HouseCricket

What HouseCricket does

HouseCricket is a Brazilian full-service digital communication agency operating as a subsidiary of Grupo OM, a diversified communications conglomerate. The firm is headquartered in Curitiba (Alphaville district, Pinhais) with a secondary office in São Paulo's Itaim Bibi business district, and serves enterprise clients across agribusiness, food & beverage, consumer goods, and industrial/automotive verticals. Named customers include Corteva Agriscience, Brevant Sementes, Frimesa, O Boticário, Renault Brasil, Cummins Brasil, dsm-firmenich, ASICS, Subway, MILITEC 1, Briggs & Stratton, and Tigre Brasil. The agency's positioning is anchored on a proprietary agromarketing methodology and a brand publishing framework that the firm describes as transforming clients into sector authorities through editorial planning, production, distribution, and measurement.

The agency's offering spans eleven service specialties: agromarketing, brand publishing, media campaigns, content management, internal marketing (endomarketing), channel management, influencer marketing, digital marketing, digital platforms, relationship/incentive marketing, and training/capability. On the technology side, HouseCricket develops and operates digital products for clients, including the Pasto Extraordinário content hub for Corteva Agriscience, the GO PLANET platform for dsm-firmenich, the Portal Frimesa SEO-optimized recipe portal, and the Bússola de Combinações mobile application for Guararapes Painéis. The firm also references AI-enhanced content production as a service feature, alongside real-time data analysis and BI capabilities used to manage campaigns.

HouseCricket generates revenue through project-based engagements and ongoing retainer relationships with enterprise clients, operating as a B2B professional services firm with bespoke engagement structures and custom quotes. Distribution is consultative and direct, targeting marketing directors and C-level executives at large Brazilian enterprises. The firm has accumulated multiple industry recognitions, including ABEMD medals (Gold, Silver, Best of the Best) and ECHO LATAM awards, predominantly for campaigns in agribusiness and food & beverage categories. The legal entity, Housecricket Inteligência Digital S.A., is incorporated in Brazil with a Data Protection Officer in place.

Name

HouseCricket

Legal name

Housecricket Inteligência Digital S.A.

Website

https://housecricket.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

HouseCricket is a Brazilian full-service digital communication agency and part of Grupo OM, providing integrated marketing, agromarketing, brand publishing, and digital platform development to enterprise clients in agribusiness, food & beverage, consumer goods, and industrial sectors across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Communication and Marketing Services: Full-service communication agency providing integrated marketing services including digital marketing, content management, channel management, influence marketing, campaigns, and digital platform development. Revenue generated through project-based engagements and ongoing retainer relationships with enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

HouseCricket is a full-service communication agency providing integrated marketing services across 11 specialties including agromarketing, brand publishing, media campaigns, content management, channel management, influencer marketing, digital marketing, digital platform development, relationship/incentive marketing, endomarketing, and training/capacitation. The agency serves enterprise clients in Brazil through project-based engagements and ongoing retainer relationships, with particular depth in the agribusiness sector. Services combine research, strategy, creative, technology, media, and data analytics into a single integrated offering rather than fragmented supplier relationships.

Product overview

HouseCricket is a full-service communication agency organized within Grupo OM, offering a comprehensive portfolio of 11 integrated service specialties spanning agromarketing, brand publishing, media campaigns, content management, internal marketing, channel management, influencer marketing, digital marketing, digital platforms, relationship marketing, and training. The agency develops both service-based solutions and digital products including content hubs (such as Pasto Extraordinário for Corteva), corporate platforms (GO PLANET™ for dsm-firmenich), recipe portals (Portal Frimesa), and mobile applications (Bússola de Combinações for Guararapes). HouseCricket operates as a strategic partner delivering integrated communication, technology, and data solutions rather than a traditional software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Agromarketing Specialized agricultural marketing services connecting agro brands with producers, including campaign development, digital platforms, and technical content for the agribusiness sector. Targets agronomists, cattle ranchers, cooperatives, and multinational agricultural companies.
• Brand Publishing
• Media Campaigns (Campanhas de Mídia)
• Content Management (Gestão de Conteúdo)
• Endomarketing (Internal Communications)
• Channel Management (Gestão de Canais)
• Influencer Marketing (Marketing de Influência)
• Digital Marketing (Marketing Digital)
• Digital Platforms (Plataformas Digitais)
• Relationship & Incentive Marketing (Marketing de Relacionamento)
• Training & Development (Treinamento e Capacitação)

Quantifiable outcome

• 383% increase in email click rates for Clube Viva O Boticário's 23M member program
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Instituto JD RodriguescoreStrategic or Co-development PartnerPartnership with Instituto JD Rodrigues for developing in-company training programs that transform employees into brand experts. Training programs serve as powerful talent valuation and retention tools for client organizations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talent Marcel: Brazilian independent full-service agency with strong digital, content, and brand-publishing capabilities for enterprise clients. Comparable to HouseCricket in integrated service portfolio, content focus, and Brazilian enterprise client base.
• MullenLowe Brasil: Brazilian office of MullenLowe Global, offering integrated advertising, digital, and relationship marketing. Comparable to HouseCricket in combining creative, digital, CRM, and content services for major enterprise clients in Brazil.
• DPZ&T: Historic São Paulo-based full-service Brazilian agency known for integrated campaigns and creative excellence. Closely comparable to HouseCricket in offering full-service communication, digital, and campaign work to enterprise clients in Brazil.
• SunsetDDB: Brazilian DDB-affiliated integrated agency with strong digital, content, and social capabilities. Comparable to HouseCricket in serving enterprise clients with integrated digital and creative campaigns out of Brazil.
• WMcCann: Brazilian arm of McCann Worldgroup, offering full-service advertising, digital, and content production. Comparable to HouseCricket in serving large multinational and Brazilian enterprise clients with integrated campaigns and content at scale.
• Leo Burnett Brasil: São Paulo office of Leo Burnett, providing full-service creative, digital, and integrated communications to major Brazilian and global brands. Comparable in service breadth, vertical diversity, and enterprise focus to HouseCricket.
• Africa (LEPUB): Major Brazilian independent agency (now part of Publicis/LEPUB network) with strong integrated digital and brand-publishing capabilities. Highly comparable to HouseCricket as a creative-led Brazilian agency serving enterprise clients with integrated communication strategies.
• AlmapBBDO: One of Brazil's largest and most awarded full-service advertising agencies, headquartered in São Paulo. Comparable to HouseCricket as a Brazilian integrated creative and digital agency serving major enterprise brands across multiple verticals.

Broad incumbents

• Grupo ABC: Brazilian communications holding company (parent of Africa, BETC, Hill Holliday, etc.) that competes across creative, media, content, and PR. Comparable as a Brazilian agency-holding peer to Grupo OM, the parent of HouseCricket.

Emerging players

• Galeria: Brazilian digital and content agency focused on social, influencer, and brand publishing for enterprise clients. Closely comparable to HouseCricket in mid-sized scale, content-led positioning, and enterprise B2B service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/housecricket
• Facebookfacebook.com/housecricket
• LinkedInlinkedin.com/company/housecricket
• Instagraminstagram.com/housecricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HouseCricket