GAINSWave

What GAINSWave does

GAINSWave is a private, Florida-based healthcare network operator founded in 2016 that commercializes a standardized low-intensity extracorporeal shockwave therapy (Li-ESWT / ESWT) protocol under the GAINSWave® brand. Rather than operating clinics itself, the company runs a two-sided marketplace: it recruits, certifies, and trains healthcare providers (physicians and clinics) to deliver its protocol through a B2B "Become a Provider" portal at joingainswave.com, and directs end consumers to those certified providers via a searchable directory on gainswave.com. The protocol uses focused and radial acoustic pressure waves to stimulate neovascularization, growth factor release, and collagen remodeling, targeting both sexual wellness (erectile dysfunction, Peyronie's disease, female sexual wellness and urinary incontinence) and, as of an October 2025 rebrand, musculoskeletal recovery (arthritis, back, knee, hip, shoulder, neck, and elbow pain, plus sports injuries).

The company's core products are three sub-brands — GAINSWave® for Him, GAINSWave® for Her, and GAINSWave® for Recovery — all built on the same underlying acoustic-wave technology but differentiated by protocol, training, and patient segment. Revenue mechanics are twofold: healthcare providers pay for certification, training, and ongoing clinical support to join the network, while the underlying treatment revenue (typically $300–$500+ per session, 6–12 sessions per protocol) is collected directly by certified providers from cash-pay patients, since most shockwave indications are not covered by insurance. GAINSWave also runs consumer-acquisition infrastructure including The Vitality Lounge podcast, social media (76k+ followers), and earned media (Fox News, ABC News).

The company claims to operate North America's largest certified shockwave therapy provider network, with over 5 million treatments delivered cumulatively and 40+ peer-reviewed studies cited as clinical validation. GAINSWave is privately held with no disclosed funding rounds, no parent company, and a thin disclosed leadership profile (only Micol Bok, VP of Marketing, is named in available sources). It holds FDA clearances for certain orthopedic indications (e.g., tennis elbow), supporting the Recovery line expansion.

Name

GAINSWave

Legal name

GAINSWave

Website

https://gainswave.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GAINSWave is a private, Florida-based healthcare network that licenses a standardized low-intensity shockwave therapy protocol to certified providers across North America, serving men and women seeking non-invasive treatment for erectile dysfunction, sexual wellness, and musculoskeletal conditions.

Ownership category

akta.pro rank

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Per-Session Treatment Fees: GAINSWave generates revenue through a network of certified healthcare providers who deliver shockwave therapy treatments to patients. Patients pay per session (typically $300–500+ per session, with 6–12 sessions per protocol), and providers pay for certification/training to join the GAINSWave network. The company serves as the protocol provider and network orchestrator.
2. Provider Certification & Training: Healthcare providers pay to become certified GAINSWave providers, receiving standardized protocol training, ongoing clinical support materials, and access to the provider directory listing. This is a recurring/certification revenue stream from the B2B provider side of the two-sided marketplace.
3. Out-of-Pocket Patient Payments: Since shockwave therapy for most conditions (including ED and Peyronie's) is typically not covered by insurance, patients pay out of pocket for treatment courses, making this primarily a consumer-direct revenue model on the patient side.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

GAINSWave operates a certified provider network delivering standardized low-intensity extracorporeal shockwave therapy (Li-ESWT) protocols for three product lines: men's sexual wellness (erectile dysfunction and Peyronie's disease), women's sexual wellness (urinary incontinence, decreased sensitivity, arousal issues), and musculoskeletal recovery (arthritis, back, knee, hip, shoulder, neck, elbow, and sports injuries). The company certifies healthcare providers who administer treatments at their own clinics, while GAINSWave orchestrates the network, provides training, and directs consumers to providers through an online directory. Patients pay out of pocket per session since most shockwave therapy is not covered by insurance.

Product overview

GAINSWave® is a non-invasive regenerative therapy network offering focused shockwave therapy protocols through a certified provider network across North America. The company operates three core product lines: GAINSWave® for Him (men's sexual wellness addressing erectile dysfunction and Peyronie's disease), GAINSWave® for Her (women's sexual wellness addressing urinary incontinence and decreased sensitivity), and GAINSWave® for Recovery (musculoskeletal recovery for joint and soft tissue pain). All offerings are built on low-intensity acoustic shockwave technology that stimulates neovascularization and the body's natural healing processes through mechanotransduction.

