gesund.de
gesund.de is a Munich-based mobile digital pharmacy marketplace that connects German consumers with a nationwide network of partner pharmacies for electronic prescription redemption, OTC ordering, home delivery, and medication management via its iOS and Android app.
- Company typePrivate
- Founded2021
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What gesund.de does
gesund.de GmbH & Co. KG operates a mobile-first digital pharmacy marketplace connecting German consumers with a nationwide network of partner pharmacies. Founded in 2021 and headquartered in Munich, the company offers an iOS and Android app plus web platform enabling users to locate nearby pharmacies (powered by Google Maps), submit and redeem electronic prescriptions (E-Rezept) via NFC-enabled health insurance cards, order OTC products and medications for in-store pickup or home delivery (bringdienst), track medications and receive intake reminders (Medikationsplan), communicate with doctor practices (Arztpraxis-Verbindung), and locate medical supply stores (Sanitätshäuser). Premium pharmacy partnerships include LINDA Apotheken, and the platform integrates with Germany's PAYBACK loyalty program to issue points on OTC purchases.
The underlying technology stack consists of a marketplace platform with integrations to Gematik-style e-prescription infrastructure, Google Maps location services, payment gateways, and third-party loyalty systems, hosted in an ISO 27001-certified data center with SSL encryption and GDPR-compliant health data handling. Headcount sits at 11–50 employees with leadership comprising Peter Schreiner as Chief Executive Officer and Maximilian Achenbach as Co-Founder/Co-CEO.
The business model is a transactional marketplace: gesund.de earns commission or transaction fees for each order facilitated between consumers and partner pharmacies, with product pricing set by individual pharmacy partners and prescription medication prices governed by Germany's Apothekenabgabepreis (ABDA) price regulations. Distribution is self-serve via app stores and a direct-to-consumer website, supplemented by app download tracking through adjust.com and acquisition via the PAYBACK cross-promotional channel. Customer segments span general German consumers, e-prescription users, chronic-condition patients requiring medication management, and family health managers coordinating care across household members.
gesund.de firmographics
Firmographics- Name
- gesund.de
- Legal name
- gesund.de GmbH & Co. KG
- Website
- https://gesund.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- gesund.de is a Munich-based mobile digital pharmacy marketplace that connects German consumers with a nationwide network of partner pharmacies for electronic prescription redemption, OTC ordering, home delivery, and medication management via its iOS and Android app.
- Ownership category
- akta.pro rank
gesund.de industry classification
Industry- Product category
- Digital Pharmacy Marketplace
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)
- akta.pro secondary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
Keywords
Where gesund.de is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
gesund.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Pharmacy Transaction/Commission Fees: gesund.de generates revenue by facilitating orders between customers and partner pharmacies. The platform charges pharmacies a commission or transaction fee for each sale processed through the marketplace. Prices shown on the platform include pharmacy retail prices plus any delivery fees for bringdienst (delivery service).
- PAYBACK Partnership Revenue: The platform participates in the PAYBACK loyalty program, where customers earn points on OTC (non-prescription) purchases. This partnership may generate referral or promotional revenue from the PAYBACK program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | OTC Products - Variable pricing by pharmacy |
| Unit Pricing | Pay-as-you-go | Prescription Medications - Regulated pricing |
| Other | Pay-as-you-go | PAYBACK Loyalty Points |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
gesund.de product offering
Product offeringCore offering
gesund.de operates a mobile-first digital pharmacy marketplace in Germany that connects consumers with a nationwide network of local partner pharmacies. Users can order over-the-counter (OTC) and prescription medications, submit and redeem electronic prescriptions (E-Rezept) via NFC health card scanning, locate nearby pharmacies through a location-based finder, and choose between same-day pickup or home delivery (bringdienst). The platform earns commissions by facilitating transactions between consumers and its partner pharmacies.
Product overview
gesund.de is a digital pharmacy marketplace platform connecting users with local pharmacies across Germany. The core offering combines a mobile app (gesund.de App) with a web platform enabling e-prescription handling, online medication ordering with same-day pickup or delivery, medication management tracking, doctor connectivity, and medical supply store finder. The platform integrates PAYBACK loyalty points for prescription-free purchases and uses location-based services to connect users with nearby pharmacies.
Differentiator
Problem solved
Functional benefit
Products and services
- gesund.de Mobile App Mobile application for iOS and Android that enables German consumers to scan electronic prescriptions via NFC health card, locate nearby partner pharmacies, order OTC and prescription medications, manage medications with intake reminders, and communicate with doctor practices.
- gesund.de Online Shop (Medikamente online bestellen) Web-based ordering platform where consumers browse and purchase OTC medications and health products from local partner pharmacies, with options for same-day pickup at the pharmacy or home delivery via bringdienst.
- E-Rezept Service (Electronic Prescription) Electronic prescription handling service that lets users scan their NFC-enabled German health insurance card in the app to view prescribed medications and redeem them at their preferred partner pharmacy for pickup or delivery.
- Apothekenfinder (Pharmacy Finder) Location-based finder service powered by Google Maps that lets users enter a postal code or city to locate up to 25 nearby partner pharmacies across Germany, with results prioritized by partnership status and distance.
- Medikationsplan (Medication Management) Medication tracking and reminder service within the gesund.de app that helps users manage their medications, receive intake schedule reminders, and coordinate with healthcare providers.
- Ratgeber (Health Guides) Health information portal with guides, tips, and recipes covering various health topics, provided as a content service for user education.
- Sanitätshäuser (Medical Supply Store Finder) Finder service for medical supply stores (Sanitätshäuser) across Germany with prescription submission and consultation booking capabilities via the gesund.de app.
