EHI Australia
- Company typePrivate
- Founded1975
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EHI Australia does
EHI Australia Pty Ltd is an Australian trade-only industrial hardware distributor founded in 1975 and operating as a subsidiary of the Colson Group, a global castor and wheel manufacturer. The company supplies materials handling equipment, castors and wheels, PPE, storage solutions, abrasives, brushes, fluid handling products, gas springs, shims, and tie-down straps to trade professionals, industrial workplaces, manufacturing facilities, warehouses, logistics operations, and commercial workshops across Australia.
The product portfolio spans proprietary brands (Easyroll castors, Pro-Val PPE) and distribution agreements with 15+ partner manufacturers including Colson, Bansbach, Fischer, Precision Brand, SIT, Rocket, Cesco, Fasty, Knaack, GDM Di Martino, Rope Ratchet, Metal Mate, and Carinya. Load capacities range from light-duty DIY castors to 2,000kg industrial units and 12,000N gas springs. Operations are conducted through a direct e-commerce storefront at ehi.com.au and physical support centres in Perth (head office, Wangara WA), Melbourne (Cranbourne West VIC), and Sydney (Erskine Park NSW), with extended reach via distribution partnerships with Bunnings and Blackwoods.
Revenue is generated through trade account sales with tiered pricing based on customer-estimated monthly spend (ranging from $500 to $25,000+ brackets), free shipping on orders above $500, and dedicated B2B account management. The company markets itself as 'Fifty years keeping Australian industry moving' and does not publicly disclose revenue, headcount, or detailed financial information. As a privately held subsidiary of the Colson Group, EHI Australia operates exclusively in the Australian market with no disclosed plans for geographic expansion beyond domestic operations.
EHI Australia firmographics
Firmographics- Name
- EHI Australia
- Legal name
- EHI Australia Pty Ltd
- Website
- https://ehi.com.au
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EHI Australia industry classification
Industry- Product category
- Industrial hardware distribution
- NAICS
- Other Professional Equipment and Supplies Merchant Wholesalers (423490), Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where EHI Australia is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
EHI Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Industrial Hardware Product Sales: EHI Australia generates revenue through the sale of industrial hardware and equipment products including materials handling equipment, castors, wheels, storage solutions, PPE, abrasives, brushes, fluid handling equipment, and related accessories. The company operates as a wholesale distributor selling to trade accounts at established pricing tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EHI Australia product offering
Product offeringCore offering
EHI Australia distributes materials handling equipment, castors, wheels, PPE, storage solutions, abrasives, brushes, fluid handling products, shims, gas springs, and tie-down straps as a trade-only wholesaler serving Australian industrial and trade customers. Products are sold primarily through an e-commerce storefront and three support centres (Perth, Melbourne, Sydney), plus channel partners Bunnings and Blackwoods. The portfolio spans proprietary Australian and international brands including Colson, Easyroll, Pro-Val, Fischer, Knaack, Bansbach, SIT, Rocket, Cesco, Fasty, Rope Ratchet, and Precision Brand.
Product overview
EHI Australia is a trade-only supplier of industrial equipment backed since 1975 by the global Colson Group, operating across Australia from Perth (head office), Melbourne, and Sydney. The company offers a comprehensive portfolio of hardware and industrial products organized into distinct categories: Materials Handling Equipment (dollies, trolleys, hand trucks, platform trolleys, picking trolleys, pallet trucks, drum handling, hydraulic lifting equipment, scissor lift tables); Castors and Wheels under the Colson and Easyroll brands with load capacities from 50kg to 2000kg; PPE under the Pro-Val brand (gloves, respirators, coveralls, masks, aprons, wipes); Fischer and KNAACK Storage solutions; Precision Brand Shims; SIT and Rocket Brushes and Abrasives; GDM and CESCO Fluid Handling products; Fasty and Rope Ratchet tie-down straps; and Bansbach Gas Springs. The company distributes through Bunnings and Blackwoods trade channels.
Differentiator
Problem solved
Functional benefit
Brands
- Easyroll: Western Australian family business supplying castors and wheels for light DIY through to 2000kg industrial loads.
- Colson
- Pro-Val
- Fischer Plastic Products
- Precision Brand
- SIT
- Rocket
- Cesco
- Fasty
- Knaack
- GDM Di Martino
- Bansbach
- Rope Ratchet
Products and services
- Materials Handling Equipment Equipment for moving loads from 30kg to 450kg, including dollies, trolleys, hand trucks, platform trolleys, picking trolleys, pallet trucks, drum handling, hydraulic lifting equipment, skates, conveyors, wheelbarrows, scissor lift tables, and tiered utility carts. Sold to trade and industrial buyers through the EHI Australia storefront.
- Colson Castors Premium castors including I3 Elite Series (white nylon, red urethane, green rubber), I6 Veloris Series (blue rubber), I2 Series, I4 Series, I6 Series, and specialty castors ranging from 50kg to 280kg capacity, distributed under the Colson brand.
- Easyroll Castors, Wheels & Trolleys Western Australian family-business brand supplying castors and wheels for loads from light DIY up to 2000kg industrial applications, with bolt hole, plate mount, socket stem and threaded stem configurations.