Differentiator

Problem solved

Functional benefit

Brands

• GAINSWave® for Him: Men's sexual wellness support using shockwave therapy for erectile dysfunction, Peyronie's disease, and sexual performance.
• GAINSWave® for Her
• GAINSWave® for Recovery
• The Vitality Lounge

Products and services

• GAINSWave for Him Men's sexual wellness program delivered through GAINSWave-certified providers using low-intensity acoustic shockwave therapy to treat erectile dysfunction and Peyronie's disease. The protocol stimulates neovascularization and breaks down micro-plaque to improve blood flow and sexual function in men. It serves as a non-invasive, drug-free alternative for men who have not responded to PDE5 inhibitors (Viagra, Cialis) or want to avoid pills, injections, or surgery.
• GAINSWave for Her Women's sexual wellness program delivered through GAINSWave-certified providers using low-intensity acoustic shockwave therapy to address urinary incontinence, decreased vaginal sensitivity, arousal difficulties, and reduced sexual fulfillment. The protocol improves pelvic blood flow and tissue repair through acoustic wave stimulation of pelvic floor tissue, particularly relevant for women affected by childbirth, perimenopause, or menopause. It offers a non-invasive alternative to medications, hormones, creams, or injections such as the O-Shot.
• GAINSWave for Recovery Musculoskeletal recovery program delivered through GAINSWave-certified providers using focused shockwave therapy to treat chronic conditions including back pain, knee pain, neck pain, hip pain, elbow pain, shoulder pain, arthritis, tendinopathy, plantar fasciitis, and sports injuries. The protocol targets soft tissue, tendons, and joints to enhance circulation, stimulate tissue repair, reduce pain, and combat inflammation, providing a non-surgical, drug-free alternative to corticosteroid injections or surgery.
• Shockwave Therapy (General Protocol) Non-invasive regenerative therapy using acoustic pressure waves (extracorporeal shockwave therapy / ESWT) to trigger the body's own repair process through mechanotransduction. The general protocol underpins all GAINSWave service lines and targets underlying tissue rather than symptoms. It is applied across sports medicine, orthopedics, urology, and sexual health applications through both focused and radial shockwave modalities.

Quantifiable outcome

• Published clinical studies report improvement rates ranging from approximately 60% to 80% of men with mild-to-moderate vasculogenic erectile dysfunction, measured on the IIEF-5 assessment.
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BTL Industries: BTL is a global medical device manufacturer behind Emsella, Emtone, and EMSCULPT and a major shockwave/electromagnetic therapy equipment supplier. Comparable as a broad incumbent in the same therapeutic category that could vertically integrate a provider-branding play that competes with GAINSWave's protocol-licensing model.
• Alma Lasers: Alma Lasers manufactures aesthetic and medical devices including shockwave and energy-based platforms sold to clinics worldwide. Broad incumbent comparable to GAINSWave because its devices are used by many of the same independent providers that GAINSWave certifies, and it represents a potential vertical-integration threat.
• Storz Medical: Storz Medical is a Swiss manufacturer of focused and radial shockwave therapy devices widely used in urology, orthopedics, and rehab clinics. Comparable as an equipment-side incumbent whose installed base of devices competes with the GAINSWave protocol as a market-orchestration layer.
• Hims & Hers Health: Hims & Hers is a publicly traded telehealth platform selling prescription ED, hair loss, and wellness products direct-to-consumer. Comparable as a broad incumbent competing for the same male sexual wellness consumer wallet, but with a pharmacy-led rather than clinic-procedure delivery model.

Direct peers

• BlueChew: BlueChew is a direct-to-consumer telehealth subscription service delivering PDE5 inhibitors for erectile dysfunction. Directly comparable to GAINSWave for Him because both target ED patients unwilling or unresponsive to mainstream oral therapies and compete for the same out-of-pocket men's health spend.
• Regenexx: Regenexx operates a national network of independent clinics delivering regenerative therapies (PRP, stem cell, shockwave) under a standardized brand and training protocol. Highly comparable business model to GAINSWave: certification-based franchise-style provider network monetized via per-provider affiliation and downstream patient procedure volume.
• SoftWave TRT: SoftWave TRT (Tissue Regeneration Technologies) manufactures focused shockwave devices and operates a certified provider network for musculoskeletal, ED, and soft-tissue conditions. Directly comparable to GAINSWave because both license a branded shockwave protocol to clinicians and route consumer demand through provider directories.
• Cliovana: Cliovana offers a branded sound-wave technology protocol for women's sexual wellness, delivered through a network of certified providers. Direct peer to GAINSWave for Her because both use acoustic/sound wave modalities, certify providers, and target women seeking non-invasive alternatives for sensitivity and arousal.

Emerging players

• Priapus Shot (P-Shot) Provider Network: The Priapus Shot is a branded PRP injection protocol for ED and male sexual wellness delivered through a certified provider network. Comparable to GAINSWave for Him as an emerging regenerative-therapy franchise competing for the same patients who have not responded to PDE5 inhibitors, though using injection rather than shockwave technology.

Regional players

• Numan: Numan is a UK-based direct-to-consumer men's health brand offering ED treatment, hair loss, and wellness subscriptions. Comparable to GAINSWave for Him as a digital men's wellness competitor addressing the same ED patient via telehealth, but serving a UK/European rather than North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gainswave
• YouTubeyoutube.com/@gainswave
• LinkedInlinkedin.com/company/gainswave
• Instagraminstagram.com/gainswave
• Facebookfacebook.com/gainswave

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAINSWave