Fresh Air Festival Co.

What Fresh Air Festival Co. does

Fresh Air Festival Co., Ltd. is a Bangkok-based, privately held event production company that designs and executes large-scale concerts, sports matches, cultural ceremonies, music festivals, and corporate activations across Thailand. With 51–100 employees and a headquarters on Rama III Road in Bang Kho Laem, the firm serves two primary client verticals: the Thai government and public sector (Prime Minister's Office, Ministry of Commerce, Royal Thai Army, Tourism Authority of Thailand, Bangkok Metropolitan Administration) and large corporates spanning banking (SCB, KBank, Bangkok Bank), telecommunications (AIS, dtac, True), beverages (ThaiBev, Carabao, M150), automotive (Honda, Yamaha), retail (Siam Piwat/ICONSIAM, Big C, CP All) and energy (PTT Group). The client roster indicates a focus on Thailand's largest institutional and brand buyers rather than SMB or consumer-direct work.

The company's core technology is physical production infrastructure rather than software. Flagship capabilities include a proprietary floating stage described as the largest ever built, 30+ kilometers of lighting systems mounted on structures such as the Mahanakhon Tower, large-format jumbotrons, and what the company characterizes as a first-of-its-kind 4D visual live-and-sound production deployed at the Anantasamakom Throne Hall. Its product portfolio spans THE MATCH (combat sports and football, including Liverpool FC vs Manchester United 2022 and the announced Pacquiao vs Buakaw bout), the annual Amazing Thailand Countdown series, seasonal music festivals, theatrical shows (ONG BAK Live, Mahajanaka), and a religious-charity initiative (the Thai Bhutan Buddhist Heritage Preservation Project) co-developed with the Thai Red Cross.

Fresh Air Festival's revenue model is project-based professional services — quote-driven engagements for event production with no publicly disclosed pricing for production work, supplemented by unit-priced merit-making artifacts (sacred statues at 299,999 baht and gold-plated coins at 199,999 baht) for the Buddhist heritage project. Go-to-market is direct enterprise and government sales, with consumer ticket distribution handled through Thai Ticket Major and other resellers. The company has no disclosed external funding, no parent company, and operates as an independent production house reliant on a concentrated set of high-profile anchor clients and events for the bulk of its visibility.

Name

Fresh Air Festival Co.

Legal name

Fresh Air Festival Co. Ltd.

Website

https://freshairfestival.co.th

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh Air Festival Co., Ltd. is a Bangkok-based, privately held event production company that designs and executes large-scale concerts, sports matches, cultural ceremonies, and government and corporate events across Thailand, serving Thai public-sector agencies and Tier-1 corporate sponsors with proprietary floating-stage and 4D multimedia production capabilities.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Concerts & Music Festivals (THAJAFAA)

Keywords

• Event production services
• Concert management
• Festival organization
• Sports event production
• Live entertainment

Headquarters

HQ city

Bang Kho Laem

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: The company generates revenue by organizing and producing large-scale events including sports matches, concerts, countdowns, cultural ceremonies, and corporate events. Projects include THE MATCH football matches, Amazing Thailand Countdown celebrations, music festivals, and boxing events.
2. Merit-Making Artifacts (Buddhist Project): Revenue from sales of sacred Buddhist artifacts including statues (299,999 baht per unit, 108 units) and coins (199,999 baht per unit, 593 units) for the Thai Bhutan Buddhist Heritage Preservation Project, with proceeds supporting Thai Red Cross disaster relief and temple construction in Bhutan.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Produces and manages large-scale live events including music concerts, multi-day music festivals, sports matches, and corporate or government-sponsored public events. Delivers end-to-end production services covering staging, sound and lighting engineering, visual effects, ticketing, and on-site crowd management for clients across Thailand.

Product overview

Fresh Air Festival Co. is an event production company offering a portfolio of large-scale entertainment events and proprietary production capabilities. The core offering consists of branded event series including THE MATCH (combat sports and football events), Amazing Thailand Countdown (annual New Year celebrations), and seasonal music festivals. The company also produces theatrical shows, cultural heritage events, and charity initiatives. A key differentiator is their proprietary gigantic floating stage infrastructure for water-based events. The portfolio spans sports entertainment (Manny Pacquiao vs Buakaw boxing, Liverpool vs Manchester United football), music concerts (Andrea Bocelli, Carabao 30th anniversary), theatrical productions (ONG BAK Live, Mahajanaka), and government ceremonies. The company operates as a single unified production house rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Music concerts and festivals