- Pro-Val PPE Professional-grade protective equipment including HACCP-certified nitrile gloves, AS/NZ 1716 compliant P2 respirators, disposable coveralls, gloves, masks, aprons, lab coats, boot covers, and wipes for food manufacturing, medical facilities, and industrial sites.
- Storage Products Fischer and KNAACK storage solutions including compartment boxes, spare parts trays, drawer organisers, stackable storage bins, tool boxes, louvre panels, and storage tubs and crates in polypropylene, co-polymer, ABS and polycarbonate.
- Abrasives Abrasives including cutting discs, grinding discs, and flap discs built on aluminium oxide and zirconium cloth, available in 40, 60, 80 and 120 grit.
- Brushes SIT and ROCKET wire wheels and brushes including wheel brushes, bevel and conical brushes, end brushes, cup brushes, tube brushes, and hand brushes with wire types in crimped, twist knot, nylon, and stainless steel.
- Fluid Handling GDM and CESCO products including sprayers, funnels, oil cans, tin billys, and paint pots in tinplate, polyethylene, and aluminium with capacities from 1L to 16L.
- Precision Brand Shims Stainless steel shims cut from 300 and 302 stainless steel including slotted shims, roll-in-a-box stock, and assortment kits spanning gauges from 0.025mm to 0.381mm.
- Bansbach Gas Springs German-engineered gas springs, dampers and actuators with force range 7-12,000 N and stroke 10-1,000mm, available in standard, lockable, traction, and stainless steel types.
- Fasty Straps Swedish-made tie down straps with Quick Lock cam buckles and HT polypropylene webbing tested above AS/NZS 4380:2001 rating, widths from 25mm to 50mm.
- Rope Ratchet Adjustable rope hangers with patented auto-lock mechanism, glass-filled nylon casings, and load capacity from 75 lbs to 500 lbs.
- SIT Brushes Italian-made brushes since 1908 featuring CeramiX nylon abrasive technology, crimped wire wheels, and twisted-in brushes for metalworking applications.
- Trade Account Program Approved trade account system providing business-specific pricing tiers, with account qualification based on company type, industry, estimated monthly spend ($500-$25,000+), and delivery address, plus dedicated support via Perth (head office), Melbourne, and Sydney centres.
Companies that use EHI Australia
Customer profileSegments2 records
Ideal customer profiles2 records
EHI Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EHI Australia partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- Colson GroupcoreColson Group is the parent company providing EHI Australia with global scale, brand backing, and operational support. EHI Australia markets itself as being 'backed since 1975 by deep stock and the global scale of the Colson Group.' The partnership provides access to Colson castor products and the credibility of a global industrial equipment manufacturer.
- Bansbach easyliftcoreEHI Australia is an authorised Australian supplier of Bansbach gas springs - gas struts, dampers and actuators. EHI provides sizing, quoting, and technical support for Bansbach products in the Australian market. Bansbach is German-engineered since 1919, producing gas springs for applications where failure isn't acceptable.
- EasyrollcoreWestern Australian family business supplying castors and wheels for light DIY through to 2000kg industrial loads. Easyroll is a key brand in EHI Australia's portfolio with a wide range of castor, wheel, and trolley products.
- Colson CastorscorePremium castor brand distributed through EHI Australia. Colson produces high-quality industrial castors under the global Colson Group umbrella.
- Pro ValcorePro Val delivers professional-grade protective equipment for food manufacturing, medical facilities and industrial sites. Products include nitrile gloves (HACCP certified), P2 respirators (AS/NZ 1716 compliant), and coveralls.
- Fischer Plastic ProductscoreFischer supplies plastic storage solutions including stackable bins, spare parts trays, compartment boxes, and tool boxes in polypropylene, co-polymer, ABS and polycarbonate.
- Precision BrandcorePrecision Brand supplies stainless steel shims cut from corrosion-resistant 300 and 302 stainless steel for tolerance adjustment and component alignment.
- SITcoreItalian-made industrial brushes since 1908. SIT produces CeramiX nylon abrasive technology brushes, crimped wire wheels, and twisted-in brushes for metalworking applications. ISO 9001 certified.
- RocketcoreAustralian-owned brand producing wire brushes, cutting discs, flap discs, and grinding discs for angle grinders. Stocks at Bunnings alongside industrial suppliers.
- CescocoreCesco supplies fluid handling equipment including funnels, oil cans, tin billys, and paint pots in tinplate, polyethylene and aluminium.
- FastycoreSwedish-made tie down straps since 1975. Fasty produces Quick Lock cam buckles and HT polypropylene webbing tested above AS/NZS 4380:2001 rating. Lifetime replacement guarantee.
- KnaackcoreKnaack supplies storage work chests and job boxes for workshop and jobsite storage applications.
- GDM Di MartinocoreGDM supplies fluid handling equipment including knapsack sprayers, hand-held sprayers, and pressure sprayers with NBR or Viton seals for various chemical applications.
- Rope RatchetcoreInvented in 1992, Rope Ratchet produces adjustable rope hangers with patented auto-lock mechanism. Glass-filled nylon casings with die-cast zinc internals.
