegments6 records
Ideal customer profiles3 records
Olympic Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olympic Holidays partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Civil Aviation Authority (CAA)coreATOL protection scheme managed and overseen by the Civil Aviation Authority. CAA carries out financial checks on tour operators and administers the Air Travel Trust Fund to protect consumers.
- ABTA (Association of British Travel Agents)coreABTA membership provides financial protection and consumer safeguards. Tour operator members hold ATOL and can take out bonds with ABTA for additional protection.
- Hotel and Accommodation SupplierscoreOver 1,000 international suppliers providing accommodation across Greece, Cyprus, and other Mediterranean destinations. Includes luxury 5-star hotels, budget apartments, and villa properties.
- RyanairminorRyanair flights offered as part of Olympic Holidays packages. Customers receive booking confirmation from Ryanair and manage flights directly through Ryanair's website.
- BTA Hellenic EuropeminorBTA (British Travel Awards) recognition for excellence in Hellenic Europe travel products and services.
- Travel AgentscoreUK travel agent network who book package holidays on behalf of customers through the Agent Login portal. Agents receive commission and access to exclusive pricing.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Olympic Holidays competitors and assessment
Company assessmentDirect peers
- Jet2holidays: UK-based package holiday operator offering flight-inclusive holidays to Mediterranean destinations including Greece, Cyprus, Turkey, and the Canary Islands. Closely comparable business model, customer base (UK holidaymakers), and product structure to Olympic Holidays, though Jet2 operates its own airline and is significantly larger.
- Sunweb Group: European tour operator specializing in package holidays to Mediterranean beach and ski destinations, with strong presence in Netherlands, Belgium, and growing UK operations. Comparable product (flight-inclusive packages to beach destinations) and Greek island/specialty positioning.
- Hays Travel: UK's largest independent travel agency chain, selling package holidays and cruises through both retail branches and a contact centre. Comparable hybrid DTC + agent-led distribution model and UK customer base, with a broad destination portfolio including Mediterranean and Greek holidays.
- On the Beach: UK online tour operator selling flight-and-hotel packages primarily to Mediterranean beach destinations. Comparable customer base (UK beach-holiday seekers) and Mediterranean destination mix, though operates a pure-play OTA model rather than a hybrid DTC plus B2B agent model.
- easyJet holidays: UK-focused package holiday arm of easyJet, offering flight-inclusive packages to Mediterranean destinations from UK airports. Directly comparable model bundling flights and accommodation, with strong UK airport distribution that overlaps Olympic Holidays' 22-airport footprint.
- Loveholidays: UK-based online travel agency focused on package holidays to beach destinations including Greece, Turkey, Spain, and the Canaries. Direct competitor for the same Mediterranean beach holiday customer with comparable product positioning on value and breadth of inventory.
Regional players
- Saga Holidays: UK specialist travel company targeting the over-50s demographic with package holidays, cruises, and tours. Comparable UK package holiday operator with a focus on service quality and financial protection, but serves a different demographic and does not directly compete on Olympic Holidays' Greek-island-hopping niche.
Broad incumbents
- TUI UK: Largest UK tour operator offering package holidays across Mediterranean, long-haul, and cruise segments with own airline and hotel brands. Overlaps directly with Olympic Holidays on Greece/Cyprus package holidays but operates at much greater scale with a multi-brand portfolio.
- Booking.com: Global online travel agency with massive inventory of accommodations and flight packages. Not a direct UK tour operator but a major competitive force for Mediterranean leisure bookings, capturing customers who might otherwise book through specialist operators like Olympic Holidays.
- Expedia Group: Global online travel company operating multiple brands (Expedia, Hotels.com, Vrbo, package holiday brands) with significant UK consumer reach. Represents the broad OTA incumbent against which specialist tour operators like Olympic Holidays compete on curation and ATOL-protected packages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Olympic Holidays social profiles
Digital presenceOlympic Holidays compliance and trust
Trust signalCompliance2 records
Olympic Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olympic Holidays leadership team
Management profileNumber of profiles
Profiles1 record
Olympic Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olympic Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olympic Holidays
What does Olympic Holidays do?
Olympic Holidays (trading name of Travelworld Vacations Ltd) is a UK-based tour operator that sells flight-inclusive package holidays to Greece, Cyprus, and other Mediterranean destinations. Packages combine flights, accommodation, and transfers with ATOL and ABTA financial protection. The company specialises in Greek island holidays, including bespoke island-hopping itineraries, and also offers weddings, honeymoons, cruises, tours, villas, and ancillary travel extras such as car hire and insurance.
Is Olympic Holidays a public or private company?
Olympic Holidays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olympic Holidays founded?
Olympic Holidays was founded in 1964. It employs 101 to 250 people.
Where is Olympic Holidays based?
Olympic Holidays is headquartered in London, United Kingdom, in the Europe region.
How does Olympic Holidays make money?
Three revenue lines are on record. Package Holiday Sales are the primary driver. The others are ancillary Services and commission from Hotel Partners.
Who are Olympic Holidays's main competitors?
Direct peers on record are Jet2holidays, Sunweb Group, Hays Travel, On the Beach, easyJet holidays and Loveholidays. Saga Holidays is listed as a regional player. Broad incumbents are TUI UK, Booking.com and Expedia Group.
Does Olympic Holidays have an API?
No public API is recorded for Olympic Holidays.
What industry is Olympic Holidays in?
Olympic Holidays's product category is Tour Operator - Package Holiday Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAKAOAE, Honeymoon, Romance & Celebration Itinerary Planning. Its NAICS code is 561520.