Be API

What Be API does

Be API is a Paris-based digital agency founded in 2009 and the only WordPress VIP Partner in France, focused exclusively on enterprise WordPress deployments. The firm employs 35 specialists and operates a hybrid organisational model with contributors distributed across more than 18 French cities, serving a base of 300+ clients across banking (BNP Paribas, BPCE), education (OMNES Education), public sector (Business France, Service de santé des armées), media (Télé-Z, M6 Publicité), and large enterprises (Dassault Aviation, Kiloutou, Free, Intersport). Its core delivery capability is the 'site factory' (usine à sites) — an industrialised multi-site WordPress architecture enabling clients to deploy and maintain dozens of branded sites from a shared platform — alongside Gutenberg/Full Site Editing migrations, WooCommerce e-commerce builds, and migration from legacy page builders.

The agency's technology stack is centred on the WordPress ecosystem: PHP, JavaScript, CSS, custom Gutenberg block and theme development, WooCommerce, and the WordPress VIP hosting platform. Be API packages its offerings across four categories: (1) project services (site factories, corporate sites, media sites, e-commerce, intranet, migration, hosting expertise), (2) expertises (Gutenberg, plugin development, DevOps, TMA maintenance, SXO design, project management), (3) gated content assets (white paper on site factory industrialisation, +50-point diagnostic guide), and (4) a WordPress VIP offering bundled with VIP hosting and editorial autonomy tooling. The agency is RGAA 4.0 compliant (98.21% of criteria, April 2025 declaration).

Be API's business model is predominantly professional services (project fees ranging from €3k ad-hoc to €100k+ for complex enterprise digital projects), supplemented by a recurring maintenance/TMA subscription stream at €5k+/year. Its go-to-market is direct enterprise field sales supplemented by content-led inbound (blog, monthly 'API talks' newsletter, LinkedIn, Bluesky, Mastodon). The agency is privately held (SAS BE API), bootstrapped with no external funding, and led by founder Amaury Balmer.

Name

Be API

Legal name

SAS BE API

Website

https://beapi.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Be API is the only WordPress VIP Partner agency in France, a 35-person Paris-headquartered firm specialising in enterprise WordPress site factories, Gutenberg migrations, WooCommerce e-commerce, and ongoing maintenance for banks, public institutions, and large multi-brand organisations.

Ownership category

akta.pro rank

Product category

WordPress Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Specialized Design Services (541490), Specialized Design Services (5414)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

API Documentation & Developer Portals (BPAMAOAH)

Keywords

• WordPress agency services
• Enterprise WordPress development
• Site factory implementation
• WordPress maintenance TMA
• WooCommerce development

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WordPress Project Development: One-time professional services revenue from creating, redesigning, or migrating WordPress websites. Projects range from ad-hoc expertise (3-10k€) to complete site creation/redesign (30k€+) and complex site factory implementations (50k€+). Includes corporate sites, e-commerce, media sites, and institutional platforms.
2. Maintenance Services (TMA): Recurring maintenance contracts providing continuous monitoring, updates, security, and technical support for WordPress sites. Follows project completion to ensure site stability and ongoing performance.
3. Consulting and Audit Services: Pre-project and ongoing consulting services including technical audits, SEO analysis, UX evaluations, and security assessments. Ranges from ad-hoc expertise to comprehensive diagnostic guides.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Be API is a French WordPress-specialized digital agency that designs, develops, hosts, and maintains enterprise-grade WordPress websites for organizations. Its core offerings include site creation and redesign, multi-site "site factory" (usine à sites) deployments, WooCommerce e-commerce implementations, Gutenberg-based custom development, WordPress migrations, intranet builds, and recurring maintenance contracts (TMA).