Quantifiable outcome

• 3 million+ audience reach across 18 major shows
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Thai Red Cross Society (สภากาชาดไทย)coreStrategic or Co-development Partner · 1 May 2024Co-organized the Thai Bhutan Buddhist Heritage Preservation Project honoring HM Queen Sirikit's 72nd birthday. Thai Red Cross serves as the donation collection partner, with proceeds supporting disaster relief efforts and temple construction in Bhutan. Event held at SCBX NEXT TECH, 4th floor, Siam Paragon shopping center.
• Siam Piwat GroupcoreStrategic or Co-development Partner · 1 May 2024Siam Piwat Group serves as co-host and venue partner for the Thai Bhutan Buddhist Heritage Preservation Project announcement. Myanmar Royal Highness Queen Tshering Pem Wangchuk and the Bhutanese delegation participated in the project, with Siam Piwat providing the SCBX NEXT TECH venue at Siam Paragon.
• Bhutan Royal Family / GovernmentcoreStrategic or Co-development Partner · 1 May 2024Colonel Kuenzang Wangchuk Royal ADC to Her Majesty the Queen Mother represented Bhutan. The project aims to build relations between Thailand and Bhutan through Buddhist heritage preservation, including construction of Goen Tshephu Zangdopelri Temple under the patronage of Her Majesty Queen Tshering Pem Wangchuk.
• Thai Gongs Co., Ltd. (บริษัท ไทกอนซ์ จำกัด)coreStrategic or Co-development Partner · 1 July 2023Thai Gongs Co., Ltd. organized THE MATCH OF LEGEND featuring Manny Pacquiao vs Buakaw Banchamek. The company operates in partnership with Fresh Air Festival and Moon & Star Walk for this legendary boxing event.
• Liverpool FCcoreStrategic or Co-development Partner · 12 July 2022Liverpool Football Club participated in THE MATCH Bangkok Century Cup 2022, a historic preseason friendly match against Manchester United held at Rajamangala National Stadium in Bangkok. The event marked the first time these teams played in Thailand in over 100 years.
• Manchester UnitedcoreStrategic or Co-development Partner · 12 July 2022Manchester United participated in THE MATCH Bangkok Century Cup 2022, a historic preseason friendly match against Liverpool FC held at Rajamangala National Stadium in Bangkok. Manager Erik ten Hag led the team with star players including Harry Maguire, Bruno Fernandes, and others.
• Thai Ticket MajorcoreChannel Partner/ Reseller/ Distributor · 12 July 2022Thai Ticket Major served as the official ticketing partner for THE MATCH Bangkok Century Cup 2022. Tickets were sold through all Thai Ticket Major branches and online channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency producing events, managing talent, and operating sports properties — directly relevant to Fresh Air Festival's sports match and celebrity event business.
• Workpoint Entertainment: Thai entertainment conglomerate producing TV, live events, and concerts; broader portfolio than Fresh Air Festival but overlaps in event and show production for major Thai audiences.
• AEG Presents: Global concert promoter and venue operator producing major tours, festivals, and sports events; comparable in scope of large-scale live entertainment production.
• Live Nation Entertainment: Global live entertainment leader with concert promotion, ticketing (Ticketmaster), and venue operations; sets the benchmark for large-scale touring and event production worldwide.
• Octagon: Global sports marketing and event agency producing major sporting events and brand activations; comparable in producing high-profile sports entertainment like THE MATCH series.
• RS Group (RS Public Company): Thai entertainment and media company with concert promotion, talent management, and event production capabilities; serves as a larger incumbent with overlap in music and live entertainment.

Regional players

• TBA Group: Southeast Asian event production and brand activation agency headquartered in Singapore; comparable large-scale event capabilities for the broader ASEAN market.

Direct peers

• MECCA Entertainment: Thailand-based event production company delivering concerts, corporate events, and large-scale shows; directly competes with Fresh Air Festival in the Thai live-event production market.
• Plan B Media: Thai media and event management firm providing outdoor advertising, events, and sports/entertainment marketing; comparable in producing large branded activations and live-event media in Thailand.
• Index Creative Village: Thai-listed event management and marketing company offering large-scale event production, concerts, and brand activations — the closest direct competitor in Thailand's premier event production segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-Ktt0-PbNNtWHTy5v-cK9A
• Facebookfacebook.com/freshairfestivalofficial
• Instagraminstagram.com/freshairfestivalofficial?utm_medium=copy_link
• Xx.com/FA_FestivalOA
• LinkedInlinkedin.com/company/freshairfestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Air Festival Co.