Longacres Garden Centre
- Company typePrivate
- Founded1979
- HeadquartersBagshot, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Longacres Garden Centre does
Longacres Garden Centre Limited is a UK private limited company (company number 07689770) operating a six-site garden centre retail chain concentrated in the South-East of England, with locations in Bagshot (flagship, Surrey), Bourne Valley/Addlestone (Surrey), Chobham (Surrey), Shepperton (Surrey), Bybrook Barn/Ashford (Kent) and Chelmsford (Essex). The company sells plants, gardening supplies, outdoor furniture, Weber barbecues (as a Weber World retailer), homeware, gifts, seasonal merchandise and flowers through both physical stores and a national-delivery e-commerce storefront at longacres.co.uk. There is no proprietary technology; the offering is a traditional multi-category retail proposition underpinned by an e-commerce site and a Plant Finder tool.
Revenue is generated through one-time retail product sales across plants, gardening, outdoor living, homeware, gifts and seasonal categories, complemented by on-site hospitality at The Green House Cafés (present at all sites and recently expanded to a 400-seat capacity at Bagshot), specialist floristry services for weddings, corporate and sympathy occasions, recurring flower subscriptions, and a credit-broker arrangement with Black Horse (MBNA Limited) for consumer financing referrals. The primary customer segment is individual garden enthusiasts and homeowners, with secondary segments in corporate floristry, wedding/event customers and flower subscription households. The company operates as a partnership under the 'Longacres Partnership' name with no disclosed external PE/VC ownership, no funding rounds, no acquisitions, and no subsidiaries.
Longacres Garden Centre firmographics
Firmographics- Name
- Longacres Garden Centre
- Legal name
- Longacres Garden Centre Limited
- Website
- https://longacres.co.uk
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Longacres Garden Centre industry classification
Industry- Product category
- Garden Centre Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
Keywords
Where Longacres Garden Centre is headquartered
LocationHeadquarters
- HQ city
- Bagshot
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Longacres Garden Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from selling gardening products, plants, outdoor furniture, barbecues, homeware, gifts, floristry, and seasonal items through physical garden centres and online store. Products include own-brand compost, third-party brands (Weber BBQs, Jellycat toys), and perishable goods (plants, flowers).
- Hospitality Services: Green House Cafés operate at all garden centre locations, offering food service including breakfast, lunch, hot meals, cakes, and beverages. Catering to vegetarian, vegan, and gluten-free dietary requirements.
- Credit Broker Services: Longacres Garden Centre Limited acts as a credit broker introducing credit provided by Black Horse (MBNA Limited) for customer purchases, generating referral revenue from financing arrangements.
- Floristry Services: Cut flowers, bouquets, arrangements, wedding flowers, corporate flowers, and sympathy flowers sold through dedicated florist sections. Flower subscriptions also offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with promotional multi-buy offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Longacres Garden Centre product offering
Product offeringCore offering
Longacres Garden Centre is a UK-based garden centre retail chain operating six physical locations across Surrey, Kent, and Essex. It sells plants, gardening products, Weber BBQs, garden furniture, homeware, and gifts alongside on-site Green House Cafés, floristry services for weddings, corporate and sympathy occasions, a flower subscription service, and an e-commerce platform offering local and nationwide delivery.
Product overview
Longacres Garden Centre is a UK-based garden centre retail chain offering a comprehensive one-stop-shop experience for gardening, outdoor living, and home goods. The product portfolio centres around Weber premium barbecues (charcoal, gas, electric, and pellet varieties) as a flagship category, complemented by extensive plant offerings, florist services, garden furniture, and general gardening products. The company operates both physical retail locations across six sites (Bagshot, Bourne Valley, Bybrook Barn, Chelmsford, Chobham, and Shepperton) and an e-commerce platform with delivery services. Additional revenue streams include on-site hospitality through The Green House Cafés and specialist services such as floristry for weddings and events. The product architecture follows a traditional garden centre model with core categories (plants, barbecues, outdoor furniture, gardening supplies) supported by seasonal merchandise and gift offerings.
Differentiator
Problem solved
Functional benefit
Brands
- The Green House Cafés: In-house café brand offering breakfast, lunch, and refreshments at Longacres garden centre locations
- The Green House Café
- Longacres Landscape
Products and services
- Garden Centre Retail Stores Six brick-and-mortar garden centres across Surrey, Kent, and Essex selling plants, gardening products, Weber BBQs, garden furniture, homeware, and gifts to retail consumers.