Product overview

Be API is a WordPress-specialized agency (service-based, not a SaaS product company). Its offering spans WordPress site creation, redesign, hosting, and maintenance across four broad categories: (1) Project types — site factories (usines à sites), corporate sites, WooCommerce e-commerce sites, media sites, intranet, and migration; (2) Expertises — Gutenberg block/theme development, WordPress plugin development, DevOps, maintenance (TMA), SXO design, Gutenberg design, and project management; (3) A downloadable white paper on site factory industrialization; and (4) Hybrid organizational model with teams located across France. The portfolio does not include a unified software platform but rather a coordinated set of agency services and deliverables built on the WordPress ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Factory Implementation (Usine à Sites) Service for designing and deploying an industrialized multi-site WordPress architecture that enables organizations to rapidly create, customize, and centrally manage large numbers of websites (e.g., for schools, branches, brands). Targeted at multi-brand and multi-entity organizations such as BNP Paribas, BPCE, OMNES Education, and Unaf.
• Corporate Website Creation and Redesign Creation or full redesign of corporate WordPress websites, including strategy, design, development, SEO optimization, and launch. Offered to large enterprises, institutions, and brands across France.
• WooCommerce E-commerce Development Design, build, and migration of WooCommerce-powered e-commerce websites on WordPress, including 'zero-rupture' migration methodology and integration with business tools. Targeted at retail and consumer brands.
• WordPress Maintenance (TMA) Recurring maintenance contract providing proactive monitoring, WordPress core and extension updates, continuous security surveillance, performance tuning, and reactive technical support. Priced from €5,000+ annually.
• WordPress Migration Service End-to-end migration of websites to Gutenberg-based WordPress, including audit, redesign, content migration, SEO preservation, and editorial team training.
• Intranet Creation with WordPress Design, development, and deployment of internal corporate intranets built on WordPress for employee collaboration and internal communications.
• WordPress Hosting Solutions Expert WordPress hosting and infrastructure services for high-traffic and enterprise sites, leveraging the WordPress VIP platform for performance, resilience, and international CDN coverage.
• Multi-Agency Coproduction Service enabling Be API to coordinate and partner with other WordPress-specialized agencies for large-scale or geographically distributed projects, acting as lead or contributing partner.
• WordPress Extension for Software Publishers Custom WordPress plugin and extension development for software editors (ISVs) needing WordPress integration with their products. Priced €10,000–€25,000.
• WordPress VIP Partnership Offer Premium, customized WordPress solution offering for large enterprises leveraging Be API's exclusive WordPress VIP Partner status, including access to enterprise-grade infrastructure, performance guarantees, security, and dedicated support.
• Consulting and Audit Services Pre-project and ongoing consulting services including technical audits, SEO analysis, UX evaluations, and security assessments for organizations considering or maintaining WordPress platforms. Priced €3,000–€10,000 for ad-hoc engagements.
• Media Site Creation and Redesign

Quantifiable outcome

• Near 100% RGAA 4.0 accessibility compliance (98.21%)
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• WordPress VIPcoreTechnology or IntegrationBe API is the only WordPress VIP Partner in France, providing exclusive access to enterprise-grade WordPress infrastructure, dedicated support, and premium resources. This partnership enables the agency to deliver high-performance WordPress solutions with guaranteed uptime, enhanced security, and specialized expertise for large organizations with demanding requirements.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Human Made: UK-based WordPress VIP Partner agency focused on enterprise publishing and large-scale WordPress builds; very similar DNA to Be API as a specialized WordPress VIP shop serving media and enterprise clients.
• Alley Interactive: New York-based WordPress VIP Partner agency serving major publishers and enterprise clients with custom WordPress platforms and editorial tooling.
• rtCamp: India/US WordPress agency offering enterprise engineering, WP Engine-based hosting, and large-scale multisite implementations for global brands.
• 10up: US-headquartered digital agency specializing exclusively in WordPress engineering, design, and strategy for enterprise and media clients; directly comparable in offering and customer profile.
• Delicious Brains: WordPress-focused agency and plugin developer building enterprise-grade solutions and custom integrations; comparable specialist positioning.

Broad incumbents

• Capgemini Engineering / digital practices: Global consulting and digital services firm with large-scale CMS, web platform, and digital transformation practices competing for the same French enterprise CMS RFPs at much larger scale.
• WP Engine: Large managed WordPress hosting and digital experience platform offering enterprise hosting, headless, and Atlas productized services; broader portfolio than Be API but adjacent in enterprise WordPress market.

Emerging players

• Codeable: WordPress-focused freelancer marketplace connecting clients to vetted WordPress developers; partial overlap as an alternative sourcing channel for WordPress work.
• Kinsta: Managed WordPress hosting provider serving SMB and mid-market WordPress sites; adjacent ecosystem player that competes indirectly for hosting/managed WordPress budgets.

Regional players

• Eskimoz: French digital agency offering SEO, web development, and content services to enterprise clients; competing in the same French market with a broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beapi
• Xx.com/be_api
• Facebookfacebook.com/beapi.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be API