Companies that use gesund.de
Customer profileSegments4 records
Ideal customer profiles4 records
gesund.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
gesund.de partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and premium.
- PAYBACKcoregesund.de partners with PAYBACK, Germany's largest loyalty program, to allow customers to earn PAYBACK points on OTC (non-prescription) product purchases. Each qualifying product earns 5 points (maximum 100 points per product), requiring a minimum single-product price of €2. Prescription medications do not earn points. The partnership provides cross-promotion opportunities to PAYBACK's large German customer base.
- LINDA ApothekenpremiumLINDA Apotheken is a network of independent pharmacies that serves as a premium partner of gesund.de. These pharmacies appear prominently in search results and are identified by the LINDA Apotheken logo. The partnership positions LINDA pharmacies as preferred options within the gesund.de platform, offering customers additional assurance of quality and service.
- Partner Apotheken (Partner Pharmacies)coregesund.de operates a network of partner pharmacies (Partnerapotheken) across Germany. These local pharmacies join the platform to gain digital presence, process e-prescriptions, and offer delivery services to customers. The company facilitates transactions between customers and pharmacies, earning commission on sales. The pharmacy search prioritizes partner pharmacies in results.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
gesund.de competitors and assessment
Company assessmentDirect peers
- Apotheke.de: Apotheke.de is an online pharmacy retail platform offering prescription and OTC products plus local pharmacy connections in Germany. It overlaps with gesund.de on e-commerce, e-prescription, and partner-pharmacy distribution.
- DocMorris: DocMorris is a major mail-order pharmacy serving Germany and other European markets with prescription and OTC fulfillment. It is a direct competitor in German digital pharmacy and similarly rides the e-prescription rollout as a key use case.
- Redcare Pharmacy (Shop Apotheke): Redcare Pharmacy is one of Germany's largest OTC and prescription e-commerce platforms, operating its own logistics rather than a marketplace. It is comparable to gesund.de as a leading digital pharmacy destination for German consumers but competes head-on with a vertically integrated model.
- Eurapon: Eurapon is a German online pharmacy focused on prescription and OTC delivery. It serves a comparable customer segment and competes for the same e-prescription and OTC basket share that gesund.de targets.
- Medpex: Medpex is a German online pharmacy selling OTC, prescription, and pharmacy-cosmetic products with home delivery. It is comparable as a national digital pharmacy alternative competing for the same German consumer wallet.
- apo.com (VersandApo / Apotal): apo.com operates Apotal, a German online pharmacy brand with prescription and OTC fulfillment and shipping. It is a like-for-like e-pharmacy competitor targeting the same e-prescription workflow.
Regional players
- Doctolib: Doctolib is Europe's leading doctor-appointment and teleconsultation platform, prominent in Germany and France. It is relevant as a comparator for the doctor-practice / e-prescription connectivity layer that gesund.de is expanding into via its Arztpraxis-Verbindung feature.
Others
- CHARITÉ / Patient portals (e.g., TK-Safe, elektronische Patientenakte): Public payer-backed patient portals and the nationwide electronic patient record (ePA) increasingly funnel prescriptions. They are adjacent infrastructure that could either feed or bypass pharmacy marketplaces like gesund.de.
- CompuGroup Medical (CGM): CGM provides practice-software, e-prescription infrastructure, and pharmacy system software in Germany. It is comparable as an enabling technology layer touching both prescribers and pharmacies that gesund.de depends on for electronic prescription interoperability.
Emerging players
- Mayd: Mayd is a Berlin-based on-demand pharmacy delivery startup connecting consumers with nearby pharmacies for OTC and prescription items. It overlaps with gesund.de on the local-pharmacy marketplace concept but focuses on rapid urban delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights5 records
Customer concentration
gesund.de social profiles
Digital presencegesund.de compliance and trust
Trust signalCompliance3 records
gesund.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
gesund.de leadership team
Management profileNumber of profiles
Profiles2 records
gesund.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gesund.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gesund.de
What does gesund.de do?
gesund.de operates a mobile-first digital pharmacy marketplace in Germany that connects consumers with a nationwide network of local partner pharmacies. Users can order over-the-counter (OTC) and prescription medications, submit and redeem electronic prescriptions (E-Rezept) via NFC health card scanning, locate nearby pharmacies through a location-based finder, and choose between same-day pickup or home delivery (bringdienst). The platform earns commissions by facilitating transactions between consumers and its partner pharmacies.
Is gesund.de a public or private company?
gesund.de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gesund.de founded?
gesund.de was founded in 2021. It employs 11 to 50 people.
Where is gesund.de based?
gesund.de is headquartered in München, Germany, in the Europe region.
How does gesund.de make money?
Two revenue lines are on record. Pharmacy Transaction/Commission Fees are the primary driver. The others are PAYBACK Partnership Revenue.
Who are gesund.de's main competitors?
Direct peers on record are Apotheke.de, DocMorris, Redcare Pharmacy (Shop Apotheke), Eurapon, Medpex and apo.com (VersandApo / Apotal). Doctolib is listed as a regional player. Others are CHARITÉ / Patient portals (e.g., TK-Safe, elektronische Patientenakte) and CompuGroup Medical (CGM). Mayd is listed as an emerging player.
Does gesund.de have an API?
No public API is recorded for gesund.de.
What industry is gesund.de in?
gesund.de's product category is Digital Pharmacy Marketplace. Its primary akta.pro industry code is HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces, with a secondary code of CRAFAEAK, Health & Pharmacy Omnichannel. Its NAICS code is 456110 and its SIC code is 5912.