- Metal MatecoreMetal Mate supplies fabrication materials including galvanised steel angles, flat bars, round tubes, and square tubes. Includes Connect-it System for framework building without welding. Australian stock since 1952 through RCR.
- Carinya BracketscoreAustralian-designed brackets built for load-bearing applications including floating shelf brackets (50kg per bracket), galvanised angle brackets, and zinc-plated finishes for rust resistance.
- BunningscoreMajor Australian hardware retailer serving as a distribution channel for EHI Australia's products alongside other industrial suppliers. Products available through Bunnings stores nationwide.
- BlackwoodscoreMajor Australian industrial supplier and distributor serving commercial and industrial customers with EHI Australia products as part of their industrial supplies range.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
EHI Australia competitors and assessment
Company assessmentDirect peers
- Blackwoods: Major Australian industrial supplier (part of Wesfarmers Industrial & Safety) distributing PPE, tools, materials handling, and maintenance products to industrial and commercial customers. Functions as both an EHI Australia distribution channel and a competitor with broader assortment and larger national footprint.
- Total Tools: Australian specialty trade retailer of professional tools, industrial supplies, and PPE serving tradespeople and industrial buyers nationwide. Overlapping customer base with EHI Australia's trade-professional segment in hand tools, PPE, and workshop consumables.
- Cromwell Group: Australian industrial supplies distributor (now part of Bunzl) offering a broad range of tools, PPE, materials handling, and MRO products to trade and industrial customers. Direct competitor to EHI Australia's industrial-supply distribution model with overlapping product categories and B2B trade customers across Australia.
- Sydney Tools: Australian tools and industrial supplies retailer serving trade professionals and DIY customers across NSW and beyond. Comparable trade-focused product mix including hand tools, PPE, materials handling, and consumables targeting the same industrial buyer segments as EHI Australia.
Broad incumbents
- Grainger: Global industrial supplies distributor (W.W. Grainger) operating in Australia with a broad MRO catalog serving industrial and commercial customers. A scaled incumbent with comparable B2B trade-account model and far larger product breadth than EHI Australia.
- Motion Industries: Asia-Pacific industrial distribution business (part of Genuine Parts Company) focused on bearings, power transmission, and industrial MRO supplies. Comparable B2B industrial distribution model with deeper specialization in motion-related categories adjacent to EHI Australia's castor/wheel portfolio.
- Bunnings Trade: Trade-focused arm of Australia's largest hardware retailer (Wesfarmers), serving professional builders, contractors, and industrial buyers. Functions as both a current EHI Australia distribution channel and a powerful competitor with unmatched physical reach and brand recognition in the trade hardware market.
- RS Components Australia: Global distributor of industrial and electronic components, tools, and MRO supplies serving engineers and industrial buyers. Comparable trade-account B2B model with deep catalog breadth across industrial maintenance categories overlapping with EHI Australia's materials handling and PPE offerings.
Regional players
- Kennards Hire: Australian equipment hire specialist serving trade and DIY customers with materials handling and access equipment rentals. Adjacent rather than direct competitor, but serves overlapping industrial customers and channels demand toward hire versus outright purchase of castor/trolley products.
- Pacific Automation: Australian industrial automation and electrical components distributor serving manufacturing and industrial customers. Adjacent B2B industrial distributor with overlapping trade customer base in Australian industrial facilities, though focused on automation versus EHI's hardware/PPE core.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EHI Australia social profiles
Digital presenceEHI Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
EHI Australia leadership team
Management profileNumber of profiles
EHI Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EHI Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EHI Australia
What does EHI Australia do?
EHI Australia distributes materials handling equipment, castors, wheels, PPE, storage solutions, abrasives, brushes, fluid handling products, shims, gas springs, and tie-down straps as a trade-only wholesaler serving Australian industrial and trade customers. Products are sold primarily through an e-commerce storefront and three support centres (Perth, Melbourne, Sydney), plus channel partners Bunnings and Blackwoods. The portfolio spans proprietary Australian and international brands including Colson, Easyroll, Pro-Val, Fischer, Knaack, Bansbach, SIT, Rocket, Cesco, Fasty, Rope Ratchet, and Precision Brand.
Is EHI Australia a public or private company?
EHI Australia is a private company. It is classified as corporate owned and is currently operating.
When was EHI Australia founded?
EHI Australia was founded in 1975. It employs 11 to 50 people.
Where is EHI Australia based?
EHI Australia is headquartered in Perth, Australia, in the Oceania region.
How does EHI Australia make money?
One revenue line is on record: industrial Hardware Product Sales.
Who are EHI Australia's main competitors?
Direct peers on record are Blackwoods, Total Tools, Cromwell Group and Sydney Tools. Broad incumbents are Grainger, Motion Industries, Bunnings Trade and RS Components Australia. Regional players are Kennards Hire and Pacific Automation.
Does EHI Australia have an API?
No public API is recorded for EHI Australia.
What industry is EHI Australia in?
EHI Australia's product category is Industrial hardware distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 423490 and its SIC code is 5072.