- Green House Café On-site cafés at certain Longacres locations serving food and beverages to garden centre visitors and walk-in customers.
- Longacres E-commerce (Nationwide Delivery) Longacres website enabling UK customers to order plants, gardening goods, homeware, gifts, BBQs, and furniture online with local and nationwide delivery options.
- Longacres Floristry Service Bespoke floristry service for weddings, corporate clients, and sympathy occasions, taking orders via the Longacres website.
- Longacres Flower Subscription Online flower subscription service delivering regular arrangements to subscribers, available nationwide.
- Longacres Credit Brokerage Longacres acts as a credit broker (not a lender) introducing retail customers to finance providers for purchases on Longacres products.
- Gift Cards (Physical & e-Gift Card) Longacres-branded gift cards (physical and electronic) redeemable across the Longacres product range both in-store and online.
Companies that use Longacres Garden Centre
Customer profileSegments4 records
Ideal customer profiles2 records
Longacres Garden Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Longacres Garden Centre partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Longacres Garden Centre competitors and assessment
Company assessmentOthers
Emerging players
- Crocus Online Garden Centre: UK online specialist for plants and garden products, competing with Longacres' e-commerce channel on selection and direct-to-consumer delivery; smaller scale but premium specialist positioning.
- Thompson & Morgan: Major UK online retailer of seeds, plants and gardening supplies; competes with Longacres' online offering on breadth of plants/seeds catalogue and direct delivery nationwide.
Direct peers
- Blue Diamond Group: Major UK multi-site garden centre operator (~40+ sites) with similar product breadth (plants, garden furniture, gifts), on-site cafés/restaurants and seasonal events. Closest peer on store-with-hospitality destination model.
- Squire's Garden Centres: Family-run Surrey/South-East based garden centre chain (~15 sites) directly overlapping Longacres' geographic catchment with a comparable plants/furniture/café offering and similar premium positioning.
- Notcutts Garden Centres: Regional UK garden centre chain of comparable size (~18 sites) with a similar mix of plants, outdoor living, gifts and on-site restaurants; competes in the same mid-premium garden centre category.
- British Garden Centres: Rapidly growing UK garden centre chain (~70+ sites formed via Wyevale roll-up), offering comparable multi-category plants/outdoor living/gifts/cafés and competing directly for regional catchment.
- Dobbies Garden Centres: Largest UK garden centre chain (~60+ stores) operating a comparable multi-category model spanning plants, outdoor living, garden furniture, food halls/cafés and seasonal merchandise. Most directly comparable peer given overlapping omni-channel retail and hospitality positioning.
Broad incumbents
- Homebase: UK home and garden retail chain carrying plants, garden furniture and outdoor living categories; broader DIY focus but meaningful garden-category overlap and physical-store distribution advantage.
- B&Q: UK's largest home improvement and garden retail chain with a broad garden category offering (plants, tools, outdoor living) at scale; overlapping customer base but significantly broader merchandise mix and category leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Longacres Garden Centre social profiles
Digital presenceLongacres Garden Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longacres Garden Centre leadership team
Management profileNumber of profiles
Longacres Garden Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longacres Garden Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longacres Garden Centre
What does Longacres Garden Centre do?
Longacres Garden Centre is a UK-based garden centre retail chain operating six physical locations across Surrey, Kent, and Essex. It sells plants, gardening products, Weber BBQs, garden furniture, homeware, and gifts alongside on-site Green House Cafés, floristry services for weddings, corporate and sympathy occasions, a flower subscription service, and an e-commerce platform offering local and nationwide delivery.
Is Longacres Garden Centre a public or private company?
Longacres Garden Centre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longacres Garden Centre founded?
Longacres Garden Centre was founded in 1979. It employs 251 to 500 people.
Where is Longacres Garden Centre based?
Longacres Garden Centre is headquartered in Bagshot, United Kingdom, in the Europe region.
How does Longacres Garden Centre make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are hospitality Services, credit Broker Services and floristry Services.
Who are Longacres Garden Centre's main competitors?
Hillier Garden Centres is listed as an others. Emerging players are Crocus Online Garden Centre and Thompson & Morgan. Direct peers are Blue Diamond Group, Squire's Garden Centres, Notcutts Garden Centres, British Garden Centres and Dobbies Garden Centres. Broad incumbents are Homebase and B&Q.
Does Longacres Garden Centre have an API?
No public API is recorded for Longacres Garden Centre.
What industry is Longacres Garden Centre in?
Longacres Garden Centre's product category is Garden Centre Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 444240 and its SIC code is 5200.