Kur-Apotheke

What Kur-Apotheke does

Kur-Apotheke is a sole proprietorship (Kur-Apotheke Dr. Dirk Hildebrand e.K.) operating a single community pharmacy at Frankfurter Str. 36 in Bad Nauheim, Hesse, Germany, founded in 1973. The pharmacy serves individual consumers, medical practices, and nursing/care homes across the Wetteraukreis region with prescription dispensing, OTC and pharmacy-exclusive cosmetics, custom compounding (Rezepturen), and same-day home delivery within five postal codes. Its operations are built on a fully automated warehouse (ROWA Kommissionierautomat), a 24-hour self-service pickup locker, E-Rezept processing via the gesund.de platform, WhatsApp ordering, and a Rechnungsportal for invoicing. The business model is anchored in regulated German pharmacy pricing for prescription medications, supplemented by OTC/cosmetics sales, B2B practice supply (Praxisversorgung), nursing home pharmaceutical care and patient-individual blister packaging via the Multidos partnership, equipment rental (Medela breast pumps, baby scales), and a bonus card/PAYBACK loyalty program. It is certified under QdA-2019086-Z (Qualitätsverbund deutscher Apotheken e.V.), GDPR-compliant, and accredited as an Ausbildungs-Apotheke by the Landesapothekerkammer Hessen.

Name

Kur-Apotheke

Legal name

Kur-Apotheke Dr. Dirk Hildebrand e. K.

Website

https://kurapo.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Kur-Apotheke is a sole-proprietor community pharmacy in Bad Nauheim, Germany, dispensing prescriptions, OTC, and cosmetics to local consumers while serving nursing homes and medical practices with blister packaging and B2B practice supply.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Medication Adherence, Packaging & Fulfillment Services (Blister/Unit-Dose) (HLAFALAJ), Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF), Pharmacy & Health Essentials Delivery (CRAFAFAI), Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)

Keywords

• Retail pharmacy services
• Prescription medications
• Pharmaceutical compounding
• Nursing home supply
• Medical practice supply

Headquarters

HQ city

Bad Nauheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Prescription Medications (Rezeptpflichtige Arzneimittel): Dispensing of prescription medications billed to statutory health insurance companies (gesetzliche Krankenkassen) and private insurers. Core pharmacy revenue stream.
2. Over-the-Counter (OTC) Products and Exclusive Cosmetics: Sale of non-prescription medications, health products, and exclusive skincare/cosmetic lines including Avène, Caudalíe, Cetaphil, Dermasence, Eucerin, La Roche-Posay, Louis Widmer, Vichy, and others.
3. Individual Rezepturen (Custom Compounding): Custom-made pharmaceutical preparations including tea mixtures (Teemischungen), Bach flower combinations (Bach-Blüten-Mischungen), and cosmetic formulations prepared in the pharmacy.
4. Geräteverleih (Medical Device Rental): Rental of electric interval breast pumps (Medela) and baby scales for families, especially those with newborns and infants.
5. Verblisterung (Blister Packaging Service): Patient-individual weekly blister packaging service for nursing homes and care facilities, including pharmaceutical verification and medication interaction checking. Revenue generated through supply contracts with care facilities.
6. Praxisversorgung (Practice Supply): Supply of medical practices with medical supplies, aids, and practice materials (Sprechstundenbedarf) including vaccines, disinfectants, dressing materials, gloves, syringes, and cannulas. Billed monthly or quarterly to practices, with statutory health insurance billing for Sprechstundenbedarf prescriptions.
7. Botendienst / Lieferservice (Delivery Service): Same-day delivery service for medications to patients' homes within specified postal codes (61169, 61203, 61209, 61231, 61239). Free delivery for orders above €10, €10 fee for orders under €10.
8. Treuesystem / Loyalty Program (Bonus Card + Payback): Customer loyalty program combining a bonus card with PAYBACK points accumulation. 1 PAYBACK point per full euro spent on non-prescription items. No points accruable for prescription medications per German law.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Kur-Apotheke is a community retail pharmacy dispensing prescription and OTC medications, pharmacy-exclusive cosmetics, and custom-compounded preparations (Rezepturen) to walk-in patients and online customers. Beyond dispensing, the pharmacy provides value-added services: same-day local delivery, a 24-hour self-service pickup terminal, E-Rezept handling via the gesund.de platform, patient-individual blister packaging for nursing homes, and direct medical practice supply with billing to statutory health insurance.

