Proma
Proma is a privately held Canadian manufacturer founded in 1993, based in Anjou, Quebec, producing surface preparation, setting materials, and grout products for tile and flooring installation trades. The 11-50 employee firm sells through building-materials distribution channels.
- Company typePrivate
- Founded1993
- HeadquartersAnjou, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Proma does
Proma is a privately held Canadian manufacturing company headquartered in Anjou, Quebec, that produces and supplies surface preparation products, setting materials, and grout products. The company's output is used in tile and flooring installation workflows — substrate preparation, adhesion of setting materials, and final grouting — serving the broader building-construction and renovation trades. Its product portfolio is narrowly focused on this three-category surface-installation materials family rather than broad-line construction chemicals.
The firm was founded in 1993 by Gianni Broggi and has operated continuously since, currently employing between 11 and 50 people. As a small private for-profit manufacturer, its implied business model is B2B sale of physical goods through building-materials distribution channels serving contractors, tile installers, and retailers. No pricing structure, distributor relationships, customer segmentation, certifications, patents, or product-level technical specifications are disclosed in the available data.
The publicly visible information on Proma is thin: the corporate website at proma.us currently displays only a verification/loading page and contains no substantive product catalog, investor disclosures, governance information, or contact details. No funding rounds, ownership structure, parent/subsidiary relationships, M&A activity, partnerships, regulatory actions, or management team beyond the founder are documented in the source material. Revenue, geographic footprint beyond Canada, and technology stack are also not disclosed.
Proma firmographics
Firmographics- Name
- Proma
- Website
- https://proma.us
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proma is a privately held Canadian manufacturer founded in 1993, based in Anjou, Quebec, producing surface preparation, setting materials, and grout products for tile and flooring installation trades. The 11-50 employee firm sells through building-materials distribution channels.
- Ownership category
- akta.pro rank
Proma industry classification
Industry- Product category
- Construction Materials
- NAICS
- Other Concrete Product Manufacturing (327390)
- SIC
- Concrete, Gypsum & Plaster Products (3270), Cement, Hydraulic (3241)
- akta.pro primary industry
- Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
- akta.pro secondary industries
- Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Mortar, Grout & Masonry Cements (IMADABAL)
Keywords
Where Proma is headquartered
LocationHeadquarters
- HQ city
- Anjou
- HQ country
- Canada
- HQ region
- North America
Markets served
Proma business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Proma product offering
Product offeringCore offering
Proma is a manufacturing company that produces and supplies surface preparation products, setting materials (such as mortars and thinsets), and grout products used primarily in tile and stone installation. Its products are formulated and manufactured for use by construction professionals, tile installers, and distributors of building materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Surface preparation products Formulated surface preparation compounds used by tile and flooring installers to ready substrates prior to setting tile or stone.
- Setting materials Mortars and thinset-type setting materials manufactured for bonding tile and stone to prepared substrates in construction and renovation projects.
- Grout products Grout products manufactured for filling joints between installed tiles in residential and commercial flooring and wall applications.
Companies that use Proma
Customer profileIdeal customer profiles1 record
Proma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proma partnerships and signals
Strategic signalRecent moves1 record
Proma competitors and assessment
Company assessmentDirect peers
- Mapei: Mapei is a global manufacturer of tile adhesives, grouts, mortars, and surface preparation products — directly competing with Proma in the same product categories and serving the same installer/specifier customer base.
- Custom Building Products: Custom Building Products is one of North America's largest producers of mortar, grout, and surface preparation products for tile and stone installation — a directly comparable specialist manufacturer to Proma.
- Ardex Americas: Ardex manufactures high-performance tile installation systems, including mortars, grouts, and substrates — a direct peer competing for installer and specifier accounts in the same product space as Proma.
- LATICRETE: LATICRETE manufactures tile and stone installation systems including setting materials, grouts, and surface prep — a direct competitor to Proma's product portfolio in North America and globally.
- TEC (H.B. Fuller Construction): TEC produces tile setting adhesives, grouts, and surface preparation systems for residential and commercial installers, directly overlapping with Proma's core categories.
- Oldcastle Building Solutions / Merkrete: Merkrete produces setting materials, grouts, and surface preparation systems for tile and stone — a directly comparable North American specialty manufacturer to Proma.
Broad incumbents
- Bostik (Arkema): Bostik offers tile adhesives, grouts, and construction sealants as part of a much broader specialty adhesives portfolio, positioning it as a larger incumbent competitor to specialist manufacturers like Proma.
- Sika: Sika is a global construction chemicals and sealants manufacturer with tile-setting and grout-adjacent offerings; it overlaps with Proma's categories but competes from a much broader portfolio.
Emerging players
- Schlüter-Systems: Schlüter provides integrated tile installation systems, including profiles and bonded waterproof membranes — an adjacent systems player whose product line increasingly overlaps with surface preparation systems like Proma's.
Others
- MAPEI / CGF (Canadian equivalent distributor network): Canadian tile and stone installation supply distributors serving the same installer base as Proma in Quebec/Eastern Canada — relevant channel-side comparables for go-to-market and competitive dynamics.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Proma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proma leadership team
Management profileNumber of profiles
Profiles1 record
Proma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proma
What does Proma do?
Proma is a manufacturing company that produces and supplies surface preparation products, setting materials (such as mortars and thinsets), and grout products used primarily in tile and stone installation. Its products are formulated and manufactured for use by construction professionals, tile installers, and distributors of building materials.
Is Proma a public or private company?
Proma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proma founded?
Proma was founded in 1993. It employs 11 to 50 people.
Where is Proma based?
Proma is headquartered in Anjou, Canada, in the North America region.
Who are Proma's main competitors?
Direct peers on record are Mapei, Custom Building Products, Ardex Americas, LATICRETE, TEC (H.B. Fuller Construction) and Oldcastle Building Solutions / Merkrete. Broad incumbents are Bostik (Arkema) and Sika. Schlüter-Systems is listed as an emerging player. MAPEI / CGF (Canadian equivalent distributor network) is listed as an others.
Does Proma have an API?
No public API is recorded for Proma.
What industry is Proma in?
Proma's product category is Construction Materials. Its primary akta.pro industry code is IMADAOAG, Tile Setting Materials (Mortars, Mastics & Grouts), with a secondary code of IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions). Its NAICS code is 327390 and its SIC code is 3270.