Product overview

Kur-Apotheke operates as a traditional retail pharmacy with a comprehensive digital presence. The core offering centers on pharmaceutical services including prescription fulfillment, compounding (Rezepturen), and medication dispensing. Digital touchpoints include the gesund.de-powered online shop for Vorbestellung (pre-ordering) and E-Rezept handling. Key service modules include: Praxisversorgung for medical practice supply, Heimversorgung for nursing home medication management with patient-individual Verblisterung (blister packaging), 24-hour Abholautomat pickup, Botendienst (same-day delivery), Beratungsvideos for patient education, and a Kundenkarte loyalty program linked with Payback. Equipment rental (Geräteverleih) covers Medela breast pumps and baby scales. The pharmacy also stocks an extensive OTC and cosmetics range including brands like Avène, Eucerin, La Roche-Posay, and Vichy.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Shop (via gesund.de)

Quantifiable outcome

• Over 30,000 medication articles available in stock, enabling immediate dispensing for most prescriptions
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• gesund.decoreTechnology or Integrationgesund.de is the digital pharmacy platform providing the E-Rezept app and online pharmacy marketplace. Kur-Apotheke is integrated into the gesund.de platform, enabling patients to send electronic prescriptions directly to the pharmacy, reserve medications, and receive push notifications. The partnership provides the pharmacy with a digital storefront and E-Rezept processing infrastructure.
• Multidos Rhein-Main GmbH (Blisterzentrum)coreStrategic or Co-development PartnerMultidos Rhein-Main GmbH in Bad Camberg is the blister center producing patient-individual weekly blister packaging (Schlauchblistern) for Kur-Apotheke's care facility clients. The partnership provides machine-produced pill organizers with photographic documentation and archiving, fulfilling GMP-quality standards and regulatory requirements. Kur-Apotheke is a longstanding partner in this pharmaceutical service.
• Multidos Hamburg GmbHminorStrategic or Co-development PartnerMultidos Hamburg GmbH serves as the redundant production site for blister packaging, providing backup capacity and optical inspection machines alongside the primary Multidos Rhein-Main site. This dual-site arrangement ensures 100% supply continuity for blister packaging services.
• MedelaminorChannel Partner/ Reseller/ DistributorMedela is the manufacturer of electric interval breast pumps and accessories rented out by Kur-Apotheke to families and expecting parents. Kur-Apotheke operates as a rental point (Verleih) for Medela breast pumps and related products.
• PAYBACKminorGTM or Marketing PartnerPAYBACK is the multi-partner loyalty program allowing customers to earn points on purchases. Kur-Apotheke participates as a PAYBACK partner pharmacy, granting customers 1 PAYBACK point per full euro spent on non-prescription products. No points are earned on prescription medications per German law.
• Landesapothekerkammer Hessen (LAK Hessen)coreStrategic or Co-development PartnerLAK Hessen is the Hessian State Chamber of Pharmacists, which has accredited Kur-Apotheke as a training pharmacy (Ausbildungs-Apotheke). This accreditation allows Kur-Apotheke to train pharmacist interns and provide both in-house seminars and support for external training (Ravati, Digitalwelt 3.Stex) for Pharmazeuten im Praktikum.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Apotal Versandapotheke: German mail-order pharmacy with a broad OTC, prescription, and cosmetics assortment. Direct competitor for digital prescription and OTC fulfillment.
• Sanicare Versandapotheke: German mail-order pharmacy offering prescription, OTC, and health products with loyalty programs. Direct competitor for digital pharmacy customers in Germany.
• DocMorris: Major European mail-order pharmacy operating in Germany. Competes for prescription and OTC volume, leveraging scale advantages that a single-location community pharmacy cannot match.
• easyApotheke: Discount pharmacy chain in Germany combining physical stores with online sales. Comparable business model spanning brick-and-mortar retail, OTC, and cosmetics, with broader geographic footprint than Kur-Apotheke.
• Shop Apotheke Europe (Shop-Apotheke): Leading German online pharmacy selling prescription and OTC medications, cosmetics, and health products. Directly competes with Kur-Apotheke for OTC and prescription fulfillment in the same German market, with much larger digital reach and logistics infrastructure.
• Medpex Versandapotheke: Online pharmacy offering OTC, prescription fulfillment, and pharmacy-exclusive cosmetics across Germany. Comparable e-commerce and loyalty-driven model to Kur-Apotheke's gesund.de-based online shop.

Broad incumbents

• Rossmann: Major German drugstore chain with broad OTC, cosmetics, and health assortment. Overlaps with Kur-Apotheke in OTC and pharmacy-exclusive cosmetics categories but lacks prescription dispensing.
• dm-drogerie: Large German drugstore chain selling OTC, cosmetics, and health products. Competes for OTC and cosmetics basket share but does not dispense prescription medications like Kur-Apotheke.

Others

• gesund.de: Digital pharmacy marketplace and E-Rezept platform partner. Not a competitor but a critical infrastructure provider on which Kur-Apotheke's online presence depends.
• Multidos Rhein-Main GmbH: GMP-certified blister center partner producing patient-individual Verblisterung for Kur-Apotheke's nursing home clients. Enabling partner rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kur-apotheke-bad-nauheim

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kur-Apotheke